Eldan Car Rental Valuation Multiples

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Airbnb is the world’s largest online alternative accommodation travel agency; it also offers booking services for boutique hotels, experiences, and hotel-like services. Airbnb’s platform offers over 9 million active accommodation listings. Listings from the company’s 5 million-plus hosts are spread over almost every country in the world. In 2025, 42% of revenue was from North America, 39% from Europe, the Middle East, and Africa, 10% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.

United Rentals is the world’s largest equipment rental company, principally operating in the US and Canada. It has 16% share in a highly fragmented market serving general industrial (49%), commercial construction (46%), and residential construction (5%). The company operates a $21 billion fleet of equipment, including aerial platforms, forklifts, excavators, trucks, power generators, and various other materials serving local and national accounts from nearly 1,600 locations in North America and 100 abroad. It has pursued a strategy of bundling specialty rental capabilities to offer its customers more advanced solutions in addition to its core equipment rental business, supporting its ambitions to become a one-stop shop for customers and enhance and maintain its margin profile.

Cintas has roots tracing back to 1929, during which the Farmer family cleaned and re-sold dirty rags to manufacturing plants in Ohio. The firm has grown its business organically and through acquisitions, and today Cintas acts as a one-stop outsourcing partner for businesses. Cintas will design, manufacture, collect, and clean every employee uniform for a small weekly sum, taking on the upfront capital expense itself. In the same stop, Cintas can also replace soiled or depleted mats, mops, trash liners, towels, first aid, fire, and cleaning products. Businesses value an outsourcing partner like Cintas as it simplifies operations and leaves noncore tasks with high regulatory standards in the hands of professionals.

Ashtead Group is a UK-based equipment rental company founded in 1984 and conducting its activities primarily in the US under the brand Sunbelt Rentals (11% market share), with a smaller presence in Canada and the UK. Sunbelt operates a rental fleet of just over $15 billion across a network of 1,200 stores in the US, nearly CAD 2 billion of fleet and 135 stores in Canada, and GBP 1.1 billion and 190 stores in the UK. The company has experienced rapid growth over the past decade as its customers increasingly turn to rental versus owning equipment outright. The general tool business has been augmented by the Specialty Rental business, which has grown to 30% of the mix. Revenue is now greater than 50% nonconstruction, with the remainder focused more directly on commercial construction.

Expedia is the world's second-largest online travel agency by bookings, offering services for lodging (80% of total 2024 sales), air tickets (3%), rental cars, cruises, in-destination, and other (10%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, but its three core online travel agency brands are Expedia, Hotels.com, and alternative accommodations brand Vrbo. It also has a metasearch brand, Trivago. Transaction fees for online bookings account for the bulk of sales and profits.

FTAI Aviation Ltd is an aerospace company. It owns and maintains commercial jet engines with a focus on CFM56 engines. FTAI owns and leases jet aircraft, which often facilitates the acquisition of engines at attractive prices. It invests in aviation assets and aerospace products that generate stable cash flows with the potential for earnings growth and asset appreciation.

AerCap Holdings NV is an aircraft leasing company. Its activities include leasing, financing, sales, and management of commercial aircraft and engines. It also provides aircraft asset management and corporate services to securitization vehicles, joint ventures, and other third parties. It has one business segment: leasing, financing, sales, and management of commercial flight equipment (Commercial Flight Equipment Segment). Through its subsidiary, the group also provides engine leasing, certified aircraft engines, airframes, and engine parts. Its geographical segments include China, the United States, and Other countries.

U-Haul Holding Co is an American moving truck, trailer, and self-storage rental company. The company also provides moving boxes, packing supplies, LPG (propane) refills, trailer hitch and wiring installation, storage container rentals, and other services. It has three reportable segments Moving and Storage, Property and Casualty Insurance, and Life Insurance. The majority of its revenue comes from the Moving and Storage segment.

Ryder System Inc operates in three business segments: (1) Fleet Management Solutions which provides full-service leasing and leasing with flexible maintenance options, commercial rental and maintenance services of trucks, tractors and trailers to customers; (2) Supply Chain Solutions (SCS), which provides integrated logistics solutions, including distribution management, dedicated transportation, transportation management, brokerage, e-commerce, last mile, and professional services; and (3) Dedicated Transportation Solutions (DTS), which provides turnkey transportation solutions in the U.S., including dedicated vehicles, professional drivers, management, and administrative support.

