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Haypp Group Valuation Multiples
Discover revenue and EBITDA valuation multiples for Haypp Group and similar public comparables like BAT Kenya, Nice One, YSB, British American Tobacco Malaysia and more.
Haypp Group Overview
About Haypp Group
Haypp Group AB is engaged in the business of selling nicotine pouches and snus online in eight countries across Europe and in the United states. The company has two operating segments namely, Core and Growth. Core consists of the main markets, Sweden and Norway. Growth consists of the emerging markets which are USA, UK, Germany, Austria and Switzerland.
Founded
2009
HQ

Employees
199
Website
Financials (LTM)
EV
$455M
Haypp Group Financials
Haypp Group reported last 12-month revenue of $457M and EBITDA of $27M.
In the same LTM period, Haypp Group generated $80M in gross profit, $27M in EBITDA, and $6M in net income.
Revenue (LTM)
Haypp Group P&L
In the most recent fiscal year, Haypp Group reported revenue of $430M and EBITDA of $27M.
Haypp Group expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $457M | XXX | $430M | XXX | XXX | XXX |
| Gross Profit | $80M | XXX | $82M | XXX | XXX | XXX |
| Gross Margin | 18% | XXX | 19% | XXX | XXX | XXX |
| EBITDA | $27M | XXX | $27M | XXX | XXX | XXX |
| EBITDA Margin | 6% | XXX | 6% | XXX | XXX | XXX |
| EBIT Margin | 2% | XXX | 2% | XXX | XXX | XXX |
| Net Profit | $6M | XXX | $5M | XXX | XXX | XXX |
| Net Margin | 1% | XXX | 1% | XXX | XXX | XXX |
| Net Debt | — | — | $6M | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Haypp Group Stock Performance
Haypp Group has current market cap of $441M, and enterprise value of $455M.
Market Cap Evolution
Haypp Group's stock price is $13.84.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $455M | $441M | 0.3% | XXX | XXX | XXX | $0.15 |
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Start Free TrialHaypp Group Valuation Multiples
Haypp Group trades at 1.0x EV/Revenue multiple, and 17.0x EV/EBITDA.
EV / Revenue (LTM)
Haypp Group Financial Valuation Multiples
As of April 19, 2026, Haypp Group has market cap of $441M and EV of $455M.
Equity research analysts estimate Haypp Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Haypp Group has a P/E ratio of 72.5x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $441M | XXX | $441M | XXX | XXX | XXX |
| EV (current) | $455M | XXX | $455M | XXX | XXX | XXX |
| EV/Revenue | 1.0x | XXX | 1.1x | XXX | XXX | XXX |
| EV/EBITDA | 17.0x | XXX | 17.0x | XXX | XXX | XXX |
| EV/EBIT | 46.7x | XXX | 53.7x | XXX | XXX | XXX |
| EV/Gross Profit | 5.7x | XXX | 5.5x | XXX | XXX | XXX |
| P/E | 72.5x | XXX | 93.2x | XXX | XXX | XXX |
| EV/FCF | 24.9x | XXX | 21.6x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Haypp Group Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Haypp Group Margins & Growth Rates
Haypp Group's revenue in the last 12 month grew by 21%.
Haypp Group's revenue per employee in the last FY averaged $2.2M, while opex per employee averaged $0.4M for the same period.
Haypp Group's rule of 40 is 29% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Haypp Group's rule of X is 64% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Haypp Group Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 21% | XXX | 21% | XXX | XXX | XXX |
| EBITDA Margin | 6% | XXX | 6% | XXX | XXX | XXX |
| EBITDA Growth | 13% | XXX | 0% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 29% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 64% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $2.2M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.4M | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 18% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Haypp Group Public Comps
See public comps and valuation multiples for other Consumer E-commerce and Tobacco comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Haypp Group | XXX | XXX | XXX | XXX | XXX | XXX |
| BAT Kenya | XXX | XXX | XXX | XXX | XXX | XXX |
| Nice One | XXX | XXX | XXX | XXX | XXX | XXX |
| YSB | XXX | XXX | XXX | XXX | XXX | XXX |
| British American Tobacco Malaysia | XXX | XXX | XXX | XXX | XXX | XXX |
| DocMorris | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Haypp Group M&A Activity
Haypp Group acquired XXX companies to date.
Last acquisition by Haypp Group was on XXXXXXXX, XXXXX. Haypp Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Haypp Group
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
Get Verified M&A Valuation Multiples
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Start Free TrialHaypp Group Investment Activity
Haypp Group invested in XXX companies to date.
Haypp Group made its latest investment on XXXXXXXX, XXXXX. Haypp Group invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Haypp Group
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Haypp Group
| When was Haypp Group founded? | Haypp Group was founded in 2009. |
| Where is Haypp Group headquartered? | Haypp Group is headquartered in Sweden. |
| How many employees does Haypp Group have? | As of today, Haypp Group has over 199 employees. |
| Is Haypp Group publicly listed? | Yes, Haypp Group is a public company listed on Nasdaq Stockholm. |
| What is the stock symbol of Haypp Group? | Haypp Group trades under HAYPP ticker. |
| When did Haypp Group go public? | Haypp Group went public in 2021. |
| Who are competitors of Haypp Group? | Haypp Group main competitors are BAT Kenya, Nice One, YSB, British American Tobacco Malaysia. |
| What is the current market cap of Haypp Group? | Haypp Group's current market cap is $441M. |
| What is the current revenue of Haypp Group? | Haypp Group's last 12 months revenue is $457M. |
| What is the current revenue growth of Haypp Group? | Haypp Group revenue growth (NTM/LTM) is 21%. |
| What is the current EV/Revenue multiple of Haypp Group? | Current revenue multiple of Haypp Group is 1.0x. |
| Is Haypp Group profitable? | Yes, Haypp Group is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Haypp Group? | Haypp Group's last 12 months EBITDA is $27M. |
| What is Haypp Group's EBITDA margin? | Haypp Group's last 12 months EBITDA margin is 6%. |
| What is the current EV/EBITDA multiple of Haypp Group? | Current EBITDA multiple of Haypp Group is 17.0x. |
| What is the current FCF of Haypp Group? | Haypp Group's last 12 months FCF is $18M. |
| What is Haypp Group's FCF margin? | Haypp Group's last 12 months FCF margin is 4%. |
| What is the current EV/FCF multiple of Haypp Group? | Current FCF multiple of Haypp Group is 24.9x. |
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