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Smart Fit Valuation Multiples

Discover Smart Fit's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Toei Co., United Parks & Resorts, Melco Resorts and Enter, Imax and more.

Smart Fit Overview

About Smart Fit

Smartfit Escola DE Ginastica E Danca SA is a fitness club. The company provides physical conditioning services through gymnasiums, bodybuilding, dancing and swimming. Facilities offered by the company include SmartBox, free weight, gym classes, bicycles, smart bike, fitness equipment, and a running machine, among others. The Company is present in fourteen countries, namely Brazil, Mexico, Colombia, Chile, Peru, Argentina, Paraguay, Panama, Costa Rica, Dominican Republic, Ecuador, Guatemala, El Salvador, and Honduras, operating in the HVLP segment with the brand Smart Fit, in the Premium segment with the brand Bio Ritmo, and in the digital fitness segment.


Founded

2009

HQ

Brazil

Employees

N/A

Financials (LTM)

Revenue: $2B
EBITDA: $497M

EV

$4B

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Smart Fit Financials

Smart Fit reported last 12-month revenue of $2B and EBITDA of $497M.

In the same LTM period, Smart Fit generated $909M in gross profit, $497M in EBITDA, and $153M in net income.

Revenue (LTM)


Smart Fit P&L

In the most recent fiscal year, Smart Fit reported revenue of $1B and EBITDA of $736M.

Smart Fit is profitable as of last fiscal year, with gross margin of 42%, EBITDA margin of 52%, and net margin of 10%.

See analyst estimates for Smart Fit
LTMLast FY202320242025202620272028
Revenue$2B$1B$818M$1B$1B
Gross Profit$909M$593M$330M$445M$593M
Gross Margin58%42%40%41%42%
EBITDA$497M$736M$492M$566M$736M
EBITDA Margin32%52%60%53%53%
EBIT Margin21%25%22%24%25%
Net Profit$153M$136M$200M$84M$123M
Net Margin10%10%24%8%9%
Net Debt-$1B---

Financial data powered by Morningstar, Inc.

Smart Fit Stock Performance

Smart Fit has current market cap of $2B, and enterprise value of $4B.

Market Cap Evolution


Smart Fit's stock price is $3.62.

Smart Fit share price decreased by 1.8% in the last 30 days, and by 23.9% in the last year.

Smart Fit has an EPS (earnings per share) of $0.22.

See more trading valuation data for Smart Fit
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$4B$2B-0.2%-1.8%-5.8%-23.9%$0.22

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Smart Fit Valuation Multiples

Smart Fit trades at 2.7x EV/Revenue multiple, and 8.5x EV/EBITDA.

See NTM and 2027E valuation multiples for Smart Fit

EV / Revenue (LTM)


Smart Fit Financial Valuation Multiples

As of June 12, 2026, Smart Fit has market cap of $2B and EV of $4B.

Smart Fit has a P/E ratio of 14.5x.

LTMLast FY202320242025202620272028
EV/Revenue2.7x3.0x5.2x3.9x3.0x
EV/EBITDA8.5x5.7x8.6x7.5x5.7x
EV/EBIT13.2x12.0x23.3x16.1x12.0x
EV/Gross Profit4.6x7.1x12.8x9.5x7.1x
P/E14.5x16.4x11.1x26.4x18.0x
EV/FCF94.4xn/mn/m(38.5x)(76.1x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Smart Fit Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Smart Fit Margins & Growth Rates

Smart Fit grew revenue by 24% but EBITDA decreased by 24% in the last fiscal year.

In the most recent fiscal year, Smart Fit reported gross margin of 42%, EBITDA margin of 52%, and net margin of 10%.

See estimated margins and future growth rates for Smart Fit

Smart Fit Margins

Last FY202420252026202720282029
Gross Margin42%41%42%59%
EBITDA Margin52%53%53%32%
EBIT Margin25%24%25%21%
Net Margin10%8%9%10%
FCF Margin0%(10%)(4%)5%

Smart Fit Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth24%31%30%25%
Gross Profit Growth73%35%33%73%
EBITDA Growth(24%)15%30%(24%)
EBIT Growth5%44%34%5%
Net Profit Growth29%(58%)46%43%
FCF Growth1257%1009%(49%)(266%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Smart Fit Operational KPIs

Smart Fit's Rule of 40 is 57% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Smart Fit's Rule of X is 95% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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LTMLast FY202320242025202620272028
Rule of 4054%57%---
Bessemer Rule of X88%95%---
S&M Expenses to Revenue8%8%--8%
G&A Expenses to Revenue10%10%--10%
Opex to Revenue39%39%18%17%17%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Smart Fit Competitors

Smart Fit competitors include Toei Co., United Parks & Resorts, Melco Resorts and Enter, Imax, Basic-Fit, Six Flags Entertainment, OneSpaWorld, AMC Entertainment, Round One and EVT.

Most Smart Fit public comparables operate across Lifestyle & Recreation.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Toei Co.1.4x1.3x5.8x6.3x
United Parks & Resorts2.7x2.7x7.5x7.5x
Melco Resorts and Enter1.6x1.6x6.3x6.3x
Imax6.0x5.8x13.3x12.8x
Basic-Fit3.6x3.4x8.0x10.7x
Six Flags Entertainment2.6x2.6x10.0x9.6x
OneSpaWorld2.7x2.6x21.1x20.1x
AMC Entertainment1.9x1.8x24.0x19.2x

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Smart Fit VC Funding History

Before going public, Smart Fit raised $349M in total equity funding, across 2 rounds.


