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Grove Collaborative Valuation Multiples

Discover Grove Collaborative's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Claranova, CarParts.com, Aromatica Co, Sportsman's Warehouse and more.

Grove Collaborative Overview

About Grove Collaborative

Grove Collaborative Holdings Inc is engaged in providing consumer products. It offers Cleaning accessories, Home and Pantry, Personal care products, Pets supplements and Other products. It is a sustainability oriented consumer products generator. It use connection with consumers to create and curate authentic, disruptive brands and products. Company builds natural products that perform as well as, many consumer packaged goods (CPG) brands (both conventional and natural), while being healthier for consumers and the planet.


Founded

2021

HQ

United States

Employees

415

Website

grove.co

Financials (LTM)

Revenue: $163M
EBITDA: ($66K)

EV

$90M

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Grove Collaborative Financials

Grove Collaborative reported last 12-month revenue of $163M and negative EBITDA of ($66K).

In the same LTM period, Grove Collaborative generated $88M in gross profit, ($66K) in EBITDA losses, and had net loss of ($11M).

Revenue (LTM)


Grove Collaborative P&L

In the most recent fiscal year, Grove Collaborative reported revenue of $174M and EBITDA of ($2M).

Grove Collaborative is unprofitable as of last fiscal year, with gross margin of 54%, EBITDA margin of (1%), and net margin of (7%).

See analyst estimates for Grove Collaborative
LTMLast FY202320242025202620272028
Revenue$163M$174M$259M$203M$174M
Gross Profit$88M$93M$137M$109M$93M
Gross Margin54%54%53%54%54%
EBITDA($66K)($2M)($21M)($5M)($9M)
EBITDA Margin(0%)(1%)(8%)(2%)(5%)
EBIT Margin(6%)(7%)(14%)(11%)(7%)
Net Profit($11M)($12M)($43M)($27M)($12M)
Net Margin(7%)(7%)(17%)(13%)(7%)

Financial data powered by Morningstar, Inc.

Grove Collaborative Stock Performance

Grove Collaborative has current market cap of $52M, and enterprise value of $90M.

Market Cap Evolution


Grove Collaborative's stock price is $1.24.

Grove Collaborative share price increased by 6.0% in the last 30 days, and by 9.8% in the last year.

Grove Collaborative has an EPS (earnings per share) of $-0.28.

See more trading valuation data for Grove Collaborative
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$90M$52M8.8%6.0%-3.1%9.8%$-0.28

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Grove Collaborative Valuation Multiples

Grove Collaborative trades at 0.5x EV/Revenue multiple, and (1346.6x) EV/EBITDA.

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EV / Revenue (LTM)


Grove Collaborative Financial Valuation Multiples

As of June 5, 2026, Grove Collaborative has market cap of $52M and EV of $90M.

Grove Collaborative has a P/E ratio of (4.7x).

LTMLast FY202320242025202620272028
EV/Revenue0.5x0.5x0.3x0.4x0.5x
EV/EBITDAn/m(41.5x)(4.2x)(18.7x)(10.2x)
EV/EBIT(9.9x)(7.9x)(2.5x)(4.0x)(7.9x)
EV/Gross Profit1.0x1.0x0.7x0.8x1.0x
P/E(4.7x)(4.4x)(1.2x)(1.9x)(4.4x)
EV/FCF-(11.0x)(8.2x)(7.8x)(11.0x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Grove Collaborative Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Grove Collaborative Margins & Growth Rates

Grove Collaborative decreased revenue by 14% and EBITDA by 227% in the last fiscal year.

In the most recent fiscal year, Grove Collaborative reported gross margin of 54%, EBITDA margin of (1%), and net margin of (7%).

See estimated margins and future growth rates for Grove Collaborative

Grove Collaborative Margins

Last FY202420252026202720282029
Gross Margin54%54%54%54%
EBITDA Margin(1%)(2%)(5%)2%
EBIT Margin(7%)(11%)(7%)(4%)
Net Margin(7%)(13%)(7%)(5%)
FCF Margin(5%)(6%)(5%)-

Grove Collaborative Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(14%)(22%)(15%)(14%)
Gross Profit Growth(13%)(20%)(15%)(13%)
EBITDA Growth(227%)(78%)83%(131%)
EBIT Growth(48%)(36%)(50%)(48%)
Net Profit Growth(31%)(37%)(57%)(31%)
FCF Growth-5%(29%)-

Data powered by FactSet, Inc. and Morningstar, Inc.

