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As of Dec. 31, 2024, Choice Hotels operated 654,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (26% of the company's total domestic rooms), while Ascend and Cambria (10% of total domestic rooms) are newer lifestyle and select-service brands. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represented 78% of total rooms in 2024.
1980
1.7K+
LTM Revenue $1.6B
LTM EBITDA $611M
$7.8B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Choice Hotels has a last 12-month revenue (LTM) of $1.6B and a last 12-month EBITDA of $611M.
In the most recent fiscal year, Choice Hotels achieved revenue of $1.6B and an EBITDA of $554M.
Choice Hotels expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Choice Hotels valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $1.6B | XXX | $1.6B | XXX | XXX | XXX |
| Gross Profit | $1.6B | XXX | $744M | XXX | XXX | XXX |
| Gross Margin | 100% | XXX | 47% | XXX | XXX | XXX |
| EBITDA | $611M | XXX | $554M | XXX | XXX | XXX |
| EBITDA Margin | 39% | XXX | 35% | XXX | XXX | XXX |
| EBIT | $477M | XXX | $481M | XXX | XXX | XXX |
| EBIT Margin | 30% | XXX | 30% | XXX | XXX | XXX |
| Net Profit | $305M | XXX | $300M | XXX | XXX | XXX |
| Net Margin | 19% | XXX | 19% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $1.7B | XXX | XXX | XXX |
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As of May 30, 2025, Choice Hotels's stock price is $127.
Choice Hotels has current market cap of $5.9B, and EV of $7.8B.
See Choice Hotels trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $7.8B | $5.9B | XXX | XXX | XXX | XXX | $6.97 |
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Start Free TrialAs of May 30, 2025, Choice Hotels has market cap of $5.9B and EV of $7.8B.
Choice Hotels's trades at 4.9x EV/Revenue multiple, and 14.1x EV/EBITDA.
Equity research analysts estimate Choice Hotels's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Choice Hotels has a P/E ratio of 19.3x.
See valuation multiples for Choice Hotels and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $5.9B | XXX | $5.9B | XXX | XXX | XXX |
| EV (current) | $7.8B | XXX | $7.8B | XXX | XXX | XXX |
| EV/Revenue | 4.9x | XXX | 4.9x | XXX | XXX | XXX |
| EV/EBITDA | 12.8x | XXX | 14.1x | XXX | XXX | XXX |
| EV/EBIT | 16.4x | XXX | 16.3x | XXX | XXX | XXX |
| EV/Gross Profit | 4.9x | XXX | n/a | XXX | XXX | XXX |
| P/E | 19.3x | XXX | 19.6x | XXX | XXX | XXX |
| EV/FCF | 49.2x | XXX | 45.1x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialChoice Hotels's last 12 month revenue growth is 1%
Choice Hotels's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.2M for the same period.
Choice Hotels's rule of 40 is 32% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Choice Hotels's rule of X is 41% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Choice Hotels and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 1% | XXX | 1% | XXX | XXX | XXX |
| EBITDA Margin | 39% | XXX | 35% | XXX | XXX | XXX |
| EBITDA Growth | 3% | XXX | 14% | XXX | XXX | XXX |
| Rule of 40 | 32% | XXX | 36% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 41% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.9M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 17% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Abu Dhabi National Hotels | XXX | XXX | XXX | XXX | XXX | XXX |
| National Corporation for Tourism & Hotels | XXX | XXX | XXX | XXX | XXX | XXX |
| Endeavour Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Star Enter Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Lampsa Hotel | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Choice Hotels acquired XXX companies to date.
Last acquisition by Choice Hotels was XXXXXXXX, XXXXX XXXXX XXXXXX . Choice Hotels acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Choice Hotels founded? | Choice Hotels was founded in 1980. |
| Where is Choice Hotels headquartered? | Choice Hotels is headquartered in United States of America. |
| How many employees does Choice Hotels have? | As of today, Choice Hotels has 1.7K+ employees. |
| Who is the CEO of Choice Hotels? | Choice Hotels's CEO is Mr. Patrick S. Pacious. |
| Is Choice Hotels publicy listed? | Yes, Choice Hotels is a public company listed on NYS. |
| What is the stock symbol of Choice Hotels? | Choice Hotels trades under CHH ticker. |
| When did Choice Hotels go public? | Choice Hotels went public in 1997. |
| Who are competitors of Choice Hotels? | Similar companies to Choice Hotels include e.g. Abu Dhabi National Hotels, National Corporation for Tourism & Hotels, Endeavour Group, Star Enter Group. |
| What is the current market cap of Choice Hotels? | Choice Hotels's current market cap is $5.9B |
| What is the current revenue of Choice Hotels? | Choice Hotels's last 12 months revenue is $1.6B. |
| What is the current revenue growth of Choice Hotels? | Choice Hotels revenue growth (NTM/LTM) is 1%. |
| What is the current EV/Revenue multiple of Choice Hotels? | Current revenue multiple of Choice Hotels is 4.9x. |
| Is Choice Hotels profitable? | Yes, Choice Hotels is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Choice Hotels? | Choice Hotels's last 12 months EBITDA is $611M. |
| What is Choice Hotels's EBITDA margin? | Choice Hotels's last 12 months EBITDA margin is 39%. |
| What is the current EV/EBITDA multiple of Choice Hotels? | Current EBITDA multiple of Choice Hotels is 12.8x. |
| What is the current FCF of Choice Hotels? | Choice Hotels's last 12 months FCF is $159M. |
| What is Choice Hotels's FCF margin? | Choice Hotels's last 12 months FCF margin is 10%. |
| What is the current EV/FCF multiple of Choice Hotels? | Current FCF multiple of Choice Hotels is 49.2x. |
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