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Bilibili Valuation Multiples

Discover Bilibili's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Kunlun, Endeavor Group Holdings, Krafton, Giant Network Group Co. and more.

Bilibili Overview

About Bilibili

Bilibili is a Chinese online entertainment platform best known for its YouTube-like video-sharing site. Founded in 2009, it first focused on long-form content centered around anime, comics, and gaming, catering primarily to Gen Z users. Over time, the platform has broadened its content offerings to include a wider range of interests, successfully attracting a more diverse audience beyond the Gen Z demographic.


Founded

2013

HQ

China

Employees

8.1K

Financials (LTM)

Revenue: $5B
EBITDA: $621M

EV

$6B

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Bilibili Financials

Bilibili reported last 12-month revenue of $5B and EBITDA of $621M.

In the same LTM period, Bilibili generated $2B in gross profit, $621M in EBITDA, and $212M in net income.

Revenue (LTM)


Bilibili P&L

In the most recent fiscal year, Bilibili reported revenue of $4B and EBITDA of $596M.

Bilibili is profitable as of last fiscal year, with gross margin of 37%, EBITDA margin of 13%, and net margin of 4%.

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LTMLast FY202320242025202620272028
Revenue$5B$4B$3B$4B$4B
Gross Profit$2B$2B$804M$1B$2B
Gross Margin37%37%24%33%37%
EBITDA$621M$596M($247M)$176M$524M
EBITDA Margin14%13%(7%)4%12%
EBIT Margin8%8%(22%)(5%)4%
Net Profit$212M$176M($713M)($199M)$176M
Net Margin5%4%(21%)(5%)4%

Financial data powered by Morningstar, Inc.

Bilibili Stock Performance

Bilibili has current market cap of $8B, and enterprise value of $6B.

Market Cap Evolution


Bilibili's stock price is $19.13.

Bilibili share price increased by 10.0% in the last 30 days, and decreased by 10.6% in the last year.

Bilibili has an EPS (earnings per share) of $0.42.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$6B$8B4.7%10.0%-12.2%-10.6%$0.42

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Bilibili Valuation Multiples

Bilibili trades at 1.3x EV/Revenue multiple, and 9.3x EV/EBITDA.

See NTM and 2027E valuation multiples for Bilibili

EV / Revenue (LTM)


Bilibili Financial Valuation Multiples

As of June 3, 2026, Bilibili has market cap of $8B and EV of $6B.

Bilibili has a P/E ratio of 37.6x.

LTMLast FY202320242025202620272028
EV/Revenue1.3x1.3x1.7x1.5x1.3x
EV/EBITDA9.3x9.7x(23.5x)33.0x11.1x
EV/EBIT16.6x16.5x(7.8x)(29.2x)34.9x
EV/Gross Profit3.4x3.5x7.2x4.5x3.5x
P/E37.6x45.2x(11.2x)(40.0x)45.2x
EV/FCF12.8x7.4x(36.9x)9.2x7.4x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Bilibili Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Bilibili Margins & Growth Rates

Bilibili grew revenue by 8% and EBITDA by 10% in the last fiscal year.

In the most recent fiscal year, Bilibili reported gross margin of 37%, EBITDA margin of 13%, and net margin of 4%.

See estimated margins and future growth rates for Bilibili

Bilibili Margins

Last FY202420252026202720282029
Gross Margin37%33%37%37%
EBITDA Margin13%4%12%14%
EBIT Margin8%(5%)4%7%
Net Margin4%(5%)4%5%
FCF Margin18%16%18%8%

Bilibili Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth8%19%13%8%
Gross Profit Growth10%61%27%10%
EBITDA Growth10%(171%)198%25%
EBIT Growth(0%)(73%)(184%)110%
Net Profit Growth50%(72%)(189%)50%
FCF Growth(50%)(501%)25%(50%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Bilibili Operational KPIs

Bilibili's revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.2M for the same period.

Bilibili's Rule of 40 is 22% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Bilibili's Rule of X is 34% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Bilibili
LTMLast FY202320242025202620272028
Rule of 4024%22%---
Bessemer Rule of X39%34%---
Revenue per Employee-$0.6M---
Opex per Employee-$0.2M---
S&M Expenses to Revenue14%14%17%16%14%
G&A Expenses to Revenue7%7%9%8%7%
R&D Expenses to Revenue12%12%20%14%12%
Opex to Revenue-33%47%38%33%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Bilibili Competitors

Bilibili competitors include Kunlun, Endeavor Group Holdings, Krafton, Giant Network Group Co., International Games System, Toho, 37Games, Sirius XM, Arashi Vision and HYBE.