Grove Collaborative Operational KPIs

Grove Collaborative's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.3M for the same period.

Grove Collaborative's Rule of 40 is (12%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Grove Collaborative's Rule of X is (34%) (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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LTMLast FY202320242025202620272028
Rule of 40(6%)(12%)---
Bessemer Rule of X(14%)(34%)---
Revenue per Employee-$0.4M---
Opex per Employee-$0.3M---
S&M Expenses to Revenue5%6%8%5%6%
G&A Expenses to Revenue-50%52%51%50%
R&D Expenses to Revenue4%4%6%9%4%
Opex to Revenue-60%67%65%60%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Grove Collaborative Competitors

Grove Collaborative competitors include Claranova, CarParts.com, Aromatica Co, Sportsman's Warehouse, Mister Spex, BlueMTec, Talea Group, YES24, KT Millie Seojae and Autopedia.

Most Grove Collaborative public comparables operate across Consumer E-commerce.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Claranova0.7x0.8x3.3x3.7x
CarParts.com0.1x0.1x74.3x(8.6x)
Aromatica Co1.1x-8.3x-
Sportsman's Warehouse0.4x0.4x19.5x18.5x
Mister Spex0.2x0.2x(1.4x)(6.1x)
BlueMTec0.5x-79.2x-
Talea Group0.6x-24.4x-
YES240.3x-132.5x-

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Grove Collaborative VC Funding History

Before going public, Grove Collaborative raised $449M in total equity funding, across 6 rounds.

Last private valuation of Grove Collaborative was $1B, after raising $125M in December 2020 from 10X Capital, Glynn Capital Management, Gutbrain Ventures, and 3 other investors.


