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Planet Fitness Valuation Multiples

Discover revenue and EBITDA valuation multiples for Planet Fitness and similar public comparables like EVT, Mixed Martial Arts Group, and Kiriacoulis Mediterranean.

Planet Fitness Overview

About Planet Fitness

Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.


Founded

2015

HQ

United States of America
Employees

3.8K+

Financials

LTM Revenue $1.2B

LTM EBITDA $509M

EV

$10.8B

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Planet Fitness Financials

Planet Fitness has a last 12-month revenue (LTM) of $1.2B and a last 12-month EBITDA of $509M.

In the most recent fiscal year, Planet Fitness achieved revenue of $1.2B and an EBITDA of $507M.

Planet Fitness expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Planet Fitness P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $1.2B XXX $1.2B XXX XXX XXX
Gross Profit $1.0B XXX $615M XXX XXX XXX
Gross Margin 82% XXX 52% XXX XXX XXX
EBITDA $509M XXX $507M XXX XXX XXX
EBITDA Margin 41% XXX 43% XXX XXX XXX
EBIT $347M XXX $324M XXX XXX XXX
EBIT Margin 28% XXX 27% XXX XXX XXX
Net Profit $233M XXX $172M XXX XXX XXX
Net Margin 19% XXX 15% XXX XXX XXX
Net Debt XXX XXX $1.9B XXX XXX XXX

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Planet Fitness Stock Performance

As of May 30, 2025, Planet Fitness's stock price is $103.

Planet Fitness has current market cap of $8.6B, and EV of $10.8B.

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Planet Fitness Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$10.8B $8.6B XXX XXX XXX XXX $2.73

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Planet Fitness Valuation Multiples

As of May 30, 2025, Planet Fitness has market cap of $8.6B and EV of $10.8B.

Planet Fitness's trades at 9.1x EV/Revenue multiple, and 21.2x EV/EBITDA.

Equity research analysts estimate Planet Fitness's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Planet Fitness has a P/E ratio of 37.0x.

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Planet Fitness Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $8.6B XXX $8.6B XXX XXX XXX
EV (current) $10.8B XXX $10.8B XXX XXX XXX
EV/Revenue 8.7x XXX 9.1x XXX XXX XXX
EV/EBITDA 21.2x XXX 21.2x XXX XXX XXX
EV/EBIT 31.1x XXX 33.2x XXX XXX XXX
EV/Gross Profit 10.6x XXX n/a XXX XXX XXX
P/E 37.0x XXX 50.1x XXX XXX XXX
EV/FCF 46.0x XXX 57.0x XXX XXX XXX

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Planet Fitness Margins & Growth Rates

Planet Fitness's last 12 month revenue growth is 10%

Planet Fitness's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.1M for the same period.

Planet Fitness's rule of 40 is 52% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Planet Fitness's rule of X is 67% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Planet Fitness Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 10% XXX 10% XXX XXX XXX
EBITDA Margin 41% XXX 43% XXX XXX XXX
EBITDA Growth 11% XXX 10% XXX XXX XXX
Rule of 40 52% XXX 53% XXX XXX XXX
Bessemer Rule of X XXX XXX 67% XXX XXX XXX
Revenue per Employee XXX XXX $0.3M XXX XXX XXX
Opex per Employee XXX XXX $0.1M XXX XXX XXX
S&M Expenses to Revenue XXX XXX n/a XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 25% XXX XXX XXX

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Planet Fitness Public Comps

See public comps and valuation multiples for Leisure & Recreation comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Basic-Fit XXX XXX XXX XXX XXX XXX
Mixed Martial Arts Group XXX XXX XXX XXX XXX XXX
Coast Entertainment XXX XXX XXX XXX XXX XXX
EVT XXX XXX XXX XXX XXX XXX
Kiriacoulis Mediterranean XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Planet Fitness M&A and Investment Activity

Planet Fitness acquired  XXX companies to date.

Last acquisition by Planet Fitness was  XXXXXXXX, XXXXX XXXXX XXXXXX . Planet Fitness acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Planet Fitness

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Planet Fitness

When was Planet Fitness founded? Planet Fitness was founded in 2015.
Where is Planet Fitness headquartered? Planet Fitness is headquartered in United States of America.
How many employees does Planet Fitness have? As of today, Planet Fitness has 3.8K+ employees.
Who is the CEO of Planet Fitness? Planet Fitness's CEO is Ms. Colleen Keating.
Is Planet Fitness publicy listed? Yes, Planet Fitness is a public company listed on NYS.
What is the stock symbol of Planet Fitness? Planet Fitness trades under PLNT ticker.
When did Planet Fitness go public? Planet Fitness went public in 2015.
Who are competitors of Planet Fitness? Similar companies to Planet Fitness include e.g. Basic-Fit, Mixed Martial Arts Group, Coast Entertainment, EVT.
What is the current market cap of Planet Fitness? Planet Fitness's current market cap is $8.6B
What is the current revenue of Planet Fitness? Planet Fitness's last 12 months revenue is $1.2B.
What is the current revenue growth of Planet Fitness? Planet Fitness revenue growth (NTM/LTM) is 10%.
What is the current EV/Revenue multiple of Planet Fitness? Current revenue multiple of Planet Fitness is 8.7x.
Is Planet Fitness profitable? Yes, Planet Fitness is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Planet Fitness? Planet Fitness's last 12 months EBITDA is $509M.
What is Planet Fitness's EBITDA margin? Planet Fitness's last 12 months EBITDA margin is 41%.
What is the current EV/EBITDA multiple of Planet Fitness? Current EBITDA multiple of Planet Fitness is 21.2x.
What is the current FCF of Planet Fitness? Planet Fitness's last 12 months FCF is $234M.
What is Planet Fitness's FCF margin? Planet Fitness's last 12 months FCF margin is 19%.
What is the current EV/FCF multiple of Planet Fitness? Current FCF multiple of Planet Fitness is 46.0x.

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