April 2026
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Largest Online Content & News Public Companies in China
Benchmark revenue and EBITDA valuation multiples for public comps like
East Money, People.cn, Autohome, Xinhuanet and Inmyshow Digital.
 | East Money Information Co Ltd is engaged in securities business, financial e-commerce service business, financial data service business, and Internet advertising service business. It mainly provides paid financial data services, financial e-commerce services, and Internet advertisement services through its Website, eastmoney.com. It generates majority of ots revenue from the securities business. | $3 | 0% | $47B | $18B | 7.7x | 8.6x | ||
| People.cn Co Ltd is engaged in Advertising and promotion services, mobile value-added services, information services and technical services. | $3 | -3% | $3B | $3B | 8.9x | 46.2x | ||
| Founded in 2008 as a media content platform, Autohome is the leading online automobile platform in China, ranking first among automotive service platforms in terms of mobile daily active users, according to QuestMobile. Through its two websites, autohome.com.cn and che168.com, Autohome delivers comprehensive, independent and interactive content and tools to automobile consumers as well as a full suite of services to automakers and dealers. According to iResearch, the company was the largest online automotive advertising and lead generation service provider with 30% market share, in terms of media services and lead generation revenue, in China’s online auto platform media advertising market. | $18 | -26% | $2B | ($699M) | (0.7x) | (4.6x) | ||
| Xinhuanet Co Ltd operates in the internet content and information industry. It owns and manages a news information service portals in China. Its business activities are divided into the following: online advertising, information services, website construction, technical services and mobile internet. Its online advertising business provides full-screen shrink, rear projection, streaming media and other forms of advertising. Its information services include multimedia information services and big data intelligent analysis services. The website construction and technical service business engage in website construction, content management and operation. The mobile internet business provides mobile internet content information services through text, images, voice, video and other forms. | $3 | +14% | $2B | $2B | 4.9x | 23.1x | ||
| Inmyshow Digital Technology (Group) Co Ltd is engaged in providing broadcasting services. It covers sports broadcasting like football live, basketball live, football videos, basketball videos, sports news, team database services, and others. | $1 | +25% | $2B | $1B | 2.5x | 64.2x | ||
| New Guomai Digital Culture Co Ltd is a China telecom company. It is engaged in Internet video content applications, games, digital reading, digital animation and new media, application distribution, point operations, business travel booking and hotel operation management. | $2 | +7% | $1B | $1B | 4.6x | 59.8x | ||
| Shanghai Ganglian E-Commerce Holdings Co Ltd is an integrated IT service provider which specializes in supplying steel info services, network technology, E-Commerce services and logistic management software for metallurgic enterprises. | $4 | +22% | $1B | $691M | 0.1x | 9.2x | ||
| Sichuan Newsnet Media (Group) Co Ltd operates as an internet media. It is primarily involved in the new media integrated marketing, mobile information services and others. | $3 | +10% | $434M | $381M | 8.4x | 24.3x | ||
| Sohu.com Ltd provides online media, games, and search products and services on PCs and mobile devices in China. The company operates in Sohu and Changyou segments. Sohu is an online media content and services provider. Through its social features, Sohu also enables users to generate and distribute content, as well as interact with each other on a platform. Changyou is an online game developer and operator. It generates maximum revenue from the Changyou segment. | $16 | +56% | $409M | ($385M) | (0.7x) | 12.4x | ||
| So-Young International Inc is an online destination for discovering, evaluating, and reserving medical aesthetic services in China. Its business model comprises four integrated components: professional content and its distribution through social media networks and its targeted media platforms in China, a social community characterized by signature user-generated content, Online reservation services for a medical aesthetic treatment, and the research, development, production, sales and agency of laser and other optoelectronic medical beauty equipment. It generates revenue from information services fees and reservation services fees from medical aesthetic service providers. | $3 | +250% | $301M | $217M | 1.0x | (7.1x) | ||
| Zhihu Inc is predominantly engaged in the operation of one online content community and monetizes through paid membership services, advertising services, content-commerce solutions services, and vocational training in China. It generates revenues from Advertising services, Paid membership services, Content-commerce solutions, and Others. It derives all its revenues within China. | $3 | -17% | $280M | ($329M) | (0.8x) | 6.3x | ||
| Easou Technology Holdings Ltd, along with its subsidiaries, is engaged in the following business segments: online literature recommendation services, digital marketing services, online games publishing services, and other digital content services. The group derives maximum revenue from its digital marketing services business, which collects, analyzes, and predicts users’ appetite for advertising content and matches the needs of its advertising customers for advertisement placements with suitable third-party advertising channels. Geographically, the group derives a majority of its revenue from its customers in Mainland China. | $0 | -43% | $114M | $85M | 1.0x | 21.2x | ||
| Pacific Online Ltd is a provider of internet advertising services for different commodities in China. The Company has five specialized websites, namely PConline, PCauto, PClady, PCbaby, and PChouse, as well as an e-commerce portal. Its segments consist of PCauto, PConline, and Others. Maximum revenue is derived from PCauto which provides automobile-related content. | $0 | -20% | $46M | $17M | 0.2x | 4.4x | ||
| Median | $3 | +7% | $1B | $381M | 1.0x | 12.4x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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