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Better Collective Valuation Multiples

Discover Better Collective's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Tokyotokeiba, DigiPlus Interactive, Intralot, Rank Group and more.

Better Collective Overview

About Better Collective

Better Collective AS is a developer of educational platforms within the iGaming industry. The company's segment includes Publishing and Paid Media. It generates maximum revenue from the Publishing segment. The publishing business segment includes revenue from Collective’s proprietary online platforms and media partnerships, where online traffic comes either directly or through organic search results.


Founded

2002

HQ

Denmark

Employees

1.6K

Financials (LTM)

Revenue: $409M
EBITDA: $124M

EV

$1B

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Better Collective Financials

Better Collective reported last 12-month revenue of $409M and EBITDA of $124M.

In the same LTM period, Better Collective generated $285M in gross profit, $124M in EBITDA, and $40M in net income.

Revenue (LTM)


Better Collective P&L

In the most recent fiscal year, Better Collective reported revenue of $398M and EBITDA of $115M.

Better Collective is profitable as of last fiscal year, with gross margin of 43%, EBITDA margin of 29%, and net margin of 8%.

See analyst estimates for Better Collective
LTMLast FY202320242025202620272028
Revenue$409M$398M$381M$433M$392M
Gross Profit$285M$172M$174M$191M$172M
Gross Margin70%43%46%44%44%
EBITDA$124M$115M$115M$116M$98M
EBITDA Margin30%29%30%27%25%
EBIT Margin18%18%25%19%18%
Net Profit$40M$31M$46M$40M$27M
Net Margin10%8%12%9%7%
Net Debt-$287M---

Financial data powered by Morningstar, Inc.

Better Collective Stock Performance

Better Collective has current market cap of $752M, and enterprise value of $1B.

Market Cap Evolution


Better Collective's stock price is $13.03.

Better Collective share price decreased by 0.8% in the last 30 days, and by 7.8% in the last year.

Better Collective has an EPS (earnings per share) of $0.53.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$1B$752M-0.8%-0.8%-13.3%-7.8%$0.53

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Better Collective Valuation Multiples

Better Collective trades at 2.6x EV/Revenue multiple, and 8.5x EV/EBITDA.

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EV / Revenue (LTM)


Better Collective Financial Valuation Multiples

As of June 2, 2026, Better Collective has market cap of $752M and EV of $1B.

Better Collective has a P/E ratio of 18.8x.

LTMLast FY202320242025202620272028
EV/Revenue2.6x2.6x2.8x2.4x2.7x
EV/EBITDA8.5x9.1x9.1x9.1x10.8x
EV/EBIT14.5x14.7x10.9x12.5x14.7x
EV/Gross Profit3.7x6.1x6.0x5.5x6.1x
P/E18.8x24.4x16.2x19.0x27.4x
EV/FCF18.1x26.0x16.0x75.2x34.6x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Better Collective Valuation Multiples

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Better Collective Margins & Growth Rates

Better Collective grew revenue by 7% and EBITDA by 17% in the last fiscal year.

In the most recent fiscal year, Better Collective reported gross margin of 43%, EBITDA margin of 29%, and net margin of 8%.

See estimated margins and future growth rates for Better Collective

Better Collective Margins

Last FY202420252026202720282029
Gross Margin43%44%44%70%
EBITDA Margin29%27%25%32%
EBIT Margin18%19%18%20%
Net Margin8%9%7%12%
FCF Margin10%3%8%19%

Better Collective Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth7%14%(9%)8%
Gross Profit Growth71%10%(10%)71%
EBITDA Growth17%0%(16%)38%
EBIT Growth20%(13%)(15%)20%
Net Profit Growth70%(15%)(31%)91%
FCF Growth104%(79%)117%171%

Data powered by FactSet, Inc. and Morningstar, Inc.

Better Collective Operational KPIs

Better Collective's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.1M for the same period.

Better Collective's Rule of 40 is 40% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Better Collective's Rule of X is 52% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Better Collective
LTMLast FY202320242025202620272028
Rule of 4038%40%---
Bessemer Rule of X50%52%---
Revenue per Employee-$0.3M---
Opex per Employee-$0.1M---
Opex to Revenue-25%20%25%26%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Better Collective Competitors

Better Collective competitors include Tokyotokeiba, DigiPlus Interactive, Intralot, Rank Group, HUYA, Intertain Group, Weathernews, Tsuburaya Fields Holdings, Accel Entertainment and Kambi Group.

Most Better Collective public comparables operate across Online Content & News, Online Betting, E-Sports, ViceTech and SportsTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Tokyotokeiba2.7x2.7x5.2x5.2x
DigiPlus Interactive0.4x0.2x2.1x2.4x
Intralot-0.2x-0.6x
Rank Group0.8x0.7x5.1x5.1x
HUYA0.1x0.1x(17.4x)30.9x
Intertain Group----
Weathernews2.9x3.0x14.6x12.9x
Tsuburaya Fields Holdings0.5x0.4x3.6x3.2x

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Acquisitions by Better Collective

Better Collective has acquired 18 companies to date.

Last acquisition by Better Collective was on May 16th 2024. Better Collective acquired Aceodds for $46M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Better Collective

Aceodds
Playmaker Capital
Tipsbladet
Torcedores.com
Description
Aceodds is a UK-based platform offering betting calculators, odds comparison tools, and live streaming schedules for sports wagering. It covers football, horse racing, tennis, and greyhounds with bet builders, arbitrage finders, and matched betting guides accessible via web and mobile apps. Aceodds serves European punters with data from bookmakers like Bet365 and William Hill.
Playmaker Capital is a digital sports media company at the nexus of sports, betting, media, and technology. It assembles brands targeting engaged sports fans for partnerships with betting operators, leagues, teams, and advertisers.
Tipsbladet is a Copenhagen-based media company producing premium soccer content across digital platforms and print magazines. It delivers match analysis, betting tips, and news for Danish and European leagues through its website and publications. Tipsbladet maintains a strong presence in Scandinavia with daily updates and expert commentary.
Torcedores.com is a São Paulo-based sports media portal founded in 2014 that delivers digital content on football, basketball, and other sports to Brazilian fans. The platform boasts more than 21,000 contributor writers and a core team of 30 professionals in São Paulo. It reaches over 30 million users monthly across websites, apps, social media, and newsletters, establishing itself as one of Brazil's largest independent sports outlets.
HQ CountryUnited KingdomCanadaDenmarkBrazil
HQ City
Newcastle upon Tyne
Toronto
Viborg
São Paulo
Deal Date16 May 20246 Nov 202318 Sep 20234 Sep 2023
Valuation$46M$190M$7Mundisclosed
EV/Revenue
EV/EBITDA

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Investments by Better Collective

Better Collective has invested in 2 companies to date.

Latest investment by Better Collective was on September 23rd 2019. Better Collective invested in Mindway AI in their $600K Strategic investment round (EV/Revenue multiple available to Pro users).

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Latest Investments by Better Collective

Mindway AI
Oddslife
Description
Mindway AI is a Copenhagen-headquartered company deploying neuroscience-based games powered by artificial intelligence to identify at-risk gamblers. The platform analyzes player behavior for early detection of problem gambling, facilitating timely interventions to mitigate harm in online gaming environments.
Oddslife is a London-headquartered social sports network partnering with media brands like MARCA in Spain, Gazzetta in Greece, and LiveSport in Czech Republic to deliver localized betting and gaming features. The platform operates in six countries with teams in Poznan, Athens, and Kyiv, backed by investors including Better Collective and LiveSport Media.
HQ CountryUnited KingdomUnited Kingdom
HQ City
Birmingham
London
Deal Date23 Sep 20191 Jun 2013
RoundStrategic investmentAngel
Raised$600K$700K
InvestorsBetter CollectiveBetter Collective; Chris Duncan; David Duncan
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About Better Collective

When was Better Collective founded?Better Collective was founded in 2002.
Where is Better Collective headquartered?Better Collective is headquartered in Denmark.
How many employees does Better Collective have?As of today, Better Collective has over 1K employees.
Who is the CEO of Better Collective?Better Collective's CEO is Jesper Sogaard.
Is Better Collective publicly listed?Yes, Better Collective is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Better Collective?Better Collective trades under BETCO ticker.
When did Better Collective go public?Better Collective went public in 2018.
Who are competitors of Better Collective?Better Collective main competitors include Tokyotokeiba, DigiPlus Interactive, Intralot, Rank Group, HUYA, Intertain Group, Weathernews, Tsuburaya Fields Holdings, Accel Entertainment, Kambi Group.
What is the current market cap of Better Collective?Better Collective's current market cap is $752M.
What is the current revenue of Better Collective?Better Collective's last 12 months revenue is $409M.
What is the current revenue growth of Better Collective?Better Collective revenue growth (NTM/LTM) is 8%.
What is the current EV/Revenue multiple of Better Collective?Current revenue multiple of Better Collective is 2.6x.
What is the current EBITDA of Better Collective?Better Collective's last 12 months EBITDA is $124M.
What is Better Collective's EBITDA margin?Better Collective's last 12 months EBITDA margin is 30%.
What is the current EV/EBITDA multiple of Better Collective?Current EBITDA multiple of Better Collective is 8.5x.
What is the current FCF of Better Collective?Better Collective's last 12 months FCF is $58M.
What is Better Collective's FCF margin?Better Collective's last 12 months FCF margin is 14%.
What is the current EV/FCF multiple of Better Collective?Current FCF multiple of Better Collective is 18.1x.
How many companies Better Collective has acquired to date?As of June 2026, Better Collective has acquired 18 companies.
What was the largest acquisition by Better Collective?$240M acquisition of The Action Network on 3rd May 2021 was the largest M&A Better Collective has done to date.
What companies Better Collective acquired?Better Collective acquired The Action Network, Playmaker Capital, Playmaker, Futbin, Aceodds, Bola Webinformation, HLTV.org, RotoGrinders, Ribacka Group, VegasInsider, and 8 other companies.
In how many companies Better Collective has invested to date?As of June 2026, Better Collective has invested in 2 companies.
What was the last Better Collective investment?On 23rd September 2019 Better Collective invested in Mindway AI, participating in a $600K Strategic investment round.
In what companies Better Collective invested in?Better Collective invested in Oddslife and Mindway AI.

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