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Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
1997
418K+
LTM Revenue $25.6B
LTM EBITDA $5.1B
$87.6B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Marriott has a last 12-month revenue (LTM) of $25.6B and a last 12-month EBITDA of $5.1B.
In the most recent fiscal year, Marriott achieved revenue of $25.1B and an EBITDA of $4.3B.
Marriott expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Marriott valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $25.6B | XXX | $25.1B | XXX | XXX | XXX |
| Gross Profit | $25.6B | XXX | $5.1B | XXX | XXX | XXX |
| Gross Margin | 100% | XXX | 20% | XXX | XXX | XXX |
| EBITDA | $5.1B | XXX | $4.3B | XXX | XXX | XXX |
| EBITDA Margin | 20% | XXX | 17% | XXX | XXX | XXX |
| EBIT | $4.3B | XXX | $3.8B | XXX | XXX | XXX |
| EBIT Margin | 17% | XXX | 15% | XXX | XXX | XXX |
| Net Profit | $2.7B | XXX | $2.4B | XXX | XXX | XXX |
| Net Margin | 11% | XXX | 9% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $14.1B | XXX | XXX | XXX |
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As of May 30, 2025, Marriott's stock price is $264.
Marriott has current market cap of $72.3B, and EV of $87.6B.
See Marriott trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $87.6B | $72.3B | XXX | XXX | XXX | XXX | $9.65 |
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Start Free TrialAs of May 30, 2025, Marriott has market cap of $72.3B and EV of $87.6B.
Marriott's trades at 3.5x EV/Revenue multiple, and 20.2x EV/EBITDA.
Equity research analysts estimate Marriott's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Marriott has a P/E ratio of 26.8x.
See valuation multiples for Marriott and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $72.3B | XXX | $72.3B | XXX | XXX | XXX |
| EV (current) | $87.6B | XXX | $87.6B | XXX | XXX | XXX |
| EV/Revenue | 3.4x | XXX | 3.5x | XXX | XXX | XXX |
| EV/EBITDA | 17.1x | XXX | 20.2x | XXX | XXX | XXX |
| EV/EBIT | 20.3x | XXX | 22.8x | XXX | XXX | XXX |
| EV/Gross Profit | 3.4x | XXX | n/a | XXX | XXX | XXX |
| P/E | 26.8x | XXX | 30.4x | XXX | XXX | XXX |
| EV/FCF | 34.0x | XXX | 43.8x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialMarriott's last 12 month revenue growth is 5%
Marriott's revenue per employee in the last FY averaged $0.1M, while opex per employee averaged $3K for the same period.
Marriott's rule of 40 is 23% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Marriott's rule of X is 33% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Marriott and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 5% | XXX | 5% | XXX | XXX | XXX |
| EBITDA Margin | 20% | XXX | 17% | XXX | XXX | XXX |
| EBITDA Growth | 7% | XXX | 13% | XXX | XXX | XXX |
| Rule of 40 | 23% | XXX | 22% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 33% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.1M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $3K | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 5% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Abu Dhabi National Hotels | XXX | XXX | XXX | XXX | XXX | XXX |
| National Corporation for Tourism & Hotels | XXX | XXX | XXX | XXX | XXX | XXX |
| Endeavour Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Star Enter Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Lampsa Hotel | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Marriott acquired XXX companies to date.
Last acquisition by Marriott was XXXXXXXX, XXXXX XXXXX XXXXXX . Marriott acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Marriott founded? | Marriott was founded in 1997. |
| Where is Marriott headquartered? | Marriott is headquartered in United States of America. |
| How many employees does Marriott have? | As of today, Marriott has 418K+ employees. |
| Who is the CEO of Marriott? | Marriott's CEO is Mr. Anthony G. Capuano. |
| Is Marriott publicy listed? | Yes, Marriott is a public company listed on NAS. |
| What is the stock symbol of Marriott? | Marriott trades under MAR ticker. |
| When did Marriott go public? | Marriott went public in 1998. |
| Who are competitors of Marriott? | Similar companies to Marriott include e.g. Abu Dhabi National Hotels, National Corporation for Tourism & Hotels, Endeavour Group, Star Enter Group. |
| What is the current market cap of Marriott? | Marriott's current market cap is $72.3B |
| What is the current revenue of Marriott? | Marriott's last 12 months revenue is $25.6B. |
| What is the current revenue growth of Marriott? | Marriott revenue growth (NTM/LTM) is 5%. |
| What is the current EV/Revenue multiple of Marriott? | Current revenue multiple of Marriott is 3.4x. |
| Is Marriott profitable? | Yes, Marriott is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Marriott? | Marriott's last 12 months EBITDA is $5.1B. |
| What is Marriott's EBITDA margin? | Marriott's last 12 months EBITDA margin is 20%. |
| What is the current EV/EBITDA multiple of Marriott? | Current EBITDA multiple of Marriott is 17.1x. |
| What is the current FCF of Marriott? | Marriott's last 12 months FCF is $2.6B. |
| What is Marriott's FCF margin? | Marriott's last 12 months FCF margin is 10%. |
| What is the current EV/FCF multiple of Marriott? | Current FCF multiple of Marriott is 34.0x. |
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