Upbound Valuation Multiples

Upbound is valued at $956M as of October 2026, a 0.5x revenue multiple. In the last 12 months, Upbound revenue was $4.7B and Upbound EBITDA was $508M.

Upbound Overview

About Upbound

Upbound Group Inc is an omnichannel platform company committed to elevating financial opportunity for all through inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. It has four operating segments; The Rent-A-Center Business segment operates lease-to-own stores, the Acima segment offers the lease-to-own transaction to consumers who do not qualify for financing from the traditional retailer, and also offers the lease-to-own transaction through virtual offering solutions, Mexico segment offers lease-to-own stores in Mexico. The The Brigit segment offers various financial health products and tools to help users improve their financial health. The company derives a majority of its revenue from the Acima segment.


Founded

1986

HQ

United States

Employees

12.1K

Financials (LTM)

Revenue: $4.7B
EBITDA: $508M

EV

$2.6B

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Upbound Financials

Upbound reported last 12-month revenue of $4.7B and EBITDA of $508M.

In the same LTM period, Upbound generated $2.3B in gross profit, $508M in EBITDA, and $151M in net income.

Revenue (LTM)


Upbound P&L

In the most recent fiscal year, Upbound reported revenue of $4.7B and EBITDA of $1.7B.

Upbound is profitable as of last fiscal year, with gross margin of 48%, EBITDA margin of 37%, and net margin of 2%.

See analyst estimates for Upbound
LTMLast FY202320242025202620272028
Revenue$4.7B$4.7B$4B$4.3B$4.7B
Gross Profit$2.3B$2.3B$2B$2.1B$2.3B
Gross Margin49%48%51%48%48%
EBITDA$508M$1.7B$1.5B$1.7B$1.7B
EBITDA Margin11%37%36%39%37%
EBIT Margin7%5%4%7%5%
Net Profit$151M$73M($5M)$123M$73M
Net Margin3%2%(0%)3%2%
Net Debt-$1.4B---

Financial data powered by Morningstar, Inc.

Upbound Stock Performance

Upbound has current market cap of $956M, and enterprise value of $2.6B.

Market Cap Evolution


Upbound's stock price is $16.39.

Upbound share price increased by 4.5% in the last 30 days, and decreased by 15.4% in the last year.

Upbound has an EPS (earnings per share) of $1.26.

See more trading valuation data for Upbound
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$2.6B$956M-0.4%4.5%-15.5%-15.4%$1.26

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Upbound Valuation Multiples

Upbound trades at 0.5x EV/Revenue multiple, and 5.0x EV/EBITDA.

See NTM and 2027E valuation multiples for Upbound

EV / Revenue (LTM)


Upbound Financial Valuation Multiples

As of October 17, 2026, Upbound has market cap of $956M and EV of $2.6B.

Upbound has a P/E ratio of 6.3x.

LTMLast FY202320242025202620272028
EV/Revenue0.5x0.5x0.6x0.6x0.5x
EV/EBITDA5.0x1.5x1.8x1.5x1.5x
EV/EBIT7.8x11.5x15.7x8.8x11.5x
EV/Gross Profit1.1x1.1x1.3x1.2x1.1x
P/E6.3x13.0x(184.5x)7.7x13.0x
EV/FCF10.9x10.7x17.4x52.8x10.7x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Upbound Valuation Multiples

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Upbound Margins & Growth Rates

Upbound grew revenue by 1% but EBITDA decreased by 71% in the last fiscal year.

In the most recent fiscal year, Upbound reported gross margin of 48%, EBITDA margin of 37%, and net margin of 2%.

See estimated margins and future growth rates for Upbound

Upbound Margins

Last FY202420252026202720282029
Gross Margin48%48%48%49%
EBITDA Margin37%39%37%11%
EBIT Margin5%7%5%7%
Net Margin2%3%2%4%
FCF Margin5%1%5%5%

Upbound Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth1%8%9%1%
Gross Profit Growth3%3%9%3%
EBITDA Growth(71%)17%2%(71%)
EBIT Growth53%79%(23%)53%
Net Profit Growth133%(2484%)(41%)133%
FCF Growth4%(67%)393%4%

Data powered by FactSet, Inc. and Morningstar, Inc.

