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1-800-Flowers.com Valuation Multiples

Discover 1-800-Flowers.com's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Aramis Group, Kogan.com, Oponeo, YSB and more.

1-800-Flowers.com Overview

About 1-800-Flowers.com

1-800-Flowers.com Inc is a provider of gifts designed to help customers express, connect, and celebrate. The company's e-commerce business platform features all brands, including 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, Harry and David, PersonalizationMall.com, Shari's Berries, FruitBouquets.com, Moose Munch, The Popcorn Factory, Wolferman's Bakery, Stock Yards, and Simply Chocolate. The company's business segments are; Consumer Floral and Gifts, BloomNet, and Gourmet Foods & Gift Baskets. The maximum revenue for the company is generated from its Gourmet Foods & Gift Baskets segment.


Founded

1992

HQ

United States

Employees

3.9K

Financials (LTM)

Revenue: $2B
EBITDA: ($6M)

EV

$491M

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1-800-Flowers.com Financials

1-800-Flowers.com reported last 12-month revenue of $2B and negative EBITDA of ($6M).

In the same LTM period, 1-800-Flowers.com generated $576M in gross profit, ($6M) in EBITDA losses, and had net loss of ($116M).

Revenue (LTM)


1-800-Flowers.com P&L

In the most recent fiscal year, 1-800-Flowers.com reported revenue of $2B and EBITDA of $29M.

1-800-Flowers.com is unprofitable as of last fiscal year, with gross margin of 39%, EBITDA margin of 2%, and net margin of (12%).

See analyst estimates for 1-800-Flowers.com
LTMLast FY202320242025202620272028
Revenue$2B$2B$2B$2B$2B
Gross Profit$576M$652M$746M$694M$612M
Gross Margin38%39%39%39%38%
EBITDA($6M)$29M$38M($43M)($76M)
EBITDA Margin(0%)2%2%(2%)(5%)
EBIT Margin(5%)(4%)1%(1%)(4%)
Net Profit($116M)($200M)($25M)($103M)($155M)
Net Margin(8%)(12%)(1%)(6%)(10%)
Net Debt-$109M---

Financial data powered by Morningstar, Inc.

1-800-Flowers.com Stock Performance

1-800-Flowers.com has current market cap of $289M, and enterprise value of $491M.

Market Cap Evolution


1-800-Flowers.com's stock price is $4.51.

1-800-Flowers.com share price decreased by 1.3% in the last 30 days, and by 8.3% in the last year.

1-800-Flowers.com has an EPS (earnings per share) of $-3.12.

See more trading valuation data for 1-800-Flowers.com
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$491M$289M4.2%-1.3%48.4%-8.3%$-3.12

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1-800-Flowers.com Valuation Multiples

1-800-Flowers.com trades at 0.3x EV/Revenue multiple, and (87.2x) EV/EBITDA.

See NTM and 2027E valuation multiples for 1-800-Flowers.com

EV / Revenue (LTM)


1-800-Flowers.com Financial Valuation Multiples

As of June 5, 2026, 1-800-Flowers.com has market cap of $289M and EV of $491M.

1-800-Flowers.com has a P/E ratio of (2.5x).

LTMLast FY202320242025202620272028
EV/Revenue0.3x0.3x0.3x0.3x0.3x
EV/EBITDA(87.2x)16.8x12.9x(11.4x)(6.4x)
EV/EBIT(6.5x)(8.0x)20.8x(22.7x)(7.5x)
EV/Gross Profit0.9x0.8x0.7x0.7x0.8x
P/E(2.5x)(1.4x)(11.4x)(2.8x)(1.9x)
EV/FCF(24.5x)(7.2x)7.7x(85.6x)(11.6x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified 1-800-Flowers.com Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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1-800-Flowers.com Margins & Growth Rates

1-800-Flowers.com decreased revenue by 11% and EBITDA by 128% in the last fiscal year.

In the most recent fiscal year, 1-800-Flowers.com reported gross margin of 39%, EBITDA margin of 2%, and net margin of (12%).

See estimated margins and future growth rates for 1-800-Flowers.com

1-800-Flowers.com Margins

Last FY202420252026202720282029
Gross Margin39%39%38%38%
EBITDA Margin2%(2%)(5%)1%
EBIT Margin(4%)(1%)(4%)(3%)
Net Margin(12%)(6%)(10%)(5%)
FCF Margin(4%)(0%)(3%)(0%)

1-800-Flowers.com Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(11%)(9%)(9%)(6%)
Gross Profit Growth(12%)(7%)(12%)(6%)
EBITDA Growth(128%)(212%)78%(112%)
EBIT Growth16%(192%)204%(23%)
Net Profit Growth(45%)306%50%(52%)
FCF Growth(76%)(109%)636%(85%)

Data powered by FactSet, Inc. and Morningstar, Inc.

1-800-Flowers.com Operational KPIs

1-800-Flowers.com's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.

