Changbai Mountain Tourism Valuation Multiples

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Airbnb is a global online marketplace connecting hosts offering homes or experiences with guests seeking short-term accommodation and travel activities. It earns service fees on bookings while providing discovery, payments, trust, customer support, and marketplace infrastructure. The company serves customers and counterparties through the operating assets, products, or financial capabilities described in the cited transaction materials. Its economics are driven by marketplace, while its competitive position depends on sector expertise, asset quality, customer relationships, and disciplined capital allocation. The company is classified in Accommodation and Online Travel and Consumer Marketplaces because those categories best represent its principal activity at the transaction date. This profile is intended to identify the legal or operating business involved in the deal, including a historical name where the company was later renamed, merged, privatized, or reorganized.

MakeMyTrip Ltd is an online travel company, which provides online booking solutions for day-to-day travel needs. The company's operating segment includes Air ticketing; Hotels and packages; Bus ticketing and Others. It generates maximum revenue from the Hotels and packages segment. The Hotels and packages segments include internet-based platforms, call-centers, and branch offices, which provide holiday packages and hotel reservations. Its Air ticketing segment includes internet-based platforms, provides the facility to book domestic and international air tickets. Geographically, it derives a majority of revenue from India and also has a presence in the United States; South East Asia; Europe, and other countries.

TUI AG provides integrated leisure travel services, including flights, hotels, cruises, and tour operations. The company offers tourism services, covering the entire customer experience from trip planning and booking to flights, transfers, and accommodations, including stays in hotels or on cruise ships. Its segments include The Hotels & Resorts, The Cruises, The TUI Musement, Markets + Airline, and Holiday Experiences segment, which comprises The Northern Region, The Central Region, and The Western Region. The majority of revenue is derived from the Hotels & Resorts segment, which is a diversified portfolio of the company's hotel brands and hotel companies.

Travel+Leisure Co is a membership and leisure travel company. It provides hospitality services and travel products. The company operates in the segments of Vacation Ownership, which is the key revenue-driving segment, develops, markets and sells vacation ownership interests (VOIs) to individual consumers, provides consumer financing in connection with the sale of VOIs, and provides property management services at resorts, and Travel and Membership which operates a variety of travel businesses, including two vacation exchange brands, Vacation Ownership and Travel and Membership The majority of the revenue is earned from the United States.

Jet2 PLC provides licensed packages for leisure flights and stays at a multitude of vacation destinations. The company reports in one operating segment: leisure travel. The leisure travel segment delivers scheduled flights by its airline, Jet2.com, to the Mediterranean, Canary Islands, and other European vacation destinations. It utilizes licensed package holidays by its tour operator, Jet2holidays, to offer hotel accommodations and other useful amenities. The company generates the majority of its revenue from Package holidays sales.

Tongcheng Travel is an online travel agency platform that provides booking services for hotel and ticketing in China. It generated 84% of its revenue from accommodation reservations and transportation ticketing in 2023. The rest came from advertising and in-house software sales. The platform provides both online and offline services in the form of call centers and travel kiosks. Tongcheng Travel was formed from the merger of Tongcheng Network and eLong in 2018. It is currently 21.38% owned by Tencent and 20.86% by Trip.com. Tongcheng targets lower-tier cities and as of 2021, 86.7% of its users are from non-first-tier cities in China and 61.7% of new paying users on Weixin were from Tier 3 or below cities in China. The company competes with Trip.com, Alibaba's Fliggy, and Meituan.

Jungfraubahn Holding AG is a tourism company and the mountain railway company in Switzerland. It engaged in the operation of excursion railways and winter sports facilities. It also operates a railway service from Interlaken to Lauterbrunnen and Grindelwald. The company's segment includes Jungfraujoch-Top of Europe, Winter Sports and Experience Mountains, It generates maximum revenue from the Jungfraujoch-Top of Europe segment.

Flight Centre Travel is one of the largest travel agencies in the world. The group generates around half of its total transaction value, or TTV, from the corporate segment, with the other half from the leisure market and ancillary travel-related businesses. In corporate travel, Flight Centre is a global Top 4 agent operating in over 100 countries, with different brands catering to various customer segments (small and midsize businesses to large enterprises). In leisure, Flight Centre operates an extensive network of shops while also runs online channels and deal with independent agents. Over half of group TTV is generated in Australia and New Zealand, 20% from Americas, just under 20% from Europe, and the rest from Asia.

