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Kogan.com Valuation Multiples
Discover revenue and EBITDA valuation multiples for Kogan.com and similar public comparables like Oponeo, Scroll, Autostreets, istyle and more.
Kogan.com Overview
About Kogan.com
Kogan.com is an Australian pure-play online retailer. It caters to value-driven consumers through its exclusive brands, spanning multiple categories including consumer electronics, furniture, and fitness. For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google. Additionally, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission. Finally, the firm sells multiple white-labeled products and services including prepaid mobile phone plans, insurance, and travel packages.
Founded
2016
HQ
Employees
N/A
Website
Financials (LTM)
EV
$239M
Kogan.com Financials
Kogan.com reported last 12-month revenue of $350M and EBITDA of $26M.
In the same LTM period, Kogan.com generated $139M in gross profit, $26M in EBITDA, and $11M in net income.
Revenue (LTM)
Kogan.com P&L
In the most recent fiscal year, Kogan.com reported revenue of $342M and EBITDA of $24M.
Kogan.com expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $350M | XXX | $342M | XXX | XXX | XXX |
| Gross Profit | $139M | XXX | $133M | XXX | XXX | XXX |
| Gross Margin | 40% | XXX | 39% | XXX | XXX | XXX |
| EBITDA | $26M | XXX | $24M | XXX | XXX | XXX |
| EBITDA Margin | 8% | XXX | 7% | XXX | XXX | XXX |
| EBIT Margin | 5% | XXX | 5% | XXX | XXX | XXX |
| Net Profit | $11M | XXX | $10M | XXX | XXX | XXX |
| Net Margin | 3% | XXX | 3% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Kogan.com Stock Performance
Kogan.com has current market cap of $275M, and enterprise value of $239M.
Market Cap Evolution
Kogan.com's stock price is $2.80.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $239M | $275M | (0.9%) | XXX | XXX | XXX | $0.10 |
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Start Free TrialKogan.com Valuation Multiples
Kogan.com trades at 0.7x EV/Revenue multiple, and 9.1x EV/EBITDA.
EV / Revenue (LTM)
Kogan.com Financial Valuation Multiples
As of March 7, 2026, Kogan.com has market cap of $275M and EV of $239M.
Equity research analysts estimate Kogan.com's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Kogan.com has a P/E ratio of 24.2x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $275M | XXX | $275M | XXX | XXX | XXX |
| EV (current) | $239M | XXX | $239M | XXX | XXX | XXX |
| EV/Revenue | 0.7x | XXX | 0.7x | XXX | XXX | XXX |
| EV/EBITDA | 9.1x | XXX | 10.0x | XXX | XXX | XXX |
| EV/EBIT | 14.3x | XXX | 15.3x | XXX | XXX | XXX |
| EV/Gross Profit | 1.7x | XXX | 1.8x | XXX | XXX | XXX |
| P/E | 24.2x | XXX | 28.4x | XXX | XXX | XXX |
| EV/FCF | 12.3x | XXX | 10.5x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Kogan.com Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Kogan.com Margins & Growth Rates
Kogan.com's revenue in the last 12 month grew by 35%.
Kogan.com's rule of 40 is 42% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Kogan.com's rule of X is 94% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Kogan.com Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 35% | XXX | 7% | XXX | XXX | XXX |
| EBITDA Margin | 8% | XXX | 7% | XXX | XXX | XXX |
| EBITDA Growth | 19% | XXX | 14% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 42% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 94% | XXX | XXX | XXX |
| S&M Expenses to Revenue | — | XXX | 18% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 13% | XXX | 17% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 39% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Kogan.com Public Comps
See public comps and valuation multiples for other Consumer E-commerce and Horizontal E-commerce comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Oponeo | XXX | XXX | XXX | XXX | XXX | XXX |
| Scroll | XXX | XXX | XXX | XXX | XXX | XXX |
| Autostreets | XXX | XXX | XXX | XXX | XXX | XXX |
| istyle | XXX | XXX | XXX | XXX | XXX | XXX |
| Terminal X | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Kogan.com M&A Activity
Kogan.com acquired XXX companies to date.
Last acquisition by Kogan.com was on XXXXXXXX, XXXXX. Kogan.com acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Kogan.com
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialKogan.com Investment Activity
Kogan.com invested in XXX companies to date.
Kogan.com made its latest investment on XXXXXXXX, XXXXX. Kogan.com invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Kogan.com
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Kogan.com
| When was Kogan.com founded? | Kogan.com was founded in 2016. |
| Where is Kogan.com headquartered? | Kogan.com is headquartered in Australia. |
| Who is the CEO of Kogan.com? | Kogan.com's CEO is Ruslan Kogan. |
| Is Kogan.com publicly listed? | Yes, Kogan.com is a public company listed on Australian Securities Exchange. |
| What is the stock symbol of Kogan.com? | Kogan.com trades under KGN ticker. |
| When did Kogan.com go public? | Kogan.com went public in 2016. |
| Who are competitors of Kogan.com? | Kogan.com main competitors are Oponeo, Scroll, Autostreets, istyle. |
| What is the current market cap of Kogan.com? | Kogan.com's current market cap is $275M. |
| What is the current revenue of Kogan.com? | Kogan.com's last 12 months revenue is $350M. |
| What is the current revenue growth of Kogan.com? | Kogan.com revenue growth (NTM/LTM) is 35%. |
| What is the current EV/Revenue multiple of Kogan.com? | Current revenue multiple of Kogan.com is 0.7x. |
| Is Kogan.com profitable? | Yes, Kogan.com is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Kogan.com? | Kogan.com's last 12 months EBITDA is $26M. |
| What is Kogan.com's EBITDA margin? | Kogan.com's last 12 months EBITDA margin is 8%. |
| What is the current EV/EBITDA multiple of Kogan.com? | Current EBITDA multiple of Kogan.com is 9.1x. |
| What is the current FCF of Kogan.com? | Kogan.com's last 12 months FCF is $20M. |
| What is Kogan.com's FCF margin? | Kogan.com's last 12 months FCF margin is 6%. |
| What is the current EV/FCF multiple of Kogan.com? | Current FCF multiple of Kogan.com is 12.3x. |
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