June 2026
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Largest Consumer E-commerce Public Companies in Australia
Benchmark revenue and EBITDA valuation multiples for public comps like
Temple & Webster, Kogan.com, Cash Converters, Carma and Adore Beauty.
 | Temple & Webster Group Ltd is a pure play online retailer of furniture and homewares. Some of the company's products include office Furniture, Rugs, Bed & Bath, Decor, Lighting, Outdoor, Office, and others. The Group operates in one segment, being the sale of furniture, homewares, and home improvement products through its online platform. | $3 | -78% | $408M | $318M | 0.7x | 23.8x | ||
| Kogan.com is an Australian pure-play online retailer. It caters to value-driven consumers through its exclusive brands, spanning multiple categories including consumer electronics, furniture, and fitness. For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google. Additionally, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission. Finally, the firm sells multiple white-labeled products and services including prepaid mobile phone plans, insurance, and travel packages. | $3 | +10% | $282M | $246M | 0.7x | 10.3x | ||
| Cash Converters International Ltd is a franchised retail network that specializes in the sale of second-hand goods. It operates through business segments: Store Operations segment, which is the key revenue driver, involves the retail sale of new and second-hand goods, cash advance, and pawnbroking operations; Personal Finance segment comprises the Cash Converters Personal Finance personal loans business; The vehicle Financing segment comprises Green Light Auto Group, which provides motor vehicle finance; the New Zealand Segment; and the United Kingdom. The company generates the majority of its revenue from the Store Operations segment. | $0 | +7% | $150M | $259M | 1.0x | 5.4x | ||
| Carma Ltd is an online retailer of quality used cars in Australia. It offers an online platform that makes it easy to view a huge range of quality cars, compare them like-for-like, and pick and reserve a car online. The company offer fair pricing with no haggling, finance arrangements or cash payments, free delivery within Greater Sydney, and a 7-day trial period allowing customers to test the car in everyday life with the option to return it for a full refund if not satisfied. | $1 | -- | $79M | $53M | 1.0x | (3.0x) | ||
| Adore Beauty Group Ltd is engaged in the online sales of cosmetics. It offers various products including skin care, hair care, body care, cosmetics, fragrances, oral care, and dietary supplements among others. The firm generates revenue through the sale of beauty and personal care products online. The Group has identified two distinct operating segments based on quantitative thresholds on profit or loss, encompassing the Adore Beauty and iKOU brands. | $0 | -57% | $19M | $33M | 0.2x | 6.4x | ||
| Median | $1 | -25% | $150M | $246M | 0.7x | 6.4x |
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