1-800-Flowers.com's Rule of 40 is (6%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

1-800-Flowers.com's Rule of X is (15%) (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for 1-800-Flowers.com
LTMLast FY202320242025202620272028
Rule of 40(2%)(6%)---
Bessemer Rule of X(5%)(15%)---
Revenue per Employee-$0.4M---
Opex per Employee-$0.2M---
S&M Expenses to Revenue27%29%26%27%28%
G&A Expenses to Revenue9%7%6%7%8%
R&D Expenses to Revenue4%4%3%3%4%
Opex to Revenue-42%38%41%45%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

1-800-Flowers.com Competitors

1-800-Flowers.com competitors include Aramis Group, Kogan.com, Oponeo, YSB, Oisix ra daichi, Terminal X, Scroll, istyle, Victorian Plumbing Group and Xplora.

Most 1-800-Flowers.com public comparables operate across Consumer E-commerce and Vertical E-commerce.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Aramis Group0.2x0.2x5.9x8.2x
Kogan.com0.7x0.7x10.3x8.6x
Oponeo0.5x0.4x7.5x6.8x
YSB0.0x-2.0x-
Oisix ra daichi0.3x0.3x5.4x5.5x
Terminal X1.7x-10.9x-
Scroll0.6x0.6x9.0x-
istyle0.4x0.4x6.2x-

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Acquisitions by 1-800-Flowers.com

1-800-Flowers.com has acquired 7 companies to date.

Last acquisition by 1-800-Flowers.com was on May 2nd 2024. 1-800-Flowers.com acquired Card Isle for $4M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by 1-800-Flowers.com

Card Isle
SmartGift
Things Remembered
Alice's Table
Description
Card Isle is a Blacksburg, Virginia-headquartered printing platform for personalized greeting and photo cards, founded in 2013. The company supplies in-store kiosks for on-demand custom printing, alongside Canon Print-at-Home solutions and eCommerce integrations for floral and gifting retailers. Card Isle enables boutiques to offer fresh, customer-designed cards without inventory, serving US merchants through web, phone, and kiosk channels.
New York-based SmartGift powers peer-to-peer gifting for brands including 1-800-Flowers, Express, Kendra Scott, TUMI, and Under Armour. The platform drives customer acquisition through recommendation engines, Send with SmartGift features, and reactivation campaigns, enhancing purchase frequency across e-commerce sites.
Things Remembered is a Richmond-headquartered omnichannel retailer of engraved gifts and personalized merchandise for occasions like weddings, graduations, and corporate events. Operating over 400 US stores and an e-commerce site, the company offers jewelry, glassware, and awards customized with names, dates, and messages, emphasizing in-store personalization services.
Alice's Table is a Boston-based experiential events company hosting flower-arranging workshops for women at partner restaurants and bars throughout Greater Boston. Participants create artistic floral designs while enjoying meals and drinks in social settings. The company delivers fresh flower arrangements to homes and businesses in the region on subscription and one-time bases. Founded in 2015 by Alice Liu, Alice's Table expands access to creative hobbies amid busy lifestyles through intimate group classes and corporate team-building events.
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
Roanoke, VA
New York City, NY
Highland, NY
Boston, MA
Deal Date2 May 20242 May 202310 Jan 202311 Jan 2022
Valuation$4Mundisclosed$5M$1M
EV/Revenue
EV/EBITDA

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Investments by 1-800-Flowers.com

1-800-Flowers.com has invested in 2 companies to date.

Latest investment by 1-800-Flowers.com was on January 15th 2020. 1-800-Flowers.com invested in Wisdo Health in their $6M Series A round (EV/Revenue multiple available to Pro users).

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Latest Investments by 1-800-Flowers.com

Wisdo Health
Appy Couple
Description
Wisdo Health is a Tel Aviv-headquartered digital therapeutics company delivering AI-driven emotional wellness programs. Founded in 2017, it operates a social health platform that connects users in moderated peer groups for mental health support, chronic pain management, and employee wellbeing. Wisdo partners with insurers like Cigna and employers including PepsiCo, offering clinically validated interventions based on behavioral science. The platform analyzes user data to personalize journeys, achieving outcomes comparable to therapy in randomized trials.
Appy Couple is a New York-headquartered platform for creating personalized mobile wedding apps and websites. Users share event details, photos, and RSVPs through customizable digital invitations. Founded in 2012, the service streamlines wedding planning by offering venue maps, guest lists, and photo galleries accessible on iOS and Android devices.
HQ CountryIsraelUnited States
HQ City
Ramat Gan
New York City, NY
Deal Date15 Jan 20207 Nov 2013
RoundSeries ASeed
Raised$6M$2M
Investors1-800-Flowers.com; Joy Ventures; Marius Nacht; Wuxi AppTec(ERA) Entrepreneurs Roundtable Accelerator; 1-800-Flowers.com; ff Venture Capital; Pilot Group; Post Red Capital, LLC; Reign Ventures
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About 1-800-Flowers.com

Who are competitors of 1-800-Flowers.com?1-800-Flowers.com main competitors include Aramis Group, Kogan.com, Oponeo, YSB, Oisix ra daichi, Terminal X, Scroll, istyle, Victorian Plumbing Group, Xplora.

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