Better Collective Valuation Multiples

Better Collective is valued at $406M as of October 2026, a 1.7x revenue multiple. In the last 12 months, Better Collective revenue was $400M and Better Collective EBITDA was $121M.

Better Collective Overview

About Better Collective

Better Collective is a Danish digital sports media group headquartered at Sankt Annae Plads in Copenhagen, operating a house of brands spanning sports media, sports-betting media and esports communities. It was incorporated in Denmark in 2004 and is still run by its founders, Jesper Søgaard and Christian Kirk Rasmussen. Its brands include the Action Network, VegasInsider, HLTV, FUTBIN, Betarades, Playmaker HQ, CanadaSportsBetting, The Nation Network and the Latin American Futbol Sites network with Bolavip, and together they draw more than 450 million visits a month. The group earns most of its revenue from performance marketing for sportsbooks, receiving either a revenue share on referred customers' losses or a fixed cost-per-acquisition fee, and adds subscriptions, advertising and sponsorships. It runs more than 20 offices across Europe, North America, South America and India. Its shares are dual-listed on Nasdaq Stockholm and Nasdaq Copenhagen under the ticker BETCO. Growth has come largely through acquisitions, including the Action Network in 2021, Futbin in 2022, Torcedores.com and Tipsbladet in 2023, Playmaker Capital in 2023 and Aceodds in 2024.


Founded

2002

HQ

Denmark

Employees

1.6K

Financials (LTM)

Revenue: $400M
EBITDA: $121M

EV

$686M

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Better Collective Financials

Better Collective reported last 12-month revenue of $400M and EBITDA of $121M.

In the same LTM period, Better Collective generated $277M in gross profit, $121M in EBITDA, and $38M in net income.

Revenue (LTM)


Better Collective P&L

In the most recent fiscal year, Better Collective reported revenue of $377M and EBITDA of $97M.

Better Collective is profitable as of last fiscal year, with gross margin of 44%, EBITDA margin of 26%, and net margin of 7%.

See analyst estimates for Better Collective
LTMLast FY202320242025202620272028
Revenue$400M$377M$378M$430M$377M
Gross Profit$277M$166M$173M$190M$166M
Gross Margin69%44%46%44%44%
EBITDA$121M$97M$114M$115M$97M
EBITDA Margin30%26%30%27%26%
EBIT Margin17%18%25%19%18%
Net Profit$38M$26M$46M$39M$26M
Net Margin9%7%12%9%7%
Net Debt-$280M---

Financial data powered by Morningstar, Inc.

Better Collective Stock Performance

Better Collective has current market cap of $406M, and enterprise value of $686M.

Market Cap Evolution


Better Collective's stock price is $7.16.

Better Collective share price increased by 1.6% in the last 30 days, and decreased by 42.3% in the last year.

Better Collective has an EPS (earnings per share) of $0.47.

See more trading valuation data for Better Collective
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$686M$406M2.0%1.6%-43.7%-42.3%$0.47

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Better Collective Valuation Multiples

Better Collective trades at 1.7x EV/Revenue multiple, and 5.7x EV/EBITDA.

See NTM and 2027E valuation multiples for Better Collective

EV / Revenue (LTM)


Better Collective Financial Valuation Multiples

As of October 16, 2026, Better Collective has market cap of $406M and EV of $686M.

Better Collective has a P/E ratio of 10.8x.

LTMLast FY202320242025202620272028
EV/Revenue1.7x1.8x1.8x1.6x1.8x
EV/EBITDA5.7x7.1x6.0x6.0x7.1x
EV/EBIT9.8x10.0x7.2x8.2x10.0x
EV/Gross Profit2.5x4.1x4.0x3.6x4.1x
P/E10.8x15.4x8.8x10.3x15.4x
EV/FCF11.8x23.5x10.5x49.4x23.5x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Better Collective Margins & Growth Rates

Better Collective grew revenue by 6% and EBITDA by 26% in the last fiscal year.

In the most recent fiscal year, Better Collective reported gross margin of 44%, EBITDA margin of 26%, and net margin of 7%.

See estimated margins and future growth rates for Better Collective

Better Collective Margins

Last FY202420252026202720282029
Gross Margin44%44%44%69%
EBITDA Margin26%27%26%31%
EBIT Margin18%19%18%18%
Net Margin7%9%7%10%
FCF Margin8%3%8%16%

Better Collective Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth6%14%(12%)6%
Gross Profit Growth67%10%(13%)67%
EBITDA Growth26%0%(15%)26%
EBIT Growth4%(13%)(18%)4%
Net Profit Growth49%(15%)(33%)49%
FCF Growth116%(79%)110%116%

Data powered by FactSet, Inc. and Morningstar, Inc.

