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Herc Holdings Valuation Multiples
Discover revenue and EBITDA valuation multiples for Herc Holdings and similar public comparables like Sixt, Bohai Leasing, McGrath RentCorp, Far East Horizon and more.
Herc Holdings Overview
About Herc Holdings
Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc’s rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc’s portfolio skews toward local customers versus national accounts (60%/40%).
Founded
1965
HQ
Employees
9.6K
Website
Sectors
Financials (LTM)
EV
$13B
Herc Holdings Financials
Herc Holdings reported last 12-month revenue of $4B and EBITDA of $2B.
In the same LTM period, Herc Holdings generated $2B in gross profit, $2B in EBITDA, and $57M in net income.
Revenue (LTM)
Herc Holdings P&L
In the most recent fiscal year, Herc Holdings reported revenue of $4B and EBITDA of $2B.
Herc Holdings expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $4B | XXX | $4B | XXX | XXX | XXX |
| Gross Profit | $2B | XXX | $1B | XXX | XXX | XXX |
| Gross Margin | 40% | XXX | 32% | XXX | XXX | XXX |
| EBITDA | $2B | XXX | $2B | XXX | XXX | XXX |
| EBITDA Margin | 42% | XXX | 42% | XXX | XXX | XXX |
| EBIT Margin | 16% | XXX | 16% | XXX | XXX | XXX |
| Net Profit | $57M | XXX | $1M | XXX | XXX | XXX |
| Net Margin | 1% | XXX | 0% | XXX | XXX | XXX |
| Net Debt | — | — | $8B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Herc Holdings Stock Performance
Herc Holdings has current market cap of $4B, and enterprise value of $13B.
Market Cap Evolution
Herc Holdings' stock price is $110.18.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $13B | $4B | 0.0% | XXX | XXX | XXX | $0.03 |
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Start Free TrialHerc Holdings Valuation Multiples
Herc Holdings trades at 3.0x EV/Revenue multiple, and 7.1x EV/EBITDA.
EV / Revenue (LTM)
Herc Holdings Financial Valuation Multiples
As of April 19, 2026, Herc Holdings has market cap of $4B and EV of $13B.
Equity research analysts estimate Herc Holdings' 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Herc Holdings has a P/E ratio of 65.0x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $4B | XXX | $4B | XXX | XXX | XXX |
| EV (current) | $13B | XXX | $13B | XXX | XXX | XXX |
| EV/Revenue | 3.0x | XXX | 3.0x | XXX | XXX | XXX |
| EV/EBITDA | 7.1x | XXX | 7.3x | XXX | XXX | XXX |
| EV/EBIT | 18.4x | XXX | 18.7x | XXX | XXX | XXX |
| EV/Gross Profit | 7.4x | XXX | 9.4x | XXX | XXX | XXX |
| P/E | 65.0x | XXX | 3676.7x | XXX | XXX | XXX |
| EV/FCF | 68.3x | XXX | 221.8x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Herc Holdings Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Herc Holdings Margins & Growth Rates
Herc Holdings' revenue in the last 12 month grew by 7%.
Herc Holdings' revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.1M for the same period.
Herc Holdings' rule of 40 is 52% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Herc Holdings' rule of X is 66% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Herc Holdings Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 7% | XXX | 8% | XXX | XXX | XXX |
| EBITDA Margin | 42% | XXX | 42% | XXX | XXX | XXX |
| EBITDA Growth | 11% | XXX | 12% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 52% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 66% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.5M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.1M | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 18% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Herc Holdings Public Comps
See public comps and valuation multiples for other Leasing & Rental Services comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Herc Holdings | XXX | XXX | XXX | XXX | XXX | XXX |
| Sixt | XXX | XXX | XXX | XXX | XXX | XXX |
| Bohai Leasing | XXX | XXX | XXX | XXX | XXX | XXX |
| McGrath RentCorp | XXX | XXX | XXX | XXX | XXX | XXX |
| Far East Horizon | XXX | XXX | XXX | XXX | XXX | XXX |
| China Development Bank | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Herc Holdings M&A Activity
Herc Holdings acquired XXX companies to date.
Last acquisition by Herc Holdings was on XXXXXXXX, XXXXX. Herc Holdings acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Herc Holdings
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialHerc Holdings Investment Activity
Herc Holdings invested in XXX companies to date.
Herc Holdings made its latest investment on XXXXXXXX, XXXXX. Herc Holdings invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Herc Holdings
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Herc Holdings
| When was Herc Holdings founded? | Herc Holdings was founded in 1965. |
| Where is Herc Holdings headquartered? | Herc Holdings is headquartered in United States. |
| How many employees does Herc Holdings have? | As of today, Herc Holdings has over 9K employees. |
| Who is the CEO of Herc Holdings? | Herc Holdings' CEO is Lawrence H. Silber. |
| Is Herc Holdings publicly listed? | Yes, Herc Holdings is a public company listed on NYSE. |
| What is the stock symbol of Herc Holdings? | Herc Holdings trades under HRI ticker. |
| When did Herc Holdings go public? | Herc Holdings went public in 2016. |
| Who are competitors of Herc Holdings? | Herc Holdings main competitors are Sixt, Bohai Leasing, McGrath RentCorp, Far East Horizon. |
| What is the current market cap of Herc Holdings? | Herc Holdings' current market cap is $4B. |
| What is the current revenue of Herc Holdings? | Herc Holdings' last 12 months revenue is $4B. |
| What is the current revenue growth of Herc Holdings? | Herc Holdings revenue growth (NTM/LTM) is 7%. |
| What is the current EV/Revenue multiple of Herc Holdings? | Current revenue multiple of Herc Holdings is 3.0x. |
| Is Herc Holdings profitable? | Yes, Herc Holdings is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Herc Holdings? | Herc Holdings' last 12 months EBITDA is $2B. |
| What is Herc Holdings' EBITDA margin? | Herc Holdings' last 12 months EBITDA margin is 42%. |
| What is the current EV/EBITDA multiple of Herc Holdings? | Current EBITDA multiple of Herc Holdings is 7.1x. |
| What is the current FCF of Herc Holdings? | Herc Holdings' last 12 months FCF is $195M. |
| What is Herc Holdings' FCF margin? | Herc Holdings' last 12 months FCF margin is 4%. |
| What is the current EV/FCF multiple of Herc Holdings? | Current FCF multiple of Herc Holdings is 68.3x. |
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