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Sanoma Valuation Multiples

Discover revenue and EBITDA valuation multiples for Sanoma and similar public comparables like Attica Publications, Seven West Media, and Sports Entertainment Group.

Sanoma Overview

About Sanoma

Sanoma Oyj is a learning and media company. The group publishes magazines and newspapers along with educational learning literature and services. It operates in two segments: Learning and Media Finland. Sanoma's learning products and services enable teachers to develop the talents of every child to reach their full potential. The company offers printed and digital learning content as well as digital learning and teaching platforms for primary, secondary and vocational education. The Finnish media business of Sanoma provides information, experiences, inspiration, and entertainment via multiple media platforms: newspapers, radio, television, events, magazines, online, and mobile channels. The company's publications include Helsingin Sanomat, IltaSanomat among others.


Founded

1999

HQ

Finland
Employees

4.6K+

Website

sanoma.com

Financials

LTM Revenue $1.5B

LTM EBITDA $412M

EV

$1.9B

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Sanoma Financials

Sanoma has a last 12-month revenue (LTM) of $1.5B and a last 12-month EBITDA of $412M.

In the most recent fiscal year, Sanoma achieved revenue of $1.5B and an EBITDA of $332M.

Sanoma expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Sanoma P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $1.5B XXX $1.5B XXX XXX XXX
Gross Profit $683M XXX $1.0B XXX XXX XXX
Gross Margin 46% XXX 68% XXX XXX XXX
EBITDA $412M XXX $332M XXX XXX XXX
EBITDA Margin 28% XXX 22% XXX XXX XXX
EBIT $192M XXX $117M XXX XXX XXX
EBIT Margin 13% XXX 8% XXX XXX XXX
Net Profit $61.2M XXX $45.5M XXX XXX XXX
Net Margin 4% XXX 3% XXX XXX XXX
Net Debt XXX XXX $488M XXX XXX XXX

Financial data powered by Morningstar, Inc.

Sanoma Stock Performance

As of May 30, 2025, Sanoma's stock price is EUR 10 (or $11).

Sanoma has current market cap of EUR 1.6B (or $1.7B), and EV of EUR 1.7B (or $1.9B).

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Sanoma Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$1.9B $1.7B XXX XXX XXX XXX $0.56

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Sanoma Valuation Multiples

As of May 30, 2025, Sanoma has market cap of $1.7B and EV of $1.9B.

Sanoma's trades at 1.2x EV/Revenue multiple, and 5.6x EV/EBITDA.

Equity research analysts estimate Sanoma's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Sanoma has a P/E ratio of 28.5x.

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Sanoma Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $1.7B XXX $1.7B XXX XXX XXX
EV (current) $1.9B XXX $1.9B XXX XXX XXX
EV/Revenue 1.3x XXX 1.2x XXX XXX XXX
EV/EBITDA 4.5x XXX 5.6x XXX XXX XXX
EV/EBIT 9.7x XXX 16.0x XXX XXX XXX
EV/Gross Profit 2.7x XXX n/a XXX XXX XXX
P/E 28.5x XXX 38.3x XXX XXX XXX
EV/FCF 13.0x XXX 11.5x XXX XXX XXX

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Sanoma Margins & Growth Rates

Sanoma's last 12 month revenue growth is 0%

Sanoma's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.2M for the same period.

Sanoma's rule of 40 is 20% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Sanoma's rule of X is 29% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Sanoma Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 0% XXX 1% XXX XXX XXX
EBITDA Margin 28% XXX 22% XXX XXX XXX
EBITDA Growth 3% XXX 16% XXX XXX XXX
Rule of 40 20% XXX 22% XXX XXX XXX
Bessemer Rule of X XXX XXX 29% XXX XXX XXX
Revenue per Employee XXX XXX $0.3M XXX XXX XXX
Opex per Employee XXX XXX $0.2M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 4% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 60% XXX XXX XXX

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Sanoma Public Comps

See public comps and valuation multiples for Publishing and Online Content & News comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Wolters Kluwer XXX XXX XXX XXX XXX XXX
Nine Entertainment XXX XXX XXX XXX XXX XXX
Sports Entertainment Group XXX XXX XXX XXX XXX XXX
Seven West Media XXX XXX XXX XXX XXX XXX
Attica Publications XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Sanoma M&A and Investment Activity

Sanoma acquired  XXX companies to date.

Last acquisition by Sanoma was  XXXXXXXX, XXXXX XXXXX XXXXXX . Sanoma acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Sanoma

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Sanoma

When was Sanoma founded? Sanoma was founded in 1999.
Where is Sanoma headquartered? Sanoma is headquartered in Finland.
How many employees does Sanoma have? As of today, Sanoma has 4.6K+ employees.
Who is the CEO of Sanoma? Sanoma's CEO is Mr. Rob Kolkman.
Is Sanoma publicy listed? Yes, Sanoma is a public company listed on HEL.
What is the stock symbol of Sanoma? Sanoma trades under SANOMA ticker.
When did Sanoma go public? Sanoma went public in 1970.
Who are competitors of Sanoma? Similar companies to Sanoma include e.g. Wolters Kluwer, Nine Entertainment, Sports Entertainment Group, Seven West Media.
What is the current market cap of Sanoma? Sanoma's current market cap is $1.7B
What is the current revenue of Sanoma? Sanoma's last 12 months revenue is $1.5B.
What is the current revenue growth of Sanoma? Sanoma revenue growth (NTM/LTM) is 0%.
What is the current EV/Revenue multiple of Sanoma? Current revenue multiple of Sanoma is 1.3x.
Is Sanoma profitable? Yes, Sanoma is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Sanoma? Sanoma's last 12 months EBITDA is $412M.
What is Sanoma's EBITDA margin? Sanoma's last 12 months EBITDA margin is 28%.
What is the current EV/EBITDA multiple of Sanoma? Current EBITDA multiple of Sanoma is 4.5x.
What is the current FCF of Sanoma? Sanoma's last 12 months FCF is $144M.
What is Sanoma's FCF margin? Sanoma's last 12 months FCF margin is 10%.
What is the current EV/FCF multiple of Sanoma? Current FCF multiple of Sanoma is 13.0x.

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