Better Collective Operational KPIs

Better Collective's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Better Collective's Rule of 40 is 37% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Better Collective's Rule of X is 46% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Better Collective
LTMLast FY202320242025202620272028
Rule of 4034%37%---
Bessemer Rule of X38%46%---
Revenue per Employee-$0.2M---
Opex per Employee-$0.1M---
Opex to Revenue-26%20%25%26%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Better Collective Competitors

Better Collective competitors include Kambi Group, Sichuan Newsnet Media, Value Line, Sports Toto, Winvia Entertainment, m-up holdings, Codere Online, Wirtualna Polska, Rank Group and Future plc.

Most Better Collective public comparables operate across Online Content & News, Online Betting, E-Sports, ViceTech and SportsTech.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Kambi Group$181M$54M2.1x1.9x7.1x5.9x
Sichuan Newsnet Media$46M$14M7.4x-23.8x-
Value Line$33M$29M9.8x-11.4x-
Sports Toto$1.5B$86M0.5x0.4x7.9x6.3x
Winvia Entertainment$226M$23M1.6x1.2x15.4x7.1x
m-up holdings$200M$32M1.5x1.4x9.2x-
Codere Online$236M$3M1.5x1.3x103.8x15.4x
Wirtualna Polska$567M$99M1.4x1.3x7.9x5.5x

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Acquisitions by Better Collective

Better Collective has acquired 17 companies to date.

Last acquisition by Better Collective was on May 16th 2024. Better Collective acquired Aceodds for $46M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Better Collective

Aceodds
Playmaker Capital
Tipsbladet
Torcedores.com
Description
Aceodds is a UK-based platform offering betting calculators, odds comparison tools, and live streaming schedules for sports wagering. It covers football, horse racing, tennis, and greyhounds with bet builders, arbitrage finders, and matched betting guides accessible via web and mobile apps. Aceodds serves European punters with data from bookmakers like Bet365 and William Hill.
Playmaker Capital is a Canadian digital sports media company headquartered in Toronto that owns and operates sports media brands across the Americas. Its portfolio includes the brands Futbol Sites, Yardbarker and The Nation Network, as well as Wedge, a paid-media division focused on the US market. The brands together drew an average of more than 200 million visits a month and had more than 180 million followers across Facebook, Instagram, YouTube, TikTok and X in 2023. Playmaker earns money mainly from digital advertising sold against this audience, including through its paid-media arm. In the 12 months to the third quarter of 2023 it reported revenue of €55 million and EBITDA of €15 million. The company was co-founded by chief executive Jordan Gnat, and its shares were listed on the TSX Venture Exchange in Canada and the OTCQX in the US. In November 2023 Better Collective, the Danish sports-betting media group, agreed to acquire Playmaker Capital for a total consideration of €176 million, and completed the purchase in February 2024 with Playmaker's management staying on.
Tipsbladet is a Danish football media brand and the oldest football magazine in the Nordics, founded in 1948. It began as a printed magazine and, since launching its digital edition tipsbladet.dk in 2000, has become one of Denmark's biggest sources of football content, publishing news, articles, match previews, betting tips, video and analysis on Danish and international football. By 2023 the site drew around 6.8 million visits a month and had more than 110,000 followers across Facebook, X, Instagram and TikTok, under editor-in-chief Allan Olsen. It earns money mainly from advertising and commercial partnerships, and its editor said it had delivered growth and strong bottom-line results despite pressure on the wider media industry. Henrik Stegger Nielsen owned Tipsbladet from 2007 and built it into a sustainable business. In September 2023 the Copenhagen-headquartered, Nasdaq Stockholm-listed sports media and betting affiliate group Better Collective agreed to buy Tipsbladet.dk for €6.5 million in cash, paid in three instalments, with ownership passing on October 2, 2023; Better Collective expected a post-synergy 2024 EBITDA multiple below 5x. Nielsen and all employees joined Better Collective, which planned to spread Tipsbladet's content across more platforms.
Torcedores.com is a São Paulo-based sports media portal founded in 2014 that delivers digital content on football, basketball, and other sports to Brazilian fans. The platform boasts more than 21,000 contributor writers and a core team of 30 professionals in São Paulo. It reaches over 30 million users monthly across websites, apps, social media, and newsletters, establishing itself as one of Brazil's largest independent sports outlets.
HQ CountryUnited KingdomCanadaDenmarkBrazil
HQ City
Newcastle upon Tyne
Toronto
Viborg
São Paulo
Deal Date16 May 20246 Nov 202318 Sep 20234 Sep 2023
Valuation$46M$190M$7Mundisclosed
EV/Revenue
EV/EBITDA

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Investments by Better Collective

Better Collective has invested in 2 companies to date.

