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Phoenix New Media Valuation Multiples

Discover revenue and EBITDA valuation multiples for Phoenix New Media and similar public comparables like Hatena Co, Alpcot Holding, Legimi, Gumtree Australia and more.

Phoenix New Media Overview

About Phoenix New Media

Phoenix New Media Ltd is a media company providing premium content on an integrated platform across the internet, mobile and TV channels in China. The company organizes its operations into two main segments: Net advertising services and Paid services. It provides its content and services through three channels: ifeng.com channel, video channel, and mobile channel. The company also offers a wide range of paid services including mobile value-added services, games, and content sales. It generates the majority of its revenue from Net advertising services. Geographically, it derives revenue from China.


Founded

2007

HQ

China

Employees

672

Financials (FY)

Revenue: $113M
EBITDA: ($1M)

Market Cap

$20M

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Phoenix New Media Financials

Phoenix New Media reported last fiscal year revenue of $113M and negative EBITDA of ($1M).

In the same fiscal year, Phoenix New Media generated $55M in gross profit, ($1M) in EBITDA losses, and $49K in net income.


Phoenix New Media P&L

In the most recent fiscal year, Phoenix New Media reported revenue of $113M and EBITDA of ($1M).

Phoenix New Media is profitable as of last fiscal year, with gross margin of 49%, EBITDA margin of (1%), and net margin of 0%.

See analyst estimates for Phoenix New Media
Last FY202320242025202620272028
Revenue$113M$102M$103M$113M
Gross Profit$55M$34M$40M$55M
Gross Margin49%33%38%49%
EBITDA($1M)($12M)($4M)($1M)
EBITDA Margin(1%)(12%)(4%)(1%)
EBIT Margin(4%)(18%)(9%)(4%)
Net Profit$49K($15M)($8M)$49K
Net Margin0%(15%)(8%)0%

Financial data powered by Morningstar, Inc.

Phoenix New Media Stock Performance

Phoenix New Media has current market cap of $20M.


Phoenix New Media's stock price is $1.70.

See more trading valuation data for Phoenix New Media
Market CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$20M0.0%$0.00

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Phoenix New Media Valuation Multiples

Phoenix New Media trades at (1.1x) EV/Revenue multiple, and 112.7x EV/EBITDA.

See NTM and 2027E valuation multiples for Phoenix New Media

Phoenix New Media Financial Valuation Multiples

As of May 10, 2026, Phoenix New Media has market cap of $20M.

Phoenix New Media has a P/E ratio of 413.3x.

Last FY202320242025202620272028
EV/Revenue(1.1x)(1.2x)(1.2x)(1.1x)
EV/EBITDA112.7x9.8x27.5x112.7x
EV/EBIT23.8x6.5x12.6x23.8x
EV/Gross Profit(2.2x)(3.6x)(3.0x)(2.2x)
P/En/m(1.4x)(2.6x)n/m
EV/FCF52.1x11.6x16.5x52.1x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Phoenix New Media Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Phoenix New Media Margins & Growth Rates

In the most recent fiscal year, Phoenix New Media reported gross margin of 49%, EBITDA margin of (1%), and net margin of 0%.

See estimated margins and future growth rates for Phoenix New Media

Phoenix New Media Margins

Last FY20242025202720282029
Gross Margin49%38%49%
EBITDA Margin(1%)(4%)(1%)
EBIT Margin(4%)(9%)(4%)
Net Margin0%(8%)0%
FCF Margin(2%)(7%)(2%)

Phoenix New Media Growth Rates

23/2424/2526/2727/2828/29
Revenue Growth2%9%
Gross Profit Growth18%39%
EBITDA Growth(64%)(76%)
EBIT Growth(49%)(47%)
Net Profit Growth(48%)(101%)
FCF Growth(30%)(68%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Phoenix New Media Operational KPIs

Phoenix New Media's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Access forward-looking KPIs for Phoenix New Media
Last FY202320242025202620272028
Revenue per Employee$0.2M
Opex per Employee$0.1M
S&M Expenses to Revenue36%23%26%36%
G&A Expenses to Revenue9%17%11%9%
R&D Expenses to Revenue8%12%10%8%
Opex to Revenue53%51%47%53%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Phoenix New Media Competitors

Phoenix New Media competitors include Hatena Co, Alpcot Holding, Legimi, Gumtree Australia, BuzzFeed, GD Culture Group, Bebuzee, T4F Entretenimento, All About and 36KR.

