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TUI Valuation Multiples

Discover revenue and EBITDA valuation multiples for TUI and similar public comparables like Travel+Leisure, MakeMyTrip, Jet2, Tongcheng Travel and more.

TUI Overview

About TUI

TUI AG provides integrated leisure travel services, including flights, hotels, cruises, and tour operations. The company offers tourism services, covering the entire customer experience from trip planning and booking to flights, transfers, and accommodations, including stays in hotels or on cruise ships. Its segments include The Hotels & Resorts, The Cruises, The TUI Musement, Markets + Airline, and Holiday Experiences segment, which comprises The Northern Region, The Central Region, and The Western Region. The majority of revenue is derived from the Hotels & Resorts segment, which is a diversified portfolio of the company's hotel brands and hotel companies.


Founded

1968

HQ

Germany

Employees

66.9K

Financials (LTM)

Revenue: $28B
EBITDA: $3B

EV

$7B

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TUI Financials

TUI reported last 12-month revenue of $28B and EBITDA of $3B.

In the same LTM period, TUI generated $2B in gross profit, $3B in EBITDA, and $822M in net income.

Revenue (LTM)


TUI P&L

In the most recent fiscal year, TUI reported revenue of $28B and EBITDA of $3B.

TUI expects next 12-month revenue of XXX and NTM EBITDA of XXX

See TUI forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$28BXXX$28BXXXXXXXXX
Gross Profit$2BXXX$2BXXXXXXXXX
Gross Margin8%XXX8%XXXXXXXXX
EBITDA$3BXXX$3BXXXXXXXXX
EBITDA Margin10%XXX10%XXXXXXXXX
EBIT Margin6%XXX6%XXXXXXXXX
Net Profit$822MXXX$740MXXXXXXXXX
Net Margin3%XXX3%XXXXXXXXX

Financial data powered by Morningstar, Inc.

TUI Stock Performance

TUI has current market cap of $4B, and enterprise value of $7B.

Market Cap Evolution


TUI's stock price is $8.34.

See TUI trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$7B$4B-0.3%XXXXXXXXX$1.46

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TUI Valuation Multiples

TUI trades at 0.2x EV/Revenue multiple, and 2.4x EV/EBITDA.

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EV / Revenue (LTM)


TUI Financial Valuation Multiples

As of April 2, 2026, TUI has market cap of $4B and EV of $7B.

Equity research analysts estimate TUI's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

TUI has a P/E ratio of 5.1x.

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$4BXXX$4BXXXXXXXXX
EV (current)$7BXXX$7BXXXXXXXXX
EV/Revenue0.2xXXX0.2xXXXXXXXXX
EV/EBITDA2.4xXXX2.5xXXXXXXXXX
EV/EBIT3.9xXXX4.0xXXXXXXXXX
EV/Gross Profit2.8xXXX2.8xXXXXXXXXX
P/E5.1xXXX5.7xXXXXXXXXX
EV/FCF8.6xXXX4.3xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified TUI Valuation Multiples

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TUI Margins & Growth Rates

TUI's revenue in the last 12 month grew by 2%.

TUI's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.0M for the same period.

TUI's rule of 40 is 12% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

TUI's rule of X is 16% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

See operational valuation multiples for TUI and other 15K+ public comps

TUI Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth2%XXX1%XXXXXXXXX
EBITDA Margin10%XXX10%XXXXXXXXX
EBITDA Growth5%XXX4%XXXXXXXXX
Rule of 40—XXX12%XXXXXXXXX
Bessemer Rule of X—XXX16%XXXXXXXXX
Revenue per Employee—XXX$0.4MXXXXXXXXX
Opex per Employee—XXX$0.0MXXXXXXXXX
G&A Expenses to Revenue—XXX1%XXXXXXXXX
R&D Expenses to Revenue0%XXX0%XXXXXXXXX
Opex to Revenue—XXX5%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

TUI Public Comps

See public comps and valuation multiples for other Travel Services comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
Travel+LeisureXXXXXXXXXXXXXXXXXX
MakeMyTripXXXXXXXXXXXXXXXXXX
Jet2XXXXXXXXXXXXXXXXXX
Tongcheng TravelXXXXXXXXXXXXXXXXXX
Jungfraubahn HoldingXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

TUI M&A Activity

TUI acquired XXX companies to date.

Last acquisition by TUI was on XXXXXXXX, XXXXX. TUI acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Acquisitions by TUI

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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TUI Investment Activity

TUI invested in XXX companies to date.

TUI made its latest investment on XXXXXXXX, XXXXX. TUI invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Investments by TUI

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About TUI

When was TUI founded?TUI was founded in 1968.
Where is TUI headquartered?TUI is headquartered in Germany.
How many employees does TUI have?As of today, TUI has over 66K employees.
Is TUI publicly listed?Yes, TUI is a public company listed on Frankfurt Stock Exchange.
What is the stock symbol of TUI?TUI trades under TUI1 ticker.
When did TUI go public?TUI went public in 1959.
Who are competitors of TUI?TUI main competitors are Travel+Leisure, MakeMyTrip, Jet2, Tongcheng Travel.
What is the current market cap of TUI?TUI's current market cap is $4B.
What is the current revenue of TUI?TUI's last 12 months revenue is $28B.
What is the current revenue growth of TUI?TUI revenue growth (NTM/LTM) is 2%.
What is the current EV/Revenue multiple of TUI?Current revenue multiple of TUI is 0.2x.
Is TUI profitable?Yes, TUI is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of TUI?TUI's last 12 months EBITDA is $3B.
What is TUI's EBITDA margin?TUI's last 12 months EBITDA margin is 10%.
What is the current EV/EBITDA multiple of TUI?Current EBITDA multiple of TUI is 2.4x.
What is the current FCF of TUI?TUI's last 12 months FCF is $761M.
What is TUI's FCF margin?TUI's last 12 months FCF margin is 3%.
What is the current EV/FCF multiple of TUI?Current FCF multiple of TUI is 8.6x.

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