TUI Valuation Multiples

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Airbnb is the world’s largest online alternative accommodation travel agency; it also offers booking services for boutique hotels, experiences, and hotel-like services. Airbnb’s platform offers over 9 million active accommodation listings. Listings from the company’s 5 million-plus hosts are spread over almost every country in the world. In 2025, 42% of revenue was from North America, 39% from Europe, the Middle East, and Africa, 10% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.

Expedia is the world's second-largest online travel agency by bookings, offering services for lodging (80% of total 2024 sales), air tickets (3%), rental cars, cruises, in-destination, and other (10%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, but its three core online travel agency brands are Expedia, Hotels.com, and alternative accommodations brand Vrbo. It also has a metasearch brand, Trivago. Transaction fees for online bookings account for the bulk of sales and profits.

Tongcheng Travel is an online travel agency platform that provides booking services for hotel and ticketing in China. It generated 84% of its revenue from accommodation reservations and transportation ticketing in 2023. The rest came from advertising and in-house software sales. The platform provides both online and offline services in the form of call centers and travel kiosks. Tongcheng Travel was formed from the merger of Tongcheng Network and eLong in 2018. It is currently 21.38% owned by Tencent and 20.86% by Trip.com. Tongcheng targets lower-tier cities and as of 2021, 86.7% of its users are from non-first-tier cities in China and 61.7% of new paying users on Weixin were from Tier 3 or below cities in China. The company competes with Trip.com, Alibaba's Fliggy, and Meituan.

MakeMyTrip Ltd is an online travel company, which provides online booking solutions for day-to-day travel needs. The company's operating segment includes Air ticketing; Hotels and packages; Bus ticketing and Others. It generates maximum revenue from the Hotels and packages segment. The Hotels and packages segments include internet-based platforms, call-centers, and branch offices, which provide holiday packages and hotel reservations. Its Air ticketing segment includes internet-based platforms, provides the facility to book domestic and international air tickets. Geographically, it derives a majority of revenue from India and also has a presence in the United States; South East Asia; Europe, and other countries.

Travel+Leisure Co is a membership and leisure travel company. It provides hospitality services and travel products. The company operates in the segments of Vacation Ownership, which is the key revenue-driving segment, develops, markets and sells vacation ownership interests (VOIs) to individual consumers, provides consumer financing in connection with the sale of VOIs, and provides property management services at resorts, and Travel and Membership which operates a variety of travel businesses, including two vacation exchange brands, Vacation Ownership and Travel and Membership The majority of the revenue is earned from the United States.

Jet2 PLC provides licensed packages for leisure flights and stays at a multitude of vacation destinations. The company reports in one operating segment: leisure travel. The leisure travel segment delivers scheduled flights by its airline, Jet2.com, to the Mediterranean, Canary Islands, and other European vacation destinations. It utilizes licensed package holidays by its tour operator, Jet2holidays, to offer hotel accommodations and other useful amenities. The company generates the majority of its revenue from Package holidays sales.

Ldr Turizm Anonim Sirketi provides its customers with long-term specialized car rental services within the framework of financial and technological developments. The services offered by the company include 24/7 professional assistance & roadside assistance, backup vehicles, maintenance & repair, examination, tire management, penalty management, and valet service.

Jungfraubahn Holding AG is a tourism company and the mountain railway company in Switzerland. It engaged in the operation of excursion railways and winter sports facilities. It also operates a railway service from Interlaken to Lauterbrunnen and Grindelwald. The company's segment includes Jungfraujoch-Top of Europe, Winter Sports and Experience Mountains, It generates maximum revenue from the Jungfraujoch-Top of Europe segment.

Corporate Travel Management provides travel services for businesses and governments across the Americas, Australia and New Zealand, Europe, and Asia. The group has built scale and breadth through both organic growth and acquisitions. Corporate Travel is currently a top-five corporate travel management company globally based total transaction volumes, but it is a relative minnow in the highly fragmented USD 1 trillion global market. The group offers expertise and personalized service to corporate clients spanning various industries such as government, healthcare, mining, energy, infrastructure, and construction. Before the pandemic, more than 60% of the group’s client travel was domestic (within country) in nature.

Seera Group Holding is a Saudi Joint Stock company registered in Riyadh, Kingdom of Saudi Arabia. Al Tayyar Travel Group activities encompass scheduled air travel services, tourism, cargo, transportation, Hajj and Umrah, conferences and events, education, chartered flights, furnished suites and hotels, shipping, and other travel-related services and products. The group comprises the following business segments namely Ticketing, Tourism, Transportation, Hospitality, and Property rentals. The company generates the majority of its revenue from the Tourism segment which provides hotel booking services, package holidays and room rentals. Services may be sold separately or in bundled packages (hotel booking and airline ticket).

