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Marriott Valuation Multiples

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Marriott Overview

About Marriott

Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2023, luxury represented roughly 10% of total rooms, premium 42%, select service was 46%, midscale 1%, and other 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 97% of total rooms as of Dec. 31, 2023. North America makes up 63% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.


Founded

1997

HQ

United States of America
Employees

418K+

Website

marriott.com

Sectors

Accommodation

Financials

LTM Revenue $25.3B

LTM EBITDA $5.0B

EV

$93.0B

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Marriott Financials

Marriott has a last 12-month revenue of $25.3B and a last 12-month EBITDA of $5.0B.

In the most recent fiscal year, Marriott achieved revenue of $25.1B and an EBITDA of $4.3B.

Marriott expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Marriott P&L

FY 2022 FY 2023 FY 2024 LTM NTM
Revenue $20.8B $23.7B $25.1B $25.3B XXX
Gross Profit $4.6B $5.1B $5.1B XXX XXX
Gross Margin 22% 22% 20% XXX XXX
EBITDA $3.8B $4.2B $4.3B $5.0B XXX
EBITDA Margin 18% 18% 17% 20% XXX
Net Profit $2.4B $3.1B $2.4B XXX XXX
Net Margin 11% 13% 9% XXX XXX
Net Debt $9.6B $11.5B $14.1B XXX XXX

Financial data powered by Morningstar, Inc.

Marriott Stock Performance

As of February 14, 2025, Marriott's stock price is $284.

Marriott has current market cap of $78.2B, and EV of $93.0B.

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Marriott Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$93.0B $78.2B XXX XXX XXX XXX $9.46

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Marriott Valuation Multiples

As of February 14, 2025, Marriott has market cap of $78.2B and EV of $93.0B.

Marriott's trades at 3.7x LTM EV/Revenue multiple, and 18.5x LTM EBITDA.

Analysts estimate Marriott's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Marriott Financial Valuation Multiples

FY 2024 FY 2025E FY 2026E FY 2027E
EV $93.0B XXX XXX XXX
EV/Revenue 3.7x XXX XXX XXX
EV/EBITDA 21.4x XXX XXX XXX
P/E 32.9x XXX XXX XXX
P/E/Growth 2.5x XXX XXX XXX
EV/FCF 46.5x XXX XXX XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Marriott Valuation Multiples

Marriott's NTM/LTM revenue growth is 6%

Marriott's revenue per employee for the last fiscal year averaged $0.1M, while opex per employee averaged $3K for the same period.

Over next 12 months, Marriott's ratio of sales and marketing spend to revenue is estimated to be  XXX , while its R&D spend to revenue to be  XXX .

Analysts estimate Marriott's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Marriott Operational Valuation Multiples

FY 2024 NTM FY 2025E FY 2026E FY 2027E
Revenue Growth 6% XXX XXX XXX XXX
EBITDA Margin 17% XXX XXX XXX XXX
EBITDA Growth 3% XXX XXX XXX XXX
Rule of 40 (SaaS-only) 23% XXX XXX XXX XXX
Revenue per Employee $0.1M XXX XXX XXX XXX
Opex per Employee $3K XXX XXX XXX XXX
S&M Expenses to Revenue n/a XXX XXX XXX XXX
G&A Expenses to Revenue 4% XXX XXX XXX XXX
R&D Expenses to Revenue n/a XXX XXX XXX XXX
Opex to Revenue 5% XXX XXX XXX XXX

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Marriott Public Comps

See valuation multiples for Marriott public comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Abu Dhabi National Hotels XXX XXX XXX XXX XXX XXX
National Corporation for Tourism & Hotels XXX XXX XXX XXX XXX XXX
Endeavour Group XXX XXX XXX XXX XXX XXX
Star Enter Group XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Marriott M&A and Investment Activity

Marriott acquired  XXX companies to date.

Last acquisition by Marriott was  XXXXXXXX, XXXXX XXXXX XXXXXX . Marriott acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Marriott

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Marriott

When was Marriott founded? Marriott was founded in 1997.
Where is Marriott headquartered? Marriott is headquartered in United States of America.
How many employees does Marriott have? As of today, Marriott has 418K+ employees.
Who is the CEO of Marriott? Marriott's CEO is Mr. Anthony G. Capuano.
Is Marriott publicy listed? Yes, Marriott is a public company listed on NAS.
What is the stock symbol of Marriott? Marriott trades under MAR ticker.
When did Marriott go public? Marriott went public in 1998.
Who are competitors of Marriott? Similar companies to Marriott include e.g. Abu Dhabi National Hotels, National Corporation for Tourism & Hotels, Endeavour Group, Star Enter Group.
What is the current market cap of Marriott? Marriott's current market cap is $78.2B
What is the current revenue of Marriott? Marriott's last 12-month revenue is $25.3B.
What is the current EBITDA of Marriott? Marriott's last 12-month EBITDA is $5.0B.
What is the current EV/Revenue multiple of Marriott? Current revenue multiple of Marriott is 3.7x.
What is the current EV/EBITDA multiple of Marriott? Current EBITDA multiple of Marriott is 18.5x.
What is the current revenue growth of Marriott? Marriott revenue growth between 2023 and 2024 was 6%.
Is Marriott profitable? Yes, Marriott is EBITDA-positive (as of the last 12 months).

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