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Planet Fitness Valuation Multiples
Discover revenue and EBITDA valuation multiples for Planet Fitness and similar public comparables like Life Time Group Holdings, Light & Wonder, Toho, Benefit Systems and more.
Planet Fitness Overview
About Planet Fitness
Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
Founded
2015
HQ
Employees
4.0K
Website
Sectors
Financials (LTM)
EV
$8B
Planet Fitness Financials
Planet Fitness reported last 12-month revenue of $1B and EBITDA of $570M.
In the same LTM period, Planet Fitness generated $1B in gross profit, $570M in EBITDA, and $262M in net income.
Revenue (LTM)
Planet Fitness P&L
In the most recent fiscal year, Planet Fitness reported revenue of $1B and EBITDA of $573M.
Planet Fitness expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $1B | XXX | $1B | XXX | XXX | XXX |
| Gross Profit | $1B | XXX | $688M | XXX | XXX | XXX |
| Gross Margin | 80% | XXX | 52% | XXX | XXX | XXX |
| EBITDA | $570M | XXX | $573M | XXX | XXX | XXX |
| EBITDA Margin | 42% | XXX | 43% | XXX | XXX | XXX |
| EBIT Margin | 30% | XXX | 30% | XXX | XXX | XXX |
| Net Profit | $262M | XXX | $258M | XXX | XXX | XXX |
| Net Margin | 19% | XXX | 20% | XXX | XXX | XXX |
| Net Debt | — | — | $2B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Planet Fitness Stock Performance
Planet Fitness has current market cap of $6B, and enterprise value of $8B.
Market Cap Evolution
Planet Fitness' stock price is $72.77.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $8B | $6B | 0.0% | XXX | XXX | XXX | $3.25 |
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Start Free TrialPlanet Fitness Valuation Multiples
Planet Fitness trades at 6.0x EV/Revenue multiple, and 14.4x EV/EBITDA.
EV / Revenue (LTM)
Planet Fitness Financial Valuation Multiples
As of April 20, 2026, Planet Fitness has market cap of $6B and EV of $8B.
Equity research analysts estimate Planet Fitness' 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Planet Fitness has a P/E ratio of 22.1x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $6B | XXX | $6B | XXX | XXX | XXX |
| EV (current) | $8B | XXX | $8B | XXX | XXX | XXX |
| EV/Revenue | 6.0x | XXX | 6.2x | XXX | XXX | XXX |
| EV/EBITDA | 14.4x | XXX | 14.4x | XXX | XXX | XXX |
| EV/EBIT | 19.9x | XXX | 20.6x | XXX | XXX | XXX |
| EV/Gross Profit | 7.5x | XXX | 12.0x | XXX | XXX | XXX |
| P/E | 22.1x | XXX | 22.4x | XXX | XXX | XXX |
| EV/FCF | 31.6x | XXX | 31.7x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Planet Fitness Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Planet Fitness Margins & Growth Rates
Planet Fitness' revenue in the last 12 month grew by 10%.
Planet Fitness' revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.1M for the same period.
Planet Fitness' rule of 40 is 52% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Planet Fitness' rule of X is 65% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Planet Fitness Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 10% | XXX | 9% | XXX | XXX | XXX |
| EBITDA Margin | 42% | XXX | 43% | XXX | XXX | XXX |
| EBITDA Growth | 12% | XXX | 7% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 52% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 65% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.3M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 7% | XXX | 7% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 22% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Planet Fitness Public Comps
See public comps and valuation multiples for other Lifestyle & Recreation comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Planet Fitness | XXX | XXX | XXX | XXX | XXX | XXX |
| Life Time Group Holdings | XXX | XXX | XXX | XXX | XXX | XXX |
| Light & Wonder | XXX | XXX | XXX | XXX | XXX | XXX |
| Toho | XXX | XXX | XXX | XXX | XXX | XXX |
| Benefit Systems | XXX | XXX | XXX | XXX | XXX | XXX |
| Cinemark | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Planet Fitness M&A Activity
Planet Fitness acquired XXX companies to date.
Last acquisition by Planet Fitness was on XXXXXXXX, XXXXX. Planet Fitness acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Planet Fitness
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialPlanet Fitness Investment Activity
Planet Fitness invested in XXX companies to date.
Planet Fitness made its latest investment on XXXXXXXX, XXXXX. Planet Fitness invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Planet Fitness
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Planet Fitness
| When was Planet Fitness founded? | Planet Fitness was founded in 2015. |
| Where is Planet Fitness headquartered? | Planet Fitness is headquartered in United States. |
| How many employees does Planet Fitness have? | As of today, Planet Fitness has over 4K employees. |
| Who is the CEO of Planet Fitness? | Planet Fitness' CEO is Colleen Keating. |
| Is Planet Fitness publicly listed? | Yes, Planet Fitness is a public company listed on NYSE. |
| What is the stock symbol of Planet Fitness? | Planet Fitness trades under PLNT ticker. |
| When did Planet Fitness go public? | Planet Fitness went public in 2015. |
| Who are competitors of Planet Fitness? | Planet Fitness main competitors are Life Time Group Holdings, Light & Wonder, Toho, Benefit Systems. |
| What is the current market cap of Planet Fitness? | Planet Fitness' current market cap is $6B. |
| What is the current revenue of Planet Fitness? | Planet Fitness' last 12 months revenue is $1B. |
| What is the current revenue growth of Planet Fitness? | Planet Fitness revenue growth (NTM/LTM) is 10%. |
| What is the current EV/Revenue multiple of Planet Fitness? | Current revenue multiple of Planet Fitness is 6.0x. |
| Is Planet Fitness profitable? | Yes, Planet Fitness is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Planet Fitness? | Planet Fitness' last 12 months EBITDA is $570M. |
| What is Planet Fitness' EBITDA margin? | Planet Fitness' last 12 months EBITDA margin is 42%. |
| What is the current EV/EBITDA multiple of Planet Fitness? | Current EBITDA multiple of Planet Fitness is 14.4x. |
| What is the current FCF of Planet Fitness? | Planet Fitness' last 12 months FCF is $260M. |
| What is Planet Fitness' FCF margin? | Planet Fitness' last 12 months FCF margin is 19%. |
| What is the current EV/FCF multiple of Planet Fitness? | Current FCF multiple of Planet Fitness is 31.6x. |
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