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Haypp Group Valuation Multiples
Discover revenue and EBITDA valuation multiples for Haypp Group and similar public comparables like YSB, Nice One, BHG Group, Wish and more.
Haypp Group Overview
About Haypp Group
Haypp Group AB is engaged in the business of selling nicotine pouches and snus online in eight countries across Europe and in the United states. The company has two operating segments namely, Core and Growth. Core consists of the main markets, Sweden and Norway. Growth consists of the emerging markets which are USA, UK, Germany, Austria and Switzerland.
Founded
2009
HQ

Employees
199
Website
Financials (LTM)
EV
$433M
Valuation Multiples
Start free trialHaypp Group Financials
Haypp Group reported last 12-month revenue of $465M and EBITDA of $25M.
In the same LTM period, Haypp Group generated $86M in gross profit, $25M in EBITDA, and $6M in net income.
Revenue (LTM)
Haypp Group P&L
In the most recent fiscal year, Haypp Group reported revenue of $435M and EBITDA of $25M.
Haypp Group is profitable as of last fiscal year, with gross margin of 19%, EBITDA margin of 6%, and net margin of 1%.
Financial data powered by Morningstar, Inc.
Haypp Group Stock Performance
Haypp Group has current market cap of $419M, and enterprise value of $433M.
Market Cap Evolution
Haypp Group's stock price is $13.47.
Haypp Group share price increased by 2.9% in the last 30 days, and by 13.5% in the last year.
Haypp Group has an EPS (earnings per share) of $0.15.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $433M | $419M | 0.5% | 2.9% | -6.5% | 13.5% | $0.15 |
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Start Free TrialHaypp Group Valuation Multiples
Haypp Group trades at 0.9x EV/Revenue multiple, and 17.3x EV/EBITDA.
EV / Revenue (LTM)
Haypp Group Financial Valuation Multiples
As of May 8, 2026, Haypp Group has market cap of $419M and EV of $433M.
Haypp Group has a P/E ratio of 74.8x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Haypp Group Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Haypp Group Margins & Growth Rates
Haypp Group grew revenue by 19% and EBITDA by 5% in the last fiscal year.
In the most recent fiscal year, Haypp Group reported gross margin of 19%, EBITDA margin of 6%, and net margin of 1%.
Haypp Group Margins
Haypp Group Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Haypp Group Operational KPIs
Haypp Group's revenue per employee in the last FY averaged $2.2M, while opex per employee averaged $0.4M for the same period.
Haypp Group's Rule of 40 is 30% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Haypp Group's Rule of X is 67% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Haypp Group Competitors
Haypp Group competitors include YSB, Nice One, BHG Group, Wish, BAT Kenya, British American Tobacco Malaysia, Aramis Group, Terminal X, DocMorris and Fanli Digital Technology.
Most Haypp Group public comparables operate across Consumer E-commerce, Tobacco and Vertical E-commerce.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 0.1x | — | 4.8x | — | |||
| 1.5x | — | 46.1x | — | |||
| 0.5x | 0.5x | 7.1x | 7.2x | |||
| — | — | (7.9x) | — | |||
| 2.2x | — | 6.9x | — | |||
| 1.1x | 1.1x | 7.1x | 7.3x | |||
| 0.2x | 0.2x | 6.1x | 6.7x | |||
| 2.1x | — | 13.2x | — | |||
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Start Free TrialAbout Haypp Group
| When was Haypp Group founded? | Haypp Group was founded in 2009. |
| Where is Haypp Group headquartered? | Haypp Group is headquartered in Sweden. |
| How many employees does Haypp Group have? | As of today, Haypp Group has over 199 employees. |
| Is Haypp Group publicly listed? | Yes, Haypp Group is a public company listed on Nasdaq Stockholm. |
| What is the stock symbol of Haypp Group? | Haypp Group trades under HAYPP ticker. |
| When did Haypp Group go public? | Haypp Group went public in 2021. |
| Who are competitors of Haypp Group? | Haypp Group main competitors include YSB, Nice One, BHG Group, Wish, BAT Kenya, British American Tobacco Malaysia, Aramis Group, Terminal X, DocMorris, Fanli Digital Technology. |
| What is the current market cap of Haypp Group? | Haypp Group's current market cap is $419M. |
| What is the current revenue of Haypp Group? | Haypp Group's last 12 months revenue is $465M. |
| What is the current revenue growth of Haypp Group? | Haypp Group revenue growth (NTM/LTM) is 20%. |
| What is the current EV/Revenue multiple of Haypp Group? | Current revenue multiple of Haypp Group is 0.9x. |
| Is Haypp Group profitable? | Yes, Haypp Group is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Haypp Group? | Haypp Group's last 12 months EBITDA is $25M. |
| What is Haypp Group's EBITDA margin? | Haypp Group's last 12 months EBITDA margin is 5%. |
| What is the current EV/EBITDA multiple of Haypp Group? | Current EBITDA multiple of Haypp Group is 17.3x. |
| What is the current FCF of Haypp Group? | Haypp Group's last 12 months FCF is $18M. |
| What is Haypp Group's FCF margin? | Haypp Group's last 12 months FCF margin is 4%. |
| What is the current EV/FCF multiple of Haypp Group? | Current FCF multiple of Haypp Group is 24.4x. |
| How many companies Haypp Group has acquired to date? | Haypp Group hasn't acquired any companies yet (or none have been disclosed publicly). |
| In how many companies Haypp Group has invested to date? | Haypp Group hasn't invested in any companies yet (or none have been disclosed publicly). |
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