Smart Fit Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
May-23Secondary - public-$119M--
Nov-19Undisclosed stageCPP Investments$230M-Smart Fit is Latin America’s largest fitness chain, serving 2.5 million members across 739 locations in ten countries as of November 2019, headquartered in São Paulo, Brazil, and founded in 1996. On November 26, 2019, Canada Pension Plan Investment Board (CPPIB) invested R$1,071 million (C$340 million) for a 12.4% stake in Smartfit Escola de Ginástica e Dança S.A., marking CPPIB as the lead investor in this round. This investment broadened CPPIB's exposure to Latin America, where it had over $16.4 billion invested at the time, including in real estate, infrastructure, debt, and public and private equity. The deal positioned Smart Fit to capitalize on the fast-growing personal fitness market in the region, backed by a strong management team. CPPIB highlighted Smart Fit's market-leading status and solid track record. In July 2021, following Smart Fit's IPO which raised at least BRL2.3 billion, CPPIB converted its preferred shares to common shares, maintaining its 12.4% interest after stock splits and conversions. No sources provide post-money valuation, revenue, ARR, or EBITDA figures for the 2019 round. The investment amount reflects the price paid for the 12.4% stake, implying a total valuation of approximately R$8.6 billion post-money (R$1,071m / 0.124), but this calculation is not directly stated in any source.

Acquisitions by Smart Fit

Smart Fit has acquired 3 companies to date.

Last acquisition by Smart Fit was on November 4th 2024. Smart Fit acquired Velocity Group for $28M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Smart Fit

Velocity Group
Studio Velocity
N2B Brasil
Description
Velocity Group is a Loja-based telecommunications provider delivering fiber optic internet, television, and phone services to homes and businesses in southern Ecuador. It operates a high-speed FTTH network covering Loja province and surrounding areas, serving thousands of residential and commercial customers with symmetric speeds up to 1 Gbps. As a competitive alternative to state providers, Velocity Group emphasizes reliable connectivity for streaming, remote work, and enterprise applications. The company maintains local data centers and invests in network expansions to reach underserved rural communities.
Studio Velocity is a São Paulo-based digital agency designing experiences in healthcare, fitness, and wellness domains. Projects include hospital wayfinding systems, gym management apps, and wellness platforms for Brazilian clients.
N2B Brasil is a São Paulo-based SaaS platform delivering nutritional healthcare programs as corporate benefits. It provides AI-analyzed meal tracking, nutritionist chats, product scanners, and personalized menus for employee wellness. Focused on B2B since 2019, the solution serves Brazilian companies with preventive health journeys.
HQ CountryBrazilBrazilBrazil
HQ City
São Paulo
São Paulo
São Paulo
Deal Date4 Nov 202416 Jul 20241 Dec 2020
Valuation$28M$29Mundisclosed
EV/Revenue
EV/EBITDA

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About Smart Fit

When was Smart Fit founded?Smart Fit was founded in 2009.
Where is Smart Fit headquartered?Smart Fit is headquartered in Brazil.
Is Smart Fit publicly listed?Yes, Smart Fit is a public company listed on B3.
What is the stock symbol of Smart Fit?Smart Fit trades under SMFT3 ticker.
When did Smart Fit go public?Smart Fit went public in 2018.
Who are competitors of Smart Fit?Smart Fit main competitors include Toei Co., United Parks & Resorts, Melco Resorts and Enter, Imax, Basic-Fit, Six Flags Entertainment, OneSpaWorld, AMC Entertainment, Round One, EVT.
What is the current market cap of Smart Fit?Smart Fit's current market cap is $2B.
What is the current revenue of Smart Fit?Smart Fit's last 12 months revenue is $2B.
What is the current revenue growth of Smart Fit?Smart Fit revenue growth (NTM/LTM) is 22%.
What is the current EV/Revenue multiple of Smart Fit?Current revenue multiple of Smart Fit is 2.7x.
What is the current EBITDA of Smart Fit?Smart Fit's last 12 months EBITDA is $497M.
What is Smart Fit's EBITDA margin?Smart Fit's last 12 months EBITDA margin is 32%.
What is the current EV/EBITDA multiple of Smart Fit?Current EBITDA multiple of Smart Fit is 8.5x.
What is the current FCF of Smart Fit?Smart Fit's last 12 months FCF is $45M.
What is Smart Fit's FCF margin?Smart Fit's last 12 months FCF margin is 3%.
What is the current EV/FCF multiple of Smart Fit?Current FCF multiple of Smart Fit is 94.4x.
How many companies Smart Fit has acquired to date?As of June 2026, Smart Fit has acquired 3 companies.
What was the largest acquisition by Smart Fit?$29M acquisition of Studio Velocity on 16th July 2024 was the largest M&A Smart Fit has done to date.
What companies Smart Fit acquired?Smart Fit acquired Studio Velocity, Velocity Group, and N2B Brasil.
In how many companies Smart Fit has invested to date?Smart Fit hasn't invested in any companies yet (or none have been disclosed publicly).

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