United Rentals Valuation Multiples

United Rentals is valued at $64B as of October 2026, a 4.6x revenue multiple. In the last 12 months, United Rentals revenue was $17B and United Rentals EBITDA was $7.9B.

United Rentals Overview

About United Rentals

United Rentals is the world’s largest equipment rental company, principally operating in the US and Canada. It has 16% share in a highly fragmented market serving general industrial (49%), commercial construction (46%), and residential construction (5%). The company operates a $21 billion fleet of equipment, including aerial platforms, forklifts, excavators, trucks, power generators, and various other materials serving local and national accounts from nearly 1,600 locations in North America and 100 abroad. It has pursued a strategy of bundling specialty rental capabilities to offer its customers more advanced solutions in addition to its core equipment rental business, supporting its ambitions to become a one-stop shop for customers and enhance and maintain its margin profile.


Founded

1998

HQ

United States

Employees

28.5K

Financials (LTM)

Revenue: $17B
EBITDA: $7.9B

EV

$80B

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United Rentals Financials

United Rentals reported last 12-month revenue of $17B and EBITDA of $7.9B.

In the same LTM period, United Rentals generated $7.3B in gross profit, $7.9B in EBITDA, and $2.8B in net income.

Revenue (LTM)


United Rentals P&L

In the most recent fiscal year, United Rentals reported revenue of $16B and EBITDA of $7.2B.

United Rentals is profitable as of last fiscal year, with gross margin of 38%, EBITDA margin of 44%, and net margin of 15%.

See analyst estimates for United Rentals
LTMLast FY202320242025202620272028
Revenue$17B$16B$14B$15B$16B
Gross Profit$7.3B$6.1B$5.8B$6.2B$6.1B
Gross Margin42%38%41%40%38%
EBITDA$7.9B$7.2B$6.6B$7B$7.2B
EBITDA Margin45%44%46%46%44%
EBIT Margin26%25%27%27%25%
Net Profit$2.8B$2.5B$2.4B$2.6B$2.5B
Net Margin16%15%17%17%15%
Net Debt-$14B---

Financial data powered by Morningstar, Inc.

United Rentals Stock Performance

United Rentals has current market cap of $64B, and enterprise value of $80B.

Market Cap Evolution


United Rentals' stock price is $1,034.11.

United Rentals share price increased by 3.3% in the last 30 days, and by 18.7% in the last year.

United Rentals has an EPS (earnings per share) of $40.07.

See more trading valuation data for United Rentals
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$80B$64B3.3%3.3%-4.2%18.7%$40.07

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United Rentals Valuation Multiples

United Rentals trades at 4.6x EV/Revenue multiple, and 10.1x EV/EBITDA.

See NTM and 2027E valuation multiples for United Rentals

EV / Revenue (LTM)


United Rentals Financial Valuation Multiples

As of October 2, 2026, United Rentals has market cap of $64B and EV of $80B.

United Rentals has a P/E ratio of 23.1x.

LTMLast FY202320242025202620272028
EV/Revenue4.6x4.9x5.6x5.2x4.9x
EV/EBITDA10.1x11.1x12.0x11.4x11.1x
EV/EBIT18.0x20.0x20.7x19.6x20.0x
EV/Gross Profit10.9x13.0x13.7x12.9x13.0x
P/E23.1x25.8x26.6x25.0x25.8x
EV/FCF36.1x120.3x125.6x190.1x120.3x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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United Rentals Margins & Growth Rates

United Rentals grew revenue by 10% and EBITDA by 12% in the last fiscal year.

In the most recent fiscal year, United Rentals reported gross margin of 38%, EBITDA margin of 44%, and net margin of 15%.

See estimated margins and future growth rates for United Rentals

United Rentals Margins

Last FY202420252026202720282029
Gross Margin38%40%38%42%
EBITDA Margin44%46%44%45%
EBIT Margin25%27%25%26%
Net Margin15%17%15%16%
FCF Margin4%3%4%12%

United Rentals Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth10%7%5%10%
Gross Profit Growth21%6%(0%)21%
EBITDA Growth12%5%3%12%
EBIT Growth14%6%(2%)14%
Net Profit Growth16%6%(3%)16%
FCF Growth234%(34%)58%234%

Data powered by FactSet, Inc. and Morningstar, Inc.

