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GreenTree Hospitality Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for GreenTree Hospitality Group and similar public comparables like Sofia Hotel Balkan, Grupo Hotelero Santa Fe, City Express, Liburnia Riviera Hoteli and more.

GreenTree Hospitality Group Overview

About GreenTree Hospitality Group

GreenTree Hospitality Group Ltd is a franchised hotel operator in China as franchised and managed hotels represent almost all the hotels in its hotel network. The hotel network of the company comprised approximately 4,059 hotels with nearly 302,497 rooms in China, covering all centrally administrated municipalities and cities throughout all provinces and autonomous regions in China. The company operates its hotels under GreenTree Inns, GreenTree Eastern, Gme, Gya and VX, GreenTree Alliance, Vatica, and others. The company operates solely in China and generates all its revenue from China itself.


Founded

2017

HQ

China

Employees

2.3K

Website

998.com

Financials (FY)

Revenue: $195M
EBITDA: $46M

EV

$147M

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GreenTree Hospitality Group Financials

GreenTree Hospitality Group reported last fiscal year revenue of $195M and EBITDA of $46M.

In the same fiscal year, GreenTree Hospitality Group generated $76M in gross profit, $46M in EBITDA, and $16M in net income.

Revenue (LTM)


GreenTree Hospitality Group P&L

In the most recent fiscal year, GreenTree Hospitality Group reported revenue of $195M and EBITDA of $46M.

GreenTree Hospitality Group expects next 12-month revenue of XXX and NTM EBITDA of XXX

See GreenTree Hospitality Group forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
RevenueXXX$195MXXXXXXXXX
Gross ProfitXXX$76MXXXXXXXXX
Gross MarginXXX39%XXXXXXXXX
EBITDAXXX$46MXXXXXXXXX
EBITDA MarginXXX24%XXXXXXXXX
EBIT MarginXXX21%XXXXXXXXX
Net ProfitXXX$16MXXXXXXXXX
Net MarginXXX8%XXXXXXXXX

Financial data powered by Morningstar, Inc.

GreenTree Hospitality Group Stock Performance

GreenTree Hospitality Group has current market cap of $138M, and enterprise value of $147M.

Market Cap Evolution


GreenTree Hospitality Group's stock price is $1.36.

See GreenTree Hospitality Group trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$147M$138M0.0%XXXXXXXXX$0.16

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GreenTree Hospitality Group Valuation Multiples

GreenTree Hospitality Group trades at 0.8x EV/Revenue multiple, and 3.2x EV/EBITDA.

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EV / Revenue (LTM)


GreenTree Hospitality Group Financial Valuation Multiples

As of March 7, 2026, GreenTree Hospitality Group has market cap of $138M and EV of $147M.

Equity research analysts estimate GreenTree Hospitality Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

GreenTree Hospitality Group has a P/E ratio of 8.7x.

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$138MXXX$138MXXXXXXXXX
EV (current)$147MXXX$147MXXXXXXXXX
EV/RevenueXXX0.8xXXXXXXXXX
EV/EBITDAXXX3.2xXXXXXXXXX
EV/EBITXXX3.6xXXXXXXXXX
EV/Gross ProfitXXX2.0xXXXXXXXXX
P/EXXX8.7xXXXXXXXXX
EV/FCFXXX3.5xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified GreenTree Hospitality Group Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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GreenTree Hospitality Group Margins & Growth Rates

GreenTree Hospitality Group's revenue in the last fiscal year declined by (17%).

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GreenTree Hospitality Group Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue GrowthXXX(17%)XXXXXXXXX
EBITDA MarginXXX24%XXXXXXXXX
EBITDA GrowthXXX(38%)XXXXXXXXX
S&M Expenses to RevenueXXX5%XXXXXXXXX
G&A Expenses to RevenueXXX17%XXXXXXXXX
Opex to RevenueXXX18%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

GreenTree Hospitality Group Public Comps

See public comps and valuation multiples for other Accommodation comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
Sofia Hotel BalkanXXXXXXXXXXXXXXXXXX
Grupo Hotelero Santa FeXXXXXXXXXXXXXXXXXX
City ExpressXXXXXXXXXXXXXXXXXX
Liburnia Riviera HoteliXXXXXXXXXXXXXXXXXX
Makedonija TuristXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

GreenTree Hospitality Group M&A Activity

GreenTree Hospitality Group acquired XXX companies to date.

Last acquisition by GreenTree Hospitality Group was on XXXXXXXX, XXXXX. GreenTree Hospitality Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Acquisitions by GreenTree Hospitality Group

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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GreenTree Hospitality Group Investment Activity

GreenTree Hospitality Group invested in XXX companies to date.

GreenTree Hospitality Group made its latest investment on XXXXXXXX, XXXXX. GreenTree Hospitality Group invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Investments by GreenTree Hospitality Group

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About GreenTree Hospitality Group

When was GreenTree Hospitality Group founded?GreenTree Hospitality Group was founded in 2017.
Where is GreenTree Hospitality Group headquartered?GreenTree Hospitality Group is headquartered in China.
How many employees does GreenTree Hospitality Group have?As of today, GreenTree Hospitality Group has over 2K employees.
Who is the CEO of GreenTree Hospitality Group?GreenTree Hospitality Group's CEO is Alex S. Xu.
Is GreenTree Hospitality Group publicly listed?Yes, GreenTree Hospitality Group is a public company listed on NYSE.
What is the stock symbol of GreenTree Hospitality Group?GreenTree Hospitality Group trades under GHG ticker.
When did GreenTree Hospitality Group go public?GreenTree Hospitality Group went public in 2018.
Who are competitors of GreenTree Hospitality Group?GreenTree Hospitality Group main competitors are Sofia Hotel Balkan, Grupo Hotelero Santa Fe, City Express, Liburnia Riviera Hoteli.
What is the current market cap of GreenTree Hospitality Group?GreenTree Hospitality Group's current market cap is $138M.
What is the current revenue of GreenTree Hospitality Group?GreenTree Hospitality Group's last fiscal year revenue is $195M.
What is the current EV/Revenue multiple of GreenTree Hospitality Group?Current revenue multiple of GreenTree Hospitality Group is 0.8x.
Is GreenTree Hospitality Group profitable?No, GreenTree Hospitality Group is not profitable.

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