Flight Centre Travel is one of the largest travel agencies in the world. The group generates around half of its total transaction value, or TTV, from the corporate segment, with the other half from the leisure market and ancillary travel-related businesses. In corporate travel, Flight Centre is a global Top 4 agent operating in over 100 countries, with different brands catering to various customer segments (small and midsize businesses to large enterprises). In leisure, Flight Centre operates an extensive network of shops while also runs online channels and deal with independent agents. Over half of group TTV is generated in Australia and New Zealand, 20% from Americas, just under 20% from Europe, and the rest from Asia.

Changbai Mountain Tourism Co Ltd is a travel agency company. It is mainly engaged in tourism passenger transport, hotel management, travel agencies and hot spring water development and utilization business.

Tripadvisor is the world’s leading travel metasearch company. Its platform offers 1 billion reviews and information on several million accommodations, restaurants, experiences, airlines, and cruises. In 2025, 42% of revenue came from the company's core Hotel and Other segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 46% of revenue in 2025, and TheFork, its dining brand, represented 12% of sales.

LuxExperience BV is a luxury digital group offering curated multi-brand womenswear, menswear, kidswear, lifestyle products, and fine jewelry with international shipping. The company operates three segments: Luxury Mytheresa, serving high-end customers mainly in Europe outside Germany; Luxury NAP & MRP, targeting trend-driven shoppers mainly in North America; and Off-Price YOOX & THE OUTNET, offering discounted previous-season luxury collections to an international audience. Its business model combines technology with personalized, localized service through mobile-first platforms. The majority of revenue comes from the Mytheresa segment and Europe (excluding Germany).

Lotte Tour Development Co Ltd offers tourism services and chartered transportation business in South Korea. The company provides various types of travel products; special products, such as corporate (commercial) travel and cruise travel services; free and personalized travel, including general package products, as well as domestic and foreign travel agency services.

Trainline PLC is an independent rail and coach travel platform selling rail and coach tickets to millions of travellers, enabling them to seamlessly search, book, and manage their journeys all in one place via its website and mobile app. The company's segments include UK Consumer, International Consumer, and Trainline Solutions. It generates maximum revenue from the UK Consumer segment.

Emei Shan Tourism Co Ltd operates as a tourism company. The company is principally engaged in the provision of tourism, cableway transportation, accommodation, passenger transportation, catering, entertainment, and other related services.

UTour Group Co Ltd is a Chinese company operating as a travel agency. It operates a professional travel service e-commerce website, provides tourists with team travel, hotel reservations, and membership services. The company is mainly engaged in outbound travel wholesale, outbound travel retail, integrated marketing services, long-distance outbound travels in various countries.

China Travel International Investment Hong Kong Ltd is a holding company focused on leisure investments. The company has four primary divisions: travel document and related operations, tourist attractions and related operations, hotel operations, and passenger transportation operations. The company derives revenue from its travel agency, tourist attraction, and hotel operations. Travel agency and related operations include the company's travel agency and travel document businesses. Tourist attraction operations, which comprise the majority portion of the company's revenue, include theme parks, resorts, and scenic destinations. Hotel operations include hotel accommodation, food, and beverage services. The company generates the vast majority of revenue in Hong Kong and mainland China.

Movida Participacoes SA through its subsidiaries is engaged in car rental activities in Brazil. The business activities of the group function through Rent a Car (RAC) and light vehicle fleet management and outsourcing segments. The Rent a car segment is responsible for car rental in stores located inside and outside airports, and Fleet Management and Outsourcing segment provides car rental services signed through long-term contracts with corporate clients. In addition, the group is also involved in the sale of used cars. Geographically activities are carried out in Brazil and the company derives revenue from rental activities.

Le Travenues Technology Ltd is a technology company focused on empowering Indian travelers to plan, book, and manage their trips across rail, air, buses, and hotels. It assists travelers in making smarter travel decisions by leveraging artificial intelligence, machine learning, and data science-led innovations on the OTA platforms, comprising its websites and mobile applications. The company's reportable segments include Flight, Train, Bus, and Other services. Maximum revenue is generated from its Train ticketing services followed by the Flight and other segments. Geographically, it predominantly provides services to customers in India.

Voyageurs du Monde SA is engaged in providing travel services in France and internationally. It organizes individual personalized trips, honeymoons, family holidays, romantic weekend trips, world, and guided tours, cruise tours, and adventure and diving trips to Japan, Italy, Egypt, Australia, South Africa, Indonesia, the United States, Brazil, and Greece among other destinations.

