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Planet Fitness Valuation Multiples

Discover revenue and EBITDA valuation multiples for Planet Fitness and similar public comparables like Cineco Group, EVT, and Basic-Fit.

Planet Fitness Overview

About Planet Fitness

Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.


Founded

2015

HQ

United States of America
Employees

3.8K+

Financials

LTM Revenue $1.2B

LTM EBITDA $503M

EV

$10.4B

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Planet Fitness Financials

Planet Fitness has a last 12-month revenue of $1.2B and a last 12-month EBITDA of $503M.

In the most recent fiscal year, Planet Fitness achieved revenue of $1.2B and an EBITDA of $507M.

Planet Fitness expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Planet Fitness P&L

FY 2023 FY 2024 FY 2025 LTM NTM
Revenue $1.1B $1.2B XXX XXX XXX
Gross Profit $474M $558M XXX XXX XXX
Gross Margin 44% 47% XXX XXX XXX
EBITDA $444M $507M XXX XXX XXX
EBITDA Margin 41% 43% XXX XXX XXX
Net Profit $99.4M $138M XXX XXX XXX
Net Margin 9% 12% XXX XXX XXX
Net Debt $1.6B $1.7B XXX XXX XXX

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Planet Fitness Stock Performance

As of April 15, 2025, Planet Fitness's stock price is $98.

Planet Fitness has current market cap of $8.2B, and EV of $10.4B.

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Planet Fitness Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$10.4B $8.2B XXX XXX XXX XXX $2.69

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Planet Fitness Valuation Multiples

As of April 15, 2025, Planet Fitness has market cap of $8.2B and EV of $10.4B.

Planet Fitness's trades at 8.5x LTM EV/Revenue multiple, and 20.6x LTM EBITDA.

Analysts estimate Planet Fitness's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Planet Fitness Financial Valuation Multiples

FY 2024 FY 2025E FY 2026E FY 2027E
EV $10.4B XXX XXX XXX
EV/Revenue 8.8x XXX XXX XXX
EV/EBITDA 20.4x XXX XXX XXX
P/E 47.7x XXX XXX XXX
P/E/Growth 1.6x XXX XXX XXX
EV/FCF 54.9x XXX XXX XXX

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Planet Fitness Valuation Multiples

Planet Fitness's NTM/LTM revenue growth is 10%

Planet Fitness's revenue per employee for the last fiscal year averaged $0.3M, while opex per employee averaged $0.1M for the same period.

Over next 12 months, Planet Fitness's ratio of sales and marketing spend to revenue is estimated to be  XXX , while its R&D spend to revenue to be  XXX .

Analysts estimate Planet Fitness's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Planet Fitness Operational Valuation Multiples

FY 2024 NTM FY 2025E FY 2026E FY 2027E
Revenue Growth 10% XXX XXX XXX XXX
EBITDA Margin 43% XXX XXX XXX XXX
EBITDA Growth 14% XXX XXX XXX XXX
Rule of 40 (SaaS-only) 53% XXX XXX XXX XXX
Revenue per Employee $0.3M XXX XXX XXX XXX
Opex per Employee $0.1M XXX XXX XXX XXX
S&M Expenses to Revenue n/a XXX XXX XXX XXX
G&A Expenses to Revenue n/a XXX XXX XXX XXX
R&D Expenses to Revenue n/a XXX XXX XXX XXX
Opex to Revenue 25% XXX XXX XXX XXX

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Planet Fitness Public Comps

See public comps and valuation multiples for Leisure & Recreation comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Basic-Fit XXX XXX XXX XXX XXX XXX
Mixed Martial Arts Group XXX XXX XXX XXX XXX XXX
Coast Entertainment XXX XXX XXX XXX XXX XXX
EVT XXX XXX XXX XXX XXX XXX
Cineco Group XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Planet Fitness M&A and Investment Activity

Planet Fitness acquired  XXX companies to date.

Last acquisition by Planet Fitness was  XXXXXXXX, XXXXX XXXXX XXXXXX . Planet Fitness acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Planet Fitness

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Planet Fitness

When was Planet Fitness founded? Planet Fitness was founded in 2015.
Where is Planet Fitness headquartered? Planet Fitness is headquartered in United States of America.
How many employees does Planet Fitness have? As of today, Planet Fitness has 3.8K+ employees.
Who is the CEO of Planet Fitness? Planet Fitness's CEO is Ms. Colleen Keating.
Is Planet Fitness publicy listed? Yes, Planet Fitness is a public company listed on NYS.
What is the stock symbol of Planet Fitness? Planet Fitness trades under PLNT ticker.
When did Planet Fitness go public? Planet Fitness went public in 2015.
Who are competitors of Planet Fitness? Similar companies to Planet Fitness include e.g. Basic-Fit, Mixed Martial Arts Group, Coast Entertainment, EVT.
What is the current market cap of Planet Fitness? Planet Fitness's current market cap is $8.2B
What is the current revenue of Planet Fitness? Planet Fitness's last 12-month revenue is $1.2B.
What is the current EBITDA of Planet Fitness? Planet Fitness's last 12-month EBITDA is $503M.
What is the current EV/Revenue multiple of Planet Fitness? Current revenue multiple of Planet Fitness is 8.5x.
What is the current EV/EBITDA multiple of Planet Fitness? Current EBITDA multiple of Planet Fitness is 20.6x.
What is the current revenue growth of Planet Fitness? Planet Fitness revenue growth between 2023 and 2024 was 10%.
Is Planet Fitness profitable? Yes, Planet Fitness is EBITDA-positive (as of the last 12 months).

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