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Sanoma Valuation Multiples
Discover Sanoma's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like TX Group, Ziff Davis, Webtoon, Anhui Xinhua Media and more.
Sanoma Overview
About Sanoma
Sanoma Oyj is a learning and media company. The group publishes magazines and newspapers along with educational learning literature and services. It operates in two segments: Learning and Media Finland. Sanoma's learning products and services enable teachers to develop the talents of every child to reach their full potential. The company offers printed and digital learning content as well as digital learning and teaching platforms for primary, secondary and vocational education. The Finnish media business of Sanoma provides information, experiences, inspiration, and entertainment via multiple media platforms: newspapers, radio, television, events, magazines, online, and mobile channels. The company's publications include Helsingin Sanomat, IltaSanomat among others.
Founded
1999
HQ

Employees
4.6K
Website
Financials (LTM)
EV
$2B
Valuation Multiples
Start free trialSanoma Financials
Sanoma reported last 12-month revenue of $2B and EBITDA of $434M.
In the same LTM period, Sanoma generated $736M in gross profit, $434M in EBITDA, and $70M in net income.
Revenue (LTM)
Sanoma P&L
In the most recent fiscal year, Sanoma reported revenue of $2B and EBITDA of $420M.
Sanoma is profitable as of last fiscal year, with gross margin of 69%, EBITDA margin of 27%, and net margin of 2%.
Financial data powered by Morningstar, Inc.
Sanoma Stock Performance
Sanoma has current market cap of $2B, and enterprise value of $2B.
Market Cap Evolution
Sanoma's stock price is $10.73.
Sanoma share price decreased by 0.5% in the last 30 days, and by 6.2% in the last year.
Sanoma has an EPS (earnings per share) of $0.15.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $2B | $2B | -0.5% | -0.5% | 1.5% | -6.2% | $0.15 |
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Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.
Start Free TrialSanoma Valuation Multiples
Sanoma trades at 1.2x EV/Revenue multiple, and 4.2x EV/EBITDA.
EV / Revenue (LTM)
Sanoma Financial Valuation Multiples
As of June 2, 2026, Sanoma has market cap of $2B and EV of $2B.
Sanoma has a P/E ratio of 24.7x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Sanoma Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Sanoma Margins & Growth Rates
Sanoma decreased revenue by 0% but EBITDA grew by 8% in the last fiscal year.
In the most recent fiscal year, Sanoma reported gross margin of 69%, EBITDA margin of 27%, and net margin of 2%.
Sanoma Margins
Sanoma Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Sanoma Operational KPIs
Sanoma's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.2M for the same period.
Sanoma's Rule of 40 is 31% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Sanoma's Rule of X is 33% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Sanoma Competitors
Sanoma competitors include TX Group, Ziff Davis, Webtoon, Anhui Xinhua Media, SRMG, Xinhuanet, Chinese Universe, Louis Hachette, China Publishing & Media and Autohome.
Most Sanoma public comparables operate across Publishing and Online Content & News.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 1.5x | 1.5x | 6.3x | 6.0x | |||
| 1.4x | 1.5x | 4.1x | 4.7x | |||
| 0.8x | 0.8x | 57.3x | 48.5x | |||
| 0.2x | 0.2x | 1.1x | - | |||
| 2.6x | 2.4x | 83.7x | 47.8x | |||
| 4.6x | - | 21.6x | - | |||
| (0.3x) | (0.3x) | (2.9x) | (2.9x) | |||
| 0.6x | 0.6x | 4.4x | 4.3x | |||
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Acquisitions by Sanoma
Sanoma has acquired 5 companies to date.
Last acquisition by Sanoma was on June 7th 2022. Sanoma acquired Pearson Italia for $205M (EV/Revenue multiple available to Pro users).
Latest Acquisitions by Sanoma
| Description | Pearson Italia is a Milan-based publisher of K-12 educational materials tailored for the Italian market. The subsidiary supplies textbooks, digital resources, and teacher support tools for primary, secondary schools, and universities. It offers localized content in Italian for mathematics, sciences, languages, and vocational training, partnering with Italian ministries of education to align with national curricula. | Santillana Spain is a Madrid-based provider of primary and secondary education materials established as part of the Santillana group. The company publishes textbooks and digital content under brands such as Santillana, Loqueleo, and Richmond, licensed exclusively for use in Spanish schools. Santillana Spain supplies resources to thousands of educational institutions nationwide, emphasizing bilingual programs and interactive learning tools. | itslearning is a cloud-based learning management system used by over 2 million students in primary, secondary, and higher education. The Bergen, Norway-headquartered platform, evolved from a 1998 university project, delivers tools for assignments, assessments, and collaboration across 55 countries. Acquired by Sanoma in 2011, itslearning integrates with Google Workspace and Microsoft Teams, emphasizing data privacy under GDPR for European schools. | - | |
| HQ Country | |||||
| HQ City | Turin | Quito | Bergen | - | |
| Deal Date | 7 Jun 2022 | 19 Oct 2020 | 5 Dec 2019 | 13 Dec 2018 | |
| Valuation | $205M | $502M | undisclosed | $311M | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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Start Free TrialAbout Sanoma
| When was Sanoma founded? | Sanoma was founded in 1999. |
| Where is Sanoma headquartered? | Sanoma is headquartered in Finland. |
| How many employees does Sanoma have? | As of today, Sanoma has over 4K employees. |
| Who is the CEO of Sanoma? | Sanoma's CEO is Rob Kolkman. |
| Is Sanoma publicly listed? | Yes, Sanoma is a public company listed on Nasdaq Helsinki. |
| What is the stock symbol of Sanoma? | Sanoma trades under SANOMA ticker. |
| When did Sanoma go public? | Sanoma went public in 1970. |
| Who are competitors of Sanoma? | Sanoma main competitors include TX Group, Ziff Davis, Webtoon, Anhui Xinhua Media, SRMG, Xinhuanet, Chinese Universe, Louis Hachette, China Publishing & Media, Autohome. |
| What is the current market cap of Sanoma? | Sanoma's current market cap is $2B. |
| What is the current revenue of Sanoma? | Sanoma's last 12 months revenue is $2B. |
| What is the current revenue growth of Sanoma? | Sanoma revenue growth (NTM/LTM) is 2%. |
| What is the current EV/Revenue multiple of Sanoma? | Current revenue multiple of Sanoma is 1.2x. |
| What is the current EBITDA of Sanoma? | Sanoma's last 12 months EBITDA is $434M. |
| What is Sanoma's EBITDA margin? | Sanoma's last 12 months EBITDA margin is 28%. |
| What is the current EV/EBITDA multiple of Sanoma? | Current EBITDA multiple of Sanoma is 4.2x. |
| What is the current FCF of Sanoma? | Sanoma's last 12 months FCF is $165M. |
| What is Sanoma's FCF margin? | Sanoma's last 12 months FCF margin is 11%. |
| What is the current EV/FCF multiple of Sanoma? | Current FCF multiple of Sanoma is 11.2x. |
| How many companies Sanoma has acquired to date? | As of June 2026, Sanoma has acquired 5 companies. |
| What was the largest acquisition by Sanoma? | $502M acquisition of Santillana Spain on 19th October 2020 was the largest M&A Sanoma has done to date. |
| What companies Sanoma acquired? | Sanoma acquired Santillana Spain, Iddink Group, Pearson Italia, SCOUPY, and its learning. |
| In how many companies Sanoma has invested to date? | Sanoma hasn't invested in any companies yet (or none have been disclosed publicly). |
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