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Choice Hotels Valuation Multiples

Discover revenue and EBITDA valuation multiples for Choice Hotels and similar public comparables like Star Enter Group, Endeavour Group, and Lampsa Hotel.

Choice Hotels Overview

About Choice Hotels

As of Dec. 31, 2024, Choice Hotels operated 654,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (26% of the company's total domestic rooms), while Ascend and Cambria (10% of total domestic rooms) are newer lifestyle and select-service brands. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represent 78% of total rooms in 2024.


Founded

1980

HQ

United States of America
Employees

1.7K+

Sectors

Accommodation

Financials

LTM Revenue $1.6B

LTM EBITDA $609M

EV

$7.8B

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Choice Hotels Financials

Choice Hotels has a last 12-month revenue of $1.6B and a last 12-month EBITDA of $609M.

In the most recent fiscal year, Choice Hotels achieved revenue of $1.6B and an EBITDA of $554M.

Choice Hotels expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Choice Hotels P&L

FY 2023 FY 2024 FY 2025 LTM NTM
Revenue $1.5B $1.6B XXX XXX XXX
Gross Profit $700M $690M XXX XXX XXX
Gross Margin 45% 44% XXX XXX XXX
EBITDA $476M $554M XXX XXX XXX
EBITDA Margin 31% 35% XXX XXX XXX
Net Profit $332M $259M XXX XXX XXX
Net Margin 22% 16% XXX XXX XXX
Net Debt $1.2B $1.5B XXX XXX XXX

Financial data powered by Morningstar, Inc.

Choice Hotels Stock Performance

As of April 15, 2025, Choice Hotels's stock price is $126.

Choice Hotels has current market cap of $5.9B, and EV of $7.8B.

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Choice Hotels Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$7.8B $5.9B XXX XXX XXX XXX $6.96

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Choice Hotels Valuation Multiples

As of April 15, 2025, Choice Hotels has market cap of $5.9B and EV of $7.8B.

Choice Hotels's trades at 4.8x LTM EV/Revenue multiple, and 12.7x LTM EBITDA.

Analysts estimate Choice Hotels's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Choice Hotels Financial Valuation Multiples

FY 2024 FY 2025E FY 2026E FY 2027E
EV $7.8B XXX XXX XXX
EV/Revenue 4.9x XXX XXX XXX
EV/EBITDA 14.0x XXX XXX XXX
P/E 19.7x XXX XXX XXX
P/E/Growth 3.8x XXX XXX XXX
EV/FCF 44.7x XXX XXX XXX

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Choice Hotels Valuation Multiples

Choice Hotels's NTM/LTM revenue growth is 4%

Choice Hotels's revenue per employee for the last fiscal year averaged $0.9M, while opex per employee averaged $0.2M for the same period.

Over next 12 months, Choice Hotels's ratio of sales and marketing spend to revenue is estimated to be  XXX , while its R&D spend to revenue to be  XXX .

Analysts estimate Choice Hotels's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Choice Hotels Operational Valuation Multiples

FY 2024 NTM FY 2025E FY 2026E FY 2027E
Revenue Growth 3% XXX XXX XXX XXX
EBITDA Margin 35% XXX XXX XXX XXX
EBITDA Growth 16% XXX XXX XXX XXX
Rule of 40 (SaaS-only) 39% XXX XXX XXX XXX
Revenue per Employee $0.9M XXX XXX XXX XXX
Opex per Employee $0.2M XXX XXX XXX XXX
S&M Expenses to Revenue n/a XXX XXX XXX XXX
G&A Expenses to Revenue n/a XXX XXX XXX XXX
R&D Expenses to Revenue n/a XXX XXX XXX XXX
Opex to Revenue 17% XXX XXX XXX XXX

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Choice Hotels Public Comps

See public comps and valuation multiples for Accommodation comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Abu Dhabi National Hotels XXX XXX XXX XXX XXX XXX
National Corporation for Tourism & Hotels XXX XXX XXX XXX XXX XXX
Endeavour Group XXX XXX XXX XXX XXX XXX
Star Enter Group XXX XXX XXX XXX XXX XXX
Lampsa Hotel XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Choice Hotels M&A and Investment Activity

Choice Hotels acquired  XXX companies to date.

Last acquisition by Choice Hotels was  XXXXXXXX, XXXXX XXXXX XXXXXX . Choice Hotels acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Choice Hotels

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Choice Hotels

When was Choice Hotels founded? Choice Hotels was founded in 1980.
Where is Choice Hotels headquartered? Choice Hotels is headquartered in United States of America.
How many employees does Choice Hotels have? As of today, Choice Hotels has 1.7K+ employees.
Who is the CEO of Choice Hotels? Choice Hotels's CEO is Mr. Patrick S. Pacious.
Is Choice Hotels publicy listed? Yes, Choice Hotels is a public company listed on NYS.
What is the stock symbol of Choice Hotels? Choice Hotels trades under CHH ticker.
When did Choice Hotels go public? Choice Hotels went public in 1997.
Who are competitors of Choice Hotels? Similar companies to Choice Hotels include e.g. Abu Dhabi National Hotels, National Corporation for Tourism & Hotels, Endeavour Group, Star Enter Group.
What is the current market cap of Choice Hotels? Choice Hotels's current market cap is $5.9B
What is the current revenue of Choice Hotels? Choice Hotels's last 12-month revenue is $1.6B.
What is the current EBITDA of Choice Hotels? Choice Hotels's last 12-month EBITDA is $609M.
What is the current EV/Revenue multiple of Choice Hotels? Current revenue multiple of Choice Hotels is 4.8x.
What is the current EV/EBITDA multiple of Choice Hotels? Current EBITDA multiple of Choice Hotels is 12.7x.
What is the current revenue growth of Choice Hotels? Choice Hotels revenue growth between 2023 and 2024 was 3%.
Is Choice Hotels profitable? Yes, Choice Hotels is EBITDA-positive (as of the last 12 months).

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