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Bilibili is a Chinese online entertainment platform best known for its YouTube-like video-sharing site. Founded in 2009, it initially focused on long-form content centered around anime, comics, and gaming, catering primarily to Gen Z users. Over time, the platform has broadened its content offerings to include a wider range of interests, successfully attracting a more diverse audience beyond the Gen Z demographic.
2013
8.1K+
LTM Revenue $3.9B
LTM EBITDA $389M
$6.0B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Bilibili has a last 12-month revenue (LTM) of $3.9B and a last 12-month EBITDA of $389M.
In the most recent fiscal year, Bilibili achieved revenue of $3.4B and an EBITDA of $152M.
Bilibili expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Bilibili valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $3.9B | XXX | $3.4B | XXX | XXX | XXX |
| Gross Profit | $1.3B | XXX | $1.1B | XXX | XXX | XXX |
| Gross Margin | 34% | XXX | 33% | XXX | XXX | XXX |
| EBITDA | $389M | XXX | $152M | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | 4% | XXX | XXX | XXX |
| EBIT | $30.9M | XXX | -$172M | XXX | XXX | XXX |
| EBIT Margin | 1% | XXX | -5% | XXX | XXX | XXX |
| Net Profit | -$65.4M | XXX | -$172M | XXX | XXX | XXX |
| Net Margin | -2% | XXX | -5% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | n/a | XXX | XXX | XXX |
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As of May 30, 2025, Bilibili's stock price is HKD 147 (or $19).
Bilibili has current market cap of HKD 60.5B (or $7.7B), and EV of HKD 47.1B (or $6.0B).
See Bilibili trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $6.0B | $7.7B | XXX | XXX | XXX | XXX | $0.28 |
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Start Free TrialAs of May 30, 2025, Bilibili has market cap of $7.7B and EV of $6.0B.
Bilibili's trades at 1.8x EV/Revenue multiple, and 39.6x EV/EBITDA.
Equity research analysts estimate Bilibili's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Bilibili has a P/E ratio of -118.2x.
See valuation multiples for Bilibili and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $7.7B | XXX | $7.7B | XXX | XXX | XXX |
| EV (current) | $6.0B | XXX | $6.0B | XXX | XXX | XXX |
| EV/Revenue | 1.5x | XXX | 1.8x | XXX | XXX | XXX |
| EV/EBITDA | 15.5x | XXX | 39.6x | XXX | XXX | XXX |
| EV/EBIT | 195.1x | XXX | -35.1x | XXX | XXX | XXX |
| EV/Gross Profit | 4.5x | XXX | n/a | XXX | XXX | XXX |
| P/E | -118.2x | XXX | -45.0x | XXX | XXX | XXX |
| EV/FCF | 25.9x | XXX | 11.1x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialBilibili's last 12 month revenue growth is 12%
Bilibili's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.
Bilibili's rule of 40 is 5% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Bilibili's rule of X is 40% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Bilibili and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 12% | XXX | 16% | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | 4% | XXX | XXX | XXX |
| EBITDA Growth | 53% | XXX | n/a | XXX | XXX | XXX |
| Rule of 40 | 5% | XXX | 17% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 40% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.4M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 16% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | 14% | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 38% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Kartoon Studios | XXX | XXX | XXX | XXX | XXX | XXX |
| Nine Entertainment | XXX | XXX | XXX | XXX | XXX | XXX |
| Seven West Media | XXX | XXX | XXX | XXX | XXX | XXX |
| DouYu | XXX | XXX | XXX | XXX | XXX | XXX |
| Meb Corporation | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Bilibili acquired XXX companies to date.
Last acquisition by Bilibili was XXXXXXXX, XXXXX XXXXX XXXXXX . Bilibili acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Bilibili founded? | Bilibili was founded in 2013. |
| Where is Bilibili headquartered? | Bilibili is headquartered in Hong Kong. |
| How many employees does Bilibili have? | As of today, Bilibili has 8.1K+ employees. |
| Who is the CEO of Bilibili? | Bilibili's CEO is Mr. Rui Chen. |
| Is Bilibili publicy listed? | Yes, Bilibili is a public company listed on HKG. |
| What is the stock symbol of Bilibili? | Bilibili trades under 09626 ticker. |
| When did Bilibili go public? | Bilibili went public in 2021. |
| Who are competitors of Bilibili? | Similar companies to Bilibili include e.g. Kartoon Studios, Nine Entertainment, Seven West Media, DouYu. |
| What is the current market cap of Bilibili? | Bilibili's current market cap is $7.7B |
| What is the current revenue of Bilibili? | Bilibili's last 12 months revenue is $3.9B. |
| What is the current revenue growth of Bilibili? | Bilibili revenue growth (NTM/LTM) is 12%. |
| What is the current EV/Revenue multiple of Bilibili? | Current revenue multiple of Bilibili is 1.5x. |
| Is Bilibili profitable? | Yes, Bilibili is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Bilibili? | Bilibili's last 12 months EBITDA is $389M. |
| What is Bilibili's EBITDA margin? | Bilibili's last 12 months EBITDA margin is 10%. |
| What is the current EV/EBITDA multiple of Bilibili? | Current EBITDA multiple of Bilibili is 15.5x. |
| What is the current FCF of Bilibili? | Bilibili's last 12 months FCF is $233M. |
| What is Bilibili's FCF margin? | Bilibili's last 12 months FCF margin is 6%. |
| What is the current EV/FCF multiple of Bilibili? | Current FCF multiple of Bilibili is 25.9x. |
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