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Haypp Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for Haypp Group and similar public comparables like BAT Kenya, Nice One, YSB, British American Tobacco Malaysia and more.

Haypp Group Overview

About Haypp Group

Haypp Group AB is engaged in the business of selling nicotine pouches and snus online in eight countries across Europe and in the United states. The company has two operating segments namely, Core and Growth. Core consists of the main markets, Sweden and Norway. Growth consists of the emerging markets which are USA, UK, Germany, Austria and Switzerland.


Founded

2009

HQ

Sweden

Employees

199

Financials (LTM)

Revenue: $457M
EBITDA: $27M

EV

$455M

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Haypp Group Financials

Haypp Group reported last 12-month revenue of $457M and EBITDA of $27M.

In the same LTM period, Haypp Group generated $80M in gross profit, $27M in EBITDA, and $6M in net income.

Revenue (LTM)


Haypp Group P&L

In the most recent fiscal year, Haypp Group reported revenue of $430M and EBITDA of $27M.

Haypp Group expects next 12-month revenue of XXX and NTM EBITDA of XXX

See Haypp Group forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$457MXXX$430MXXXXXXXXX
Gross Profit$80MXXX$82MXXXXXXXXX
Gross Margin18%XXX19%XXXXXXXXX
EBITDA$27MXXX$27MXXXXXXXXX
EBITDA Margin6%XXX6%XXXXXXXXX
EBIT Margin2%XXX2%XXXXXXXXX
Net Profit$6MXXX$5MXXXXXXXXX
Net Margin1%XXX1%XXXXXXXXX
Net Debt——$6MXXXXXXXXX

Financial data powered by Morningstar, Inc.

Haypp Group Stock Performance

Haypp Group has current market cap of $441M, and enterprise value of $455M.

Market Cap Evolution


Haypp Group's stock price is $13.84.

See Haypp Group trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$455M$441M0.3%XXXXXXXXX$0.15

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Haypp Group Valuation Multiples

Haypp Group trades at 1.0x EV/Revenue multiple, and 17.0x EV/EBITDA.

See valuation multiples for Haypp Group and 15K+ public comps

EV / Revenue (LTM)


Haypp Group Financial Valuation Multiples

As of April 19, 2026, Haypp Group has market cap of $441M and EV of $455M.

Equity research analysts estimate Haypp Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Haypp Group has a P/E ratio of 72.5x.

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$441MXXX$441MXXXXXXXXX
EV (current)$455MXXX$455MXXXXXXXXX
EV/Revenue1.0xXXX1.1xXXXXXXXXX
EV/EBITDA17.0xXXX17.0xXXXXXXXXX
EV/EBIT46.7xXXX53.7xXXXXXXXXX
EV/Gross Profit5.7xXXX5.5xXXXXXXXXX
P/E72.5xXXX93.2xXXXXXXXXX
EV/FCF24.9xXXX21.6xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Haypp Group Valuation Multiples

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Haypp Group Margins & Growth Rates

Haypp Group's revenue in the last 12 month grew by 21%.

Haypp Group's revenue per employee in the last FY averaged $2.2M, while opex per employee averaged $0.4M for the same period.

Haypp Group's rule of 40 is 29% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Haypp Group's rule of X is 64% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Haypp Group Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth21%XXX21%XXXXXXXXX
EBITDA Margin6%XXX6%XXXXXXXXX
EBITDA Growth13%XXX0%XXXXXXXXX
Rule of 40—XXX29%XXXXXXXXX
Bessemer Rule of X—XXX64%XXXXXXXXX
Revenue per Employee—XXX$2.2MXXXXXXXXX
Opex per Employee—XXX$0.4MXXXXXXXXX
Opex to Revenue—XXX18%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Haypp Group Public Comps

See public comps and valuation multiples for other Consumer E-commerce and Tobacco comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
Haypp GroupXXXXXXXXXXXXXXXXXX
BAT KenyaXXXXXXXXXXXXXXXXXX
Nice OneXXXXXXXXXXXXXXXXXX
YSBXXXXXXXXXXXXXXXXXX
British American Tobacco MalaysiaXXXXXXXXXXXXXXXXXX
DocMorrisXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

Haypp Group M&A Activity

Haypp Group acquired XXX companies to date.

Last acquisition by Haypp Group was on XXXXXXXX, XXXXX. Haypp Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Acquisitions by Haypp Group

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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Haypp Group Investment Activity

Haypp Group invested in XXX companies to date.

Haypp Group made its latest investment on XXXXXXXX, XXXXX. Haypp Group invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Investments by Haypp Group

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About Haypp Group

When was Haypp Group founded?Haypp Group was founded in 2009.
Where is Haypp Group headquartered?Haypp Group is headquartered in Sweden.
How many employees does Haypp Group have?As of today, Haypp Group has over 199 employees.
Is Haypp Group publicly listed?Yes, Haypp Group is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Haypp Group?Haypp Group trades under HAYPP ticker.
When did Haypp Group go public?Haypp Group went public in 2021.
Who are competitors of Haypp Group?Haypp Group main competitors are BAT Kenya, Nice One, YSB, British American Tobacco Malaysia.
What is the current market cap of Haypp Group?Haypp Group's current market cap is $441M.
What is the current revenue of Haypp Group?Haypp Group's last 12 months revenue is $457M.
What is the current revenue growth of Haypp Group?Haypp Group revenue growth (NTM/LTM) is 21%.
What is the current EV/Revenue multiple of Haypp Group?Current revenue multiple of Haypp Group is 1.0x.
Is Haypp Group profitable?Yes, Haypp Group is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Haypp Group?Haypp Group's last 12 months EBITDA is $27M.
What is Haypp Group's EBITDA margin?Haypp Group's last 12 months EBITDA margin is 6%.
What is the current EV/EBITDA multiple of Haypp Group?Current EBITDA multiple of Haypp Group is 17.0x.
What is the current FCF of Haypp Group?Haypp Group's last 12 months FCF is $18M.
What is Haypp Group's FCF margin?Haypp Group's last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of Haypp Group?Current FCF multiple of Haypp Group is 24.9x.

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