📣 VC round data is live. Check it out!

Tripadvisor Valuation Multiples

Discover revenue and EBITDA valuation multiples for Tripadvisor and similar public comparables like Izumi Co, The RealReal, Mony Group, Gold.com and more.

Tripadvisor Overview

About Tripadvisor

Tripadvisor is the world’s leading travel metasearch company. Its platform offers 1 billion reviews and information on several million accommodations, restaurants, experiences, airlines, and cruises. In 2025, 42% of revenue came from the company's core Hotel and Other segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 46% of revenue in 2025, and TheFork, its dining brand, represented 12% of sales.


Founded

2011

HQ

United States

Employees

2.6K

Financials (LTM)

Revenue: $2B
EBITDA: $318M

EV

$1B

Valuation Multiples

Start free trial

Valuation Multiples for 15K+ Public Comps

AdidasAirbnbAmazonCiscoCoca-ColaDellDropboxIBMIntelMcDonaldsNikeNVIDIASamsungSpotifyTeslaToyota
Browse Valuation Multiples

Tripadvisor Financials

Tripadvisor reported last 12-month revenue of $2B and EBITDA of $318M.

In the same LTM period, Tripadvisor generated $2B in gross profit, $318M in EBITDA, and $52M in net income.

Revenue (LTM)


Tripadvisor P&L

In the most recent fiscal year, Tripadvisor reported revenue of $2B and EBITDA of $319M.

Tripadvisor is profitable as of last fiscal year, with gross margin of 92%, EBITDA margin of 17%, and net margin of 2%.

See analyst estimates for Tripadvisor
LTMLast FY202320242025202620272028
Revenue$2B$2B$2B$2B$2B
Gross Profit$2B$2B$2B$2B$2B
Gross Margin92%92%92%93%92%
EBITDA$318M$319M$256M$218M$200M
EBITDA Margin17%17%14%12%11%
EBIT Margin5%6%8%6%6%
Net Profit$52M$40M$10M$5M$40M
Net Margin3%2%1%0%2%
Net Debt-$137M---

Financial data powered by Morningstar, Inc.

Tripadvisor Stock Performance

Tripadvisor has current market cap of $1B, and enterprise value of $1B.

Market Cap Evolution


Tripadvisor's stock price is $10.19.

Tripadvisor share price decreased by 8.4% in the last 30 days, and by 28.4% in the last year.

Tripadvisor has an EPS (earnings per share) of $0.34.

See more trading valuation data for Tripadvisor
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$1B$1B1.6%-8.4%0.8%-28.4%$0.34

Benchmark Trading Valuation Multiples by Industry

Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.

Start Free Trial

Tripadvisor Valuation Multiples

Tripadvisor trades at 0.7x EV/Revenue multiple, and 4.1x EV/EBITDA.

See NTM and 2027E valuation multiples for Tripadvisor

EV / Revenue (LTM)


Tripadvisor Financial Valuation Multiples

As of May 30, 2026, Tripadvisor has market cap of $1B and EV of $1B.

Tripadvisor has a P/E ratio of 23.0x.

LTMLast FY202320242025202620272028
EV/Revenue0.7x0.7x0.7x0.7x0.7x
EV/EBITDA4.1x4.1x5.1x6.0x6.5x
EV/EBIT13.6x10.7x8.9x11.6x10.7x
EV/Gross Profit0.8x0.8x0.8x0.8x0.8x
P/E23.0x29.7x118.6x237.3x29.7x
EV/FCF7.0x7.4x7.6x18.7x8.0x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Tripadvisor Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

FactSetMorningstar
Start Free Trial

Tripadvisor Margins & Growth Rates

Tripadvisor decreased revenue by 1% and EBITDA by 1% in the last fiscal year.

In the most recent fiscal year, Tripadvisor reported gross margin of 92%, EBITDA margin of 17%, and net margin of 2%.

See estimated margins and future growth rates for Tripadvisor

Tripadvisor Margins

Last FY202420252026202720282029
Gross Margin92%93%92%92%
EBITDA Margin17%12%11%17%
EBIT Margin6%6%6%6%
Net Margin2%0%2%4%
FCF Margin9%4%9%11%

Tripadvisor Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(1%)3%3%(1%)
Gross Profit Growth(1%)4%2%(1%)
EBITDA Growth(1%)(15%)(8%)57%
EBIT Growth(1%)(24%)8%(1%)
Net Profit Growth71%(50%)700%71%
FCF Growth16%(59%)133%26%

Data powered by FactSet, Inc. and Morningstar, Inc.

