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36KR Valuation Multiples

Discover revenue and EBITDA valuation multiples for 36KR and similar public comparables like Vialife, World Chess, UCapital24, MOBA Network and more.

36KR Overview

About 36KR

36KR Holdings Inc is a holding company and conducts its business mainly through its subsidiaries, a VIE, and subsidiaries of the VIE. The Group is engaging in providing content and business services to new economy participants in the PRC. Its content production process includes content creation, content editing, screening and monitoring, and content distribution. The Group mainly generates revenues from providing online advertising services, enterprise value-added services, and subscription services. The Group’s principal operations and geographic markets are substantially located in PRC.


Founded

2018

HQ

China

Employees

301

Website

36kr.com

Financials (FY)

Revenue: $34M
EBITDA: $3M

Market Cap

$7M

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36KR Financials

36KR reported last fiscal year revenue of $34M and EBITDA of $3M.

In the same fiscal year, 36KR generated $19M in gross profit, $3M in EBITDA, and $2M in net income.


36KR P&L

In the most recent fiscal year, 36KR reported revenue of $34M and EBITDA of $3M.

36KR is profitable as of last fiscal year, with gross margin of 58%, EBITDA margin of 9%, and net margin of 5%.

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Last FY202320242025202620272028
Revenue$34M$50M$34M$34M
Gross Profit$19M$27M$17M$19M
Gross Margin58%54%49%58%
EBITDA$3M($12M)($10M)$3M
EBITDA Margin9%(23%)(29%)9%
EBIT Margin4%(27%)(33%)4%
Net Profit$2M($13M)($20M)$2M
Net Margin5%(26%)(59%)5%

Financial data powered by Morningstar, Inc.

36KR Stock Performance

36KR has current market cap of $7M.


36KR's stock price is $3.60.

36KR has an EPS (earnings per share) of $0.83.

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Market CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$7M0.0%$0.83

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36KR Valuation Multiples

36KR trades at (0.1x) EV/Revenue multiple, and (0.8x) EV/EBITDA.

See NTM and 2027E valuation multiples for 36KR

36KR Financial Valuation Multiples

As of May 10, 2026, 36KR has market cap of $7M.

36KR has a P/E ratio of 4.3x.

Last FY202320242025202620272028
EV/Revenue(0.1x)(0.0x)(0.1x)(0.1x)
EV/EBITDA(0.8x)0.2x0.2x(0.8x)
EV/EBIT(1.6x)0.2x0.2x(1.6x)
EV/Gross Profit(0.1x)(0.1x)(0.1x)(0.1x)
P/E4.3x(0.5x)(0.4x)4.3x
EV/FCF(0.9x)0.1x0.5x(0.9x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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36KR Margins & Growth Rates

In the most recent fiscal year, 36KR reported gross margin of 58%, EBITDA margin of 9%, and net margin of 5%.

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36KR Margins

Last FY20242025202720282029
Gross Margin58%49%58%
EBITDA Margin9%(29%)9%
EBIT Margin4%(33%)4%
Net Margin5%(59%)5%
FCF Margin8%(14%)8%

36KR Growth Rates

23/2424/2526/2727/2828/29
Revenue Growth(32%)(1%)
Gross Profit Growth(38%)17%
EBITDA Growth(16%)(131%)
EBIT Growth(17%)(113%)
Net Profit Growth52%(108%)
FCF Growth(74%)(156%)

Data powered by FactSet, Inc. and Morningstar, Inc.

36KR Operational KPIs

36KR's revenue per employee in the last FY averaged $0.1M, while opex per employee averaged $0.1M for the same period.

Access forward-looking KPIs for 36KR
Last FY202320242025202620272028
Revenue per Employee$0.1M
Opex per Employee$0.1M
S&M Expenses to Revenue29%37%36%29%
G&A Expenses to Revenue19%31%40%19%
R&D Expenses to Revenue6%12%6%6%
Opex to Revenue53%81%82%53%

Data powered by FactSet, Inc. and Morningstar, Inc.

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36KR Competitors

36KR competitors include Vialife, World Chess, UCapital24, MOBA Network, Centaur Media, Frontline Corp, Gamedust, Trainimal, Legimi and Hatena Co.

Most 36KR public comparables operate across Online Content & News.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Vialife0.9x22.6x
World Chess2.0x(2.2x)
UCapital241.9x5.0x
MOBA Network0.9x5.4x
Centaur Media
Frontline Corp
Gamedust9.2x(0.8x)
Trainimal1.4x6.7x

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36KR Funding History

Before going public, 36KR raised $152M in total equity funding, across 3 rounds.