Ayvens SA, formerly known as Ayvens, is a full-service leasing and fleet management group. It offers a diverse range of passenger cars, light commercial vehicles, and options for electric vehicles. The group also provides insurance services. It provides clients with motor third-party liability, material damage insurance, as well as theft and passenger insurance. The company's segmentation comprises 4 regions: Region 1, Region 2, Region 3, and Region 4. The company derives key revenue from Region 2 and Region 3. The company generates revenue from leasing, servicing, and proceeds of car sales, with the majority of revenue deriving from leasing activity.

Localiza Rent A Car SA is a car rental service provider with the majority of its operations in Brazil. Through its subsidiaries, the company rents cars to individuals, manages corporate car fleets, sells its fleet to the general public, and offers a franchise model. Franchisees account for roughly half of Localize's car rental locations, while the majority of cars accessible with Localize are owned by the company. The fleet rental division has long-term agreements with companies that come up for renewal roughly every two to three years. The car rental segment delivers three-quarters of yearly revenue, and fleet rental makes up the rest, with an insignificant share contributed by the franchise management division.

Hotai Motor Co Ltd is engaged in assembling, trading, and importing vehicles, automobile air conditioners, and their parts. The segments of the company include the Distributor of Toyota and Hino products segments, Installment trading, Leasing, Property insurance, overseas sales agent, and other segments. It has operations across both Taiwan and mainland China, with the vast majority of revenue derived domestically.

Element Fleet Management Corp is a fleet management company, providing services and financing for commercial vehicle and equipment fleets. Their services include vehicle acquisition, maintenance, route optimization, risk management, and remarketing, as well as advising on decarbonization efforts, integration of electric vehicles, and managing the complexity of gradual fleet electrification.

Tokyo Century Corp is engaged in leasing and financing businesses. The company operates through five reportable segments: Domestic Leasing Business, Automobility Business, Specialty Business, International Business, and Environmental Infrastructure Business. Its activities include leasing and financing for equipment and facilities, auto leasing and car sharing, loans and investments for ships, aircraft, and real estate, as well as renewable energy and related services. It generates the majority of its revenue from the Domestic leasing segment, which includes information and communication equipment, office equipment, industrial machine tools, transportation equipment, and commercial and service industries.

Air Lease Corp is an aircraft leasing company based in the United States. It is engaged in the modern, fuel-efficient new technology commercial jet aircraft directly from aircraft manufacturers and leasing those aircraft to airlines throughout the world to generate attractive returns on equity. The company also sells aircraft from its fleet to third parties, including other leasing companies, financial services companies, airlines, and other investors, and offers fleet management services to investors and owners of aircraft portfolios for a management fee. Geographically, it derives a maximum of its revenue from the Europe and the rest from Asia Pacific, Middle East and Africa, Central America, South America, Mexico, the United States, and Canada.

BOC Aviation Ltd is an aircraft leasing company by net book value of owned aircraft, with a portfolio of more than 600 commercial passenger and cargo aircraft. The company was founded in 1993 in Singapore as a joint venture between Singapore Airlines and U.S - based Boullioun Aviation Services. In 2006, the company was acquired by the Bank of China and took on its current name. Listed on the Stock Exchange of Hong Kong in 2016, BOC Aviation remains headquartered in Singapore but has operations in Dublin, London, New York, and Tianjin. Bank of China remains its shareholder with a 70% stake. BOC Aviation has an international management team, with key leaders having more than 30 years of experience in the aircraft and leasing business.

GATX Corp leases transportation assets, including railcars, aircraft spare engines, and tank containers, to customers in North America, Europe, and India. The company's reportable business segments are: Rail North America, Rail International, Engine Leasing, and Other. The majority of its revenue is generated from the Rail North America segment, which is composed of the company's operations in the United States, Canada, and Mexico. This segment mainly provides railcars pursuant to full-service leases under which it maintains the railcars, pays ad valorem taxes and insurance, and provides other ancillary services.

Avis Budget Group Inc is a provider of mobility solutions through its three brands Avis, Budget and Zipcar, as well as several other brands, well recognized in their respective markets. Its brands offer a range of options, from car and truck rental to car sharing. The company operates in two reportable business segments: Americas - (i) vehicle rental operations in North America, South America, Central America and the Caribbean, (ii) car sharing operations in certain of these markets, and (iii) licensees in the areas in which do not operate directly. International - consisting of (i) vehicle rental operations in Europe, the Middle East, Africa, Asia and Australasia, (ii) car sharing operations in certain of these markets, and (iii) licensees in the areas in which do not operate directly.

