Purple Style Labs Valuation Multiples

Purple Style Labs is valued at $438M as of October 2026, a 8.8x revenue multiple. In the last fiscal year, Purple Style Labs revenue was $59M and Purple Style Labs EBITDA was ($11M).

Purple Style Labs Overview

About Purple Style Labs

Purple Style Labs runs Pernia's Pop-Up Shop, an online and offline luxury Indian fashion platform selling designer wear and accessories. It sells to consumers in India and abroad through its website and stores. The company is headquartered in Mumbai.


Founded

2015

HQ

India

Employees

N/A

Financials (Last FY)

Revenue: $59M
EBITDA: ($11M)

EV

$519M

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Purple Style Labs Financials

Purple Style Labs reported last fiscal year revenue of $59M and negative EBITDA of ($11M).

In the same fiscal year, Purple Style Labs generated $22M in gross profit, ($11M) in EBITDA losses, and had net loss of ($30M).


Purple Style Labs P&L

In the most recent fiscal year, Purple Style Labs reported revenue of $59M and EBITDA of ($11M).

Purple Style Labs is unprofitable as of last fiscal year, with gross margin of 38%, EBITDA margin of (18%), and net margin of (51%).

See analyst estimates for Purple Style Labs
Last FY202320242025202620272028
Revenue$59M$50M$52M$57M
Gross Profit$22M$20M$22M$22M
Gross Margin38%41%42%39%
EBITDA($11M)$2M($6M)($10M)
EBITDA Margin(18%)5%(12%)(18%)
EBIT Margin(35%)(3%)(22%)(34%)
Net Profit($30M)($5M)($16M)($28M)
Net Margin(51%)(10%)(31%)(48%)
Net Debt$45M---

Financial data powered by Morningstar, Inc.

Purple Style Labs Stock Performance

Purple Style Labs has current market cap of $438M, and enterprise value of $519M.


Purple Style Labs' stock price is $5.46.

Purple Style Labs share price decreased by 4.4% in the last 30 days.

Purple Style Labs has an EPS (earnings per share) of $-0.38.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$519M$438M-3.7%-4.4%--$-0.38

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Purple Style Labs Valuation Multiples

Purple Style Labs trades at 8.8x EV/Revenue multiple, and (48.9x) EV/EBITDA.

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Purple Style Labs Financial Valuation Multiples

As of October 22, 2026, Purple Style Labs has market cap of $438M and EV of $519M.

Purple Style Labs has a P/E ratio of (14.5x).

Last FY202320242025202620272028
EV/Revenue8.8x10.4x9.9x9.1x
EV/EBITDA(48.9x)217.6x(82.5x)(50.4x)
EV/EBIT(24.9x)n/m(46.0x)(26.9x)
EV/Gross Profit23.4x25.3x23.8x23.5x
P/E(14.5x)(89.8x)(27.0x)(15.9x)
EV/FCF(29.5x)(59.0x)(47.5x)(32.3x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Purple Style Labs Margins & Growth Rates

In the most recent fiscal year, Purple Style Labs reported gross margin of 38%, EBITDA margin of (18%), and net margin of (51%).

See estimated margins and future growth rates for Purple Style Labs

Purple Style Labs Margins

Last FY202420252026202720282029
Gross Margin38%42%39%38%
EBITDA Margin(18%)(12%)(18%)(18%)
EBIT Margin(35%)(22%)(34%)(35%)
Net Margin(51%)(31%)(48%)(51%)
FCF Margin(30%)(21%)(28%)(30%)

Purple Style Labs Growth Rates

23/2424/2525/2626/2727/2828/29
Revenue Growth5%10%3%
Gross Profit Growth6%1%0%
EBITDA Growth(364%)64%3%
EBIT Growth681%71%8%
Net Profit Growth232%70%9%
FCF Growth24%47%9%

Data powered by FactSet, Inc. and Morningstar, Inc.

Purple Style Labs Operational KPIs

Purple Style Labs' Rule of 40 is (15%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Purple Style Labs' Rule of X is (10%) (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Last FY202320242025202620272028
Rule of 40(15%)---
Bessemer Rule of X(10%)---
S&M Expenses to Revenue5%11%8%6%
G&A Expenses to Revenue0%0%0%0%
Opex to Revenue73%44%63%72%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Purple Style Labs Competitors

Purple Style Labs competitors include Track & Field Co, Dingdong (Cayman), Forus, Kits Eyecare, Marimekko, Van de Velde, Castro Model, VIP Industries, Lindex Group and Wakefit Innovations.

