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Haypp Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for Haypp Group and similar public comparables like YSB, Nice One, BHG Group, Wish and more.

Haypp Group Overview

About Haypp Group

Haypp Group AB is engaged in the business of selling nicotine pouches and snus online in eight countries across Europe and in the United states. The company has two operating segments namely, Core and Growth. Core consists of the main markets, Sweden and Norway. Growth consists of the emerging markets which are USA, UK, Germany, Austria and Switzerland.


Founded

2009

HQ

Sweden

Employees

199

Financials (LTM)

Revenue: $465M
EBITDA: $25M

EV

$433M

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Haypp Group Financials

Haypp Group reported last 12-month revenue of $465M and EBITDA of $25M.

In the same LTM period, Haypp Group generated $86M in gross profit, $25M in EBITDA, and $6M in net income.

Revenue (LTM)


Haypp Group P&L

In the most recent fiscal year, Haypp Group reported revenue of $435M and EBITDA of $25M.

Haypp Group is profitable as of last fiscal year, with gross margin of 19%, EBITDA margin of 6%, and net margin of 1%.

See analyst estimates for Haypp Group
LTMLast FY202320242025202620272028
Revenue$465M$435M$343M$398M$417M
Gross Profit$86M$81M$46M$63M$81M
Gross Margin18%19%13%16%20%
EBITDA$25M$25M$13M$21M$20M
EBITDA Margin5%6%4%5%5%
EBIT Margin3%3%1%2%2%
Net Profit$6M$5M$545K$5M$5M
Net Margin1%1%0%1%1%
Net Debt$6M

Financial data powered by Morningstar, Inc.

Haypp Group Stock Performance

Haypp Group has current market cap of $419M, and enterprise value of $433M.

Market Cap Evolution


Haypp Group's stock price is $13.47.

Haypp Group share price increased by 2.9% in the last 30 days, and by 13.5% in the last year.

Haypp Group has an EPS (earnings per share) of $0.15.

See more trading valuation data for Haypp Group
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$433M$419M0.5%2.9%-6.5%13.5%$0.15

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Haypp Group Valuation Multiples

Haypp Group trades at 0.9x EV/Revenue multiple, and 17.3x EV/EBITDA.

See NTM and 2027E valuation multiples for Haypp Group

EV / Revenue (LTM)


Haypp Group Financial Valuation Multiples

As of May 8, 2026, Haypp Group has market cap of $419M and EV of $433M.

Haypp Group has a P/E ratio of 74.8x.

LTMLast FY202320242025202620272028
EV/Revenue0.9x1.0x1.3x1.1x1.0x
EV/EBITDA17.3x17.5x34.5x21.1x21.5x
EV/EBIT36.3x36.4x170.3x61.7x67.2x
EV/Gross Profit5.1x5.3x9.4x6.8x5.3x
P/E74.8x89.0xn/m86.1x91.1x
EV/FCF24.4x20.6x199.7x45.1x79.3x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Haypp Group Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Haypp Group Margins & Growth Rates

Haypp Group grew revenue by 19% and EBITDA by 5% in the last fiscal year.

In the most recent fiscal year, Haypp Group reported gross margin of 19%, EBITDA margin of 6%, and net margin of 1%.

See estimated margins and future growth rates for Haypp Group

Haypp Group Margins

Last FY202420252026202720282029
Gross Margin19%16%20%17%
EBITDA Margin6%5%5%5%
EBIT Margin3%2%2%2%
Net Margin1%1%1%1%
FCF Margin5%2%1%2%

Haypp Group Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth19%16%5%25%
Gross Profit Growth7%37%28%7%
EBITDA Growth5%63%(2%)29%
EBIT Growth1%176%(8%)86%
Net Profit Growth55%793%(6%)58%
FCF Growth(45%)343%(43%)112%

Data powered by FactSet, Inc. and Morningstar, Inc.

Haypp Group Operational KPIs

Haypp Group's revenue per employee in the last FY averaged $2.2M, while opex per employee averaged $0.4M for the same period.

Haypp Group's Rule of 40 is 30% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Haypp Group's Rule of X is 67% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Haypp Group
LTMLast FY202320242025202620272028
Rule of 4025%30%
Bessemer Rule of X55%67%
Revenue per Employee$2.2M
Opex per Employee$0.4M
Opex to Revenue17%13%14%18%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Haypp Group Competitors

Haypp Group competitors include YSB, Nice One, BHG Group, Wish, BAT Kenya, British American Tobacco Malaysia, Aramis Group, Terminal X, DocMorris and Fanli Digital Technology.

Most Haypp Group public comparables operate across Consumer E-commerce, Tobacco and Vertical E-commerce.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
YSB0.1x4.8x
Nice One1.5x46.1x
BHG Group0.5x0.5x7.1x7.2x
Wish(7.9x)
BAT Kenya2.2x6.9x
British American Tobacco Malaysia1.1x1.1x7.1x7.3x
Aramis Group0.2x0.2x6.1x6.7x
Terminal X2.1x13.2x

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About Haypp Group

When was Haypp Group founded?Haypp Group was founded in 2009.
Where is Haypp Group headquartered?Haypp Group is headquartered in Sweden.
How many employees does Haypp Group have?As of today, Haypp Group has over 199 employees.
Is Haypp Group publicly listed?Yes, Haypp Group is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Haypp Group?Haypp Group trades under HAYPP ticker.
When did Haypp Group go public?Haypp Group went public in 2021.
Who are competitors of Haypp Group?Haypp Group main competitors include YSB, Nice One, BHG Group, Wish, BAT Kenya, British American Tobacco Malaysia, Aramis Group, Terminal X, DocMorris, Fanli Digital Technology.
What is the current market cap of Haypp Group?Haypp Group's current market cap is $419M.
What is the current revenue of Haypp Group?Haypp Group's last 12 months revenue is $465M.
What is the current revenue growth of Haypp Group?Haypp Group revenue growth (NTM/LTM) is 20%.
What is the current EV/Revenue multiple of Haypp Group?Current revenue multiple of Haypp Group is 0.9x.
Is Haypp Group profitable?Yes, Haypp Group is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Haypp Group?Haypp Group's last 12 months EBITDA is $25M.
What is Haypp Group's EBITDA margin?Haypp Group's last 12 months EBITDA margin is 5%.
What is the current EV/EBITDA multiple of Haypp Group?Current EBITDA multiple of Haypp Group is 17.3x.
What is the current FCF of Haypp Group?Haypp Group's last 12 months FCF is $18M.
What is Haypp Group's FCF margin?Haypp Group's last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of Haypp Group?Current FCF multiple of Haypp Group is 24.4x.
How many companies Haypp Group has acquired to date?Haypp Group hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Haypp Group has invested to date?Haypp Group hasn't invested in any companies yet (or none have been disclosed publicly).

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