Hepsiburada Valuation Multiples

Hepsiburada is valued at $872M as of October 2026, a 0.3x revenue multiple. In the last 12 months, Hepsiburada revenue was $2.3B and Hepsiburada EBITDA was $28M.

Hepsiburada Overview

About Hepsiburada

D-MARKET Electronic Services & Trading offers an e-commerce platform in Turkey and the surrounding region. The company is comprised of one reportable segment, namely e-commerce operations. The Group derives revenue from the sales of goods, marketplace revenues and other revenues.


Founded

2000

HQ

Turkey

Employees

3.7K

Financials (LTM)

Revenue: $2.3B
EBITDA: $28M

EV

$743M

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Hepsiburada Financials

Hepsiburada reported last 12-month revenue of $2.3B and EBITDA of $28M.

In the same LTM period, Hepsiburada generated $28M in EBITDA and had net loss of ($156M).

Revenue (LTM)


Hepsiburada P&L

In the most recent fiscal year, Hepsiburada reported revenue of $1.7B and EBITDA of ($51M).

Hepsiburada is unprofitable as of last fiscal year, with gross margin of 36%, EBITDA margin of (3%), and net margin of (7%).

See analyst estimates for Hepsiburada
LTMLast FY202320242025202620272028
Revenue$2.3B$1.7B$1.4B$1.5B$1.7B
Gross Profit-$625M$419M$577M$625M
Gross Margin-36%30%37%36%
EBITDA$28M($51M)$68M$6M($51M)
EBITDA Margin1%(3%)5%0%(3%)
EBIT Margin(3%)(1%)(2%)1%(1%)
Net Profit($156M)($116M)$3M($43M)($116M)
Net Margin(7%)(7%)0%(3%)(7%)
Net Debt-($197M)---

Financial data powered by Morningstar, Inc.

Hepsiburada Stock Performance

Hepsiburada has current market cap of $872M, and enterprise value of $743M.

Market Cap Evolution


Hepsiburada's stock price is $2.44.

Hepsiburada share price decreased by 1.0% in the last 30 days, and by 4.3% in the last year.

Hepsiburada has an EPS (earnings per share) of $-0.33.

See more trading valuation data for Hepsiburada
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$743M$872M-1.2%-1.0%-17.6%-4.3%$-0.33

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Hepsiburada Valuation Multiples

Hepsiburada trades at 0.3x EV/Revenue multiple, and 26.2x EV/EBITDA.

See NTM and 2027E valuation multiples for Hepsiburada

EV / Revenue (LTM)


Hepsiburada Financial Valuation Multiples

As of October 3, 2026, Hepsiburada has market cap of $872M and EV of $743M.

Hepsiburada has a P/E ratio of (5.6x).

LTMLast FY202320242025202620272028
EV/Revenue0.3x0.4x0.5x0.5x0.4x
EV/EBITDA26.2x(14.6x)10.9x134.4x(14.6x)
EV/EBIT(12.6x)(40.4x)(29.7x)63.7x(40.4x)
EV/Gross Profit-1.2x1.8x1.3x1.2x
P/E(5.6x)(7.5x)n/m(20.1x)(7.5x)
EV/FCF-(18.7x)27.5x(8.8x)(18.7x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Hepsiburada Margins & Growth Rates

Hepsiburada grew revenue by 43% but EBITDA decreased by 157% in the last fiscal year.

In the most recent fiscal year, Hepsiburada reported gross margin of 36%, EBITDA margin of (3%), and net margin of (7%).

See estimated margins and future growth rates for Hepsiburada

Hepsiburada Margins

Last FY202420252026202720282029
Gross Margin36%37%36%-
EBITDA Margin(3%)0%(3%)1%
EBIT Margin(1%)1%(1%)(3%)
Net Margin(7%)(3%)(7%)(7%)
FCF Margin(2%)(6%)(2%)-

Hepsiburada Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth43%11%12%43%
Gross Profit Growth-38%8%-
EBITDA Growth(157%)(92%)(1022%)(157%)
EBIT Growth243%(147%)(257%)243%
Net Profit Growth41%(1572%)169%41%
FCF Growth-(414%)(53%)-

Data powered by FactSet, Inc. and Morningstar, Inc.

Hepsiburada Operational KPIs

Hepsiburada's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.

Hepsiburada's Rule of 40 is 45% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Hepsiburada's Rule of X is 110% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Hepsiburada
LTMLast FY202320242025202620272028
Rule of 4032%45%---
Bessemer Rule of X79%110%---
Revenue per Employee-$0.5M---
Opex per Employee-$0.2M---
S&M Expenses to Revenue-19%16%18%19%
G&A Expenses to Revenue-12%6%10%12%
Opex to Revenue-37%32%37%37%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Hepsiburada Competitors

Hepsiburada competitors include Chancemate, Apotea, Brainbees Solutions, Boozt, Bxn Holding, CEWE Group, Jumia Technologies AG, ASOS, SFC Holdings and DocMorris.