Most Purple Style Labs public comparables operate across Vertical E-commerce, Clothing & Accessories, Luxury Goods, FashionTech and RetailTech.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Track & Field Co$208M$47M2.2x2.0x9.9x8.1x
Dingdong (Cayman)$3.7B$34M0.1x0.1x6.1x-
Forus$414M$68M1.2x1.1x7.3x7.2x
Kits Eyecare$144M$6M2.8x2.4x70.8x41.8x
Marimekko$213M$46M2.0x1.9x9.1x8.6x
Van de Velde$227M$40M1.7x1.7x9.7x7.3x
Castro Model$686M$127M1.2x-6.5x-
VIP Industries$196M($18M)2.4x2.3x(26.7x)(81.2x)

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Purple Style Labs VC Funding History

Before going public, Purple Style Labs raised $78M in total equity funding, across 8 rounds.

Last private valuation of Purple Style Labs was $352M, after raising $14M in April 2023 from Yuj Ventures, Singularity AMC, Astarc Ventures, and 6 other investors.


Purple Style Labs Funding Rounds

DateStageInvestorsRaisedValuationRev. MultipleDeal Summary
Mar-25Series EMinerva Ventures; SageOne; Bajaj Holdings & Investment Limited; Alchemy Capital Management$40M-Purple Style Labs (PSL), founded in 2015 by Abhishek Agarwal, is an omnichannel luxury fashion platform specializing in Indian designer wear, operating multi-designer platforms Pernia’s Pop-Up Shop and The Stylist. The company raised $40 million (Rs 347-348 crore) in its Series E funding round in March 2025, led by SageOne Flagship Growth OE Fund, Alchemy Long Term Ventures Fund, Bajaj Holdings & Investment, and Minerva Ventures Fund, with primary capital at around 40% and the rest secondary, plus participation from existing investors, angels, family offices, designers, and celebrities. Funds will support domestic and international expansion, including new stores in Mumbai's Fort area, Tier-II Indian cities, New York, Los Angeles, Dubai, and Delhi, while enhancing omnichannel capabilities. PSL has shown strong growth, delivering over 100% CAGR from FY21 to FY24, with consolidated revenue surpassing Rs 500 crore in FY 2023-24, up from Rs 372 crore in FY23. The company has launched over 15 experience centers in major Indian cities like Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, Ahmedabad, and Surat, plus an international store in London’s Mayfair, following its 2018 acquisition of Pernia’s Pop-Up Shop. Previous funding includes $14 million Series C in April 2023 and $8 million Series D in November 2023 led by Pidilite family office, with valuation near Rs 3,000 crore in the 2023 round; backers also include Binny Bansal, Singularity Growth, Masaba Gupta, and others. Total raised prior to Series E was around $38-53 million across multiple rounds. PSL eyes an IPO in 12-15 months from late 2024 reports.
Nov-23Series DSingularity AMC; Rahul Garg; Utsav Somani Investments; Hira Group Family Office; Atul Gupta; Neelesh Bhatnagar; Masaba Gupta; Sanket Parekh; Signet Excipients$8M-Purple Style Labs, parent company of Pernia’s Pop-Up Shop, raised $8 million (Rs 65 crore) in its Series D funding round on November 20, 2023. The round was led by Sanket Parekh of Pidilite Family Office, with participation from Signet (Harish Shah Family Office), Hira Group Family Office, Singularity Growth Opportunities Fund I, Neelesh Bhatnagar (NB Ventures), Masaba Gupta, Rahul Garg, and Atul Gupta. The funding was raised at a post-money valuation of $352 million. Proceeds will expand domestic and international presence to double sales over the next two to three years, including new verticals for Indian fashion and design. Founded in 2015 by Abhishek Agarwal, the company acquired Pernia’s Pop-Up Shop in 2018 and operates as an omnichannel luxury fashion platform for high-end designer brands.