Latest investment by Better Collective was on September 23rd 2019. Better Collective invested in Mindway AI in their $600K Strategic investment round (EV/Revenue multiple available to Pro users).

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Latest Investments by Better Collective

Mindway AI
Oddslife
Description
Mindway AI is a Copenhagen-headquartered company deploying neuroscience-based games powered by artificial intelligence to identify at-risk gamblers. The platform analyzes player behavior for early detection of problem gambling, facilitating timely interventions to mitigate harm in online gaming environments.
Oddslife is a British developer of free-to-play sports prediction games, headquartered at New Kings Road in London and established in 2009. It builds games and content platforms that sportsbook operators, sports rights owners, leagues, media companies, broadcasters and sponsors use to acquire, retain, reactivate and monetise sports fans. Its platform bundles multiple game formats, including daily challenges, a virtual sportsbook with its own virtual currency and shop, tipster competitions, single- and multi-match jackpots, points leaderboards, streak and target games, with stats, blogs, bookmaker odds integration, integrated ad placements and admin and reporting tools. Clients can run the games as a standalone portal or embed them in their own websites, fully branded and localised for their market, and use the larger audience to sell sponsorship and advertising. Oddslife was founded by chief executive Rasmus Sojmark, who also founded the betting industry events and media business SBC (Sports Betting Community). Both companies belong to Sport Global Group, which is headquartered in London with offices in Manchester, Kyiv, Poznań, Buenos Aires and New Jersey and more than 70 employees in total.
HQ CountryUnited KingdomUnited Kingdom
HQ City
Birmingham
London
Deal Date23 Sep 20191 Jun 2013
RoundStrategic investmentAngel
Raised$600K$700K
InvestorsBetter CollectiveDavid Duncan; Chris Duncan; Better Collective
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About Better Collective

When was Better Collective founded?Better Collective was founded in 2002.
Where is Better Collective headquartered?Better Collective is headquartered in Denmark.
How many employees does Better Collective have?As of today, Better Collective has over 1K employees.
Who is the CEO of Better Collective?Better Collective's CEO is Jesper Sogaard.
Is Better Collective publicly listed?Yes, Better Collective is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Better Collective?Better Collective trades under BETCO ticker.
When did Better Collective go public?Better Collective went public in 2018.
Who are competitors of Better Collective?Better Collective main competitors include Kambi Group, Sichuan Newsnet Media, Value Line, Sports Toto, Winvia Entertainment, m-up holdings, Codere Online, Wirtualna Polska, Rank Group, Future plc.
What is the current market cap of Better Collective?Better Collective's current market cap is $406M.
What is the current revenue of Better Collective?Better Collective's last 12 months revenue is $400M.
What is the current revenue growth of Better Collective?Better Collective revenue growth (NTM/LTM) is 3%.
What is the current EV/Revenue multiple of Better Collective?Current revenue multiple of Better Collective is 1.7x.
What is the current EBITDA of Better Collective?Better Collective's last 12 months EBITDA is $121M.
What is Better Collective's EBITDA margin?Better Collective's last 12 months EBITDA margin is 30%.
What is the current EV/EBITDA multiple of Better Collective?Current EBITDA multiple of Better Collective is 5.7x.
What is the current FCF of Better Collective?Better Collective's last 12 months FCF is $58M.
What is Better Collective's FCF margin?Better Collective's last 12 months FCF margin is 15%.
What is the current EV/FCF multiple of Better Collective?Current FCF multiple of Better Collective is 11.8x.
How many companies Better Collective has acquired to date?As of October 2026, Better Collective has acquired 17 companies.
What was the largest acquisition by Better Collective?$240M acquisition of The Action Network on 3rd May 2021 was the largest M&A Better Collective has done to date.
What companies Better Collective acquired?Better Collective acquired The Action Network, Playmaker Capital, Futbin, Aceodds, Bola Webinformation, HLTV.org, RotoGrinders, Ribacka Group, VegasInsider, Sportfreunde, and 7 other companies.
In how many companies Better Collective has invested to date?As of October 2026, Better Collective has invested in 2 companies.
What was the last Better Collective investment?On 23rd September 2019 Better Collective invested in Mindway AI, participating in a $600K Strategic investment round.
In what companies Better Collective invested in?Better Collective invested in Oddslife and Mindway AI.

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