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Bilibili Valuation Multiples
Discover revenue and EBITDA valuation multiples for Bilibili and similar public comparables like Kunlun, Arashi Vision, Giant Network Group Co., Sirius XM and more.
Bilibili Overview
About Bilibili
Bilibili is a Chinese online entertainment platform best known for its YouTube-like video-sharing site. Founded in 2009, it first focused on long-form content centered around anime, comics, and gaming, catering primarily to Gen Z users. Over time, the platform has broadened its content offerings to include a wider range of interests, successfully attracting a more diverse audience beyond the Gen Z demographic.
Founded
2013
HQ
Employees
8.1K
Website
Financials (LTM)
EV
$8B
Bilibili Financials
Bilibili reported last 12-month revenue of $5B and EBITDA of $624M.
In the same LTM period, Bilibili generated $2B in gross profit, $624M in EBITDA, and $198M in net income.
Revenue (LTM)
Bilibili P&L
In the most recent fiscal year, Bilibili reported revenue of $4B and EBITDA of $600M.
Bilibili expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $5B | XXX | $4B | XXX | XXX | XXX |
| Gross Profit | $2B | XXX | $2B | XXX | XXX | XXX |
| Gross Margin | 37% | XXX | 37% | XXX | XXX | XXX |
| EBITDA | $624M | XXX | $600M | XXX | XXX | XXX |
| EBITDA Margin | 14% | XXX | 13% | XXX | XXX | XXX |
| EBIT Margin | 8% | XXX | 8% | XXX | XXX | XXX |
| Net Profit | $198M | XXX | $175M | XXX | XXX | XXX |
| Net Margin | 4% | XXX | 4% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Bilibili Stock Performance
Bilibili has current market cap of $10B, and enterprise value of $8B.
Market Cap Evolution
Bilibili's stock price is $24.93.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $8B | $10B | -2.0% | XXX | XXX | XXX | $0.42 |
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Start Free TrialBilibili Valuation Multiples
Bilibili trades at 1.8x EV/Revenue multiple, and 13.3x EV/EBITDA.
EV / Revenue (LTM)
Bilibili Financial Valuation Multiples
As of April 18, 2026, Bilibili has market cap of $10B and EV of $8B.
Equity research analysts estimate Bilibili's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Bilibili has a P/E ratio of 52.6x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $10B | XXX | $10B | XXX | XXX | XXX |
| EV (current) | $8B | XXX | $8B | XXX | XXX | XXX |
| EV/Revenue | 1.8x | XXX | 1.9x | XXX | XXX | XXX |
| EV/EBITDA | 13.3x | XXX | 13.8x | XXX | XXX | XXX |
| EV/EBIT | 23.6x | XXX | 23.6x | XXX | XXX | XXX |
| EV/Gross Profit | 4.9x | XXX | 5.1x | XXX | XXX | XXX |
| P/E | 52.6x | XXX | 59.4x | XXX | XXX | XXX |
| EV/FCF | 16.5x | XXX | 10.6x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Bilibili Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Bilibili Margins & Growth Rates
Bilibili's revenue in the last 12 month grew by 10%.
Bilibili's revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.2M for the same period.
Bilibili's rule of 40 is 22% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Bilibili's rule of X is 35% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Bilibili Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 10% | XXX | 8% | XXX | XXX | XXX |
| EBITDA Margin | 14% | XXX | 13% | XXX | XXX | XXX |
| EBITDA Growth | 16% | XXX | 13% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 22% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 35% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.6M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 14% | XXX | 14% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 7% | XXX | 7% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 12% | XXX | 12% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 33% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Bilibili Public Comps
See public comps and valuation multiples for other Streaming and Gaming - Mobile comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Bilibili | XXX | XXX | XXX | XXX | XXX | XXX |
| Kunlun | XXX | XXX | XXX | XXX | XXX | XXX |
| Arashi Vision | XXX | XXX | XXX | XXX | XXX | XXX |
| Giant Network Group Co. | XXX | XXX | XXX | XXX | XXX | XXX |
| Sirius XM | XXX | XXX | XXX | XXX | XXX | XXX |
| CD Projekt | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Bilibili M&A Activity
Bilibili acquired XXX companies to date.
Last acquisition by Bilibili was on XXXXXXXX, XXXXX. Bilibili acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Bilibili
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialBilibili Investment Activity
Bilibili invested in XXX companies to date.
Bilibili made its latest investment on XXXXXXXX, XXXXX. Bilibili invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Bilibili
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Bilibili
| When was Bilibili founded? | Bilibili was founded in 2013. |
| Where is Bilibili headquartered? | Bilibili is headquartered in China. |
| How many employees does Bilibili have? | As of today, Bilibili has over 8K employees. |
| Who is the CEO of Bilibili? | Bilibili's CEO is Rui Chen. |
| Is Bilibili publicly listed? | Yes, Bilibili is a public company listed on HKEX. |
| What is the stock symbol of Bilibili? | Bilibili trades under 09626 ticker. |
| When did Bilibili go public? | Bilibili went public in 2021. |
| Who are competitors of Bilibili? | Bilibili main competitors are Kunlun, Arashi Vision, Giant Network Group Co., Sirius XM. |
| What is the current market cap of Bilibili? | Bilibili's current market cap is $10B. |
| What is the current revenue of Bilibili? | Bilibili's last 12 months revenue is $5B. |
| What is the current revenue growth of Bilibili? | Bilibili revenue growth (NTM/LTM) is 10%. |
| What is the current EV/Revenue multiple of Bilibili? | Current revenue multiple of Bilibili is 1.8x. |
| Is Bilibili profitable? | Yes, Bilibili is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Bilibili? | Bilibili's last 12 months EBITDA is $624M. |
| What is Bilibili's EBITDA margin? | Bilibili's last 12 months EBITDA margin is 14%. |
| What is the current EV/EBITDA multiple of Bilibili? | Current EBITDA multiple of Bilibili is 13.3x. |
| What is the current FCF of Bilibili? | Bilibili's last 12 months FCF is $502M. |
| What is Bilibili's FCF margin? | Bilibili's last 12 months FCF margin is 11%. |
| What is the current EV/FCF multiple of Bilibili? | Current FCF multiple of Bilibili is 16.5x. |
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