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Planet Fitness Valuation Multiples

Discover Planet Fitness' revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Benefit Systems, Cinemark, Atlanta Braves Holdings, OneSpaWorld and more.

Planet Fitness Overview

About Planet Fitness

Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.


Founded

2015

HQ

United States

Employees

4.0K

Financials (LTM)

Revenue: $1B
EBITDA: $566M

EV

$7B

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Planet Fitness Financials

Planet Fitness reported last 12-month revenue of $1B and EBITDA of $566M.

In the same LTM period, Planet Fitness generated $1B in gross profit, $566M in EBITDA, and $256M in net income.

Revenue (LTM)


Planet Fitness P&L

In the most recent fiscal year, Planet Fitness reported revenue of $1B and EBITDA of $573M.

Planet Fitness is profitable as of last fiscal year, with gross margin of 52%, EBITDA margin of 43%, and net margin of 20%.

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LTMLast FY202320242025202620272028
Revenue$1B$1B$1B$1B$1B
Gross Profit$1B$688M$558M$615M$688M
Gross Margin80%52%52%52%52%
EBITDA$566M$573M$444M$507M$573M
EBITDA Margin41%43%41%43%43%
EBIT Margin30%30%25%27%30%
Net Profit$256M$258M$138M$172M$219M
Net Margin19%20%13%15%17%
Net Debt-$2B---

Financial data powered by Morningstar, Inc.

Planet Fitness Stock Performance

Planet Fitness has current market cap of $4B, and enterprise value of $7B.

Market Cap Evolution


Planet Fitness' stock price is $53.31.

Planet Fitness share price decreased by 0.4% in the last 30 days, and by 51.1% in the last year.

Planet Fitness has an EPS (earnings per share) of $3.26.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$7B$4B0.8%-0.4%-28.3%-51.1%$3.26

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Planet Fitness Valuation Multiples

Planet Fitness trades at 4.9x EV/Revenue multiple, and 11.7x EV/EBITDA.

See NTM and 2027E valuation multiples for Planet Fitness

EV / Revenue (LTM)


Planet Fitness Financial Valuation Multiples

As of June 3, 2026, Planet Fitness has market cap of $4B and EV of $7B.

Planet Fitness has a P/E ratio of 16.5x.

LTMLast FY202320242025202620272028
EV/Revenue4.9x5.0x6.2x5.6x5.0x
EV/EBITDA11.7x11.6x14.9x13.1x11.6x
EV/EBIT16.4x16.6x24.3x20.5x16.8x
EV/Gross Profit6.1x9.6x11.9x10.8x9.6x
P/E16.5x16.3x30.5x24.5x19.3x
EV/FCF25.7x25.5x34.1x35.1x26.0x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Planet Fitness Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Planet Fitness Margins & Growth Rates

Planet Fitness grew revenue by 7% and EBITDA by 2% in the last fiscal year.

In the most recent fiscal year, Planet Fitness reported gross margin of 52%, EBITDA margin of 43%, and net margin of 20%.

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Planet Fitness Margins

Last FY202420252026202720282029
Gross Margin52%52%52%81%
EBITDA Margin43%43%43%41%
EBIT Margin30%27%30%29%
Net Margin20%15%17%18%
FCF Margin20%16%19%18%

Planet Fitness Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth7%10%12%7%
Gross Profit Growth66%10%12%66%
EBITDA Growth2%14%13%2%
EBIT Growth4%19%22%5%
Net Profit Growth(2%)24%27%15%
FCF Growth(2%)(3%)35%(0%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Planet Fitness Operational KPIs

Planet Fitness' revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.1M for the same period.

Planet Fitness' Rule of 40 is 48% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Planet Fitness' Rule of X is 59% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Planet Fitness
LTMLast FY202320242025202620272028
Rule of 4049%48%---
Bessemer Rule of X61%59%---
Revenue per Employee-$0.3M---
Opex per Employee-$0.1M---
S&M Expenses to Revenue8%7%--7%
Opex to Revenue-22%27%25%22%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Planet Fitness Competitors

Planet Fitness competitors include Benefit Systems, Cinemark, Atlanta Braves Holdings, OneSpaWorld, Basic-Fit, Toei Co., Smart Fit, Melco Resorts and Enter, Light & Wonder and Toho.

Most Planet Fitness public comparables operate across Lifestyle & Recreation.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Benefit Systems3.9x3.6x12.2x13.0x
Cinemark2.0x1.9x10.9x9.9x
Atlanta Braves Holdings5.3x5.2x37.4x38.9x
OneSpaWorld2.6x2.5x20.3x19.4x
Basic-Fit3.5x3.3x7.8x10.7x
Toei Co.1.4x1.4x5.9x6.4x
Smart Fit3.0x2.7x5.7x8.6x
Melco Resorts and Enter1.6x1.6x6.3x6.4x

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Planet Fitness VC Funding History

Before going public, Planet Fitness raised $35M in total equity funding, across 1 round.