Apr-23Series CYuj Ventures; Singularity AMC; Astarc Ventures; ValueQuest Investment Advisiors; Valpro Capital; Mukul Agarwal; Neelesh Bhatnagar; Masaba Gupta; Scale II$14M$352MPurple Style Labs, parent of Pernia’s Pop-Up Shop, operates as a luxury multi-designer fashion platform offering customized clothing and styling services for men, women, teenagers, and kids. The company curates collections from prominent Indian designers and has expanded into men's occasion wear through Pernia’s Pop-Up Studio, Men, featuring brands like Tarun Tahiliani and Rahul Mishra. It opened a 50,000 sq ft experience center in New Delhi in November 2022 and plans physical stores in Chennai, Surat, New York, San Francisco, Los Angeles, Dubai, and Singapore. In November 2023 Series D round, Purple Style Labs achieved a post-money valuation of $352 million, following a Series C round in April 2023 where it raised $14 million from ValueQuest SCALE Fund, Singularity Growth Opportunities Fund I, Valpro Capital, Masaba Gupta, Astarc Ventures, Mukul Agrawal, Neelesh Bhatnagar, and Yuj Ventures. Funds support expansion into younger labels, mature brand acquisitions, omnichannel enhancement, and international market entry. Total funding raised across rounds stands at approximately $78 million. The company demonstrated strong traction with over 100% year-over-year growth for two years, closing FY22-23 (ended March 2023) with more than $45 million in consolidated revenue while achieving EBITDA breakeven. Its exit gross sales run rate reached $75 million in March 2023, projecting $120 million by March 2024.
Sep-22SeedKlub$1M--
Jun-22Series BRahul Garg; Rahul Kayan; Akash Bhanshali; Rishi Vasudev; Girish Kulkarni; Mukul Agarwal; Sumit Jalan; Madhuri Dixit-Nene; Vineet Gautam; Navroz D. Udwadia; Harminder Sahni$10M-Purple Style Labs operates Pernia's Pop-Up Shop, a luxury fashion e-commerce platform that incubates young Indian designer brands, providing sales, marketing, and technical support to scale them internationally. The company focuses on curated collections including wedding wear, occasion wear, menswear, and accessories from designers like Seema Gujral, Anushree Reddy, and Amit Aggarwal. It has expanded omnichannel presence with 10 Pernia’s Pop-Up Studio experience centers in cities like Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, and Ahmedabad, plus a global store in London, and acquired Wendell Rodricks in 2020. In June 2022, Purple Style Labs raised $10 million (Rs 83 crore) in a Series B round led by Akash Bhanshali, with participation from Madhuri Dixit-Nene, Navroz D. Udwadia, Vineet Gautam, Sumit Jalan, and others including Girish Kulkarni, Harminder Sahni, Mukul Agarwal, Rahul Garg, Rahul Kayan, and Rishi Vasudev. The funds aimed to expand market presence, enhance product lines, open stores in new cities like Chennai and Surat, and enter international markets with retail in New York and Dubai. For FY22 (year ending March 2022), the company reported revenue of Rs 174.6 crore, up 296% YoY from Rs 44 crore in FY21, with EBITDA at -Rs 46 crore and PAT at -Rs 52 crore. It demonstrated strong growth, with 75% of online sales from international markets at the time, and plans to scale acquired brand Wendell Rodricks to Rs 100 crore run rate.
Mar-20SeedVivek Lath; Astarc Ventures; Vistra ITCL; Rishi Vasudev; Binny Bansal; Mukesh Sawlani$2M--
Aug-18SeedAstarc Ventures; Calcutta Angels; OperatorVC; Jitendra Gupta; Binny Bansal$3M-Purple Style Labs raised $3 million in a seed round in August 2018. Lead investors were not publicly disclosed, though the queried investors match reports of early backers including Astarc Ventures. The funding aimed to enhance product offerings and expand market reach. Purple Style Labs, founded in 2015, operates as a luxury fashion house focused on bridal and ceremonial needs, housing designers like Shyamal & Bhumika and Tarun Tahiliani. In 2018, it acquired Pernia's Pop-Up Shop, which it scaled significantly over subsequent years. The company continued raising funds in later rounds, including Series B ($10M in June 2022) and Series C ($14M in 2023).
Sep-16SeedCalcutta Angels; Rahul Kayan; Augment Ventures; LVX Ventures$400K--

Acquisitions by Purple Style Labs

Purple Style Labs has acquired 2 companies to date.

Last acquisition by Purple Style Labs was on December 4th 2020. Purple Style Labs acquired Wendell Rodricks for undisclosed valuation.