Most Bilibili public comparables operate across Streaming, Gaming - Mobile, Content Production and Consumer SaaS.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Kunlun6.3x5.8x(38.9x)(58.2x)
Endeavor Group Holdings1.8x-34.8x-
Krafton2.5x2.2x6.9x6.1x
Giant Network Group Co.8.3x6.2x20.1x13.3x
International Games System9.4x8.9x15.7x14.9x
Toho2.6x2.6x10.2x11.7x
37Games2.5x2.4x11.1x11.3x
Sirius XM2.3x2.3x7.3x7.3x

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Bilibili VC Funding History

Before going public, Bilibili raised $926M in total equity funding, across 6 rounds.

Last private valuation of Bilibili was $70M, after raising $5M in November 2014 from IDG Capital.


Bilibili Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Jan-23Secondary - public-$409M--
May-17Series DCMC Capital Group; Tencent; Tiger Global$107M--
May-16Series CCMC Capital Group; Loyal Valley Capital; Qiming Venture Partners$199M--
Jul-15Series CQiming Venture Partners$161M-Bilibili, a Chinese online video platform known for its danmu (bullet curtain) commenting feature and community culture, raised $161.4 million in its Series C funding round on July 15, 2015. The round was led by Tiger Global Management, with participation from Qiming Venture Partners and Tencent Holdings, involving the issuance of approximately 39 million Series C shares. Qiming Venture Partners had previously invested in Bilibili's Series B round earlier in 2015, issuing 22,794,876 Series B preferred shares, which allowed them to nominate a board member. This funding came after earlier rounds, including Series A ($4.5 million) and A+ ($12.4 million) in late 2014, establishing Bilibili as a competitor to platforms like Youku. The Series C capital enabled Bilibili to purchase exclusive broadcasting rights, supporting content expansion. Qiming Venture Partners, focused on TMT and healthcare, highlighted this as a key deal, reflecting their early backing of now-major players like Bilibili, ByteDance, and Xiaomi. Later developments included Tencent increasing its stake to 12.3% by October 2015, with Bilibili's IPO market valuation reaching approximately $3.2 billion, rising to $4 billion post-Tencent investment. The platform differentiated through its unique user engagement features amid China's competitive video streaming market.
Jan-15Series BCMC Capital Group; IDG Capital; Qiming Venture Partners$44M-Bilibili, a leading Chinese online video sharing platform and community focused on animation, comics, and games (ACG) content, completed its Series B funding round on January 14, 2015, issuing 22,794,876 Series B preferred shares to investors led by Qiming Venture Partners, with involvement from CMC Capital Group and IDG Capital from prior rounds. This mid-stage investment allowed Qiming to nominate a managing partner, JP Gan, to Bilibili's board of directors. The round followed Series A and A+ financings in November and December 2014, raising approximately $4.5 million and $12.4 million respectively, with IDG Capital emerging as a significant shareholder at around 24.18% post-Series A. Bilibili differentiated itself through its unique danmu (bullet curtain) commenting feature and strong community culture, gaining traction among mainstream media and investors by 2015. The platform positioned itself as one of China's top three online video sites alongside Youku and later Douyin. Following the Series B, Bilibili secured a larger Series C round on July 15, 2015, raising $161.4 million led by Tiger Global Management, Qiming Venture Partners, and Tencent Holdings, issuing about 39 million Series C shares, which funded exclusive broadcasting rights acquisitions. Qiming Venture Partners, a prominent China-focused VC firm, has consistently backed Bilibili across multiple funds and highlighted it in portfolio announcements, including Fund V closure in 2016 and later funds totaling $3.2 billion. Bilibili later achieved significant milestones, such as Tencent increasing its stake to 12.3% by October 2015, boosting market cap toward $4 billion pre-IPO, and eventual public listings on NASDAQ (BILI) and HKEX (9626), with Qiming recognizing it among successful exits alongside companies like Meituan and Xiaomi.
Nov-14Series AIDG Capital$5M$70MBilibili, a leading Chinese online video platform focused on anime, comics, and gaming (ACG) content, received Series A funding of approximately $4.5 million in November 2014 and Series A+ funding of $12.4 million in December 2014, both led by IDG Capital. IDG Capital, the primary investor, acquired a 24.18% stake, becoming the second largest shareholder, with Chen Tong joining the board of directors. The investment enabled Bilibili to upscale operations and expand its business model. A leaked 'Finance Plan' from October 2014 approximated Bilibili's post-money valuation at $69.9 million based on the shareholder distribution following these early rounds. This marked one of the first major foreign VC investments in a Chinese internet company by IDG Capital, which specializes in technology, media, and telecommunications sectors.

Acquisitions by Bilibili

Bilibili has acquired 2 companies to date.

Last acquisition by Bilibili was on November 21st 2021. Bilibili acquired U17 for $94M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Bilibili

U17
Yongyi Payment
Description
-
Yongyi Payment is a Shenzhen-based fintech company delivering customized payment solutions for internet platforms and cross-industry applications. It supports mobile payments, QR code scanning, and aggregated gateways integrated with Alipay, WeChat Pay, and UnionPay. Yongyi processes transactions for e-commerce, gaming, and O2O services across China.
HQ CountryChinaChina
HQ City
Beijing
Ningbo
Deal Date21 Nov 202120 Nov 2021
Valuation$94M$28M
EV/Revenue
EV/EBITDA

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Investments by Bilibili

Bilibili has invested in 27 companies to date.

