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Choice Hotels Valuation Multiples
Discover revenue and EBITDA valuation multiples for Choice Hotels and similar public comparables like Vail Resorts, Caesars Entertainment, Atour Lifestyle Holdings, Endeavour Group and more.
Choice Hotels Overview
About Choice Hotels
At year-end 2025, Choice Hotels operated 657,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (27% of the company's total rooms), while Ascend and Cambria (10%) are lifestyle and select-service brands, and WoodSpring (5%) is the company's largest extended-stay brand. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represented 78% of total rooms in 2024.
Founded
1980
HQ
Employees
1.8K
Website
Sectors
Financials (LTM)
EV
$7B
Choice Hotels Financials
Choice Hotels reported last 12-month revenue of $2B and EBITDA of $628M.
In the same LTM period, Choice Hotels generated $628M in EBITDA and $357M in net income.
Revenue (LTM)
Choice Hotels P&L
In the most recent fiscal year, Choice Hotels reported revenue of $2B and EBITDA of $627M.
Choice Hotels expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $2B | XXX | $2B | XXX | XXX | XXX |
| Gross Profit | — | XXX | $842M | XXX | XXX | XXX |
| Gross Margin | — | XXX | 53% | XXX | XXX | XXX |
| EBITDA | $628M | XXX | $627M | XXX | XXX | XXX |
| EBITDA Margin | 39% | XXX | 39% | XXX | XXX | XXX |
| EBIT Margin | 29% | XXX | 28% | XXX | XXX | XXX |
| Net Profit | $357M | XXX | $370M | XXX | XXX | XXX |
| Net Margin | 22% | XXX | 23% | XXX | XXX | XXX |
| Net Debt | — | — | $2B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Choice Hotels Stock Performance
Choice Hotels has current market cap of $5B, and enterprise value of $7B.
Market Cap Evolution
Choice Hotels' stock price is $104.15.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $7B | $5B | 0.0% | XXX | XXX | XXX | $8.05 |
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Start Free TrialChoice Hotels Valuation Multiples
Choice Hotels trades at 4.2x EV/Revenue multiple, and 10.8x EV/EBITDA.
EV / Revenue (LTM)
Choice Hotels Financial Valuation Multiples
As of March 21, 2026, Choice Hotels has market cap of $5B and EV of $7B.
Equity research analysts estimate Choice Hotels' 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Choice Hotels has a P/E ratio of 13.4x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $5B | XXX | $5B | XXX | XXX | XXX |
| EV (current) | $7B | XXX | $7B | XXX | XXX | XXX |
| EV/Revenue | 4.2x | XXX | 4.2x | XXX | XXX | XXX |
| EV/EBITDA | 10.8x | XXX | 10.8x | XXX | XXX | XXX |
| EV/EBIT | 14.8x | XXX | 14.9x | XXX | XXX | XXX |
| EV/Gross Profit | — | XXX | 8.0x | XXX | XXX | XXX |
| P/E | 13.4x | XXX | 12.9x | XXX | XXX | XXX |
| EV/FCF | 27.3x | XXX | 27.7x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Choice Hotels Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Choice Hotels Margins & Growth Rates
Choice Hotels' revenue in the last 12 month grew by 1%.
Choice Hotels' revenue per employee in the last FY averaged $0.9M.
Choice Hotels' rule of 40 is 41% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Choice Hotels' rule of X is 43% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Choice Hotels Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 1% | XXX | 1% | XXX | XXX | XXX |
| EBITDA Margin | 39% | XXX | 39% | XXX | XXX | XXX |
| EBITDA Growth | 2% | XXX | 2% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 41% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 43% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.9M | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 24% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Choice Hotels Public Comps
See public comps and valuation multiples for other Accommodation comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Vail Resorts | XXX | XXX | XXX | XXX | XXX | XXX |
| Caesars Entertainment | XXX | XXX | XXX | XXX | XXX | XXX |
| Atour Lifestyle Holdings | XXX | XXX | XXX | XXX | XXX | XXX |
| Endeavour Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Minor International | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Choice Hotels M&A Activity
Choice Hotels acquired XXX companies to date.
Last acquisition by Choice Hotels was on XXXXXXXX, XXXXX. Choice Hotels acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Choice Hotels
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
Get Verified M&A Valuation Multiples
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Start Free TrialChoice Hotels Investment Activity
Choice Hotels invested in XXX companies to date.
Choice Hotels made its latest investment on XXXXXXXX, XXXXX. Choice Hotels invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Choice Hotels
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Choice Hotels
| When was Choice Hotels founded? | Choice Hotels was founded in 1980. |
| Where is Choice Hotels headquartered? | Choice Hotels is headquartered in United States. |
| How many employees does Choice Hotels have? | As of today, Choice Hotels has over 1K employees. |
| Who is the CEO of Choice Hotels? | Choice Hotels' CEO is Patrick S. Pacious. |
| Is Choice Hotels publicly listed? | Yes, Choice Hotels is a public company listed on NYSE. |
| What is the stock symbol of Choice Hotels? | Choice Hotels trades under CHH ticker. |
| When did Choice Hotels go public? | Choice Hotels went public in 1996. |
| Who are competitors of Choice Hotels? | Choice Hotels main competitors are Vail Resorts, Caesars Entertainment, Atour Lifestyle Holdings, Endeavour Group. |
| What is the current market cap of Choice Hotels? | Choice Hotels' current market cap is $5B. |
| What is the current revenue of Choice Hotels? | Choice Hotels' last 12 months revenue is $2B. |
| What is the current revenue growth of Choice Hotels? | Choice Hotels revenue growth (NTM/LTM) is 1%. |
| What is the current EV/Revenue multiple of Choice Hotels? | Current revenue multiple of Choice Hotels is 4.2x. |
| Is Choice Hotels profitable? | Yes, Choice Hotels is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Choice Hotels? | Choice Hotels' last 12 months EBITDA is $628M. |
| What is Choice Hotels' EBITDA margin? | Choice Hotels' last 12 months EBITDA margin is 39%. |
| What is the current EV/EBITDA multiple of Choice Hotels? | Current EBITDA multiple of Choice Hotels is 10.8x. |
| What is the current FCF of Choice Hotels? | Choice Hotels' last 12 months FCF is $248M. |
| What is Choice Hotels' FCF margin? | Choice Hotels' last 12 months FCF margin is 16%. |
| What is the current EV/FCF multiple of Choice Hotels? | Current FCF multiple of Choice Hotels is 27.3x. |
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