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Kogan.com Valuation Multiples
Discover revenue and EBITDA valuation multiples for Kogan.com and similar public comparables like Oponeo, 1-800-Flowers.com, Scroll, istyle and more.
Kogan.com Overview
About Kogan.com
Kogan.com is an Australian pure-play online retailer. It caters to value-driven consumers through its exclusive brands, spanning multiple categories including consumer electronics, furniture, and fitness. For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google. Additionally, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission. Finally, the firm sells multiple white-labeled products and services including prepaid mobile phone plans, insurance, and travel packages.
Founded
2016
HQ
Employees
N/A
Website
Financials (LTM)
EV
$244M
Kogan.com Financials
Kogan.com reported last 12-month revenue of $362M and EBITDA of $28M.
In the same LTM period, Kogan.com generated $144M in gross profit, $28M in EBITDA, and $13M in net income.
Revenue (LTM)
Kogan.com P&L
In the most recent fiscal year, Kogan.com reported revenue of $348M and EBITDA of $24M.
Kogan.com expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $362M | XXX | $348M | XXX | XXX | XXX |
| Gross Profit | $144M | XXX | $136M | XXX | XXX | XXX |
| Gross Margin | 40% | XXX | 39% | XXX | XXX | XXX |
| EBITDA | $28M | XXX | $24M | XXX | XXX | XXX |
| EBITDA Margin | 8% | XXX | 7% | XXX | XXX | XXX |
| EBIT Margin | 5% | XXX | 4% | XXX | XXX | XXX |
| Net Profit | $13M | XXX | $10M | XXX | XXX | XXX |
| Net Margin | 3% | XXX | 3% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Kogan.com Stock Performance
Kogan.com has current market cap of $280M, and enterprise value of $244M.
Market Cap Evolution
Kogan.com's stock price is $2.90.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $244M | $280M | 0.4% | XXX | XXX | XXX | $0.10 |
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Start Free TrialKogan.com Valuation Multiples
Kogan.com trades at 0.7x EV/Revenue multiple, and 8.8x EV/EBITDA.
EV / Revenue (LTM)
Kogan.com Financial Valuation Multiples
As of April 22, 2026, Kogan.com has market cap of $280M and EV of $244M.
Equity research analysts estimate Kogan.com's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Kogan.com has a P/E ratio of 22.1x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $280M | XXX | $280M | XXX | XXX | XXX |
| EV (current) | $244M | XXX | $244M | XXX | XXX | XXX |
| EV/Revenue | 0.7x | XXX | 0.7x | XXX | XXX | XXX |
| EV/EBITDA | 8.8x | XXX | 10.2x | XXX | XXX | XXX |
| EV/EBIT | 13.4x | XXX | 15.6x | XXX | XXX | XXX |
| EV/Gross Profit | 1.7x | XXX | 1.8x | XXX | XXX | XXX |
| P/E | 22.1x | XXX | 28.9x | XXX | XXX | XXX |
| EV/FCF | 11.7x | XXX | 10.5x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Kogan.com Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Kogan.com Margins & Growth Rates
Kogan.com's revenue in the last 12 month grew by 10%.
Kogan.com's rule of 40 is 16% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Kogan.com's rule of X is 28% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Kogan.com Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 10% | XXX | 7% | XXX | XXX | XXX |
| EBITDA Margin | 8% | XXX | 7% | XXX | XXX | XXX |
| EBITDA Growth | 21% | XXX | 20% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 16% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 28% | XXX | XXX | XXX |
| S&M Expenses to Revenue | — | XXX | 18% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 13% | XXX | 17% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 39% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Kogan.com Public Comps
See public comps and valuation multiples for other Consumer E-commerce and Horizontal E-commerce comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Kogan.com | XXX | XXX | XXX | XXX | XXX | XXX |
| Oponeo | XXX | XXX | XXX | XXX | XXX | XXX |
| 1-800-Flowers.com | XXX | XXX | XXX | XXX | XXX | XXX |
| Scroll | XXX | XXX | XXX | XXX | XXX | XXX |
| istyle | XXX | XXX | XXX | XXX | XXX | XXX |
| Oisix ra daichi | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Kogan.com M&A Activity
Kogan.com acquired XXX companies to date.
Last acquisition by Kogan.com was on XXXXXXXX, XXXXX. Kogan.com acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Kogan.com
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialKogan.com Investment Activity
Kogan.com invested in XXX companies to date.
Kogan.com made its latest investment on XXXXXXXX, XXXXX. Kogan.com invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Kogan.com
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Kogan.com
| When was Kogan.com founded? | Kogan.com was founded in 2016. |
| Where is Kogan.com headquartered? | Kogan.com is headquartered in Australia. |
| Who is the CEO of Kogan.com? | Kogan.com's CEO is Ruslan Kogan. |
| Is Kogan.com publicly listed? | Yes, Kogan.com is a public company listed on Australian Securities Exchange. |
| What is the stock symbol of Kogan.com? | Kogan.com trades under KGN ticker. |
| When did Kogan.com go public? | Kogan.com went public in 2016. |
| Who are competitors of Kogan.com? | Kogan.com main competitors are Oponeo, 1-800-Flowers.com, Scroll, istyle. |
| What is the current market cap of Kogan.com? | Kogan.com's current market cap is $280M. |
| What is the current revenue of Kogan.com? | Kogan.com's last 12 months revenue is $362M. |
| What is the current revenue growth of Kogan.com? | Kogan.com revenue growth (NTM/LTM) is 10%. |
| What is the current EV/Revenue multiple of Kogan.com? | Current revenue multiple of Kogan.com is 0.7x. |
| Is Kogan.com profitable? | Yes, Kogan.com is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Kogan.com? | Kogan.com's last 12 months EBITDA is $28M. |
| What is Kogan.com's EBITDA margin? | Kogan.com's last 12 months EBITDA margin is 8%. |
| What is the current EV/EBITDA multiple of Kogan.com? | Current EBITDA multiple of Kogan.com is 8.8x. |
| What is the current FCF of Kogan.com? | Kogan.com's last 12 months FCF is $21M. |
| What is Kogan.com's FCF margin? | Kogan.com's last 12 months FCF margin is 6%. |
| What is the current EV/FCF multiple of Kogan.com? | Current FCF multiple of Kogan.com is 11.7x. |
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