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Phoenix New Media Valuation Multiples
Discover revenue and EBITDA valuation multiples for Phoenix New Media and similar public comparables like Hatena Co, Alpcot Holding, Legimi, Gumtree Australia and more.
Phoenix New Media Overview
About Phoenix New Media
Phoenix New Media Ltd is a media company providing premium content on an integrated platform across the internet, mobile and TV channels in China. The company organizes its operations into two main segments: Net advertising services and Paid services. It provides its content and services through three channels: ifeng.com channel, video channel, and mobile channel. The company also offers a wide range of paid services including mobile value-added services, games, and content sales. It generates the majority of its revenue from Net advertising services. Geographically, it derives revenue from China.
Founded
2007
HQ

Employees
672
Website
Financials (FY)
Market Cap
$20M
Valuation Multiples
Start free trialPhoenix New Media Financials
Phoenix New Media reported last fiscal year revenue of $113M and negative EBITDA of ($1M).
In the same fiscal year, Phoenix New Media generated $55M in gross profit, ($1M) in EBITDA losses, and $49K in net income.
Phoenix New Media P&L
In the most recent fiscal year, Phoenix New Media reported revenue of $113M and EBITDA of ($1M).
Phoenix New Media is profitable as of last fiscal year, with gross margin of 49%, EBITDA margin of (1%), and net margin of 0%.
Financial data powered by Morningstar, Inc.
Phoenix New Media Stock Performance
Phoenix New Media has current market cap of $20M.
Phoenix New Media's stock price is $1.70.
| Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|
| $20M | 0.0% | — | — | — | $0.00 |
Benchmark Trading Valuation Multiples by Industry
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Start Free TrialPhoenix New Media Valuation Multiples
Phoenix New Media trades at (1.1x) EV/Revenue multiple, and 112.7x EV/EBITDA.
Phoenix New Media Financial Valuation Multiples
As of May 10, 2026, Phoenix New Media has market cap of $20M.
Phoenix New Media has a P/E ratio of 413.3x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Phoenix New Media Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Phoenix New Media Margins & Growth Rates
In the most recent fiscal year, Phoenix New Media reported gross margin of 49%, EBITDA margin of (1%), and net margin of 0%.
Phoenix New Media Margins
Phoenix New Media Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Phoenix New Media Operational KPIs
Phoenix New Media's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
Data powered by FactSet, Inc. and Morningstar, Inc.
Phoenix New Media Competitors
Phoenix New Media competitors include Hatena Co, Alpcot Holding, Legimi, Gumtree Australia, BuzzFeed, GD Culture Group, Bebuzee, T4F Entretenimento, All About and 36KR.
Most Phoenix New Media public comparables operate across Online Content & News, Streaming, Consumer SaaS and MediaTech.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 0.3x | 0.3x | 2.4x | — | |||
| 1.9x | 2.4x | 11.3x | 8.5x | |||
| 0.4x | — | 7.4x | — | |||
| 1.0x | — | 12.3x | — | |||
| 0.6x | 0.6x | 12.3x | 12.3x | |||
| — | — | (1.8x) | — | |||
| — | — | — | — | |||
| 0.1x | — | (0.4x) | — | |||
This data is available for Pro users. Sign up to see all Phoenix New Media competitors and their valuation data. Start Free Trial | ||||||
Phoenix New Media Investment Activity
Phoenix New Media has invested in 3 companies to date.
Latest investment by Phoenix New Media was on December 19th 2018. Phoenix New Media invested in Tadu Literature in their $42M Undisclosed stage round (EV/Revenue multiple of ).
Latest Investments by Phoenix New Media
| Description | Tadu Literature curates wireless reading services for mobile users featuring classic and contemporary novels in urban, time travel, fantasy, history, martial arts, and supernatural genres. The China-based platform aggregates content for internet access on smartphones and tablets. | — | — | — | |
| HQ Country | |||||
| HQ City | Beijing | — | — | — | |
| Deal Date | 19 Dec 2018 | 11 Feb 2015 | 11 Feb 2015 | 1 Nov 2014 | |
| Round | Undisclosed stage | Strategic investment | Secondary - private | Strategic investment | |
| Raised | $42M | $28M | $28M | $9M | |
| Investors | Bing Ruixin Keji; Chenhuan Keji; Phoenix New Media | Phoenix New Media | Phoenix New Media | Phoenix New Media | |
| Valuation | undisclosed | undisclosed | undisclosed | $100M | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Phoenix New Media investments and their VC round multiples. Start Free Trial | |||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAbout Phoenix New Media
| When was Phoenix New Media founded? | Phoenix New Media was founded in 2007. |
| Where is Phoenix New Media headquartered? | Phoenix New Media is headquartered in China. |
| How many employees does Phoenix New Media have? | As of today, Phoenix New Media has over 672 employees. |
| Is Phoenix New Media publicly listed? | Yes, Phoenix New Media is a public company listed on NYSE. |
| What is the stock symbol of Phoenix New Media? | Phoenix New Media trades under FENG ticker. |
| When did Phoenix New Media go public? | Phoenix New Media went public in 2011. |
| Who are competitors of Phoenix New Media? | Phoenix New Media main competitors include Hatena Co, Alpcot Holding, Legimi, Gumtree Australia, BuzzFeed, GD Culture Group, Bebuzee, T4F Entretenimento, All About, 36KR. |
| What is the current market cap of Phoenix New Media? | Phoenix New Media's current market cap is $20M. |
| What is the current revenue of Phoenix New Media? | Phoenix New Media's last fiscal year revenue is $113M. |
| What is the current EV/Revenue multiple of Phoenix New Media? | Current revenue multiple of Phoenix New Media is (1.1x). |
| Is Phoenix New Media profitable? | No, Phoenix New Media is not profitable. |
| How many companies Phoenix New Media has acquired to date? | Phoenix New Media hasn't acquired any companies yet (or none have been disclosed publicly). |
| In how many companies Phoenix New Media has invested to date? | As of May 2026, Phoenix New Media has invested in 3 companies. |
| What was the last Phoenix New Media investment? | On 19th December 2018 Phoenix New Media invested in Tadu Literature, participating in a $42M Undisclosed stage round, alongside Bing Ruixin Keji and Chenhuan Keji. |
| In what companies Phoenix New Media invested in? | Phoenix New Media invested in Tadu Literature, Yidian Zixun, and E-surfing Reading Culture Communications. |
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