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Bilibili Valuation Multiples
Discover Bilibili's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Kunlun, Endeavor Group Holdings, Krafton, Giant Network Group Co. and more.
Bilibili Overview
About Bilibili
Bilibili is a Chinese online entertainment platform best known for its YouTube-like video-sharing site. Founded in 2009, it first focused on long-form content centered around anime, comics, and gaming, catering primarily to Gen Z users. Over time, the platform has broadened its content offerings to include a wider range of interests, successfully attracting a more diverse audience beyond the Gen Z demographic.
Founded
2013
HQ

Employees
8.1K
Website
Financials (LTM)
EV
$6B
Valuation Multiples
Start free trialBilibili Financials
Bilibili reported last 12-month revenue of $5B and EBITDA of $621M.
In the same LTM period, Bilibili generated $2B in gross profit, $621M in EBITDA, and $212M in net income.
Revenue (LTM)
Bilibili P&L
In the most recent fiscal year, Bilibili reported revenue of $4B and EBITDA of $596M.
Bilibili is profitable as of last fiscal year, with gross margin of 37%, EBITDA margin of 13%, and net margin of 4%.
Financial data powered by Morningstar, Inc.
Bilibili Stock Performance
Bilibili has current market cap of $8B, and enterprise value of $6B.
Market Cap Evolution
Bilibili's stock price is $19.13.
Bilibili share price increased by 10.0% in the last 30 days, and decreased by 10.6% in the last year.
Bilibili has an EPS (earnings per share) of $0.42.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $6B | $8B | 4.7% | 10.0% | -12.2% | -10.6% | $0.42 |
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Start Free TrialBilibili Valuation Multiples
Bilibili trades at 1.3x EV/Revenue multiple, and 9.3x EV/EBITDA.
EV / Revenue (LTM)
Bilibili Financial Valuation Multiples
As of June 3, 2026, Bilibili has market cap of $8B and EV of $6B.
Bilibili has a P/E ratio of 37.6x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Bilibili Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Bilibili Margins & Growth Rates
Bilibili grew revenue by 8% and EBITDA by 10% in the last fiscal year.
In the most recent fiscal year, Bilibili reported gross margin of 37%, EBITDA margin of 13%, and net margin of 4%.
Bilibili Margins
Bilibili Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Bilibili Operational KPIs
Bilibili's revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.2M for the same period.
Bilibili's Rule of 40 is 22% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Bilibili's Rule of X is 34% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Bilibili Competitors
Bilibili competitors include Kunlun, Endeavor Group Holdings, Krafton, Giant Network Group Co., International Games System, Toho, 37Games, Sirius XM, Arashi Vision and HYBE.
Most Bilibili public comparables operate across Streaming, Gaming - Mobile, Content Production and Consumer SaaS.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 6.3x | 5.8x | (38.9x) | (58.2x) | |||
| 1.8x | - | 34.8x | - | |||
| 2.5x | 2.2x | 6.9x | 6.1x | |||
| 8.3x | 6.2x | 20.1x | 13.3x | |||
| 9.4x | 8.9x | 15.7x | 14.9x | |||
| 2.6x | 2.6x | 10.2x | 11.7x | |||
| 2.5x | 2.4x | 11.1x | 11.3x | |||
| 2.3x | 2.3x | 7.3x | 7.3x | |||
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Bilibili VC Funding History
Before going public, Bilibili raised $926M in total equity funding, across 6 rounds.
Last private valuation of Bilibili was $70M, after raising $5M in November 2014 from IDG Capital.
Bilibili Funding Rounds
Acquisitions by Bilibili
Bilibili has acquired 2 companies to date.
Last acquisition by Bilibili was on November 21st 2021. Bilibili acquired U17 for $94M (EV/Revenue multiple available to Pro users).
Latest Acquisitions by Bilibili
| Description | - | Yongyi Payment is a Shenzhen-based fintech company delivering customized payment solutions for internet platforms and cross-industry applications. It supports mobile payments, QR code scanning, and aggregated gateways integrated with Alipay, WeChat Pay, and UnionPay. Yongyi processes transactions for e-commerce, gaming, and O2O services across China. |
| HQ Country | ||
| HQ City | Beijing | Ningbo |
| Deal Date | 21 Nov 2021 | 20 Nov 2021 |
| Valuation | $94M | $28M |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Bilibili acquisitions and their M&A valuation multiples. Start Free Trial | ||
Investments by Bilibili
Bilibili has invested in 27 companies to date.
Latest investment by Bilibili was on November 4th 2022. Bilibili invested in Rokid in their $54M Series C round (EV/Revenue multiple available to Pro users).