Seera Group Holding is a Saudi Joint Stock company registered in Riyadh, Kingdom of Saudi Arabia. Al Tayyar Travel Group activities encompass scheduled air travel services, tourism, cargo, transportation, Hajj and Umrah, conferences and events, education, chartered flights, furnished suites and hotels, shipping, and other travel-related services and products. The group comprises the following business segments namely Ticketing, Tourism, Transportation, Hospitality, and Property rentals. The company generates the majority of its revenue from the Tourism segment which provides hotel booking services, package holidays and room rentals. Services may be sold separately or in bundled packages (hotel booking and airline ticket).

LuxExperience BV is a luxury multi-brand digital group offering luxury products including womenswear, menswear, kidswear, lifestyle products, and fine jewelry from luxury brands. The Group operates through the Luxury and Mytheresa, Luxury and NAP & MRP, and Off-Price and YOOX segments. The Luxury and Mytheresa segment offers ready-to-wear, shoes, bags, accessories, lifestyle products and fine jewelry from luxury brands, catering to high-end customers with a primary geographical focus on Europe. The Luxury and NAP & MRP segment operates in the luxury market, while the Off-Price and YOOX segment offers luxury products through YOOX and generates maximum revenue. The Company generates maximum revenue from the United States.

Tripadvisor is the world’s leading travel metasearch company. Its platform offers 1 billion reviews and information on several million accommodations, restaurants, experiences, airlines, and cruises. In 2025, 42% of revenue came from the company's core Hotel and Other segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 46% of revenue in 2025, and TheFork, its dining brand, represented 12% of sales.

Voyageurs du Monde SA is engaged in providing travel services in France and internationally. It organizes individual personalized trips, honeymoons, family holidays, romantic weekend trips, world, and guided tours, cruise tours, and adventure and diving trips to Japan, Italy, Egypt, Australia, South Africa, Indonesia, the United States, Brazil, and Greece among other destinations.

Movida Participacoes SA through its subsidiaries is engaged in car rental activities in Brazil. The business activities of the group function through Rent a Car (RAC) and light vehicle fleet management and outsourcing segments. The Rent a car segment is responsible for car rental in stores located inside and outside airports, and Fleet Management and Outsourcing segment provides car rental services signed through long-term contracts with corporate clients. In addition, the group is also involved in the sale of used cars. Geographically activities are carried out in Brazil and the company derives revenue from rental activities.

Trainline is a digital rail and coach ticketing platform headquartered in London, United Kingdom. It enables travellers to search for services, compare fares, buy tickets and manage journeys through its website and mobile application. The consumer business covers the United Kingdom and continental European markets, bringing together services from multiple transport operators. Trainline earns commissions and associated transaction income from bookings made through its platform. It also supplies technology and distribution services to rail carriers and business travel customers through Trainline Solutions. The operating business originated within Virgin Group in 1997 and began online ticket sales in 1999. KKR acquired the business in 2015, and the acquisition of France’s Captain Train expanded its European presence the following year. Trainline listed on the London Stock Exchange in 2019.

Web Travel Group is an Australian listed travel-distribution company that subsequently changed its name to WebBeds Group. Its WebBeds business operates a global business-to-business marketplace connecting hotels and other travel suppliers with travel agencies, tour operators and online sellers. The platform aggregates room inventory, packages it as bookable content and distributes it through online interfaces and application programming interfaces. WebBeds serves customers across major travel markets and earns revenue from the spread and commission on accommodation transactions. The group is headquartered in Melbourne and trades on the Australian Securities Exchange. Its acquisition of Pruvo added price-optimization, dynamic-pricing and content-mapping technology intended for integration into WebBeds' B2B accommodation operations.