United Rentals Operational KPIs

United Rentals' revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.1M for the same period.

United Rentals' Rule of 40 is 56% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

United Rentals' Rule of X is 71% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for United Rentals
LTMLast FY202320242025202620272028
Rule of 4054%56%---
Bessemer Rule of X68%71%---
Revenue per Employee-$0.6M---
Opex per Employee-$0.1M---
R&D Expenses to Revenue0%0%--0%
Opex to Revenue-13%14%14%13%

Data powered by FactSet, Inc. and Morningstar, Inc.

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United Rentals Competitors

United Rentals competitors include Cintas, Ashtead Group, AerCap, FTAI Aviation, U-Haul, Hotai Motor, Ryder, Localiza and Ayvens.

Most United Rentals public comparables operate across Leasing & Rental Services.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Cintas$11B$3.1B7.2x6.9x25.8x24.8x
Ashtead Group$11B$4.5B3.8x3.8x9.4x8.3x
AerCap$8.5B$6.8B7.5x7.4x9.3x9.0x
FTAI Aviation$2.5B$1.1B8.1x5.7x19.0x15.5x
U-Haul$6B$1.6B2.8x2.8x10.6x10.0x
Hotai Motor$8.1B$1.5B2.3x-12.1x-
Ryder$13B$3.3B1.3x1.3x5.1x6.0x

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United Rentals VC Funding History

Before going public, United Rentals raised $300M in total equity funding, across 1 round.


United Rentals Funding Rounds

DateStageInvestorsRaisedValuationRev. MultipleDeal Summary
Jan-99Strategic investmentApollo Global Management$300M-United Rentals completed in January 1999 the sale of $300 million of preferred stock to affiliates of Apollo Management, a transaction agreed in December 1998 that transferred about 15 percent of the ownership of the company to Apollo. The investment came from Apollo Investment Fund IV, and the convertible preferred gave Apollo board representation at the fast-growing equipment rental company. Together with a $300 million bond sale completed in December 1998, the equity gave United Rentals the capacity to substantially increase its acquisition activity in 1999, and Wall Street analysts greeted the deal positively. United Rentals, based in Greenwich, Connecticut, had been founded in 1997 by Bradley Jacobs and went public in December 1997. It rented construction and industrial equipment, including aerial work platforms, earthmoving equipment, forklifts, trench safety equipment and general tools, to contractors, industrial companies, utilities and homeowners through a network of branches in the United States, Canada and Mexico, and it also sold used and new equipment and supplies. The company grew by rolling up regional rental businesses, and in 1998 it had merged with U.S. Rentals to become the largest equipment rental company in North America. Its revenue came mainly from equipment rental fees. Apollo held the preferred stock for nearly a decade; in 2008 United Rentals repurchased all of its outstanding Series C and Series D preferred, most of which was held by Apollo Investment Fund IV.

Acquisitions by United Rentals

United Rentals has acquired 10 companies to date.

Last acquisition by United Rentals was on January 14th 2025. United Rentals acquired H&E Equipment Services for $4.8B (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by United Rentals

H&E Equipment Services
OrangeHire
Yak Access
Ahern Rentals
Description
H&E Equipment Services rents, sells, and services heavy construction equipment including aerial work platforms, cranes, earthmoving machinery, and rough terrain forklifts from over 120 branches across the United States. Headquartered in Baton Rouge, Louisiana, the company supplies gear to infrastructure, energy, and industrial projects. H&E Equipment Services maintains a fleet exceeding 50,000 units with 24/7 parts support and certified technicians.
OrangeHire is a Sydney-based equipment rental company supplying earthmoving machinery, temporary fencing, lighting towers, and traffic management gear across Australia. The fleet includes excavators, skid steers, barriers, and vehicles for construction and events. With depots in New South Wales and Queensland, it provides same-day delivery and maintenance services. Operating since 2008, OrangeHire supports major infrastructure projects.
Yak Access is a Houston-headquartered provider of temporary access matting for construction sites in oil and gas, renewables, and utilities sectors. Services encompass site assessments, mat installation for heavy equipment paths, erosion control, and restoration using biodegradable mats. Operating across North America, the company deploys fleets from bases in Texas, Pennsylvania, and Alberta.
Ahern Rentals is a Las Vegas-headquartered rental company that maintains the largest fleet of high-reach equipment in North America across 81 locations. The company supplies over 41,000 pieces of aerial work platforms, telehandlers, boom lifts, and scissor lifts to sectors including construction, utilities, municipalities, and entertainment events. Founded in 1953 as a family-owned operation, Ahern Rentals focuses on equipment for safe elevation of personnel and materials, serving clients from residential projects to large conventions.
HQ CountryUnited StatesAustraliaUnited StatesUnited States
HQ City
Baton Rouge, LA
Melbourne
Baltimore, MD
Las Vegas, NV
Deal Date14 Jan 202513 May 20244 Mar 202414 Nov 2022
Valuation$4.8Bundisclosed$1.1B$2B
EV/Revenue
EV/EBITDA

