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United Parks & Resorts Valuation Multiples

Discover revenue and EBITDA valuation multiples for United Parks & Resorts and similar public comparables like Imax, Six Flags Entertainment, Smart Fit, Toei Co. and more.

United Parks & Resorts Overview

About United Parks & Resorts

United Parks & Resorts Inc is an American theme park and entertainment company. Its core business is the operation of theme parks and entertainment facilities involving sea animals across the country under prominent brands such as SeaWorld, Busch Gardens, Aquatica, Discovery Cove, and Sesame Place. The company generates the majority of its revenue from selling admission tickets for its theme parks.


Founded

2009

HQ

United States

Employees

16.7K

Financials (LTM)

Revenue: $2B
EBITDA: $604M

EV

$4B

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United Parks & Resorts Financials

United Parks & Resorts reported last 12-month revenue of $2B and EBITDA of $604M.

In the same LTM period, United Parks & Resorts generated $2B in gross profit, $604M in EBITDA, and $172M in net income.

Revenue (LTM)


United Parks & Resorts P&L

In the most recent fiscal year, United Parks & Resorts reported revenue of $2B and EBITDA of $606M.

United Parks & Resorts is profitable as of last fiscal year, with gross margin of 92%, EBITDA margin of 36%, and net margin of 10%.

See analyst estimates for United Parks & Resorts
LTMLast FY202320242025202620272028
Revenue$2B$2B$2B$2B$2B
Gross Profit$2B$2B$2B$2B$2B
Gross Margin92%92%92%92%92%
EBITDA$604M$606M$614M$623M$535M
EBITDA Margin36%36%36%36%32%
EBIT Margin23%23%27%27%22%
Net Profit$172M$168M$234M$227M$168M
Net Margin10%10%14%13%10%
Net Debt-$2B---

Financial data powered by Morningstar, Inc.

United Parks & Resorts Stock Performance

United Parks & Resorts has current market cap of $2B, and enterprise value of $4B.

Market Cap Evolution


United Parks & Resorts' stock price is $40.78.

United Parks & Resorts share price increased by 1.6% in the last 30 days, and decreased by 13.5% in the last year.

United Parks & Resorts has an EPS (earnings per share) of $3.57.

See more trading valuation data for United Parks & Resorts
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$4B$2B4.4%1.6%24.9%-13.5%$3.57

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United Parks & Resorts Valuation Multiples

United Parks & Resorts trades at 2.6x EV/Revenue multiple, and 7.1x EV/EBITDA.

See NTM and 2027E valuation multiples for United Parks & Resorts

EV / Revenue (LTM)


United Parks & Resorts Financial Valuation Multiples

As of June 5, 2026, United Parks & Resorts has market cap of $2B and EV of $4B.

United Parks & Resorts has a P/E ratio of 11.2x.

LTMLast FY202320242025202620272028
EV/Revenue2.6x2.6x2.5x2.5x2.6x
EV/EBITDA7.1x7.1x7.0x6.9x8.0x
EV/EBIT11.2x11.3x9.3x9.2x11.7x
EV/Gross Profit2.8x2.8x2.7x2.7x2.8x
P/E11.2x11.4x8.2x8.4x11.4x
EV/FCF21.3x19.7x21.4x18.5x26.3x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified United Parks & Resorts Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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United Parks & Resorts Margins & Growth Rates

United Parks & Resorts grew revenue by 1% but EBITDA decreased by 1% in the last fiscal year.

In the most recent fiscal year, United Parks & Resorts reported gross margin of 92%, EBITDA margin of 36%, and net margin of 10%.

See estimated margins and future growth rates for United Parks & Resorts

United Parks & Resorts Margins

Last FY202420252026202720282029
Gross Margin92%92%92%92%
EBITDA Margin36%36%32%36%
EBIT Margin23%27%22%23%
Net Margin10%13%10%10%
FCF Margin13%13%10%11%

United Parks & Resorts Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth1%(0%)(4%)1%
Gross Profit Growth1%(0%)(4%)1%
EBITDA Growth(1%)1%(14%)12%
EBIT Growth1%1%(21%)4%
Net Profit Growth5%(3%)(26%)5%
FCF Growth(17%)16%(30%)10%

Data powered by FactSet, Inc. and Morningstar, Inc.