Luyuan Group Holding (Cayman) Ltd is an electric two-wheeled vehicle provider in mainland China, focusing on the design, research and development, manufacturing, and selling of electric two-wheeled vehicles. It has built an offline sales and distribution network, embraced informatization, and established online retail channels, continuously improving the penetration and coverage of its products. The company generates the majority of its revenue from the sales of electric vehicles in the PRC.

Web Travel Group acts as an intermediary for hotel accommodation inventory across Europe, Asia-Pacific, the Middle East, and Africa, as well as Americas. The group operates in the business to business, or B2B, space. The B2B business, WebBeds, sits between hotels and wholesale/retail travel service providers. WebBeds is presently the world’s second-largest B2B accommodation booking provider despite only a 4% market share of the fragmented AUD 70 billion global B2B accommodation market.

Issta Ltd operates as a retail travel agency. The company organizes charter flights and sells flight tickets and tour packages. It offers services for students, and young people, as well as for the general public. The company provides inbound and outbound tourism services including regular flights, charter flights, vacation packages, organized tours, ski vacations, sports, and music, as well as complementary services such as hotels, car rentals, visas, and student cards.

Escar Filo Kiralama Hizmetleri Anonim Sirketi provides services that are Vehicle Delivery to your Address, Financing Support, 24/7 Road Assistance, Fleet Vehicle Hire Insurance, Expert Consulting Service, Tire Management Service, Backup Vehicle, Door-to-door Service, and Online Fleet Reporting.

Rainbow Tours SA is a Poland-based tour operator which provides a range of tour options, including city tours, long-distance airplane trips, package holidays, last minute and last second trips, to various destinations worldwide. The company also offers online flight ticket reservation services.

Risma SA is a tourist operator in Morocco. The company engages in acquisition. construction and running of hotels and tourist facilities in Morocco.

H.I.S. Co Ltd is a Japanese tourism and leisure company. The company organises itself into six segments: travel business, Huis Ten Bosch Group, hotel business, transportation business, The Kyushu Sanko Group, and other business. The travel business segment, which contributes the vast majority of company revenue, includes the company's domestic and international travel agency operations including tours, cruises, honeymoons, and airline tickets. The Huis Ten Bosch Group, the second- largest contributor to company revenue, includes H.I.S.'s theme and water park operations. The company earns the majority of its revenue within Japan.

Lion Travel Service Co Ltd operates as a travel agency. The company offers packaged tours, transportation ticketing, visa application, and provides tour guides and other travel-related services. Its reportable segments are Travel Department, which derives the maximum revenue, and Others.

Thomas Cook India Ltd is a travel and tourism company domiciled in India. The company's segment includes Financial Services, Travel and related services, and Leisure hospitality & resorts business. It generates maximum revenue from the Travel and related services segment. Travel and related services include tour operations, travel management, visa services, and travel insurance and related services.

Theeb Car Rental Co is engaged in car rental and leasing. The company operates in three segments namely: Short term lease; Long term lease; and Car sales. The short-term lease segment represents activities involving the leasing of cars to customers under short-term rental arrangements (daily and monthly). The long-term lease segment represents activities involving the leasing of cars to customers under medium to longer-term operating lease arrangements. Car sales represent the sales of vehicles that were previously held as a part of the lease or rental fleet. The company derives the majority of its revenue from Long term lease segment.

Hanatour Service Inc is one of the largest Korean travel company serving the leisure industry. It provides travel packages of various styles aimed at meeting customer requirements. The company manages booking services through its online portal offering airline travel service, and hotel reservation options. It generates revenues through the sale of tour packages that it designs for specific customers.

Net Holding AS is a Turkey-based holding company which mainly provides tourism services. It manages its business through five reportable segments, namely, tourism, finance, publication, holding and others. As a tourism company, its major revenues come from the tourism segment. The tourism segment comprises of hotel and accommodation, touristic shopping, managing duty-free shops and car rentals. Through the publishing segment, the company publishes books and runs bookstores. The Holding segment refers to the company's business of managing its net group of companies and the other segment provides construction and agriculture-related services. The company's geographical segments are TRNC(Turkish Republic of Northern Cyprus), Croatia, Montenegro, Bulgaria, and Turkey.

Edreams Odigeo SA is an online travel company that uses technology and builds on relationships with suppliers, product know-how, and marketing expertise to attract and enable customers to search, plan, and book a broad range of travel products and services. Its travel solutions content includes flights, hotels, dynamic packages (flight plus hotel), trains, car rentals, and ancillaries (such as seats, bags, and insurance), which are sourced from a wide range of suppliers which include airlines, hotels, GDS aggregators, white label partners, car rental suppliers, train operators, and insurance providers. The company's segments include France; Southern Europe (Spain and Italy); and Northern Europe (Germany, Nordics, and UK).

