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Sanoma Valuation Multiples

Discover Sanoma's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like TX Group, Ziff Davis, Webtoon, Anhui Xinhua Media and more.

Sanoma Overview

About Sanoma

Sanoma Oyj is a learning and media company. The group publishes magazines and newspapers along with educational learning literature and services. It operates in two segments: Learning and Media Finland. Sanoma's learning products and services enable teachers to develop the talents of every child to reach their full potential. The company offers printed and digital learning content as well as digital learning and teaching platforms for primary, secondary and vocational education. The Finnish media business of Sanoma provides information, experiences, inspiration, and entertainment via multiple media platforms: newspapers, radio, television, events, magazines, online, and mobile channels. The company's publications include Helsingin Sanomat, IltaSanomat among others.


Founded

1999

HQ

Finland

Employees

4.6K

Website

sanoma.com

Financials (LTM)

Revenue: $2B
EBITDA: $434M

EV

$2B

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Sanoma Financials

Sanoma reported last 12-month revenue of $2B and EBITDA of $434M.

In the same LTM period, Sanoma generated $736M in gross profit, $434M in EBITDA, and $70M in net income.

Revenue (LTM)


Sanoma P&L

In the most recent fiscal year, Sanoma reported revenue of $2B and EBITDA of $420M.

Sanoma is profitable as of last fiscal year, with gross margin of 69%, EBITDA margin of 27%, and net margin of 2%.

See analyst estimates for Sanoma
LTMLast FY202320242025202620272028
Revenue$2B$2B$2B$2B$2B
Gross Profit$736M$1B$1B$1B$1B
Gross Margin48%69%65%68%70%
EBITDA$434M$420M$315M$344M$298M
EBITDA Margin28%27%19%22%20%
EBIT Margin15%14%4%8%9%
Net Profit$70M$24M$4M$47M$23M
Net Margin5%2%0%3%2%
Net Debt-$442M---

Financial data powered by Morningstar, Inc.

Sanoma Stock Performance

Sanoma has current market cap of $2B, and enterprise value of $2B.

Market Cap Evolution


Sanoma's stock price is $10.73.

Sanoma share price decreased by 0.5% in the last 30 days, and by 6.2% in the last year.

Sanoma has an EPS (earnings per share) of $0.15.

See more trading valuation data for Sanoma
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$2B$2B-0.5%-0.5%1.5%-6.2%$0.15

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Sanoma Valuation Multiples

Sanoma trades at 1.2x EV/Revenue multiple, and 4.2x EV/EBITDA.

See NTM and 2027E valuation multiples for Sanoma

EV / Revenue (LTM)


Sanoma Financial Valuation Multiples

As of June 2, 2026, Sanoma has market cap of $2B and EV of $2B.

Sanoma has a P/E ratio of 24.7x.

LTMLast FY202320242025202620272028
EV/Revenue1.2x1.2x1.1x1.2x1.2x
EV/EBITDA4.2x4.4x5.8x5.3x6.2x
EV/EBIT8.0x8.2x27.6x15.1x13.3x
EV/Gross Profit2.5x1.7x1.7x1.7x1.7x
P/E24.7x73.9xn/m36.9x75.2x
EV/FCF11.2x9.9x15.0x10.9x9.9x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Sanoma Margins & Growth Rates

Sanoma decreased revenue by 0% but EBITDA grew by 8% in the last fiscal year.

In the most recent fiscal year, Sanoma reported gross margin of 69%, EBITDA margin of 27%, and net margin of 2%.

See estimated margins and future growth rates for Sanoma

Sanoma Margins

Last FY202420252026202720282029
Gross Margin69%68%70%49%
EBITDA Margin27%22%20%30%
EBIT Margin14%8%9%15%
Net Margin2%3%2%9%
FCF Margin12%11%12%10%

Sanoma Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(0%)(3%)(3%)1%
Gross Profit Growth(29%)1%0%(29%)
EBITDA Growth8%9%(13%)52%
EBIT Growth7%83%14%72%
Net Profit Growth474%1127%(51%)484%
FCF Growth(14%)38%10%(14%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Sanoma Operational KPIs

Sanoma's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.2M for the same period.

Sanoma's Rule of 40 is 31% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Sanoma's Rule of X is 33% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Sanoma
LTMLast FY202320242025202620272028
Rule of 4030%31%---
Bessemer Rule of X33%33%---
Revenue per Employee-$0.3M---
Opex per Employee-$0.2M---
S&M Expenses to Revenue-4%4%4%4%
G&A Expenses to Revenue-2%2%2%2%
Opex to Revenue-60%61%60%61%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Sanoma Competitors

Sanoma competitors include TX Group, Ziff Davis, Webtoon, Anhui Xinhua Media, SRMG, Xinhuanet, Chinese Universe, Louis Hachette, China Publishing & Media and Autohome.