36KR Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Dec-17Series AChina Prosperity Capital; Gobi Partners$46M36Kr, China's leading comprehensive service provider for startups and entrepreneurs, secured a 300-million-yuan (approximately $45.3 million) investment in December 2017, led by China Prosperity Capital and Gobi Partners, with participation from Focus Media, HFI, and Baidu Video. This marked one of the largest funding rounds in China's new media sector at the time. The company, which had spun out 36Kr Media from its parent technology group 36Kr in 2016, was positioning itself for an eventual IPO, as stated by CEO Liu Chengcheng. Additionally, 36Kr formed a strategic partnership with Green Land Financial to enhance ecosystem-based services for startups. The round was described as a Series A for 36Kr Media, focusing on its role in covering technology, media, and telecommunications (TMT) sectors, providing content and services to innovative businesses. The investment aimed to support expansion amid growing interest in China's startup ecosystem.
Dec-16Series AChina Merchants Venture Capital$14M
Sep-13Undisclosed stageHeadline Asia$92M

36KR Investment Activity

36KR has invested in 20 companies to date.

Latest investment by 36KR was on March 2nd 2026. 36KR invested in PureblueAI in their Seed round.

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Latest Investments by 36KR

PureblueAI
Shebaotong
Yunsheng Group
Jialin Group
Description
PureblueAI is a China-based operator of an AI-powered digital workforce platform for enterprise marketing. Accessible via pureblueai.com, it automates content generation, personalization, and campaign optimization using large language models tailored for e-commerce and brand scenarios.
Shebaotong is a Beijing-based provider of human resources services, including social security management, provident funds, commercial insurance, payroll processing, and labor cost optimization for enterprises.
Yunsheng Group is a technology company offering digital human resources service cloud platforms since 2015. It provides a full-process HR system covering recruitment, background checks, onboarding, social security, provident funds, payroll, personal tax, and commercial insurance for employees, enterprises, governments, and institutions throughout China.
Jialin Group is a Chinese catering retail conglomerate focused on research, development, manufacturing, and distribution of frozen dumplings, pot stickers, and scones. Based in central China, it runs production facilities producing over a dozen varieties under its own brands, supplying supermarkets, restaurants, and export markets in Southeast Asia. The company maintains a nationwide logistics network for fresh-frozen product delivery.
HQ CountryChinaChinaChinaChina
HQ City
Beijing
Shanghai
Shanghai
Hangzhou
Deal Date2 Mar 202624 Jun 202224 Jun 202224 Feb 2022
RoundSeedSeries CSeries CSeries C
Raisedundisclosed$40M$40M$16M
Investors36KR; Innoangel Fund; V-Capital; Vertex Ventures China36KR; Enlight Growth Partners; Joint Capital; Peakview Capital; Vision Plus Capital; ZhenFund; Zhizhuo Capital36KR; 58 Industry Fund; Enlight Growth Partners; Joint Capital; Mingyu Capital; Peakview Capital; Vision Plus Capital; Volcanic Stone Investment; ZhenFund; Zhizhuo Capital36KR; Plum Ventures
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About 36KR

When was 36KR founded?36KR was founded in 2018.
Where is 36KR headquartered?36KR is headquartered in China.
How many employees does 36KR have?As of today, 36KR has over 301 employees.
Is 36KR publicly listed?Yes, 36KR is a public company listed on Nasdaq.
What is the stock symbol of 36KR?36KR trades under KRKR ticker.
When did 36KR go public?36KR went public in 2019.
Who are competitors of 36KR?36KR main competitors include Vialife, World Chess, UCapital24, MOBA Network, Centaur Media, Frontline Corp, Gamedust, Trainimal, Legimi, Hatena Co.
What is the current market cap of 36KR?36KR's current market cap is $7M.
What is the current revenue of 36KR?36KR's last fiscal year revenue is $34M.
What is the current EV/Revenue multiple of 36KR?Current revenue multiple of 36KR is (0.1x).
Is 36KR profitable?No, 36KR is not profitable.
How many companies 36KR has acquired to date?36KR hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies 36KR has invested to date?As of May 2026, 36KR has invested in 20 companies.
What was the last 36KR investment?On 2nd March 2026 36KR invested in PureblueAI, participating in a Seed round, alongside Innoangel Fund, V-Capital, and Vertex Ventures China.
In what companies 36KR invested in?36KR invested in JMGO, LandSpace, Shebaotong, Yunsheng Group, Jialin Group, ICY, Zhuge.com, PavoMea, Roto Travel, Nihaozhiwu, SmellMe, Chelaile, Zplus Fitness, Zike.com, Geework.cn, Yanker, Xiao Dengta, Junengwan, Newsound Capital, and PureblueAI.

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