China Travel International Investment Hong Kong Ltd is a holding company focused on leisure investments. The company has four primary divisions: travel document and related operations, tourist attractions and related operations, hotel operations, and passenger transportation operations. The company derives revenue from its travel agency, tourist attraction, and hotel operations. Travel agency and related operations include the company's travel agency and travel document businesses. Tourist attraction operations, which comprise the majority portion of the company's revenue, include theme parks, resorts, and scenic destinations. Hotel operations include hotel accommodation, food, and beverage services. The company generates the vast majority of revenue in Hong Kong and mainland China.

Le Travenues Technology Ltd is a technology company focused on empowering Indian travelers to plan, book, and manage their trips across rail, air, buses, and hotels. It assists travelers in making smarter travel decisions by leveraging artificial intelligence, machine learning, and data science-led innovations on the OTA platforms, comprising its websites and mobile applications. The company's reportable segments include Flight, Train, Bus, and Other services. Maximum revenue is generated from its Train ticketing services followed by the Flight and other segments. Geographically, it predominantly provides services to customers in India.

UTour Group Co Ltd is a Chinese company operating as a travel agency. It operates a professional travel service e-commerce website, provides tourists with team travel, hotel reservations, and membership services. The company is mainly engaged in outbound travel wholesale, outbound travel retail, integrated marketing services, long-distance outbound travels in various countries.

Emei Shan Tourism Co Ltd operates as a tourism company. The company is principally engaged in the provision of tourism, cableway transportation, accommodation, passenger transportation, catering, entertainment, and other related services.

Luyuan Group Holding (Cayman) Ltd is an investment holding company. The group engaged in the electric vehicle business in the People's Republic of China (the PRC). The Group's majority of its revenue and operating profit was generated from the sales of electric vehicles in the PRC.

Lotte Tour Development Co Ltd offers tourism services and chartered transportation business in South Korea. The company provides various types of travel products; special products, such as corporate (commercial) travel and cruise travel services; free and personalized travel, including general package products, as well as domestic and foreign travel agency services.

Edreams Odigeo SA is an online travel company that uses technology and builds on relationships with suppliers, product know-how, and marketing expertise to attract and enable customers to search, plan, and book a broad range of travel products and services. Its travel solutions content includes flights, hotels, dynamic packages (flight plus hotel), trains, car rentals, and ancillaries (such as seats, bags, and insurance), which are sourced from a wide range of suppliers which include airlines, hotels, GDS aggregators, white label partners, car rental suppliers, train operators, and insurance providers. The company's segments include France; Southern Europe (Spain and Italy); and Northern Europe (Germany, Nordics, and UK).

H.I.S. Co Ltd is a Japanese tourism and leisure company. The company organises itself into three segments: travel business, hotel business and The Kyushu Sanko Group The travel business segment, which contributes the vast majority of company revenue, includes the company's domestic and international travel agency operations including tours, cruises, honeymoons, and airline tickets. The Huis Ten Bosch Group, the second- large contributor to company revenue, includes H.I.S.'s theme and water park operations. The company earns the majority of its revenue within Japan.

Thomas Cook India Ltd is a travel and tourism company domiciled in India. The company's segment includes Financial Services, Travel and related services, and Leisure hospitality & resorts business. It generates maximum revenue from the Travel and related services segment. Travel and related services include tour operations, travel management, visa services, and travel insurance and related services.

Issta Ltd operates as a retail travel agency. The company organizes charter flights and sells flight tickets and tour packages. It offers services for students, and young people, as well as for the general public. The company provides inbound and outbound tourism services including regular flights, charter flights, vacation packages, organized tours, ski vacations, sports, and music, as well as complementary services such as hotels, car rentals, visas, and student cards.

Rainbow Tours SA is a Poland-based tour operator which provides a range of tour options, including city tours, long-distance airplane trips, package holidays, last minute and last second trips, to various destinations worldwide. The company also offers online flight ticket reservation services.

Risma SA is a tourist operator in Morocco. The company engages in acquisition. construction and running of hotels and tourist facilities in Morocco.

Lion Travel Service Co Ltd operates as a travel agency. The company offers packaged tours, transportation ticketing, visa application, and provides tour guides and other travel-related services. Its reportable segments are Travel Department, which derives the maximum revenue, and Others.