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Latest Acquisitions by Purple Style Labs

Wendell Rodricks
Pernia’s Pop Up Shop
Description
Wendell Rodricks is a Goa-based Indian fashion designer who founded his label in 1990, creating prêt-à-porter collections inspired by Indian textiles and global motifs like Tibetan monasteries and Lambadi tattoos. He established India Fashion Week in 2000 and launched the VISIONNAIRE line featuring Braille-embossed fabrics, with ateliers producing silk fusion garments sold internationally.
Pernia’s Pop Up Shop is a Mumbai-based multi-brand e-commerce platform featuring over 500 Indian designer labels in ethnic wear, bridal couture, and luxury fashion. The site curates collections from brands like Sabyasachi, Anita Dongre, and Manish Malhotra, offering lehengas, sarees, salwar suits, and western fusion apparel with sizes from XS to XXL. Shipping nationwide and to 20 international markets including USA, UK, and UAE, it hosts seasonal sales events and virtual styling consultations, catering to weddings, festivals, and daily luxury wardrobes.
HQ CountryIndiaIndia
HQ City
Panaji
Kolkata
Deal Date4 Dec 20205 Aug 2019
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Investments by Purple Style Labs

Purple Style Labs has invested in 2 companies to date.

Latest investment by Purple Style Labs was on May 7th 2024. Purple Style Labs invested in LandCraft Retail in their $1M Series A round (EV/Revenue multiple available to Pro users).

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Latest Investments by Purple Style Labs

LandCraft Retail
Masaba
Description
LandCraft Retail is an Indian agribusiness platform promoting sustainable farming tools and seeds for smallholder farmers. Headquartered in Hyderabad, it distributes drip irrigation kits, bio-fertilizers, and high-yield crop varieties through rural retail networks in Telangana and Andhra Pradesh.
Masaba is a Mumbai-based fashion label known for destination wedding collections, festive attire, party outfits, and resort wear featuring bold prints, motifs, and vibrant palettes. House of Masaba operates boutiques in major Indian cities and an online store, dressing celebrities for red carpet events and weddings. The brand collaborates with artisans for hand-embroidered pieces and expands into accessories like clutches and jewelry.
HQ CountryIndiaIndia
HQ City
Kolhapur
Mumbai
Deal Date7 May 20249 Jul 2019
RoundSeries ASeed
Raised$1M$1M
InvestorsSimone Khambatta; Payal Singhal; Ujjwala Raut; Vartika Singh; Purple Style LabsApurva Salarpuria; Binny Bansal; Apoorva Patni; Purple Style Labs
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About Purple Style Labs

When was Purple Style Labs founded?Purple Style Labs was founded in 2015.
Where is Purple Style Labs headquartered?Purple Style Labs is headquartered in India.
Who is the CEO of Purple Style Labs?Purple Style Labs' CEO is Abhishek Agarwal.
Is Purple Style Labs publicly listed?Yes, Purple Style Labs is a public company listed on National Stock Exchange of India.
What is the stock symbol of Purple Style Labs?Purple Style Labs trades under PERNIASPOP ticker.
When did Purple Style Labs go public?Purple Style Labs went public in 2026.
Who are competitors of Purple Style Labs?Purple Style Labs main competitors include Track & Field Co, Dingdong (Cayman), Forus, Kits Eyecare, Marimekko, Van de Velde, Castro Model, VIP Industries, Lindex Group, Wakefit Innovations.
What is the current market cap of Purple Style Labs?Purple Style Labs' current market cap is $438M.
What is the current revenue of Purple Style Labs?Purple Style Labs' last fiscal year revenue is $59M.
What is the current EV/Revenue multiple of Purple Style Labs?Current revenue multiple of Purple Style Labs is 8.8x.
Is Purple Style Labs profitable?No, Purple Style Labs is not profitable.
How many companies Purple Style Labs has acquired to date?As of October 2026, Purple Style Labs has acquired 2 companies.
What was the largest acquisition by Purple Style Labs?None of the M&A deals Purple Style Labs has completed have disclosed valuations.
What companies Purple Style Labs acquired?Purple Style Labs acquired Pernia’s Pop Up Shop and Wendell Rodricks.
In how many companies Purple Style Labs has invested to date?As of October 2026, Purple Style Labs has invested in 2 companies.
What was the last Purple Style Labs investment?On 7th May 2024 Purple Style Labs invested in LandCraft Retail, participating in a $1M Series A round, alongside Simone Khambatta, Payal Singhal, Ujjwala Raut, and Vartika Singh.
In what companies Purple Style Labs invested in?Purple Style Labs invested in LandCraft Retail and Masaba.

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