Latest investment by Bilibili was on November 4th 2022. Bilibili invested in Rokid in their $54M Series C round (EV/Revenue multiple available to Pro users).

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Latest Investments by Bilibili

Rokid
Xinguang Liumei
ZEEKR
Yahaha
Description
Rokid is a Hangzhou-based technology firm specializing in AI-powered smart glasses and robotics. The Rokid Glass features augmented reality capabilities including facial recognition, real-time language translation, and voice control to overlay digital content on the real world.
Xinguang Liumei is a mobile game developer and operator headquartered in China. The studio produces engaging titles for iOS and Android, prioritizing entertaining content with commercial viability distributed through app stores and partnerships.
ZEEKR Intelligent Technology Holding Ltd is headquartered in Hangzhou, Zhejiang Province, China. The principal executive offices are specifically located at Room 2301, Building 1, Dadao Wangchao Shangwu Center, Yingfeng Street, Xiaoshan District, Hangzhou. It is a premium electric vehicle brand within the Geely Holding Group.
Yahaha is a Beijing-headquartered platform enabling no-code 3D game creation and multiplayer metaverse play across PC, iOS, Android, and Oculus VR headsets. Users access millions of community-built games in genres such as adventure, racing, horror, and social simulation. The service launched globally in 2022 following a China beta and supports over 10 languages for creators worldwide. Yahaha integrates drag-and-drop editors, pre-made templates, and asset libraries to streamline content production for beginners and experts alike.
HQ CountryUnited StatesChinaChinaFinland
HQ City
San Francisco, CA
Hangzhou
Beijing
Helsinki
Deal Date4 Nov 20222 Dec 202127 Aug 202125 Jun 2021
RoundSeries CSeries BSeries ASeries A
Raised$54M$16M$500M$31M
InvestorsBilibili; Chunxiao Capital; Dunhong Capital Management; NetDragon; SDIC Capital; Wuxi Haichuang InvestmentBilibili; Game Trigger; HSG; Kingnet Network; NetEase CapitalBilibili; Boyu Capital; Cathay Fortune Corp.; CATL; Intel Capital5Y Capital; BAI capital; Bilibili; Coatue; Hillhouse Investment; Xiaomi; ZhenFund
Valuationundisclosedundisclosed$9Bundisclosed
EV/Revenue
EV/EBITDA

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About Bilibili

When was Bilibili founded?Bilibili was founded in 2013.
Where is Bilibili headquartered?Bilibili is headquartered in China.
How many employees does Bilibili have?As of today, Bilibili has over 8K employees.
Who is the CEO of Bilibili?Bilibili's CEO is Rui Chen.
Is Bilibili publicly listed?Yes, Bilibili is a public company listed on HKEX.
What is the stock symbol of Bilibili?Bilibili trades under 09626 ticker.
When did Bilibili go public?Bilibili went public in 2021.
Who are competitors of Bilibili?Bilibili main competitors include Kunlun, Endeavor Group Holdings, Krafton, Giant Network Group Co., International Games System, Toho, 37Games, Sirius XM, Arashi Vision, HYBE.
What is the current market cap of Bilibili?Bilibili's current market cap is $8B.
What is the current revenue of Bilibili?Bilibili's last 12 months revenue is $5B.
What is the current revenue growth of Bilibili?Bilibili revenue growth (NTM/LTM) is 10%.
What is the current EV/Revenue multiple of Bilibili?Current revenue multiple of Bilibili is 1.3x.
What is the current EBITDA of Bilibili?Bilibili's last 12 months EBITDA is $621M.
What is Bilibili's EBITDA margin?Bilibili's last 12 months EBITDA margin is 14%.
What is the current EV/EBITDA multiple of Bilibili?Current EBITDA multiple of Bilibili is 9.3x.
What is the current FCF of Bilibili?Bilibili's last 12 months FCF is $455M.
What is Bilibili's FCF margin?Bilibili's last 12 months FCF margin is 10%.
What is the current EV/FCF multiple of Bilibili?Current FCF multiple of Bilibili is 12.8x.
How many companies Bilibili has acquired to date?As of June 2026, Bilibili has acquired 2 companies.
What was the largest acquisition by Bilibili?$94M acquisition of U17 on 21st November 2021 was the largest M&A Bilibili has done to date.
What companies Bilibili acquired?Bilibili acquired U17 and Yongyi Payment.
In how many companies Bilibili has invested to date?As of June 2026, Bilibili has invested in 27 companies.
What was the last Bilibili investment?On 4th November 2022 Bilibili invested in Rokid, participating in a $54M Series C round, alongside Chunxiao Capital, Dunhong Capital Management, NetDragon, SDIC Capital, and Wuxi Haichuang Investment.

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