KNT-CT Holdings Co Ltd is a Japan-based company. It is provider of travel related services. It mainly offers domestic and foreign carriers and air flight forwarder. It offers planning for travelers visiting Japan from around the world.

Net Holding AS is a Turkey-based holding company which mainly provides tourism services. It manages its business through five reportable segments, namely, tourism, finance, publication, holding and others. As a tourism company, its major revenues come from the tourism segment. The tourism segment comprises of hotel and accommodation, touristic shopping, managing duty-free shops and car rentals. Through the publishing segment, the company publishes books and runs bookstores. The Holding segment refers to the company's business of managing its net group of companies and the other segment provides construction and agriculture-related services. The company's geographical segments are TRNC(Turkish Republic of Northern Cyprus), Croatia, Montenegro, Bulgaria, and Turkey.

Theeb Car Rental Co is engaged in car rental and leasing. The company operates in three segments namely: Short term lease; Long term lease; and Car sales. The short-term lease segment represents activities involving the leasing of cars to customers under short-term rental arrangements (daily and monthly). The long-term lease segment represents activities involving the leasing of cars to customers under medium to longer-term operating lease arrangements. Car sales represent the sales of vehicles that were previously held as a part of the lease or rental fleet. The company derives the majority of its revenue from Long term lease segment.

trivago NV is a hotel search company focused on reshaping the way travelers search for and compare hotels while enabling hotel advertisers to grow their businesses by providing access to a broad audience of travelers through the company's websites and apps. The platform allows travelers to make informed decisions by personalizing their hotel search and providing access to a deep supply of hotel information and prices. The company operates in three operating segments namely the Americas, Developed Europe, and the Rest of the World. Its geographic areas are the United States, Germany, the United Kingdom, Canada, Japan, and All other countries.

On The Beach Group PLC is one of the UK's online retailers of beach holiday packages. It facilitates the customers to reach out to the suppliers of accommodation and airline tickets through its websites and telephone. The group organizes its operations into single opearting segment: OTB: activity via UK websites as B2C trader. The Group operates in two geographic locations United Kingdom and Republic of Ireland.

Hanatour Service Inc is one of the largest Korean travel company serving the leisure industry. It provides travel packages of various styles aimed at meeting customer requirements. The company manages booking services through its online portal offering airline travel service, and hotel reservation options. It generates revenues through the sale of tour packages that it designs for specific customers.

Corporate Travel Management provides travel services for businesses and governments across the Americas, Australia and New Zealand, Europe, and Asia. The group has built scale and breadth through both organic growth and acquisitions. Corporate Travel is currently a top-five corporate travel management company globally based total transaction volumes, but it is a relative minnow in the highly fragmented USD 1 trillion global market. The group offers expertise and personalized service to corporate clients spanning various industries such as government, healthcare, mining, energy, infrastructure, and construction. Before the pandemic, more than 60% of the group’s client travel was domestic (within country) in nature.

Easy Trip Planners Ltd operates as an online travel agency in India. It offers a range of travel products and services and end-to-end travel solutions including airline tickets, rail tickets, bus tickets, taxis, holiday packages, hotels, and other value-added services such as travel insurance. Easy Trip offers a range of online traveling services through its website and Ease My Trip android and iOS mobile app. Its reportable segments are; Air Ticketing: Hotels Packages: and Others. The maximum revenue for the company is generated from its Air Passage segment which provides the facility to book and service international and domestic air tickets to the ultimate consumer through B2C (Business To Consumer) and B2B2C (Business to Business to Consumer) channels.

Eldan Transportation Ltd is a car rental company. The company offers its customers a variety of vehicles for rent in the deployment of branches nationwide, from Eilat in the south to Kiryat Shmona in the north, including the branch of Ben Gurion Airport.

