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Tripadvisor Valuation Multiples
Discover revenue and EBITDA valuation multiples for Tripadvisor and similar public comparables like LuxExperience, Gold.com, TBO.com, The RealReal and more.
Tripadvisor Overview
About Tripadvisor
Tripadvisor is the world’s leading travel metasearch company. Its platform offers 1 billion reviews and information on several million accommodations, restaurants, experiences, airlines, and cruises. In 2025, 42% of revenue came from the company's core Hotel and Other segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 46% of revenue in 2025, and TheFork, its dining brand, represented 12% of sales.
Founded
2011
HQ
Employees
2.6K
Website
Financials (LTM)
EV
$1B
Tripadvisor Financials
Tripadvisor reported last 12-month revenue of $2B and EBITDA of $323M.
In the same LTM period, Tripadvisor generated $2B in gross profit, $323M in EBITDA, and $51M in net income.
Revenue (LTM)
Tripadvisor P&L
In the most recent fiscal year, Tripadvisor reported revenue of $2B and EBITDA of $319M.
Tripadvisor expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $2B | XXX | $2B | XXX | XXX | XXX |
| Gross Profit | $2B | XXX | $2B | XXX | XXX | XXX |
| Gross Margin | 92% | XXX | 92% | XXX | XXX | XXX |
| EBITDA | $323M | XXX | $319M | XXX | XXX | XXX |
| EBITDA Margin | 17% | XXX | 17% | XXX | XXX | XXX |
| EBIT Margin | 5% | XXX | 6% | XXX | XXX | XXX |
| Net Profit | $51M | XXX | $40M | XXX | XXX | XXX |
| Net Margin | 3% | XXX | 2% | XXX | XXX | XXX |
| Net Debt | — | — | $137M | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Tripadvisor Stock Performance
Tripadvisor has current market cap of $1B, and enterprise value of $1B.
Market Cap Evolution
Tripadvisor's stock price is $11.14.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $1B | $1B | 2.0% | XXX | XXX | XXX | $0.35 |
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Start Free TrialTripadvisor Valuation Multiples
Tripadvisor trades at 0.8x EV/Revenue multiple, and 4.6x EV/EBITDA.
EV / Revenue (LTM)
Tripadvisor Financial Valuation Multiples
As of April 14, 2026, Tripadvisor has market cap of $1B and EV of $1B.
Equity research analysts estimate Tripadvisor's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Tripadvisor has a P/E ratio of 25.2x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $1B | XXX | $1B | XXX | XXX | XXX |
| EV (current) | $1B | XXX | $1B | XXX | XXX | XXX |
| EV/Revenue | 0.8x | XXX | 0.8x | XXX | XXX | XXX |
| EV/EBITDA | 4.6x | XXX | 4.7x | XXX | XXX | XXX |
| EV/EBIT | 16.2x | XXX | 12.2x | XXX | XXX | XXX |
| EV/Gross Profit | 0.9x | XXX | 0.9x | XXX | XXX | XXX |
| P/E | 25.2x | XXX | 32.0x | XXX | XXX | XXX |
| EV/FCF | 7.8x | XXX | 8.5x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Tripadvisor Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Tripadvisor Margins & Growth Rates
Tripadvisor's revenue in the last 12 month grew by 3%.
Tripadvisor's revenue per employee in the last FY averaged $0.7M, while opex per employee averaged $0.6M for the same period.
Tripadvisor's rule of 40 is 19% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Tripadvisor's rule of X is 22% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Tripadvisor Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 3% | XXX | 2% | XXX | XXX | XXX |
| EBITDA Margin | 17% | XXX | 17% | XXX | XXX | XXX |
| EBITDA Growth | 6% | XXX | 4% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 19% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 22% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.7M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.6M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 42% | XXX | 42% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 4% | XXX | 34% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 5% | XXX | 5% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 86% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Tripadvisor Public Comps
See public comps and valuation multiples for other Travel Services and Online Travel comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Tripadvisor | XXX | XXX | XXX | XXX | XXX | XXX |
| LuxExperience | XXX | XXX | XXX | XXX | XXX | XXX |
| Gold.com | XXX | XXX | XXX | XXX | XXX | XXX |
| TBO.com | XXX | XXX | XXX | XXX | XXX | XXX |
| The RealReal | XXX | XXX | XXX | XXX | XXX | XXX |
| eFinance | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Tripadvisor M&A Activity
Tripadvisor acquired XXX companies to date.
Last acquisition by Tripadvisor was on XXXXXXXX, XXXXX. Tripadvisor acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Tripadvisor
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialTripadvisor Investment Activity
Tripadvisor invested in XXX companies to date.
Tripadvisor made its latest investment on XXXXXXXX, XXXXX. Tripadvisor invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Tripadvisor
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Tripadvisor
| When was Tripadvisor founded? | Tripadvisor was founded in 2011. |
| Where is Tripadvisor headquartered? | Tripadvisor is headquartered in United States. |
| How many employees does Tripadvisor have? | As of today, Tripadvisor has over 2K employees. |
| Who is the CEO of Tripadvisor? | Tripadvisor's CEO is Matthew Goldberg. |
| Is Tripadvisor publicly listed? | Yes, Tripadvisor is a public company listed on Nasdaq. |
| What is the stock symbol of Tripadvisor? | Tripadvisor trades under TRIP ticker. |
| When did Tripadvisor go public? | Tripadvisor went public in 2011. |
| Who are competitors of Tripadvisor? | Tripadvisor main competitors are LuxExperience, Gold.com, TBO.com, The RealReal. |
| What is the current market cap of Tripadvisor? | Tripadvisor's current market cap is $1B. |
| What is the current revenue of Tripadvisor? | Tripadvisor's last 12 months revenue is $2B. |
| What is the current revenue growth of Tripadvisor? | Tripadvisor revenue growth (NTM/LTM) is 3%. |
| What is the current EV/Revenue multiple of Tripadvisor? | Current revenue multiple of Tripadvisor is 0.8x. |
| Is Tripadvisor profitable? | Yes, Tripadvisor is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Tripadvisor? | Tripadvisor's last 12 months EBITDA is $323M. |
| What is Tripadvisor's EBITDA margin? | Tripadvisor's last 12 months EBITDA margin is 17%. |
| What is the current EV/EBITDA multiple of Tripadvisor? | Current EBITDA multiple of Tripadvisor is 4.6x. |
| What is the current FCF of Tripadvisor? | Tripadvisor's last 12 months FCF is $193M. |
| What is Tripadvisor's FCF margin? | Tripadvisor's last 12 months FCF margin is 10%. |
| What is the current EV/FCF multiple of Tripadvisor? | Current FCF multiple of Tripadvisor is 7.8x. |
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