Planet Fitness - Public Comps and Valuation Multiples

Planet Fitness Overview

About Planet Fitness

Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.

Founded

2015

HQ

Employees

3.8K+

Website

planetfitness.com

Sectors

Leisure & Recreation

Financials

Last FY Revenue $1.2B

Last FY EBITDA $507M

EV

$11.2B

Valuation Multiples

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Planet Fitness Financials

See Planet Fitness valuation multiples based on analyst estimates

Planet Fitness P&L

In the most recent fiscal year, Planet Fitness reported revenue of $1.2B and EBITDA of $507M.

Planet Fitness expects next 12-month revenue of XXX and NTM EBITDA of XXX

See Planet Fitness valuation multiples based on analyst estimates

	NTM	Last FY	FY 2026	FY 2027	FY 2028
Revenue	XXX	$1.2B	XXX	XXX	XXX
Gross Profit	XXX	$615M	XXX	XXX	XXX
Gross Margin	XXX	52%	XXX	XXX	XXX
EBITDA	XXX	$507M	XXX	XXX	XXX
EBITDA Margin	XXX	43%	XXX	XXX	XXX
EBIT	XXX	$324M	XXX	XXX	XXX
EBIT Margin	XXX	27%	XXX	XXX	XXX
Net Profit	XXX	$172M	XXX	XXX	XXX
Net Margin	XXX	15%	XXX	XXX	XXX
Net Debt	XXX	$1.9B	XXX	XXX	XXX

Financial data powered by Morningstar, Inc.

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Financial performance metrics for Planet Fitness including revenue, profitability, and margin analysis across different time periods. In the most recent fiscal year, Planet Fitness achieved $1.2B in revenue and $507M in EBITDA.
Financial Metric	Next Twelve Months (NTM)	Most Recent Fiscal Year	Current Fiscal Year (2026)	Next Fiscal Year (2027)	Two Years Forward (2028)
Total Revenue	Analyst estimates available to subscribers	$1.2B	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit	Analyst estimates available to subscribers	$615M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit Margin	Analyst estimates available to subscribers	52.0% gross profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization)	Analyst estimates available to subscribers	$507M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA Margin	Analyst estimates available to subscribers	42.9% EBITDA margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT (Earnings Before Interest and Taxes)	Analyst estimates available to subscribers	$324M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT Margin	Analyst estimates available to subscribers	27.4% EBIT margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Income (Net Profit)	Analyst estimates available to subscribers	$172M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Profit Margin	Analyst estimates available to subscribers	14.6% net profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Debt Position	Detailed debt information available to subscribers	$1.9B	Detailed debt information available to subscribers	Detailed debt information available to subscribers	Detailed debt information available to subscribers

Financial Performance Summary for Planet Fitness

This financial data table provides comprehensive performance metrics for Planet Fitness, a company based in United States of America. The metrics include revenue, profitability measures, and operational efficiency indicators across multiple time periods.

Fiscal Year Performance

In the most recent fiscal year, Planet Fitness reported $1.2B in total revenue.
Fiscal year EBITDA was $507M.
The company maintained a gross profit margin of 52.0% in the most recent fiscal year.
EBITDA margin for the fiscal year was 42.9%.
Net profit margin reached 14.6% in the most recent fiscal year.

This financial data is sourced from Morningstar, Inc. and represents the most recent available information for Planet Fitness. Forward-looking estimates and detailed financial projections are available through our premium subscription service.

Planet Fitness Stock Performance

Planet Fitness has current market cap of $9.1B, and EV of $11.2B.

Market Cap Evolution

Planet Fitness Stock Data

As of January 5, 2026, Planet Fitness's stock price is $110.

See Planet Fitness trading valuation data

EV	Market Cap	Price 1D	Price 1M	Price 3M	Price 12M	EPS
$11.2B	$9.1B	XXX	XXX	XXX	XXX	n/a

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Planet Fitness Valuation Multiples

Planet Fitness's trades at 9.5x EV/Revenue multiple, and 22.2x EV/EBITDA.

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Planet Fitness Financial Valuation Multiples

As of January 5, 2026, Planet Fitness has market cap of $9.1B and EV of $11.2B.

Equity research analysts estimate Planet Fitness's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Planet Fitness's P/E ratio is not available.

	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Market cap (current)	$9.1B	XXX	$9.1B	XXX	XXX	XXX
EV (current)	$11.2B	XXX	$11.2B	XXX	XXX	XXX
EV/Revenue	n/a	XXX	9.5x	XXX	XXX	XXX
EV/EBITDA	n/a	XXX	22.2x	XXX	XXX	XXX
EV/EBIT	n/a	XXX	34.7x	XXX	XXX	XXX
EV/Gross Profit	n/a	XXX	n/a	XXX	XXX	XXX
P/E	n/a	XXX	52.9x	XXX	XXX	XXX
EV/FCF	n/a	XXX	59.5x	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Planet Fitness Margins & Growth Rates

Planet Fitness's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.1M for the same period.

Planet Fitness's rule of 40 is unknown (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Planet Fitness's rule of X is unknown (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Planet Fitness Operational Valuation Multiples

	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Revenue Growth	n/a	XXX	n/a	XXX	XXX	XXX
EBITDA Margin	n/a	XXX	43%	XXX	XXX	XXX
EBITDA Growth	n/a	XXX	n/a	XXX	XXX	XXX
Rule of 40	n/a	XXX	n/a	XXX	XXX	XXX
Bessemer Rule of X	XXX	XXX	n/a	XXX	XXX	XXX
Revenue per Employee	XXX	XXX	$0.3M	XXX	XXX	XXX
Opex per Employee	XXX	XXX	$0.1M	XXX	XXX	XXX
S&M Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
G&A Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
R&D Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
Opex to Revenue	XXX	XXX	25%	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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