Rush Enterprises Inc is a full-service, integrated retailer of commercial vehicles and related services. The company operates in a single segment; Truck Segment includes the operation of a network of commercial vehicle dealerships under the name Rush Truck Centers. It sells commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird and also provides one-stop service for the needs of commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. The company's business is concentrated in the United States and Ontario, Canada commercial vehicle markets and related aftermarkets.

Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc’s rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc’s portfolio skews toward local customers versus national accounts (60%/40%).

MakeMyTrip Ltd is an online travel company, which provides online booking solutions for day-to-day travel needs. The company's operating segment includes Air ticketing; Hotels and packages; Bus ticketing and Others. It generates maximum revenue from the Hotels and packages segment. The Hotels and packages segments include internet-based platforms, call-centers, and branch offices, which provide holiday packages and hotel reservations. Its Air ticketing segment includes internet-based platforms, provides the facility to book domestic and international air tickets. Geographically, it derives a majority of revenue from India and also has a presence in the United States; South East Asia; Europe, and other countries.

Travel+Leisure Co is a membership and leisure travel company. It provides hospitality services and travel products. The company operates in the segments of Vacation Ownership, which is the key revenue-driving segment, develops, markets and sells vacation ownership interests (VOIs) to individual consumers, provides consumer financing in connection with the sale of VOIs, and provides property management services at resorts, and Travel and Membership which operates a variety of travel businesses, including two vacation exchange brands, Vacation Ownership and Travel and Membership The majority of the revenue is earned from the United States.

TUI AG provides integrated leisure travel services, including flights, hotels, cruises, and tour operations. The company offers tourism services, covering the entire customer experience from trip planning and booking to flights, transfers, and accommodations, including stays in hotels or on cruise ships. Its segments include The Hotels & Resorts, The Cruises, The TUI Musement, Markets + Airline, and Holiday Experiences segment, which comprises The Northern Region, The Central Region, and The Western Region. The majority of revenue is derived from the Hotels & Resorts segment, which is a diversified portfolio of the company's hotel brands and hotel companies.

Bohai Leasing Co Ltd is engaged in the container leasing, infrastructure and real estate leasing, aircraft leasing, ship leasing, offshore equipment, high-end equipment rental, and new energy vehicles in China. It owns domestic and overseas leasing companies. It is involved in transportation finance services, innovating financial products and services, and promoting the development of transportation, aviation, shipping, and ground transportation industries.

Tongcheng Travel is an online travel agency platform that provides booking services for hotel and ticketing in China. It generated 84% of its revenue from accommodation reservations and transportation ticketing in 2023. The rest came from advertising and in-house software sales. The platform provides both online and offline services in the form of call centers and travel kiosks. Tongcheng Travel was formed from the merger of Tongcheng Network and eLong in 2018. It is currently 21.38% owned by Tencent and 20.86% by Trip.com. Tongcheng targets lower-tier cities and as of 2021, 86.7% of its users are from non-first-tier cities in China and 61.7% of new paying users on Weixin were from Tier 3 or below cities in China. The company competes with Trip.com, Alibaba's Fliggy, and Meituan.

Sixt SE provides automotive rental services mainly across Europe and the U.S. The company offers rental solutions from passenger vehicles, including sports utilities vehicles, electric vehicles, and luxury sports cars to vans and trucks. With its products SIXT rent, SIXT share, SIXT ride, and others, the company offers mobility services in the areas of car rental, car sharing, ride services, and car subscriptions. These products can be booked via a single app that also integrates the services of mobility partners.

Far East Horizon Ltd is a specialty finance provider. Its service offerings include financial leasing and advisory, hospital investment and operation, equipment operation services, trading, and brokerage services as well as engineering management services, etc. The company operates in two segments; Financial, lease and advisory, and Industrial operation and management. A majority of its revenue is generated from the Financial, lease and advisory segment, which is engaged in providing direct finance leasing, sale-leaseback, factoring, entrusted loans, operating leases and sale of related equipment and materials, advisory services, and construction services. Geographically, the company derives maximum revenue from Mainland China, followed by Hong Kong and other locations.