Grove Collaborative Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Dec-20Series E10X Capital; Glynn Capital Management; Gutbrain Ventures; Kapital Partners; Morgan Stanley Investment Management; NextView Ventures$125M$1BGrove Collaborative is a San Francisco-based direct-to-consumer e-commerce platform specializing in natural home and personal care products, offering its own brands alongside third-party items like Mrs. Meyer's. Founded in 2012 (with some sources noting 2016 launch), the company operates as a Certified B Corp committed to sustainability, including pledges to become plastic-free by 2025 and plant one million trees by 2022. It sells eco-friendly household, beauty, baby, and pet products, such as tree-free toilet paper made from bamboo and sugar cane, and emphasizes low-waste packaging. In December 2020, Grove Collaborative raised $125 million in a funding round with investors including Morgan Stanley’s Counterpoint Global, Sculptor, NextView Ventures, and Glynn Capital Management, achieving a post-money valuation of $1.32 billion. This followed a prior $150 million Series D in 2019 led by Lone Pine Capital, General Atlantic, and Glynn Capital, which brought total funding to over $436 million and marked unicorn status. Note that while the query lists specific investors matching this round, some sources also reference the earlier Series D with partial overlap like Glynn and NextView. The proceeds from the 2020 round supported expansion into clean beauty categories, launch of new brands, sustainable packaging improvements, and hiring over 100 employees for customer support. The company reported strong pandemic-driven sales across natural products, attributing success to consumer shifts toward eco-conscious options despite economic challenges. It competes with brands like The Honest Company in the DTC natural goods space. Financial traction included rapid historical growth, with revenue scaling from $7 million in 2016 to $384 million by 2021 per S-1 filing, and earlier claims of eight-fold growth from May 2017 to May 2019 plus expected tripling in 2019. However, no 2020 revenue, ARR, or EBITDA figures were explicitly detailed in sources for this round. Grove later went public via SPAC merger in 2022.
Sep-19Series DGeneral Atlantic; Glynn Capital Management; Lone Pine Capital$265M$1BGrove Collaborative, a San Francisco-based direct-to-consumer company offering natural home and personal care products including partnerships like Mrs. Meyers, completed a $150 million Series D funding round on September 6, 2019, co-led by Lone Pine Capital, General Atlantic, and Glynn Capital Management, with participation from Greenspring Associates, Norwest Venture Partners, Mayfield Fund, NextView Ventures, MHS Capital, and Heron Rock Capital. This round brought the company's total capital raised to over $250 million and pushed its valuation above $1 billion, marking unicorn status. The funding aimed to fuel expansion into new categories, accelerate innovation, and support environmental commitments like saving nearly 1,000,000 pounds of plastic in 2019. The company demonstrated strong growth traction, with revenue expected to triple in 2019 and eight-fold growth between May 2017 and May 2019, alongside weekly engagement from nearly 50,000 customers via Grove Guides for product education. General Atlantic highlighted Grove's more than six-fold growth over the prior two years, emphasizing its innovation in conversational commerce and purpose-driven branding amid shifting consumer preferences toward sustainability. Grove competed in the e-commerce natural products space against companies like The Honest Company, leveraging its online retail model for household and personal care items. This Series D followed prior rounds including a $35 million Series C in January 2018, building on earlier funding like $15.4 million Series B in 2017. The round positioned Grove for scaled growth while maintaining social and environmental missions, preceding its later SPAC merger in 2022.
Jan-18Series CBullpen Capital; Forefront Venture Partners; John Replogle; Mayfield Fund; MHS Capital; NextView Ventures; Norwest; Serious Change; Tom Williams; TQ Ventures$35M-Grove Collaborative, a direct-to-consumer e-commerce platform specializing in natural household and personal care products, closed a $35 million Series C funding round on January 17, 2018, led by Norwest Venture Partners with participation from existing investors including Mayfield Fund, MHS Capital, Bullpen Capital, NextView Ventures, Serious Change, and John Replogle. This brought total equity capital raised to over $60 million. Jeff Crowe from Norwest joined the board. The funds were intended to support expansion, marketing through influencers, and product offerings. The company differentiates through personalized customer service, approachable pricing, and its flagship brand, attracting 50% first-time natural product buyers. Grove positions itself as redefining consumer products with innovative e-commerce formats and sustainability focus in the CPG landscape. Prior rounds included a $15.4 million Series B in April 2017 and $6.7 million Series A in July 2016. Subsequent raises featured a $150 million Series D in September 2019 led by Lone Pine Capital, General Atlantic, and Glynn Capital, achieving over $1 billion valuation, with total funding exceeding $250 million then. The company went public via SPAC in 2022.
Apr-17Series BEdelweiss.vc; Forefront Venture Partners; Mayfield Fund; Rick Marini; Tom Williams$16M-Grove Collaborative raised $15 million in its Series B funding round in March/April 2017, led by Mayfield Fund. The round supported the company's growth and expansion efforts, including marketing and product development. Other participants included investors matching the query such as Forefront Venture Partners. Prior to this, Grove Collaborative completed a $6.7 million Series A in July 2016. The company, a direct-to-consumer e-commerce platform for natural home and personal care products, continued raising capital in subsequent rounds, including a $35 million Series C in January 2018 led by Norwest Venture Partners.
Jul-16Series ABullpen Capital$5M-Grove Collaborative raised $6.7 million in its Series A round in July 2016 led by Bullpen Capital, with participation from NextView Ventures, MHS Capital, Kensington Capital Partners, and others. The digitally native brand offers natural home and personal care products through a direct-to-consumer e-commerce platform with a flexible recurring shipment model and personal shopper support called Grove Guides.
Apr-14SeedNextView Ventures; Tom Williams$3M-Grove Collaborative (formerly ePantry), founded in 2014 by Stu Landesberg, Chris Clark, and Jordan Savage, started as a recurring commerce service selling third-party natural home and personal care products and generating small early revenue. NextView Ventures seeded the company in 2015 with a $3.3 million round that also included Tom Williams, Marc Bell Ventures, and Erik Blachford. A Series A followed in July 2016, raising $6.7 million led by Bullpen Capital with participation from Tom Williams, NextView Ventures, MHS Capital, and others.