AirTrip Corp. is a Japanese online travel and IT services group headquartered in Minato-ku, Tokyo, listed on the Prime market of the Tokyo Stock Exchange since March 2016 under code 6191. Its core business is the AirTrip online travel platform, which sells domestic and international airline tickets, hotels, Shinkansen tickets, rental cars and package tours to Japanese consumers and earns commissions from airlines and suppliers. Around it the company runs more than 20 businesses, including inbound travel and Wi-Fi rental, IT offshore development through a hub in Vietnam, a media arm with an email newsletter reaching 4.3 million subscribers, cloud software for inns and hotels, HR consulting, a car rental service in Okinawa and an airline general-agent business. It also runs a corporate venture capital arm, AirTrip CVC, which has backed companies such as iYell, Arsaga Partners, regional airline JCAS Airways and 2501, and it has acquired GROWTH Co. and a majority of Knocklearn. The company was founded by Munenori Oishi and Hideki Yoshimura and is led by president and CFO Yusuke Shibata, and it sponsors sports teams as part of its marketing.

Hostelworld Group PLC is a social network-powered Online Travel Agent (OTA) focused on the hostel market. It has developed and promoted the Hostelworld brand, operating a two-sided marketplace focused on the hostelling category. The Hostel partners load their bed inventory to the company's platform, which it markets to customers via its website and mobile Android and iOS apps. In addition, the Hostelworld platform has a series of social features on its platform that connect travellers in hostels and cities based on their booking data. Geographically, it derives maximum revenue from Europe, followed by Asia, Africa and Oceania, and the Americas.

Yatra Online Ltd runs a common technology platform that serves its customers through multiple mobile applications as well as on their own company's website. The company also provides other services including domestic and international air ticketing on nearly all Indian and international airlines, as well as bus ticketing, rail ticketing, cab bookings, and ancillary services within India.

Escar Filo Kiralama Hizmetleri Anonim Sirketi provides services that are Vehicle Delivery to your Address, Financing Support, 24/7 Road Assistance, Fleet Vehicle Hire Insurance, Expert Consulting Service, Tire Management Service, Backup Vehicle, Door-to-door Service, and Online Fleet Reporting.

Helloworld Travel Ltd is an Australian-based travel distribution company engaged in the selling of international and domestic travel products and services, the operation of retail distribution networks of travel agents and brokers, and coach operations. The company has four reportable segments: Travel Operations Australia, Travel Operations New Zealand, Travel Operations Rest of World, Transport Logistics, and Warehousing. The company generates the majority of its revenue from Travel Operations Australia. The company generates revenue from Commissions, transactions, and service fees, Marketing-related activities, Freight revenue, and Other revenue.

PT Sona Topas Tourism Industry Tbk provides domestic and international travel-related services in Indonesia. The company operates through three divisions: Travel, Duty-Free Shops, and Retail Shops. Maximum revenue for the company is generated from its Travel segment, which is engaged in selling tours and travel tickets, especially to the domestic market, and handling related documents and tours. The Duty Free Shops segment operates duty-free shops in Bali and Lombok, and the Retail Shops segment operates retail shops in Bali, Jakarta, Batam, Medan, and Makassar.

Bytetravel SA is a Spanish company, specializing in the travel tech sector and dedicated to developing ancillary services for tourists and business travelers world-wide. The company aims to provide complementary services, or ancillaries, delivering them efficiently and reliably through the extensive use of technology, automation, biometrics, and artificial intelligence. Its objective is to provide services that help clients save time on administrative tasks and contribute to reducing overall operational costs.

CVC Brasil Operadora e Agencia de Viagens SA is engaged in providing tourism services, comprising the negotiation, either individually or collectively (tour packages), including airline tickets, land transport, hotel and airline booking and ship cruise chartering, cultural and professional exchange, among others.

Ldr Turizm Anonim Sirketi provides its customers with long-term specialized car rental services within the framework of financial and technological developments. The services offered by the company include 24/7 professional assistance & roadside assistance, backup vehicles, maintenance & repair, examination, tire management, penalty management, and valet service.

Ten Lifestyle Group PLC is a technology-enabled lifestyle and travel platform company. It assists its customers to discover, organize, and book travel, dining, and live entertainment to save time and money. The company's geographical segments include Europe, the Middle East and Africa (EMEA), North and South America (The Americas) and Asia-Pacific (APAC). It offers a range of product platforms such as Ten Digital Platforms Ten MAID (management and information delivery) and others. The company derives revenue mainly from service fees that are paid by its corporate clients, under contracts.