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Marriott Valuation Multiples
Discover revenue and EBITDA valuation multiples for Marriott and similar public comparables like Hilton, Las Vegas Sands, Oriental Land, Galaxy Enter Group and more.
Marriott Overview
About Marriott
Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 99% of total rooms as of Dec. 31, 2025. North America makes up 61% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
Founded
1997
HQ
Employees
414.0K
Website
Sectors
Financials (LTM)
EV
$104B
Marriott Financials
Marriott reported last 12-month revenue of $27B and EBITDA of $5B.
In the same LTM period, Marriott generated $7B in gross profit, $5B in EBITDA, and $3B in net income.
Revenue (LTM)
Marriott P&L
In the most recent fiscal year, Marriott reported revenue of $26B and EBITDA of $5B.
Marriott expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $27B | XXX | $26B | XXX | XXX | XXX |
| Gross Profit | $7B | XXX | $5B | XXX | XXX | XXX |
| Gross Margin | 25% | XXX | 20% | XXX | XXX | XXX |
| EBITDA | $5B | XXX | $5B | XXX | XXX | XXX |
| EBITDA Margin | 21% | XXX | 21% | XXX | XXX | XXX |
| EBIT Margin | 17% | XXX | 16% | XXX | XXX | XXX |
| Net Profit | $3B | XXX | $3B | XXX | XXX | XXX |
| Net Margin | 11% | XXX | 11% | XXX | XXX | XXX |
| Net Debt | — | — | $16B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Marriott Stock Performance
Marriott has current market cap of $88B, and enterprise value of $104B.
Market Cap Evolution
Marriott's stock price is $330.47.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $104B | $88B | 0.0% | XXX | XXX | XXX | $10.35 |
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Start Free TrialMarriott Valuation Multiples
Marriott trades at 3.9x EV/Revenue multiple, and 19.0x EV/EBITDA.
EV / Revenue (LTM)
Marriott Financial Valuation Multiples
As of March 21, 2026, Marriott has market cap of $88B and EV of $104B.
Equity research analysts estimate Marriott's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Marriott has a P/E ratio of 31.2x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $88B | XXX | $88B | XXX | XXX | XXX |
| EV (current) | $104B | XXX | $104B | XXX | XXX | XXX |
| EV/Revenue | 3.9x | XXX | 4.0x | XXX | XXX | XXX |
| EV/EBITDA | 19.0x | XXX | 19.4x | XXX | XXX | XXX |
| EV/EBIT | 23.5x | XXX | 24.3x | XXX | XXX | XXX |
| EV/Gross Profit | 15.5x | XXX | 20.0x | XXX | XXX | XXX |
| P/E | 31.2x | XXX | 31.9x | XXX | XXX | XXX |
| EV/FCF | 36.2x | XXX | 36.6x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Marriott Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Marriott Margins & Growth Rates
Marriott's revenue in the last 12 month grew by 6%.
Marriott's revenue per employee in the last FY averaged $0.1M.
Marriott's rule of 40 is 27% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Marriott's rule of X is 37% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Marriott Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 6% | XXX | 7% | XXX | XXX | XXX |
| EBITDA Margin | 21% | XXX | 21% | XXX | XXX | XXX |
| EBITDA Growth | 9% | XXX | 10% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 27% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 37% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.1M | XXX | XXX | XXX |
| G&A Expenses to Revenue | 3% | XXX | 3% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 4% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Marriott Public Comps
See public comps and valuation multiples for other Accommodation comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Hilton | XXX | XXX | XXX | XXX | XXX | XXX |
| Las Vegas Sands | XXX | XXX | XXX | XXX | XXX | XXX |
| Oriental Land | XXX | XXX | XXX | XXX | XXX | XXX |
| Galaxy Enter Group | XXX | XXX | XXX | XXX | XXX | XXX |
| IHG Hotels & Resorts | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Marriott M&A Activity
Marriott acquired XXX companies to date.
Last acquisition by Marriott was on XXXXXXXX, XXXXX. Marriott acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Marriott
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialMarriott Investment Activity
Marriott invested in XXX companies to date.
Marriott made its latest investment on XXXXXXXX, XXXXX. Marriott invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Marriott
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Marriott
| When was Marriott founded? | Marriott was founded in 1997. |
| Where is Marriott headquartered? | Marriott is headquartered in United States. |
| How many employees does Marriott have? | As of today, Marriott has over 414K employees. |
| Who is the CEO of Marriott? | Marriott's CEO is Anthony G. Capuano. |
| Is Marriott publicly listed? | Yes, Marriott is a public company listed on Nasdaq. |
| What is the stock symbol of Marriott? | Marriott trades under MAR ticker. |
| When did Marriott go public? | Marriott went public in 1998. |
| Who are competitors of Marriott? | Marriott main competitors are Hilton, Las Vegas Sands, Oriental Land, Galaxy Enter Group. |
| What is the current market cap of Marriott? | Marriott's current market cap is $88B. |
| What is the current revenue of Marriott? | Marriott's last 12 months revenue is $27B. |
| What is the current revenue growth of Marriott? | Marriott revenue growth (NTM/LTM) is 6%. |
| What is the current EV/Revenue multiple of Marriott? | Current revenue multiple of Marriott is 3.9x. |
| Is Marriott profitable? | Yes, Marriott is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Marriott? | Marriott's last 12 months EBITDA is $5B. |
| What is Marriott's EBITDA margin? | Marriott's last 12 months EBITDA margin is 21%. |
| What is the current EV/EBITDA multiple of Marriott? | Current EBITDA multiple of Marriott is 19.0x. |
| What is the current FCF of Marriott? | Marriott's last 12 months FCF is $3B. |
| What is Marriott's FCF margin? | Marriott's last 12 months FCF margin is 11%. |
| What is the current EV/FCF multiple of Marriott? | Current FCF multiple of Marriott is 36.2x. |
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