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Herc Holdings Valuation Multiples
Discover Herc Holdings' revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Far East Horizon, Sixt, Bohai Leasing, Rush Enterprises and more.
Herc Holdings Overview
About Herc Holdings
Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc’s rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc’s portfolio skews toward local customers versus national accounts (60%/40%).
Founded
1965
HQ

Employees
9.6K
Website
Sectors
Financials (LTM)
EV
$14B
Valuation Multiples
Start free trialHerc Holdings Financials
Herc Holdings reported last 12-month revenue of $5B and EBITDA of $2B.
In the same LTM period, Herc Holdings generated $2B in gross profit, $2B in EBITDA, and $67M in net income.
Revenue (LTM)
Herc Holdings P&L
In the most recent fiscal year, Herc Holdings reported revenue of $4B and EBITDA of $2B.
Herc Holdings is profitable as of last fiscal year, with gross margin of 32%, EBITDA margin of 42%, and net margin of 0%.
Financial data powered by Morningstar, Inc.
Herc Holdings Stock Performance
Herc Holdings has current market cap of $4B, and enterprise value of $14B.
Market Cap Evolution
Herc Holdings' stock price is $128.26.
Herc Holdings share price decreased by 3.6% in the last 30 days, and by 2.6% in the last year.
Herc Holdings has an EPS (earnings per share) of $0.03.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $14B | $4B | -1.1% | -3.6% | 28.8% | -2.6% | $0.03 |
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Start Free TrialHerc Holdings Valuation Multiples
Herc Holdings trades at 3.1x EV/Revenue multiple, and 7.2x EV/EBITDA.
EV / Revenue (LTM)
Herc Holdings Financial Valuation Multiples
As of June 3, 2026, Herc Holdings has market cap of $4B and EV of $14B.
Herc Holdings has a P/E ratio of 64.3x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Herc Holdings Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Herc Holdings Margins & Growth Rates
Herc Holdings grew revenue by 9% and EBITDA by 13% in the last fiscal year.
In the most recent fiscal year, Herc Holdings reported gross margin of 32%, EBITDA margin of 42%, and net margin of 0%.
Herc Holdings Margins
Herc Holdings Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Herc Holdings Operational KPIs
Herc Holdings' revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.1M for the same period.
Herc Holdings' Rule of 40 is 54% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Herc Holdings' Rule of X is 69% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Herc Holdings Competitors
Herc Holdings competitors include Far East Horizon, Sixt, Bohai Leasing, Rush Enterprises, McGrath RentCorp, GATX, China Development Bank, Avis Budget Group, Fuyo General Lease and Custom Truck One Source.
Most Herc Holdings public comparables operate across Leasing & Rental Services.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 7.6x | 7.7x | 21.2x | - | |||
| 1.6x | 1.5x | 4.8x | 4.7x | |||
| 3.7x | - | 8.8x | - | |||
| 0.9x | 0.8x | 9.8x | 9.9x | |||
| 3.4x | 3.3x | 8.7x | 8.7x | |||
| 10.2x | 8.9x | 15.9x | 14.4x | |||
| 14.3x | 13.4x | 15.0x | - | |||
| 2.9x | 2.8x | 9.6x | 41.3x | |||
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Acquisitions by Herc Holdings
Herc Holdings has acquired 8 companies to date.
Last acquisition by Herc Holdings was on February 18th 2025. Herc Holdings acquired H&E Equipment Services for $5B (EV/Revenue multiple available to Pro users).
Latest Acquisitions by Herc Holdings
| Description | H&E Equipment Services rents, sells, and services heavy construction equipment including aerial work platforms, cranes, earthmoving machinery, and rough terrain forklifts from over 120 branches across the United States. Headquartered in Baton Rouge, Louisiana, the company supplies gear to infrastructure, energy, and industrial projects. H&E Equipment Services maintains a fleet exceeding 50,000 units with 24/7 parts support and certified technicians. | Industrial Rental & Sales is a Baton Rouge, Louisiana-based supplier of heavy equipment rentals including excavators, dozers, and forklifts for construction and industrial projects. The company maintains a fleet from brands such as Caterpillar, John Deere, and Genie serving clients in Louisiana and Mississippi. It offers sales of used equipment alongside rental contracts with flexible terms for pipeline, oilfield, and infrastructure work. Operations emphasize rapid delivery and on-site maintenance support. | All Rental Center is a chain of equipment rental stores in central Pennsylvania offering tools, concrete mixers, aerial lifts, and trailers from locations in Harrisburg and Lancaster. Services include delivery, maintenance checks, and safety training for contractors and homeowners. | - | |
| HQ Country | |||||
| HQ City | Baton Rouge, LA | - | Colorado Springs, CO | - | |
| Deal Date | 18 Feb 2025 | 18 Jun 2024 | 21 May 2024 | 2 May 2024 | |
| Valuation | $5B | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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Start Free TrialAbout Herc Holdings
| When was Herc Holdings founded? | Herc Holdings was founded in 1965. |
| Where is Herc Holdings headquartered? | Herc Holdings is headquartered in United States. |
| How many employees does Herc Holdings have? | As of today, Herc Holdings has over 9K employees. |
| Who is the CEO of Herc Holdings? | Herc Holdings' CEO is Lawrence H. Silber. |
| Is Herc Holdings publicly listed? | Yes, Herc Holdings is a public company listed on NYSE. |
| What is the stock symbol of Herc Holdings? | Herc Holdings trades under HRI ticker. |
| When did Herc Holdings go public? | Herc Holdings went public in 2016. |
| Who are competitors of Herc Holdings? | Herc Holdings main competitors include Far East Horizon, Sixt, Bohai Leasing, Rush Enterprises, McGrath RentCorp, GATX, China Development Bank, Avis Budget Group, Fuyo General Lease, Custom Truck One Source. |
| What is the current market cap of Herc Holdings? | Herc Holdings' current market cap is $4B. |
| What is the current revenue of Herc Holdings? | Herc Holdings' last 12 months revenue is $5B. |
| What is the current revenue growth of Herc Holdings? | Herc Holdings revenue growth (NTM/LTM) is 8%. |
| What is the current EV/Revenue multiple of Herc Holdings? | Current revenue multiple of Herc Holdings is 3.1x. |
| What is the current EBITDA of Herc Holdings? | Herc Holdings' last 12 months EBITDA is $2B. |
| What is Herc Holdings' EBITDA margin? | Herc Holdings' last 12 months EBITDA margin is 42%. |
| What is the current EV/EBITDA multiple of Herc Holdings? | Current EBITDA multiple of Herc Holdings is 7.2x. |
| What is the current FCF of Herc Holdings? | Herc Holdings' last 12 months FCF is $215M. |
| What is Herc Holdings' FCF margin? | Herc Holdings' last 12 months FCF margin is 5%. |
| What is the current EV/FCF multiple of Herc Holdings? | Current FCF multiple of Herc Holdings is 64.6x. |
| How many companies Herc Holdings has acquired to date? | As of June 2026, Herc Holdings has acquired 8 companies. |
| What was the largest acquisition by Herc Holdings? | $5B acquisition of H&E Equipment Services on 18th February 2025 was the largest M&A Herc Holdings has done to date. |
| What companies Herc Holdings acquired? | Herc Holdings acquired H&E Equipment Services, CBS Rental and Supply, Champion Rentals, Dwight Crane, All Rental Center, Rental Works, Industrial Rental, and Aerial Work Platforms. |
| In how many companies Herc Holdings has invested to date? | Herc Holdings hasn't invested in any companies yet (or none have been disclosed publicly). |
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