Jet2 PLC provides licensed packages for leisure flights and stays at a multitude of vacation destinations. The company reports in one operating segment: leisure travel. The leisure travel segment delivers scheduled flights by its airline, Jet2.com, to the Mediterranean, Canary Islands, and other European vacation destinations. It utilizes licensed package holidays by its tour operator, Jet2holidays, to offer hotel accommodations and other useful amenities. The company generates the majority of its revenue from Package holidays sales.

McGrath RentCorp is a rental company. It is comprised of four reportable business segments namely Modular building segment (Mobile Modular); Portable storage container segment (Portable Storage); Electronic test equipment segment (TRS-RenTelco); and its classroom manufacturing business selling modular buildings used as classrooms in California (Enviroplex). The company generates its revenues majorily from the rental of its equipment on operating leases with sales of equipment occurring in the normal course of business.

Custom Truck One Source Inc is a one-stop-shop provider of specialty equipment in the electric utility transmission and distribution, forestry, telecom, waste management, rail, and infrastructure end-markets in North America. The company's segment includes Equipment Rental Solutions (ERS), Truck and Equipment Sales (TES), and Aftermarket Parts and Services (APS). It generates maximum revenue from the TES segment. Geographically, it derives a majority revenue from the United States.

China Development Bank Financial Leasing Co Ltd is engaged in providing leasing services to customers in industries such as aviation, infrastructure, shipping, commercial vehicles, and construction machinery. The operating business segments are aircraft leasing, regional development leasing, ship leasing, inclusive finance, and green energy and high-end equipment leasing. The activities of the company include aircraft leasing, ship leasing, regional development leasing, inclusive finance leasing, green energy and high-end equipment leasing, transfers of finance lease assets, and lease-related financial business. The company's majority revenue is from Aircraft Leasing.

Fuyo General Lease Co Ltd is engaged in leasing, installment sales, and financial services businesses. The group operates through three reportable segments: Leasing and Installment Sales, Finance, and Other. The Leasing and Installment Sales segment involves information-related equipment, office and industrial machinery, real estate leasing, and installment sales of commercial and medical equipment. The Finance segment provides money lending, securities management, and anonymous partnership formation services, while the Other segment covers environmental energy-related services, commissions, BPO, and mobility business services. It generates the majority of its revenue from the Leasing and Installment segment.

QNB Finansal Kiralama AS formerly QNB Finans Finansal Kiralama AS is a Turkey-based company involved in providing leasing services to Wind Turbines & Solar Power Plants, Heavy Machinery, Automobiles, Medical Equipment, Agricultural Equipment, and Printing Equipment among others.

Region Group specializes in leasing out convenience-focused properties that offer everyday goods and services. More than half of the rent is derived from specialty tenants, which are mostly non-discretionary, such as food and liquor, pharmacy and healthcare, and general services. Typically, specialty rent increases at a fixed rate of 4% per year. In contrast, anchor leases, which contribute the other half of Region’s rental income, grows at a slower pace. Among anchor tenants, 50% pay a base rent plus a percentage of their sales turnover, and 50% pay a constant base rent which is usually reviewed every five years. Region’s development pipeline is relatively small. The group typically undertakes development on behalf of a capital partner, or upgrades and refurbishes existing centers.

Vestis Corp is a provider of uniform rentals and workplace supplies across the United States and Canada. It provides uniforms, mats, towels, linens, restroom supplies, first-aid supplies, safety products, and other workplace supplies. The Company serves customers ranging from small, family-owned operations with a single location to large corporations and national franchises with multiple locations. The company operates in the United States and Canada as reportable segments. The company earns the majority of its revenue from the United States.

Jungfraubahn Holding AG is a tourism company and the mountain railway company in Switzerland. It engaged in the operation of excursion railways and winter sports facilities. It also operates a railway service from Interlaken to Lauterbrunnen and Grindelwald. The company's segment includes Jungfraujoch-Top of Europe, Winter Sports and Experience Mountains, It generates maximum revenue from the Jungfraujoch-Top of Europe segment.

Willis Lease Finance Corp, with its subsidiaries, is a lessor and servicer of commercial aircraft and aircraft engines. The company has two reportable business segments, which include Leasing and Related Operations and Spare Parts Sales. A majority of its revenue is generated from the Leasing and Related Operations segment, which involves acquiring and leasing, under operating leases, commercial aircraft, aircraft engines, and other aircraft equipment and the selective purchase and resale of commercial aircraft engines, aircraft equipment, and other related businesses. Geographically, the company derives maximum revenue from the United States, followed by Europe, Asia-Pacific (excluding India), India, South America, Canada, Central America, and the Middle East.