Tripadvisor Operational KPIs

Tripadvisor's revenue per employee in the last FY averaged $0.7M, while opex per employee averaged $0.6M for the same period.

Tripadvisor's Rule of 40 is 16% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Tripadvisor's Rule of X is 15% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Tripadvisor
LTMLast FY202320242025202620272028
Rule of 4018%16%---
Bessemer Rule of X20%15%---
Revenue per Employee-$0.7M---
Opex per Employee-$0.6M---
S&M Expenses to Revenue42%42%41%40%42%
G&A Expenses to Revenue4%34%23%37%34%
R&D Expenses to Revenue5%5%--5%
Opex to Revenue-86%83%87%86%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Tripadvisor Competitors

Tripadvisor competitors include Izumi Co, The RealReal, Mony Group, Gold.com, Baltic Classifieds Group, ACV Auctions, LegalZoom, Trainline, Upwork and ATRenew.

Most Tripadvisor public comparables operate across Travel Services, Online Travel, Vertical Marketplaces and TravelTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Izumi Co0.5x0.5x5.8x6.1x
The RealReal2.2x2.1x35.6x29.1x
Mony Group2.1x2.1x6.3x6.4x
Gold.com0.2x0.1x19.9x9.2x
Baltic Classifieds Group11.3x10.6x14.6x13.8x
ACV Auctions1.3x1.2x16.4x14.8x
LegalZoom1.2x1.2x5.4x5.1x
Trainline2.2x2.2x5.6x5.6x

This data is available for Pro users. Sign up to see all Tripadvisor competitors and their valuation data.

Start Free Trial

Tripadvisor M&A Activity

Tripadvisor has acquired 14 companies to date.

Last acquisition by Tripadvisor was on December 18th 2024. Tripadvisor acquired Liberty Tripadvisor Holdings for $2B (EV/Revenue multiple of ).

See M&A valuation multiples

Latest Acquisitions by Tripadvisor

Liberty Tripadvisor Holdings
SinglePlatform
Bókun
Couverts
Description
Liberty TripAdvisor Holdings is an Englewood, Colorado-headquartered holding company affiliated with Liberty Media Corporation. It maintains a controlling interest in TripAdvisor, a global online travel platform offering user reviews for hotels, restaurants, attractions, and flights alongside integrated booking for accommodations and activities. The company previously owned BuySeasons, an online retailer of costumes and party supplies sold to Party City in 2012. Originating from a 2014 spin-off transaction, Liberty TripAdvisor Holdings upholds rigorous corporate governance standards through its board oversight.
SinglePlatform is a New York-based service syndicating restaurant menus and business info to 100 sites including Yelp, TripAdvisor, and Apple Maps. Operators update photos, prices, and specials from a dashboard pushing content to Google and Facebook. Constant Contact owns the platform serving 30,000 locations nationwide.
Bókun is a Reykjavik-based booking and distribution software for tour operators and travel agencies worldwide. Acquired by Tripadvisor in 2015, it manages reservations, channel management, and dynamic pricing for 10,000+ providers including Avis, Icelandair, and Arctic Adventures. The platform processes millions in bookings annually via its marketplace, integrating payments through Stripe and offering API access for custom packaging.
Couverts is a Netherlands-based online restaurant reservation platform operating as part of TheFork network under Tripadvisor. The service covers over 10,000 restaurants in the Benelux region, allowing users to book tables via website and app with real-time availability and user reviews. Launched in 2010, it partners with establishments in Amsterdam, Rotterdam, and Utrecht, offering discounts up to 50 percent on menus during promotional periods.
HQ CountryUnited StatesUnited StatesIcelandNetherlands
HQ City
Denver, CO
New York City, NY
Reykjavík
Amsterdam
Deal Date18 Dec 20245 Dec 201920 Apr 201827 Oct 2016
Valuation$2B$51Mundisclosedundisclosed
EV/Revenue
EV/EBITDA

This data is available for Pro users. Sign up to see all Tripadvisor acquisitions and their M&A valuation multiples.

Start Free Trial

Tripadvisor Investment Activity

Tripadvisor has invested in 2 companies to date.

Latest investment by Tripadvisor was on July 16th 2018. Tripadvisor invested in Eatigo in their $10M Series B round (EV/Revenue multiple of ).

