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Sanoma Valuation Multiples
Discover revenue and EBITDA valuation multiples for Sanoma and similar public comparables like Ziff Davis, China Publishing & Media, SRMG, TX Group and more.
Sanoma Overview
About Sanoma
Sanoma Oyj is a learning and media company. The group publishes magazines and newspapers along with educational learning literature and services. It operates in two segments: Learning and Media Finland. Sanoma's learning products and services enable teachers to develop the talents of every child to reach their full potential. The company offers printed and digital learning content as well as digital learning and teaching platforms for primary, secondary and vocational education. The Finnish media business of Sanoma provides information, experiences, inspiration, and entertainment via multiple media platforms: newspapers, radio, television, events, magazines, online, and mobile channels. The company's publications include Helsingin Sanomat, IltaSanomat among others.
Founded
1999
HQ
Employees
4.6K
Website
Financials (LTM)
EV
$2B
Sanoma Financials
Sanoma reported last 12-month revenue of $2B and EBITDA of $434M.
In the same LTM period, Sanoma generated $736M in gross profit, $434M in EBITDA, and $58M in net income.
Revenue (LTM)
Sanoma P&L
In the most recent fiscal year, Sanoma reported revenue of $2B and EBITDA of $424M.
Sanoma expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $2B | XXX | $2B | XXX | XXX | XXX |
| Gross Profit | $736M | XXX | $1B | XXX | XXX | XXX |
| Gross Margin | 48% | XXX | 69% | XXX | XXX | XXX |
| EBITDA | $434M | XXX | $424M | XXX | XXX | XXX |
| EBITDA Margin | 28% | XXX | 27% | XXX | XXX | XXX |
| EBIT Margin | 15% | XXX | 14% | XXX | XXX | XXX |
| Net Profit | $58M | XXX | $24M | XXX | XXX | XXX |
| Net Margin | 4% | XXX | 2% | XXX | XXX | XXX |
| Net Debt | — | — | $447M | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Sanoma Stock Performance
Sanoma has current market cap of $2B, and enterprise value of $2B.
Market Cap Evolution
Sanoma's stock price is $10.97.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $2B | $2B | 0.0% | XXX | XXX | XXX | $0.15 |
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Start Free TrialSanoma Valuation Multiples
Sanoma trades at 1.5x EV/Revenue multiple, and 5.4x EV/EBITDA.
EV / Revenue (LTM)
Sanoma Financial Valuation Multiples
As of April 19, 2026, Sanoma has market cap of $2B and EV of $2B.
Equity research analysts estimate Sanoma's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Sanoma has a P/E ratio of 30.7x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $2B | XXX | $2B | XXX | XXX | XXX |
| EV (current) | $2B | XXX | $2B | XXX | XXX | XXX |
| EV/Revenue | 1.5x | XXX | 1.5x | XXX | XXX | XXX |
| EV/EBITDA | 5.4x | XXX | 5.6x | XXX | XXX | XXX |
| EV/EBIT | 10.4x | XXX | 10.6x | XXX | XXX | XXX |
| EV/Gross Profit | 3.2x | XXX | 2.2x | XXX | XXX | XXX |
| P/E | 30.7x | XXX | 75.5x | XXX | XXX | XXX |
| EV/FCF | 14.6x | XXX | 12.5x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Sanoma Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Sanoma Margins & Growth Rates
Sanoma's revenue in the last 12 month grew by 2%.
Sanoma's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.2M for the same period.
Sanoma's rule of 40 is 31% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Sanoma's rule of X is 32% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Sanoma Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 2% | XXX | 0% | XXX | XXX | XXX |
| EBITDA Margin | 28% | XXX | 27% | XXX | XXX | XXX |
| EBITDA Growth | 8% | XXX | 8% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 31% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 32% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.3M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | — | XXX | 4% | XXX | XXX | XXX |
| G&A Expenses to Revenue | — | XXX | 2% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 60% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Sanoma Public Comps
See public comps and valuation multiples for other Publishing and Online Content & News comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Sanoma | XXX | XXX | XXX | XXX | XXX | XXX |
| Ziff Davis | XXX | XXX | XXX | XXX | XXX | XXX |
| China Publishing & Media | XXX | XXX | XXX | XXX | XXX | XXX |
| SRMG | XXX | XXX | XXX | XXX | XXX | XXX |
| TX Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Chinese Universe | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Sanoma M&A Activity
Sanoma acquired XXX companies to date.
Last acquisition by Sanoma was on XXXXXXXX, XXXXX. Sanoma acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Sanoma
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialSanoma Investment Activity
Sanoma invested in XXX companies to date.
Sanoma made its latest investment on XXXXXXXX, XXXXX. Sanoma invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Sanoma
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Sanoma
| When was Sanoma founded? | Sanoma was founded in 1999. |
| Where is Sanoma headquartered? | Sanoma is headquartered in Finland. |
| How many employees does Sanoma have? | As of today, Sanoma has over 4K employees. |
| Who is the CEO of Sanoma? | Sanoma's CEO is Rob Kolkman. |
| Is Sanoma publicly listed? | Yes, Sanoma is a public company listed on Nasdaq Helsinki. |
| What is the stock symbol of Sanoma? | Sanoma trades under SANOMA ticker. |
| When did Sanoma go public? | Sanoma went public in 1970. |
| Who are competitors of Sanoma? | Sanoma main competitors are Ziff Davis, China Publishing & Media, SRMG, TX Group. |
| What is the current market cap of Sanoma? | Sanoma's current market cap is $2B. |
| What is the current revenue of Sanoma? | Sanoma's last 12 months revenue is $2B. |
| What is the current revenue growth of Sanoma? | Sanoma revenue growth (NTM/LTM) is 2%. |
| What is the current EV/Revenue multiple of Sanoma? | Current revenue multiple of Sanoma is 1.5x. |
| Is Sanoma profitable? | Yes, Sanoma is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Sanoma? | Sanoma's last 12 months EBITDA is $434M. |
| What is Sanoma's EBITDA margin? | Sanoma's last 12 months EBITDA margin is 28%. |
| What is the current EV/EBITDA multiple of Sanoma? | Current EBITDA multiple of Sanoma is 5.4x. |
| What is the current FCF of Sanoma? | Sanoma's last 12 months FCF is $161M. |
| What is Sanoma's FCF margin? | Sanoma's last 12 months FCF margin is 10%. |
| What is the current EV/FCF multiple of Sanoma? | Current FCF multiple of Sanoma is 14.6x. |
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