Most Phoenix New Media public comparables operate across Online Content & News, Streaming, Consumer SaaS and MediaTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Hatena Co0.3x0.3x2.4x
Alpcot Holding1.9x2.4x11.3x8.5x
Legimi0.4x7.4x
Gumtree Australia1.0x12.3x
BuzzFeed0.6x0.6x12.3x12.3x
GD Culture Group(1.8x)
Bebuzee
T4F Entretenimento0.1x(0.4x)

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Phoenix New Media Investment Activity

Phoenix New Media has invested in 3 companies to date.

Latest investment by Phoenix New Media was on December 19th 2018. Phoenix New Media invested in Tadu Literature in their $42M Undisclosed stage round (EV/Revenue multiple of ).

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Latest Investments by Phoenix New Media

Tadu Literature
Yidian Zixun
Yidian Zixun
Yidian Zixun
Description
Tadu Literature curates wireless reading services for mobile users featuring classic and contemporary novels in urban, time travel, fantasy, history, martial arts, and supernatural genres. The China-based platform aggregates content for internet access on smartphones and tablets.
HQ CountryChinaChinaChinaChina
HQ City
Beijing
Deal Date19 Dec 201811 Feb 201511 Feb 20151 Nov 2014
RoundUndisclosed stageStrategic investmentSecondary - privateStrategic investment
Raised$42M$28M$28M$9M
InvestorsBing Ruixin Keji; Chenhuan Keji; Phoenix New MediaPhoenix New MediaPhoenix New MediaPhoenix New Media
Valuationundisclosedundisclosedundisclosed$100M
EV/Revenue
EV/EBITDA

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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About Phoenix New Media

When was Phoenix New Media founded?Phoenix New Media was founded in 2007.
Where is Phoenix New Media headquartered?Phoenix New Media is headquartered in China.
How many employees does Phoenix New Media have?As of today, Phoenix New Media has over 672 employees.
Is Phoenix New Media publicly listed?Yes, Phoenix New Media is a public company listed on NYSE.
What is the stock symbol of Phoenix New Media?Phoenix New Media trades under FENG ticker.
When did Phoenix New Media go public?Phoenix New Media went public in 2011.
Who are competitors of Phoenix New Media?Phoenix New Media main competitors include Hatena Co, Alpcot Holding, Legimi, Gumtree Australia, BuzzFeed, GD Culture Group, Bebuzee, T4F Entretenimento, All About, 36KR.
What is the current market cap of Phoenix New Media?Phoenix New Media's current market cap is $20M.
What is the current revenue of Phoenix New Media?Phoenix New Media's last fiscal year revenue is $113M.
What is the current EV/Revenue multiple of Phoenix New Media?Current revenue multiple of Phoenix New Media is (1.1x).
Is Phoenix New Media profitable?No, Phoenix New Media is not profitable.
How many companies Phoenix New Media has acquired to date?Phoenix New Media hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Phoenix New Media has invested to date?As of May 2026, Phoenix New Media has invested in 3 companies.
What was the last Phoenix New Media investment?On 19th December 2018 Phoenix New Media invested in Tadu Literature, participating in a $42M Undisclosed stage round, alongside Bing Ruixin Keji and Chenhuan Keji.
In what companies Phoenix New Media invested in?Phoenix New Media invested in Tadu Literature, Yidian Zixun, and E-surfing Reading Culture Communications.

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