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TUI Valuation Multiples

Discover revenue and EBITDA valuation multiples for TUI and similar public comparables like Web Travel Group, EaseMyTrip, and Helloworld Travel.

TUI Overview

About TUI

TUI AG provides integrated leisure travel services, including flights, hotels, cruises, and tour operations. The company offers tourism services, covering the entire customer experience from trip planning and booking to flights, transfers, and accommodations, including stays in hotels or on cruise ships. Its segments include The Hotels & Resorts, The Cruises, The TUI Musement, Markets + Airline, and Holiday Experiences segment, which comprises The Northern Region, The Central Region, and The Western Region. The majority of revenue is derived from the Hotels & Resorts segment, which is a diversified portfolio of the company's hotel brands and hotel companies.


Founded

1968

HQ

Germany
Employees

66.9K+

Website

tuigroup.com

Financials

LTM Revenue $29.0B

LTM EBITDA $2.7B

EV

$7.5B

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TUI Financials

As of January 2026, TUI reported last 12-month revenue of $29.0B and EBITDA of $2.7B.

In the same period, TUI generated $2.4B in LTM gross profit and $797M in net income.

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TUI P&L

In the most recent fiscal year, TUI reported revenue of $28.8B and EBITDA of $2.8B.

TUI expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

See TUI valuation multiples based on analyst estimates
LTM NTM Last FY FY 2026 FY 2027 FY 2028
Revenue $29.0B XXX $28.8B XXX XXX XXX
Gross Profit $2.4B XXX $2.4B XXX XXX XXX
Gross Margin 8% XXX 8% XXX XXX XXX
EBITDA $2.7B XXX $2.8B XXX XXX XXX
EBITDA Margin 9% XXX 10% XXX XXX XXX
EBIT $1.7B XXX $1.1B XXX XXX XXX
EBIT Margin 6% XXX 4% XXX XXX XXX
Net Profit $797M XXX $757M XXX XXX XXX
Net Margin 3% XXX 3% XXX XXX XXX
Net Debt XXX XXX n/a XXX XXX XXX

Financial data powered by Morningstar, Inc.

TUI Stock Performance

TUI has current market cap of EUR 4.3B (or $5.1B), and EV of EUR 6.3B (or $7.5B).

Market Cap Evolution

TUI Stock Data

As of February 16, 2026, TUI's stock price is EUR 8 (or $10).

See TUI trading valuation data
EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$7.5B $5.1B XXX XXX XXX XXX $1.61

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TUI Valuation Multiples

TUI's trades at 0.3x EV/Revenue multiple, and 2.7x EV/EBITDA.

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TUI Financial Valuation Multiples

As of February 16, 2026, TUI has market cap of $5.1B and EV of $7.5B.

Equity research analysts estimate TUI's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

TUI has a P/E ratio of 6.4x.

LTM NTM Last FY FY 2026 FY 2027 FY 2028
Market cap (current) $5.1B XXX $5.1B XXX XXX XXX
EV (current) $7.5B XXX $7.5B XXX XXX XXX
EV/Revenue 0.3x XXX 0.3x XXX XXX XXX
EV/EBITDA 2.7x XXX 2.7x XXX XXX XXX
EV/EBIT 4.4x XXX 6.0x XXX XXX XXX
EV/Gross Profit 3.1x XXX n/a XXX XXX XXX
P/E 6.4x XXX 6.4x XXX XXX XXX
EV/FCF 10.2x XXX 5.7x XXX XXX XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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TUI Margins & Growth Rates

TUI's last 12 month revenue growth is 3%

TUI's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $20K for the same period.

TUI's rule of 40 is 12% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

TUI's rule of X is 16% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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TUI Operational Valuation Multiples

LTM NTM Last FY FY 2026 FY 2027 FY 2028
Revenue Growth 3% XXX 3% XXX XXX XXX
EBITDA Margin 9% XXX 10% XXX XXX XXX
EBITDA Growth 6% XXX 4% XXX XXX XXX
Rule of 40 12% XXX 12% XXX XXX XXX
Bessemer Rule of X XXX XXX 16% XXX XXX XXX
Revenue per Employee XXX XXX $0.4M XXX XXX XXX
Opex per Employee XXX XXX $20K XXX XXX XXX
S&M Expenses to Revenue XXX XXX n/a XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 5% XXX XXX XXX

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TUI Public Comps

See public comps and valuation multiples for Travel Services comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Corporate Travel Management XXX XXX XXX XXX XXX XXX
Flight Centre XXX XXX XXX XXX XXX XXX
Helloworld Travel XXX XXX XXX XXX XXX XXX
Web Travel Group XXX XXX XXX XXX XXX XXX
EaseMyTrip XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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TUI M&A and Investment Activity

TUI acquired  XXX companies to date.

Last acquisition by TUI was  XXXXXXXX, XXXXX XXXXX XXXXXX . TUI acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by TUI

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About TUI

When was TUI founded? TUI was founded in 1968.
Where is TUI headquartered? TUI is headquartered in Germany.
How many employees does TUI have? As of today, TUI has 66.9K+ employees.
Is TUI publicy listed? Yes, TUI is a public company listed on ETR.
What is the stock symbol of TUI? TUI trades under TUI1 ticker.
When did TUI go public? TUI went public in 1959.
Who are competitors of TUI? Similar companies to TUI include e.g. Corporate Travel Management, Flight Centre, Helloworld Travel, Web Travel Group.
What is the current market cap of TUI? TUI's current market cap is $5.1B
What is the current revenue of TUI? TUI's last 12 months revenue is $29.0B.
What is the current revenue growth of TUI? TUI revenue growth (NTM/LTM) is 3%.
What is the current EV/Revenue multiple of TUI? Current revenue multiple of TUI is 0.3x.
Is TUI profitable? Yes, TUI is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of TUI? TUI's last 12 months EBITDA is $2.7B.
What is TUI's EBITDA margin? TUI's last 12 months EBITDA margin is 9%.
What is the current EV/EBITDA multiple of TUI? Current EBITDA multiple of TUI is 2.7x.
What is the current FCF of TUI? TUI's last 12 months FCF is $737M.
What is TUI's FCF margin? TUI's last 12 months FCF margin is 3%.
What is the current EV/FCF multiple of TUI? Current FCF multiple of TUI is 10.2x.

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