Upbound Operational KPIs

Upbound's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.

Upbound's Rule of 40 is 12% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Upbound's Rule of X is 13% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Upbound
LTMLast FY202320242025202620272028
Rule of 4014%12%---
Bessemer Rule of X19%13%---
Revenue per Employee-$0.4M---
Opex per Employee-$0.2M---
G&A Expenses to Revenue5%5%5%5%5%
Opex to Revenue-44%47%41%44%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Capricorn Group$341M-2.7x---
Standard Chartered Bank Kenya$323M-2.9x---
Black Diamond Gr$322M$84M3.7x3.1x14.1x11.9x
Lufax Holding$3.5B-3.6x3.3x--
Navient$610M-74.4x75.2x--
Arzan Financial Group$37M-28.6x---
Katılımevim$351M-3.9x---
Standard Chartered Bank$156M-5.2x---

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Acquisitions by Upbound

Upbound has acquired 1 company to date.

Last acquisition by Upbound was on December 12th 2024. Upbound acquired Brigit for $325M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Upbound

Brigit
Description
Brigit is a financial wellness platform providing cash advances, credit building, and budgeting tools. The app analyzes spending patterns, tracks bills, and offers instant short-term loans up to $250 without interest or fees for eligible members. Headquartered in San Francisco, California, Brigit partners with banks for seamless transfers and identity monitoring.
HQ CountryUnited States
HQ City
New York City, NY
Deal Date12 Dec 2024
Valuation$325M
EV/Revenue
EV/EBITDA

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About Upbound

When was Upbound founded?Upbound was founded in 1986.
Where is Upbound headquartered?Upbound is headquartered in United States.
How many employees does Upbound have?As of today, Upbound has over 12K employees.
Who is the CEO of Upbound?Upbound's CEO is Fahmi W. Karam.
Is Upbound publicly listed?Yes, Upbound is a public company listed on Nasdaq.
What is the stock symbol of Upbound?Upbound trades under UPBD ticker.
When did Upbound go public?Upbound went public in 1995.
Who are competitors of Upbound?Upbound main competitors include Capricorn Group, Standard Chartered Bank Kenya, Black Diamond Gr, Lufax Holding, Navient, Arzan Financial Group, Katılımevim, Standard Chartered Bank, Smartgroup Corp, PROG Holdings.
What is the current market cap of Upbound?Upbound's current market cap is $956M.
What is the current revenue of Upbound?Upbound's last 12 months revenue is $4.7B.
What is the current revenue growth of Upbound?Upbound revenue growth (NTM/LTM) is 3%.
What is the current EV/Revenue multiple of Upbound?Current revenue multiple of Upbound is 0.5x.
What is the current EBITDA of Upbound?Upbound's last 12 months EBITDA is $508M.
What is Upbound's EBITDA margin?Upbound's last 12 months EBITDA margin is 11%.
What is the current EV/EBITDA multiple of Upbound?Current EBITDA multiple of Upbound is 5.0x.
What is the current FCF of Upbound?Upbound's last 12 months FCF is $234M.
What is Upbound's FCF margin?Upbound's last 12 months FCF margin is 5%.
What is the current EV/FCF multiple of Upbound?Current FCF multiple of Upbound is 10.9x.
How many companies Upbound has acquired to date?As of October 2026, Upbound has acquired 1 company.
What was the largest acquisition by Upbound?$325M acquisition of Brigit on 12th December 2024 was the largest M&A Upbound has done to date.
What companies Upbound acquired?Upbound acquired Brigit.
In how many companies Upbound has invested to date?Upbound hasn't invested in any companies yet (or none have been disclosed publicly).

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