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36KR Valuation Multiples
Discover revenue and EBITDA valuation multiples for 36KR and similar public comparables like Vialife, World Chess, UCapital24, MOBA Network and more.
36KR Overview
About 36KR
36KR Holdings Inc is a holding company and conducts its business mainly through its subsidiaries, a VIE, and subsidiaries of the VIE. The Group is engaging in providing content and business services to new economy participants in the PRC. Its content production process includes content creation, content editing, screening and monitoring, and content distribution. The Group mainly generates revenues from providing online advertising services, enterprise value-added services, and subscription services. The Group’s principal operations and geographic markets are substantially located in PRC.
Founded
2018
HQ

Employees
301
Website
Sectors
Financials (FY)
Market Cap
$7M
Valuation Multiples
Start free trial36KR Financials
36KR reported last fiscal year revenue of $34M and EBITDA of $3M.
In the same fiscal year, 36KR generated $19M in gross profit, $3M in EBITDA, and $2M in net income.
36KR P&L
In the most recent fiscal year, 36KR reported revenue of $34M and EBITDA of $3M.
36KR is profitable as of last fiscal year, with gross margin of 58%, EBITDA margin of 9%, and net margin of 5%.
Financial data powered by Morningstar, Inc.
36KR Stock Performance
36KR has current market cap of $7M.
36KR's stock price is $3.60.
36KR has an EPS (earnings per share) of $0.83.
| Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|
| $7M | 0.0% | — | — | — | $0.83 |
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Start Free Trial36KR Valuation Multiples
36KR trades at (0.1x) EV/Revenue multiple, and (0.8x) EV/EBITDA.
36KR Financial Valuation Multiples
As of May 10, 2026, 36KR has market cap of $7M.
36KR has a P/E ratio of 4.3x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified 36KR Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


36KR Margins & Growth Rates
In the most recent fiscal year, 36KR reported gross margin of 58%, EBITDA margin of 9%, and net margin of 5%.
36KR Margins
36KR Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
36KR Operational KPIs
36KR's revenue per employee in the last FY averaged $0.1M, while opex per employee averaged $0.1M for the same period.
Data powered by FactSet, Inc. and Morningstar, Inc.
36KR Competitors
36KR competitors include Vialife, World Chess, UCapital24, MOBA Network, Centaur Media, Frontline Corp, Gamedust, Trainimal, Legimi and Hatena Co.
Most 36KR public comparables operate across Online Content & News.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 0.9x | — | 22.6x | — | |||
| 2.0x | — | (2.2x) | — | |||
| 1.9x | — | 5.0x | — | |||
| 0.9x | — | 5.4x | — | |||
| — | — | — | — | |||
| — | — | — | — | |||
| 9.2x | — | (0.8x) | — | |||
| 1.4x | — | 6.7x | — | |||
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36KR Funding History
Before going public, 36KR raised $152M in total equity funding, across 3 rounds.
36KR Funding Rounds
36KR Investment Activity
36KR has invested in 20 companies to date.
Latest investment by 36KR was on March 2nd 2026. 36KR invested in PureblueAI in their Seed round.
Latest Investments by 36KR
| Description | PureblueAI is a China-based operator of an AI-powered digital workforce platform for enterprise marketing. Accessible via pureblueai.com, it automates content generation, personalization, and campaign optimization using large language models tailored for e-commerce and brand scenarios. | Shebaotong is a Beijing-based provider of human resources services, including social security management, provident funds, commercial insurance, payroll processing, and labor cost optimization for enterprises. | Yunsheng Group is a technology company offering digital human resources service cloud platforms since 2015. It provides a full-process HR system covering recruitment, background checks, onboarding, social security, provident funds, payroll, personal tax, and commercial insurance for employees, enterprises, governments, and institutions throughout China. | Jialin Group is a Chinese catering retail conglomerate focused on research, development, manufacturing, and distribution of frozen dumplings, pot stickers, and scones. Based in central China, it runs production facilities producing over a dozen varieties under its own brands, supplying supermarkets, restaurants, and export markets in Southeast Asia. The company maintains a nationwide logistics network for fresh-frozen product delivery. | |
| HQ Country | |||||
| HQ City | Beijing | Shanghai | Shanghai | Hangzhou | |
| Deal Date | 2 Mar 2026 | 24 Jun 2022 | 24 Jun 2022 | 24 Feb 2022 | |
| Round | Seed | Series C | Series C | Series C | |
| Raised | undisclosed | $40M | $40M | $16M | |
| Investors | 36KR; Innoangel Fund; V-Capital; Vertex Ventures China | 36KR; Enlight Growth Partners; Joint Capital; Peakview Capital; Vision Plus Capital; ZhenFund; Zhizhuo Capital | 36KR; 58 Industry Fund; Enlight Growth Partners; Joint Capital; Mingyu Capital; Peakview Capital; Vision Plus Capital; Volcanic Stone Investment; ZhenFund; Zhizhuo Capital | 36KR; Plum Ventures | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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Start Free TrialAbout 36KR
| When was 36KR founded? | 36KR was founded in 2018. |
| Where is 36KR headquartered? | 36KR is headquartered in China. |
| How many employees does 36KR have? | As of today, 36KR has over 301 employees. |
| Is 36KR publicly listed? | Yes, 36KR is a public company listed on Nasdaq. |
| What is the stock symbol of 36KR? | 36KR trades under KRKR ticker. |
| When did 36KR go public? | 36KR went public in 2019. |
| Who are competitors of 36KR? | 36KR main competitors include Vialife, World Chess, UCapital24, MOBA Network, Centaur Media, Frontline Corp, Gamedust, Trainimal, Legimi, Hatena Co. |
| What is the current market cap of 36KR? | 36KR's current market cap is $7M. |
| What is the current revenue of 36KR? | 36KR's last fiscal year revenue is $34M. |
| What is the current EV/Revenue multiple of 36KR? | Current revenue multiple of 36KR is (0.1x). |
| Is 36KR profitable? | No, 36KR is not profitable. |
| How many companies 36KR has acquired to date? | 36KR hasn't acquired any companies yet (or none have been disclosed publicly). |
| In how many companies 36KR has invested to date? | As of May 2026, 36KR has invested in 20 companies. |
| What was the last 36KR investment? | On 2nd March 2026 36KR invested in PureblueAI, participating in a Seed round, alongside Innoangel Fund, V-Capital, and Vertex Ventures China. |
| In what companies 36KR invested in? | 36KR invested in JMGO, LandSpace, Shebaotong, Yunsheng Group, Jialin Group, ICY, Zhuge.com, PavoMea, Roto Travel, Nihaozhiwu, SmellMe, Chelaile, Zplus Fitness, Zike.com, Geework.cn, Yanker, Xiao Dengta, Junengwan, Newsound Capital, and PureblueAI. |
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