Most Hepsiburada public comparables operate across Consumer E-commerce and Horizontal E-commerce.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Chancemate$160M$19M3.9x4.5x32.2x29.2x
Apotea$718M$46M1.2x1.1x19.2x15.4x
Brainbees Solutions$864M$29M1.1x1.0x32.8x23.4x
Boozt$826M$69M1.1x1.0x13.1x10.0x
Bxn Holding$772M$100M0.8x0.8x6.4x6.0x
CEWE Group$1B$157M0.8x0.9x5.3x5.3x
Jumia Technologies AG$189M($51M)4.7x4.0x(17.4x)(26.5x)
ASOS$3.3B($60M)0.5x0.5x(24.9x)6.8x

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Hepsiburada VC Funding History

Before going public, Hepsiburada raised funding across 1 round.


Hepsiburada Funding Rounds

DateStageInvestorsRaisedValuationRev. MultipleDeal Summary
May-15Undisclosed stageThe Abraaj Group; Hermes GPE--Hermes GPE co-invested in Hepsiburada in May 2015 alongside lead investor The Abraaj Group. Hermes GPE invested through its global co-investment programme, which takes minority positions in buyouts and growth companies alongside lead general partners on behalf of institutional clients. The firm applied a Growth investment thesis under its accelerating technological innovation megatrend. Hepsiburada is the leading online retailer in Turkey, selling more than half a million products in over 30 different categories. At the time of the investment its website was the most visited online retail site in the country, with more than 14 million unique monthly visitors, equivalent to more than a third of Turkey's online population. Financial terms of the transaction were not disclosed.

Acquisitions by Hepsiburada

Hepsiburada has acquired 1 company to date.

Last acquisition by Hepsiburada was on December 17th 2021. Hepsiburada acquired Doruk Finansman for $1M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Hepsiburada

Doruk Finansman
Description
Doruk Finansman is an Istanbul-based consumer finance provider operating across Turkey. The company extends installment loans for appliances, vehicles, and travel, alongside revolving credit lines and point-of-sale financing through partnerships with retailers like MediaMarkt and electronics chains.
HQ CountryTurkey
HQ City
İstanbul
Deal Date17 Dec 2021
Valuation$1M
EV/Revenue
EV/EBITDA

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Investments by Hepsiburada

Hepsiburada has invested in 1 company to date.

Latest investment by Hepsiburada was on August 23rd 2023. Hepsiburada invested in Craftgate in their $1M Seed round (EV/Revenue multiple available to Pro users).

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Latest Investments by Hepsiburada

Craftgate
Description
Istanbul-based Craftgate is a payment orchestration platform aggregating virtual POS from 20+ Turkish banks and e-money providers. Merchants manage transactions, payouts, and reconciliations centrally, supporting cards, wallets, and installments. Integrated with e-commerce platforms like Shopify, it processes billions in volume annually. Launched in 2019, Craftgate enables fintech expansions across Turkey and Europe.
HQ CountryTurkey
HQ City
İstanbul
Deal Date23 Aug 2023
RoundSeed
Raised$1M
InvestorsHepsiburada; D4 Ventures
Valuationundisclosed
EV/Revenue
EV/EBITDA

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About Hepsiburada

When was Hepsiburada founded?Hepsiburada was founded in 2000.
Where is Hepsiburada headquartered?Hepsiburada is headquartered in Turkey.
How many employees does Hepsiburada have?As of today, Hepsiburada has over 3K employees.
Who is the CEO of Hepsiburada?Hepsiburada's CEO is Nilhan Onal Gokcetekin.
Is Hepsiburada publicly listed?Yes, Hepsiburada is a public company listed on Nasdaq.
What is the stock symbol of Hepsiburada?Hepsiburada trades under HEPS ticker.
When did Hepsiburada go public?Hepsiburada went public in 2021.
Who are competitors of Hepsiburada?Hepsiburada main competitors include Chancemate, Apotea, Brainbees Solutions, Boozt, Bxn Holding, CEWE Group, Jumia Technologies AG, ASOS, SFC Holdings, DocMorris.
What is the current market cap of Hepsiburada?Hepsiburada's current market cap is $872M.
What is the current revenue of Hepsiburada?Hepsiburada's last 12 months revenue is $2.3B.
What is the current revenue growth of Hepsiburada?Hepsiburada revenue growth (NTM/LTM) is 31%.
What is the current EV/Revenue multiple of Hepsiburada?Current revenue multiple of Hepsiburada is 0.3x.
What is the current EBITDA of Hepsiburada?Hepsiburada's last 12 months EBITDA is $28M.
What is Hepsiburada's EBITDA margin?Hepsiburada's last 12 months EBITDA margin is 1%.
What is the current EV/EBITDA multiple of Hepsiburada?Current EBITDA multiple of Hepsiburada is 26.2x.
How many companies Hepsiburada has acquired to date?As of October 2026, Hepsiburada has acquired 1 company.
What was the largest acquisition by Hepsiburada?$1M acquisition of Doruk Finansman on 17th December 2021 was the largest M&A Hepsiburada has done to date.
What companies Hepsiburada acquired?Hepsiburada acquired Doruk Finansman.
In how many companies Hepsiburada has invested to date?As of October 2026, Hepsiburada has invested in 1 company.
What was the last Hepsiburada investment?On 23rd August 2023 Hepsiburada invested in Craftgate, participating in a $1M Seed round, alongside D4 Ventures.
In what companies Hepsiburada invested in?Hepsiburada invested in Craftgate.

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