KNT-CT Holdings Co Ltd is a Japan-based company. It is provider of travel related services. It mainly offers domestic and foreign carriers and air flight forwarder. It offers planning for travelers visiting Japan from around the world.

Easy Trip Planners Ltd operates as an online travel agency in India. It offers a range of travel products and services and end-to-end travel solutions including airline tickets, rail tickets, bus tickets, taxis, holiday packages, hotels, and other value-added services such as travel insurance. Easy Trip offers a range of online traveling services through its website and Ease My Trip android and iOS mobile app. Its reportable segments are; Air Ticketing: Hotels Packages: and Others. The maximum revenue for the company is generated from its Air Passage segment which provides the facility to book and service international and domestic air tickets to the ultimate consumer through B2C (Business To Consumer) and B2B2C (Business to Business to Consumer) channels.

On The Beach Group PLC is one of the UK's online retailers of beach holiday packages. It facilitates the customers to reach out to the suppliers of accommodation and airline tickets through its websites and telephone. The group organizes its operations into single opearting segment: OTB: activity via UK websites as B2C trader. The Group operates in two geographic locations United Kingdom and Republic of Ireland.

Eldan Transportation Ltd is a car rental company. The company offers its customers a variety of vehicles for rent in the deployment of branches nationwide, from Eilat in the south to Kiryat Shmona in the north, including the branch of Ben Gurion Airport.

trivago NV is a hotel search company focused on reshaping the way travelers search for and compare hotels while enabling hotel advertisers to grow their businesses by providing access to a broad audience of travelers through the company's websites and apps. The platform allows travelers to make informed decisions by personalizing their hotel search and providing access to a deep supply of hotel information and prices. The company operates in three operating segments namely the Americas, Developed Europe, and the Rest of the World. Its geographic areas are the United States, Germany, the United Kingdom, Canada, Japan, and All other countries.

CVC Brasil Operadora e Agencia de Viagens SA is engaged in providing tourism services, comprising the negotiation, either individually or collectively (tour packages), including airline tickets, land transport, hotel and airline booking and ship cruise chartering, cultural and professional exchange, among others.

Hostelworld Group PLC is a social network-powered Online Travel Agent (OTA) focused on the hostel market. It has developed and promoted the Hostelworld brand, operating a two-sided marketplace focused on the hostelling category. The Hostel partners load their bed inventory to the company's platform, which it markets to customers via its website and mobile Android and iOS apps. In addition, the Hostelworld platform has a series of social features on its platform that connect travellers in hostels and cities based on their booking data. Geographically, it derives maximum revenue from Europe, followed by Asia, Africa and Oceania, and the Americas.

Helloworld Travel Ltd is an Australian-based travel distribution company. The company has four reportable segments: Travel Operations Australia, Travel Operations New Zealand, Travel Operations Rest of World, Transport Logistics, and Warehousing. The company generates the majority of its revenue from Travel Operations Australia. The company generates revenue from Commissions, transactions, and service fees, Marketing-related activities, Freight revenue, and Other revenue.

lastminute.com NV operates in the online travel and leisure industry. It offers online tools & technologies for search, compare, and booking flights, vacation packages, Car rentals, Lifestyle, hotel bookings, and other Ancillary Services. The group operates under several key brands, including lastminute.com, Bravofly, Rumbo, Volagratis, Jetcost, and others. The company offers services to customers through websites and mobile apps. Its business is spread across various geographical regions, including France, the UK, Spain, Switzerland, and internationally. The company's segments include B2B which represents its Meta, Media, and Long-term partnerships, and the B2C segment represents its core business offerings, Cruise business, and others.

Bytetravel SA is a Spanish company, specializing in the travel tech sector and dedicated to developing ancillary services for tourists and business travelers world-wide. The company aims to provide complementary services, or ancillaries, delivering them efficiently and reliably through the extensive use of technology, automation, biometrics, and artificial intelligence. Its objective is to provide services that help clients save time on administrative tasks and contribute to reducing overall operational costs.

Yatra Online Ltd runs a common technology platform that serves its customers through multiple mobile applications as well as on their own company's website. The company also provides other services including domestic and international air ticketing on nearly all Indian and international airlines, as well as bus ticketing, rail ticketing, cab bookings, and ancillary services within India.

Modetour Network Inc is a Korea-based travel agency. The company sells domestic and overseas planning travel products and tickets for domestic and foreign residents and provides a series of related services. It also focuses on consulting on domestic and abroad travel and acting an agency for passport and visa procedure. The company's main services include overseas bookings, package tours, air courier services and others.