Latest Investments by Bilibili
| Description | Rokid is a Hangzhou-based technology firm specializing in AI-powered smart glasses and robotics. The Rokid Glass features augmented reality capabilities including facial recognition, real-time language translation, and voice control to overlay digital content on the real world. | Xinguang Liumei is a mobile game developer and operator headquartered in China. The studio produces engaging titles for iOS and Android, prioritizing entertaining content with commercial viability distributed through app stores and partnerships. | ZEEKR Intelligent Technology Holding Ltd is headquartered in Hangzhou, Zhejiang Province, China. The principal executive offices are specifically located at Room 2301, Building 1, Dadao Wangchao Shangwu Center, Yingfeng Street, Xiaoshan District, Hangzhou. It is a premium electric vehicle brand within the Geely Holding Group. | Yahaha is a Beijing-headquartered platform enabling no-code 3D game creation and multiplayer metaverse play across PC, iOS, Android, and Oculus VR headsets. Users access millions of community-built games in genres such as adventure, racing, horror, and social simulation. The service launched globally in 2022 following a China beta and supports over 10 languages for creators worldwide. Yahaha integrates drag-and-drop editors, pre-made templates, and asset libraries to streamline content production for beginners and experts alike. | |
| HQ Country | |||||
| HQ City | San Francisco, CA | Hangzhou | Beijing | Helsinki | |
| Deal Date | 4 Nov 2022 | 2 Dec 2021 | 27 Aug 2021 | 25 Jun 2021 | |
| Round | Series C | Series B | Series A | Series A | |
| Raised | $54M | $16M | $500M | $31M | |
| Investors | Bilibili; Chunxiao Capital; Dunhong Capital Management; NetDragon; SDIC Capital; Wuxi Haichuang Investment | Bilibili; Game Trigger; HSG; Kingnet Network; NetEase Capital | Bilibili; Boyu Capital; Cathay Fortune Corp.; CATL; Intel Capital | 5Y Capital; BAI capital; Bilibili; Coatue; Hillhouse Investment; Xiaomi; ZhenFund | |
| Valuation | undisclosed | undisclosed | $9B | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Bilibili investments and their VC round multiples. Start Free Trial | |||||
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Start Free TrialAbout Bilibili
| When was Bilibili founded? | Bilibili was founded in 2013. |
| Where is Bilibili headquartered? | Bilibili is headquartered in China. |
| How many employees does Bilibili have? | As of today, Bilibili has over 8K employees. |
| Who is the CEO of Bilibili? | Bilibili's CEO is Rui Chen. |
| Is Bilibili publicly listed? | Yes, Bilibili is a public company listed on HKEX. |
| What is the stock symbol of Bilibili? | Bilibili trades under 09626 ticker. |
| When did Bilibili go public? | Bilibili went public in 2021. |
| Who are competitors of Bilibili? | Bilibili main competitors include Kunlun, Endeavor Group Holdings, Krafton, Giant Network Group Co., International Games System, Toho, 37Games, Sirius XM, Arashi Vision, HYBE. |
| What is the current market cap of Bilibili? | Bilibili's current market cap is $8B. |
| What is the current revenue of Bilibili? | Bilibili's last 12 months revenue is $5B. |
| What is the current revenue growth of Bilibili? | Bilibili revenue growth (NTM/LTM) is 10%. |
| What is the current EV/Revenue multiple of Bilibili? | Current revenue multiple of Bilibili is 1.3x. |
| What is the current EBITDA of Bilibili? | Bilibili's last 12 months EBITDA is $621M. |
| What is Bilibili's EBITDA margin? | Bilibili's last 12 months EBITDA margin is 14%. |
| What is the current EV/EBITDA multiple of Bilibili? | Current EBITDA multiple of Bilibili is 9.3x. |
| What is the current FCF of Bilibili? | Bilibili's last 12 months FCF is $455M. |
| What is Bilibili's FCF margin? | Bilibili's last 12 months FCF margin is 10%. |
| What is the current EV/FCF multiple of Bilibili? | Current FCF multiple of Bilibili is 12.8x. |
| How many companies Bilibili has acquired to date? | As of June 2026, Bilibili has acquired 2 companies. |
| What was the largest acquisition by Bilibili? | $94M acquisition of U17 on 21st November 2021 was the largest M&A Bilibili has done to date. |
| What companies Bilibili acquired? | Bilibili acquired U17 and Yongyi Payment. |
| In how many companies Bilibili has invested to date? | As of June 2026, Bilibili has invested in 27 companies. |
| What was the last Bilibili investment? | On 4th November 2022 Bilibili invested in Rokid, participating in a $54M Series C round, alongside Chunxiao Capital, Dunhong Capital Management, NetDragon, SDIC Capital, and Wuxi Haichuang Investment. |
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