Planet Fitness Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Nov-14Undisclosed stage-$35M-Planet Fitness Growth Partners (PFGP), founded in 2008 by Victor and Lynne Brick and headquartered in Timonium, MD, operated 28 Planet Fitness franchise clubs in Maryland, Tennessee, and Florida as of October 31, 2014, making it one of the top three largest non-corporate affiliated franchisees in the Planet Fitness system. PFGP had area development agreements to open up to 61 clubs in those states and planned to open 10 to 12 additional clubs in 2015, employing over 450 individuals company-wide and over 20 at its head office. The company was recognized as the 2013 Franchisee of the Year, 2014 Developer of the Year for opening the most clubs in a single year, and 2014 Brand Excellence Review winner for the highest-rated clubs based on Planet Fitness corporate inspections. On November 25, 2014, Alaris Royalty Corp., through its affiliate Alaris USA Inc., contributed USD $35 million to PFGP via an operating agreement and subscription agreement. The investment supported PFGP's repeatable, predictable, and scalable business model focused on addressing fears of uninitiated gym users, targeting the 85% of the American population not typically using gyms. PFGP's growth aligned with Planet Fitness's Judgement Free Zone model emphasizing value and customer experience. Subsequent developments included Alaris investing an additional $60.2 million in PFGP, though timing relative to the 2014 round is unspecified. PFGP is distinct from other Planet Fitness franchisees like PF Atlantic Holdings (later Grand Fitness Partners) and United PF Partners, which involved separate investments and mergers in later years.

Acquisitions by Planet Fitness

Planet Fitness has acquired 3 companies to date.

Last acquisition by Planet Fitness was on January 11th 2022. Planet Fitness acquired Sunshine Fitness for $800M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Planet Fitness

Sunshine Fitness
Planet Fitness
MJ Fitness
Description
Sunshine Fitness is a multi-unit franchisee operating more than 20 Planet Fitness locations across Ohio and surrounding states. The company manages gyms under the Planet Fitness brand, known for low-cost memberships starting at ten dollars per month and the Judgement Free Zone environment. Its portfolio includes facilities in cities such as Dayton, Cincinnati, and Columbus, emphasizing accessible fitness equipment like cardio machines and strength training areas.
Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
MJ Fitness is an operator of Planet Fitness franchise locations across the United States. The company manages multiple gyms offering low-cost memberships with amenities like cardio machines, strength equipment, and group fitness classes. Emphasizing a judgment-free zone atmosphere, MJ Fitness provides 24-hour access at select sites and promotes beginner-friendly workouts. It oversees facilities in multiple states, focusing on affordable fitness for diverse community members.
HQ CountryUnited StatesUnited StatesUnited States
HQ City
Orlando, FL
Hartford, CT
-
Deal Date11 Jan 202212 Sep 201910 Jul 2019
Valuation$800Mundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Investments by Planet Fitness

Planet Fitness has invested in 1 company to date.

Latest investment by Planet Fitness was on March 17th 2021. Planet Fitness invested in Icon Health Fitness in their $25M Series B round (EV/Revenue multiple available to Pro users).

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Latest Investments by Planet Fitness

Icon Health Fitness
Description
Icon Health & Fitness is a global subscription technology company delivering interactive personal training via iFIT. It powers brands including NordicTrack, ProForm, Weider, Freemotion, and Sweat with a platform integrating software, on-location workout content, and connected hardware. Members access trainer-led sessions that automatically adjust equipment settings across studio classes, global workouts, cross-training, and Google Maps routes worldwide.
HQ CountryUnited States
HQ City
Logan, UT
Deal Date17 Mar 2021
RoundSeries B
Raised$25M
InvestorsPlanet Fitness
Valuationundisclosed
EV/Revenue
EV/EBITDA

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About Planet Fitness

When was Planet Fitness founded?Planet Fitness was founded in 2015.
Where is Planet Fitness headquartered?Planet Fitness is headquartered in United States.
How many employees does Planet Fitness have?As of today, Planet Fitness has over 4K employees.
Who is the CEO of Planet Fitness?Planet Fitness' CEO is Colleen Keating.
Is Planet Fitness publicly listed?Yes, Planet Fitness is a public company listed on NYSE.
What is the stock symbol of Planet Fitness?Planet Fitness trades under PLNT ticker.
When did Planet Fitness go public?Planet Fitness went public in 2015.
Who are competitors of Planet Fitness?Planet Fitness main competitors include Benefit Systems, Cinemark, Atlanta Braves Holdings, OneSpaWorld, Basic-Fit, Toei Co., Smart Fit, Melco Resorts and Enter, Light & Wonder, Toho.
What is the current market cap of Planet Fitness?Planet Fitness' current market cap is $4B.
What is the current revenue of Planet Fitness?Planet Fitness' last 12 months revenue is $1B.
What is the current revenue growth of Planet Fitness?Planet Fitness revenue growth (NTM/LTM) is 8%.
What is the current EV/Revenue multiple of Planet Fitness?Current revenue multiple of Planet Fitness is 4.9x.
What is the current EBITDA of Planet Fitness?Planet Fitness' last 12 months EBITDA is $566M.
What is Planet Fitness' EBITDA margin?Planet Fitness' last 12 months EBITDA margin is 41%.
What is the current EV/EBITDA multiple of Planet Fitness?Current EBITDA multiple of Planet Fitness is 11.7x.
What is the current FCF of Planet Fitness?Planet Fitness' last 12 months FCF is $258M.
What is Planet Fitness' FCF margin?Planet Fitness' last 12 months FCF margin is 19%.
What is the current EV/FCF multiple of Planet Fitness?Current FCF multiple of Planet Fitness is 25.7x.
How many companies Planet Fitness has acquired to date?As of June 2026, Planet Fitness has acquired 3 companies.
What was the largest acquisition by Planet Fitness?$800M acquisition of Sunshine Fitness on 11th January 2022 was the largest M&A Planet Fitness has done to date.
What companies Planet Fitness acquired?Planet Fitness acquired Sunshine Fitness, MJ Fitness, and Planet Fitness.
In how many companies Planet Fitness has invested to date?As of June 2026, Planet Fitness has invested in 1 company.
What was the last Planet Fitness investment?On 17th March 2021 Planet Fitness invested in Icon Health Fitness, participating in a $25M Series B round.
In what companies Planet Fitness invested in?Planet Fitness invested in Icon Health Fitness.

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