Acquisitions by Grove Collaborative

Grove Collaborative has acquired 5 companies to date.

Last acquisition by Grove Collaborative was on March 11th 2025. Grove Collaborative acquired 8Greens for undisclosed valuation.

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Latest Acquisitions by Grove Collaborative

8Greens
Grab Green
Sundaily
Sustain
Description
8Greens is a wellness brand producing effervescent tablets packed with eight super greens including spirulina, chlorella, kale, and wheatgrass. Each zero-sugar tablet delivers nine calories for on-the-go nutrition. New York-headquartered since 2015, the company distributes products through retail and online channels in the United States and Europe.
Grab Green is a US brand producing plant-powered, non-toxic cleaning products for laundry, home, and kitchen. Based in Connecticut since 2008, it pioneered dissolvable laundry pods, solvent-free degreasers, disposal refreshers, and cookware cleaners outperforming conventional brands. Available nationwide through retailers like Target and Amazon, Grab Green focuses on effective formulas using ingredients like sodium citrate and plant extracts.
-
Sustain is a Portland-headquartered brand producing 100% natural, biodegradable feminine hygiene products including organic tampons, pads, condoms, and lubricants free of parabens, fragrances, and plastics. Certified by OHSAS and USDA Organic, its tampons use borosilicate glass applicators and regenerative cotton sourced from U.S. farms. Launched in 2017, Sustain sells through retailers like Target and Whole Foods, with its condom line recognized by the Free the Bid Foundation for inclusivity campaigns.
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
-
Los Angeles, CA
-
New York City, NY
Deal Date11 Mar 202511 Feb 202518 Jun 20208 Aug 2019
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About Grove Collaborative

When was Grove Collaborative founded?Grove Collaborative was founded in 2021.
Where is Grove Collaborative headquartered?Grove Collaborative is headquartered in United States.
How many employees does Grove Collaborative have?As of today, Grove Collaborative has over 415 employees.
Who is the CEO of Grove Collaborative?Grove Collaborative's CEO is Jeffrey Yurcisin.
Is Grove Collaborative publicly listed?Yes, Grove Collaborative is a public company listed on NYSE.
What is the stock symbol of Grove Collaborative?Grove Collaborative trades under GROV ticker.
When did Grove Collaborative go public?Grove Collaborative went public in 2022.
Who are competitors of Grove Collaborative?Grove Collaborative main competitors include Claranova, CarParts.com, Aromatica Co, Sportsman's Warehouse, Mister Spex, BlueMTec, Talea Group, YES24, KT Millie Seojae, Autopedia.
What is the current market cap of Grove Collaborative?Grove Collaborative's current market cap is $52M.
What is the current revenue of Grove Collaborative?Grove Collaborative's last 12 months revenue is $163M.
What is the current revenue growth of Grove Collaborative?Grove Collaborative revenue growth (NTM/LTM) is (6%).
What is the current EV/Revenue multiple of Grove Collaborative?Current revenue multiple of Grove Collaborative is 0.5x.
Is Grove Collaborative profitable?No, Grove Collaborative is not profitable.
What is the current EBITDA of Grove Collaborative?Grove Collaborative has negative EBITDA and is not profitable.
What is Grove Collaborative's EBITDA margin?Grove Collaborative's last 12 months EBITDA margin is (0%).
What is the current EV/EBITDA multiple of Grove Collaborative?Current EBITDA multiple of Grove Collaborative is (1346.6x).
How many companies Grove Collaborative has acquired to date?As of June 2026, Grove Collaborative has acquired 5 companies.
What was the largest acquisition by Grove Collaborative?None of the M&A deals Grove Collaborative has completed have disclosed valuations.
What companies Grove Collaborative acquired?Grove Collaborative acquired Sustain, Sundaily, Grab Green, Darby Smart, and 8Greens.
In how many companies Grove Collaborative has invested to date?Grove Collaborative hasn't invested in any companies yet (or none have been disclosed publicly).

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