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Investments by United Rentals

United Rentals has invested in 2 companies to date.

Latest investment by United Rentals was on July 13th 2026. United Rentals invested in InstaLILY AI in their $60M Series B round (EV/Revenue multiple available to Pro users).

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Latest Investments by United Rentals

InstaLILY AI
Serious Labs
Description
InstaLILY AI provides industry-specific AI agents called InstaWorkers that integrate with ERPs, CRMs, and email for sales, service, and operations tasks. Tailored for distribution and regulated sectors, its agents handle quoting, ticket triage, claims review, and exception workflows with human oversight. The layered architecture incorporates data integration, modular components, and continual learning for autonomous execution in complex environments.
Serious Labs is a Calgary, Alberta-based simulation company integrating virtual reality, game mechanics, and instructional design for workforce training. Its platforms deliver scenario-based missions for industries including oil and gas, mining, and aviation, where trainees practice real-time decision-making in high-stakes environments to boost skill retention.
HQ CountryUnited StatesCanada
HQ City
New York City, NY
Edmonton
Deal Date13 Jul 202615 Aug 2017
RoundSeries BSeries A
Raised$60M$5M
InvestorsHome Depot Ventures; United Rentals; Energize Capital; Insight PartnersBrick & Mortar Ventures; United Rentals
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About United Rentals

When was United Rentals founded?United Rentals was founded in 1998.
Where is United Rentals headquartered?United Rentals is headquartered in United States.
How many employees does United Rentals have?As of today, United Rentals has over 28K employees.
Who is the CEO of United Rentals?United Rentals' CEO is Matthew J. Flannery.
Is United Rentals publicly listed?Yes, United Rentals is a public company listed on NYSE.
What is the stock symbol of United Rentals?United Rentals trades under URI ticker.
When did United Rentals go public?United Rentals went public in 1997.
Who are competitors of United Rentals?United Rentals main competitors include Cintas, Ashtead Group, AerCap, FTAI Aviation, U-Haul, Hotai Motor, Ryder, Localiza, Ayvens.
What is the current market cap of United Rentals?United Rentals' current market cap is $64B.
What is the current revenue of United Rentals?United Rentals' last 12 months revenue is $17B.
What is the current revenue growth of United Rentals?United Rentals revenue growth (NTM/LTM) is 9%.
What is the current EV/Revenue multiple of United Rentals?Current revenue multiple of United Rentals is 4.6x.
What is the current EBITDA of United Rentals?United Rentals' last 12 months EBITDA is $7.9B.
What is United Rentals' EBITDA margin?United Rentals' last 12 months EBITDA margin is 45%.
What is the current EV/EBITDA multiple of United Rentals?Current EBITDA multiple of United Rentals is 10.1x.
What is the current FCF of United Rentals?United Rentals' last 12 months FCF is $2.2B.
What is United Rentals' FCF margin?United Rentals' last 12 months FCF margin is 13%.
What is the current EV/FCF multiple of United Rentals?Current FCF multiple of United Rentals is 36.1x.
How many companies United Rentals has acquired to date?As of October 2026, United Rentals has acquired 10 companies.
What was the largest acquisition by United Rentals?$4.8B acquisition of H&E Equipment Services on 14th January 2025 was the largest M&A United Rentals has done to date.
In how many companies United Rentals has invested to date?As of October 2026, United Rentals has invested in 2 companies.
What was the last United Rentals investment?On 13th July 2026 United Rentals invested in InstaLILY AI, participating in a $60M Series B round, alongside Home Depot Ventures, Energize Capital, and Insight Partners.
In what companies United Rentals invested in?United Rentals invested in InstaLILY AI and Serious Labs.

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