United Parks & Resorts Operational KPIs

United Parks & Resorts' revenue per employee in the last FY averaged $0.1M, while opex per employee averaged $0.1M for the same period.

United Parks & Resorts' Rule of 40 is 37% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

United Parks & Resorts' Rule of X is 39% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for United Parks & Resorts
LTMLast FY202320242025202620272028
Rule of 4038%37%---
Bessemer Rule of X41%39%---
Revenue per Employee-$0.1M---
Opex per Employee-$0.1M---
Opex to Revenue-70%66%65%70%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

United Parks & Resorts Competitors

United Parks & Resorts competitors include Imax, Six Flags Entertainment, Smart Fit, Toei Co., Basic-Fit, Melco Resorts and Enter, Round One, AMC Entertainment, OneSpaWorld and Grupo CIE.

Most United Parks & Resorts public comparables operate across Lifestyle & Recreation.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Imax5.6x5.4x12.4x12.0x
Six Flags Entertainment2.4x2.5x9.6x9.2x
Smart Fit3.0x2.7x5.6x8.5x
Toei Co.1.4x1.3x5.7x6.2x
Basic-Fit3.5x3.3x7.8x10.5x
Melco Resorts and Enter1.6x1.6x6.4x6.4x
Round One35.6x1.9x7.3x-
AMC Entertainment1.9x1.8x23.4x18.9x

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About United Parks & Resorts

When was United Parks & Resorts founded?United Parks & Resorts was founded in 2009.
Where is United Parks & Resorts headquartered?United Parks & Resorts is headquartered in United States.
How many employees does United Parks & Resorts have?As of today, United Parks & Resorts has over 16K employees.
Who is the CEO of United Parks & Resorts?United Parks & Resorts' CEO is Marc G. Swanson.
Is United Parks & Resorts publicly listed?Yes, United Parks & Resorts is a public company listed on NYSE.
What is the stock symbol of United Parks & Resorts?United Parks & Resorts trades under PRKS ticker.
When did United Parks & Resorts go public?United Parks & Resorts went public in 2013.
Who are competitors of United Parks & Resorts?United Parks & Resorts main competitors include Imax, Six Flags Entertainment, Smart Fit, Toei Co., Basic-Fit, Melco Resorts and Enter, Round One, AMC Entertainment, OneSpaWorld, Grupo CIE.
What is the current market cap of United Parks & Resorts?United Parks & Resorts' current market cap is $2B.
What is the current revenue of United Parks & Resorts?United Parks & Resorts' last 12 months revenue is $2B.
What is the current revenue growth of United Parks & Resorts?United Parks & Resorts revenue growth (NTM/LTM) is 2%.
What is the current EV/Revenue multiple of United Parks & Resorts?Current revenue multiple of United Parks & Resorts is 2.6x.
What is the current EBITDA of United Parks & Resorts?United Parks & Resorts' last 12 months EBITDA is $604M.
What is United Parks & Resorts' EBITDA margin?United Parks & Resorts' last 12 months EBITDA margin is 36%.
What is the current EV/EBITDA multiple of United Parks & Resorts?Current EBITDA multiple of United Parks & Resorts is 7.1x.
What is the current FCF of United Parks & Resorts?United Parks & Resorts' last 12 months FCF is $201M.
What is United Parks & Resorts' FCF margin?United Parks & Resorts' last 12 months FCF margin is 12%.
What is the current EV/FCF multiple of United Parks & Resorts?Current FCF multiple of United Parks & Resorts is 21.3x.
How many companies United Parks & Resorts has acquired to date?United Parks & Resorts hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies United Parks & Resorts has invested to date?United Parks & Resorts hasn't invested in any companies yet (or none have been disclosed publicly).

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