Most Sanoma public comparables operate across Publishing and Online Content & News.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
TX Group1.5x1.5x6.3x6.0x
Ziff Davis1.4x1.5x4.1x4.7x
Webtoon0.8x0.8x57.3x48.5x
Anhui Xinhua Media0.2x0.2x1.1x-
SRMG2.6x2.4x83.7x47.8x
Xinhuanet4.6x-21.6x-
Chinese Universe(0.3x)(0.3x)(2.9x)(2.9x)
Louis Hachette0.6x0.6x4.4x4.3x

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Acquisitions by Sanoma

Sanoma has acquired 5 companies to date.

Last acquisition by Sanoma was on June 7th 2022. Sanoma acquired Pearson Italia for $205M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Sanoma

Pearson Italia
Santillana Spain
its learning
Iddink Group
Description
Pearson Italia is a Milan-based publisher of K-12 educational materials tailored for the Italian market. The subsidiary supplies textbooks, digital resources, and teacher support tools for primary, secondary schools, and universities. It offers localized content in Italian for mathematics, sciences, languages, and vocational training, partnering with Italian ministries of education to align with national curricula.
Santillana Spain is a Madrid-based provider of primary and secondary education materials established as part of the Santillana group. The company publishes textbooks and digital content under brands such as Santillana, Loqueleo, and Richmond, licensed exclusively for use in Spanish schools. Santillana Spain supplies resources to thousands of educational institutions nationwide, emphasizing bilingual programs and interactive learning tools.
itslearning is a cloud-based learning management system used by over 2 million students in primary, secondary, and higher education. The Bergen, Norway-headquartered platform, evolved from a 1998 university project, delivers tools for assignments, assessments, and collaboration across 55 countries. Acquired by Sanoma in 2011, itslearning integrates with Google Workspace and Microsoft Teams, emphasizing data privacy under GDPR for European schools.
-
HQ CountryItalyEcuadorNorwayNetherlands
HQ City
Turin
Quito
Bergen
-
Deal Date7 Jun 202219 Oct 20205 Dec 201913 Dec 2018
Valuation$205M$502Mundisclosed$311M
EV/Revenue
EV/EBITDA

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About Sanoma

When was Sanoma founded?Sanoma was founded in 1999.
Where is Sanoma headquartered?Sanoma is headquartered in Finland.
How many employees does Sanoma have?As of today, Sanoma has over 4K employees.
Who is the CEO of Sanoma?Sanoma's CEO is Rob Kolkman.
Is Sanoma publicly listed?Yes, Sanoma is a public company listed on Nasdaq Helsinki.
What is the stock symbol of Sanoma?Sanoma trades under SANOMA ticker.
When did Sanoma go public?Sanoma went public in 1970.
Who are competitors of Sanoma?Sanoma main competitors include TX Group, Ziff Davis, Webtoon, Anhui Xinhua Media, SRMG, Xinhuanet, Chinese Universe, Louis Hachette, China Publishing & Media, Autohome.
What is the current market cap of Sanoma?Sanoma's current market cap is $2B.
What is the current revenue of Sanoma?Sanoma's last 12 months revenue is $2B.
What is the current revenue growth of Sanoma?Sanoma revenue growth (NTM/LTM) is 2%.
What is the current EV/Revenue multiple of Sanoma?Current revenue multiple of Sanoma is 1.2x.
What is the current EBITDA of Sanoma?Sanoma's last 12 months EBITDA is $434M.
What is Sanoma's EBITDA margin?Sanoma's last 12 months EBITDA margin is 28%.
What is the current EV/EBITDA multiple of Sanoma?Current EBITDA multiple of Sanoma is 4.2x.
What is the current FCF of Sanoma?Sanoma's last 12 months FCF is $165M.
What is Sanoma's FCF margin?Sanoma's last 12 months FCF margin is 11%.
What is the current EV/FCF multiple of Sanoma?Current FCF multiple of Sanoma is 11.2x.
How many companies Sanoma has acquired to date?As of June 2026, Sanoma has acquired 5 companies.
What was the largest acquisition by Sanoma?$502M acquisition of Santillana Spain on 19th October 2020 was the largest M&A Sanoma has done to date.
What companies Sanoma acquired?Sanoma acquired Santillana Spain, Iddink Group, Pearson Italia, SCOUPY, and its learning.
In how many companies Sanoma has invested to date?Sanoma hasn't invested in any companies yet (or none have been disclosed publicly).

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