PROG Holdings Inc is a financial technology holding company that provides transparent and competitive payment options to consumers. The company has two reportable segments: Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Vive Financial (Vive), an omnichannel provider of second-look revolving credit products. The majority of the revenue of the company is earned through the Progressive Leasing segment.

Flight Centre Travel is one of the largest travel agencies in the world. The group generates around half of its total transaction value, or TTV, from the corporate segment, with the other half from the leisure market and ancillary travel-related businesses. In corporate travel, Flight Centre is a global Top 4 agent operating in over 100 countries, with different brands catering to various customer segments (small and midsize businesses to large enterprises). In leisure, Flight Centre operates an extensive network of shops while also runs online channels and deal with independent agents. Over half of group TTV is generated in Australia and New Zealand, 20% from Americas, just under 20% from Europe, and the rest from Asia.

Ldr Turizm Anonim Sirketi provides its customers with long-term specialized car rental services within the framework of financial and technological developments. The services offered by the company include 24/7 professional assistance & roadside assistance, backup vehicles, maintenance & repair, examination, tire management, penalty management, and valet service.

Dubai Taxi Co is a mobility solutions and taxi operator company in Dubai. It offers a wide range of transportation solutions across its five main business lines, which include taxi services through its large, environmentally friendly fleet; VIP limousine services consisting of chauffeur-driven vehicles to provide luxury service; bus services; last-mile delivery services via delivery bikes; and passenger transport via e-services. It generates the majority of its revenue from Regular Taxi.

Corporate Travel Management provides travel services for businesses and governments across the Americas, Australia and New Zealand, Europe, and Asia. The group has built scale and breadth through both organic growth and acquisitions. Corporate Travel is currently a top-five corporate travel management company globally based total transaction volumes, but it is a relative minnow in the highly fragmented USD 1 trillion global market. The group offers expertise and personalized service to corporate clients spanning various industries such as government, healthcare, mining, energy, infrastructure, and construction. Before the pandemic, more than 60% of the group’s client travel was domestic (within country) in nature.

Tripadvisor is the world’s leading travel metasearch company. Its platform offers 1 billion reviews and information on several million accommodations, restaurants, experiences, airlines, and cruises. In 2025, 42% of revenue came from the company's core Hotel and Other segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 46% of revenue in 2025, and TheFork, its dining brand, represented 12% of sales.

Changbai Mountain Tourism Co Ltd is a travel agency company. It is mainly engaged in tourism passenger transport, hotel management, travel agencies and hot spring water development and utilization business.

Seera Group Holding is a Saudi Joint Stock company registered in Riyadh, Kingdom of Saudi Arabia. Al Tayyar Travel Group activities encompass scheduled air travel services, tourism, cargo, transportation, Hajj and Umrah, conferences and events, education, chartered flights, furnished suites and hotels, shipping, and other travel-related services and products. The group comprises the following business segments namely Ticketing, Tourism, Transportation, Hospitality, and Property rentals. The company generates the majority of its revenue from the Tourism segment which provides hotel booking services, package holidays and room rentals. Services may be sold separately or in bundled packages (hotel booking and airline ticket).

Societe de la Tour Eiffel SA is a real estate enterprise located in France. It's business activities include real estate holding and asset management, wherein it invests its investor's capital in real estate properties. The company's portfolio is comprised mainly of France-based office properties in the form of business parks, warehouses, parcel depots, light industrial and nursing homes. Societe de la Tour Eiffel carries out business through numerous subsidiaries, such as SNC Tour Eiffel Asset Management, SAS Locafimo, SCI Nowa, SCI Marceau Bezons, SCI Lyon Genlis, SCI De Brou, and SCI Rueil National.

Smartgroup Corporation is an Australia-based company that provides specialist employee management services. Its services include salary packaging, novated leasing, vehicle fleet management, payroll administration, employee share plan administration and workforce optimization. The operating segments of the company are: outsourced administration, or OA, and vehicle services, or VS. Most of the group's revenue is generated from the OA segment which provides outsourced salary packaging services, novated leasing, share plan administration and outsourced payroll services. The VS segment provides end-to-end vehicle fleet management services.