See VC round multiples

Latest Investments by Tripadvisor

Eatigo
Traxo
Traxo
Eatigo
Description
Eatigo is a Bangkok-headquartered dining reservation platform offering discounts at restaurants in Thailand, Singapore, Hong Kong, Malaysia, and Indonesia. Launched in 2013, it features real-time availability and up to 50 percent off deals at thousands of venues across Southeast Asia.
Traxo is a travel risk management platform aggregating itinerary data from email, calendars, and bookings. It tracks flights, hotels, and rail across corporate channels. Founded in 2008 and Dallas-headquartered, Traxo serves agencies like BCD Travel with real-time alerts and API feeds for duty of care compliance.
Traxo is a travel risk management platform aggregating itinerary data from email, calendars, and bookings. It tracks flights, hotels, and rail across corporate channels. Founded in 2008 and Dallas-headquartered, Traxo serves agencies like BCD Travel with real-time alerts and API feeds for duty of care compliance.
Eatigo is a Bangkok-headquartered dining reservation platform offering discounts at restaurants in Thailand, Singapore, Hong Kong, Malaysia, and Indonesia. Launched in 2013, it features real-time availability and up to 50 percent off deals at thousands of venues across Southeast Asia.
HQ CountryThailandUnited StatesUnited StatesThailand
HQ City
Bangkok
Dallas, TX
Dallas, TX
Bangkok
Deal Date16 Jul 201816 Apr 201813 Dec 20164 Oct 2016
RoundSeries BSeries BSeries BSeries B
Raised$10M$3M$5M$16M
InvestorsTripadvisorTripadvisorAdvantage Capital; Aristos Ventures; Silver Creek Ventures; Thayer Ventures; TripadvisorTripadvisor
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

This data is available for Pro users. Sign up to see all Tripadvisor investments and their VC round multiples.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

About Tripadvisor

When was Tripadvisor founded?Tripadvisor was founded in 2011.
Where is Tripadvisor headquartered?Tripadvisor is headquartered in United States.
How many employees does Tripadvisor have?As of today, Tripadvisor has over 2K employees.
Who is the CEO of Tripadvisor?Tripadvisor's CEO is Matthew Goldberg.
Is Tripadvisor publicly listed?Yes, Tripadvisor is a public company listed on Nasdaq.
What is the stock symbol of Tripadvisor?Tripadvisor trades under TRIP ticker.
When did Tripadvisor go public?Tripadvisor went public in 2011.
Who are competitors of Tripadvisor?Tripadvisor main competitors include Izumi Co, The RealReal, Mony Group, Gold.com, Baltic Classifieds Group, ACV Auctions, LegalZoom, Trainline, Upwork, ATRenew.
What is the current market cap of Tripadvisor?Tripadvisor's current market cap is $1B.
What is the current revenue of Tripadvisor?Tripadvisor's last 12 months revenue is $2B.
What is the current revenue growth of Tripadvisor?Tripadvisor revenue growth (NTM/LTM) is 1%.
What is the current EV/Revenue multiple of Tripadvisor?Current revenue multiple of Tripadvisor is 0.7x.
What is the current EBITDA of Tripadvisor?Tripadvisor's last 12 months EBITDA is $318M.
What is Tripadvisor's EBITDA margin?Tripadvisor's last 12 months EBITDA margin is 17%.
What is the current EV/EBITDA multiple of Tripadvisor?Current EBITDA multiple of Tripadvisor is 4.1x.
What is the current FCF of Tripadvisor?Tripadvisor's last 12 months FCF is $188M.
What is Tripadvisor's FCF margin?Tripadvisor's last 12 months FCF margin is 10%.
What is the current EV/FCF multiple of Tripadvisor?Current FCF multiple of Tripadvisor is 7.0x.
How many companies Tripadvisor has acquired to date?As of May 2026, Tripadvisor has acquired 14 companies.
What was the largest acquisition by Tripadvisor?$2B acquisition of Liberty Tripadvisor Holdings on 18th December 2024 was the largest M&A Tripadvisor has done to date.
What companies Tripadvisor acquired?Tripadvisor acquired Liberty Tripadvisor Holdings, Viator, La Fourchette, SinglePlatform, Dimmi, SeatMe Amsterdam, IENS Independent Index, Bókun, Citymaps, Couverts, and 4 other companies.
In how many companies Tripadvisor has invested to date?As of May 2026, Tripadvisor has invested in 2 companies.
What was the last Tripadvisor investment?On 16th July 2018 Tripadvisor invested in Eatigo, participating in a $10M Series B round.
In what companies Tripadvisor invested in?Tripadvisor invested in Eatigo and Traxo.

See public comps similar to Tripadvisor

Lists including Tripadvisor

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial