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Haypp Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for Haypp Group and similar public comparables like Eastern Company, Scandinavian Tobacco, and Ceylon Tobacco Company.

Haypp Group Overview

About Haypp Group

Haypp Group AB is engaged in the business of selling nicotine pouches and snus online in eight countries across Europe and in the United states. The company has two operating segments namely, Core and Growth. Core consists of the main markets, Sweden and Norway. Growth consists of the emerging markets which are US, UK, Germany, Austria and Switzerland.


Founded

2009

HQ

Sweden
Employees

199

Website

hayppgroup.com

Financials

LTM Revenue $391M

LTM EBITDA $22.6M

EV

$357M

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Haypp Group Financials

Haypp Group has a last 12-month revenue (LTM) of $391M and a last 12-month EBITDA of $22.6M.

In the most recent fiscal year, Haypp Group achieved revenue of $380M and an EBITDA of $19.6M.

Haypp Group expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Haypp Group P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $391M XXX $380M XXX XXX XXX
Gross Profit $64.7M XXX $60.4M XXX XXX XXX
Gross Margin 17% XXX 16% XXX XXX XXX
EBITDA $22.6M XXX $19.6M XXX XXX XXX
EBITDA Margin 6% XXX 5% XXX XXX XXX
EBIT $13.6M XXX $6.7M XXX XXX XXX
EBIT Margin 3% XXX 2% XXX XXX XXX
Net Profit $8.0M XXX $4.6M XXX XXX XXX
Net Margin 2% XXX 1% XXX XXX XXX
Net Debt XXX XXX $7.1M XXX XXX XXX

Financial data powered by Morningstar, Inc.

Haypp Group Stock Performance

As of May 30, 2025, Haypp Group's stock price is SEK 110 (or $11).

Haypp Group has current market cap of SEK 3.4B (or $347M), and EV of SEK 3.5B (or $357M).

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Haypp Group Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$357M $347M XXX XXX XXX XXX $0.43

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Haypp Group Valuation Multiples

As of May 30, 2025, Haypp Group has market cap of $347M and EV of $357M.

Haypp Group's trades at 0.9x EV/Revenue multiple, and 18.2x EV/EBITDA.

Equity research analysts estimate Haypp Group's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Haypp Group has a P/E ratio of 43.5x.

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Haypp Group Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $347M XXX $347M XXX XXX XXX
EV (current) $357M XXX $357M XXX XXX XXX
EV/Revenue 0.9x XXX 0.9x XXX XXX XXX
EV/EBITDA 15.8x XXX 18.2x XXX XXX XXX
EV/EBIT 26.2x XXX 53.3x XXX XXX XXX
EV/Gross Profit 5.5x XXX n/a XXX XXX XXX
P/E 43.5x XXX 74.7x XXX XXX XXX
EV/FCF 36.3x XXX 38.9x XXX XXX XXX

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Haypp Group Margins & Growth Rates

Haypp Group's last 12 month revenue growth is 13%

Haypp Group's revenue per employee in the last FY averaged $1.9M, while opex per employee averaged $0.3M for the same period.

Haypp Group's rule of 40 is 16% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Haypp Group's rule of X is 37% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Haypp Group Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 13% XXX 13% XXX XXX XXX
EBITDA Margin 6% XXX 5% XXX XXX XXX
EBITDA Growth 46% XXX 54% XXX XXX XXX
Rule of 40 16% XXX 18% XXX XXX XXX
Bessemer Rule of X XXX XXX 37% XXX XXX XXX
Revenue per Employee XXX XXX $1.9M XXX XXX XXX
Opex per Employee XXX XXX $0.3M XXX XXX XXX
S&M Expenses to Revenue XXX XXX n/a XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 14% XXX XXX XXX

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Haypp Group Public Comps

See public comps and valuation multiples for Tobacco and Vertical E-commerce comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Karelia Tobacco XXX XXX XXX XXX XXX XXX
Godfrey Phillips India XXX XXX XXX XXX XXX XXX
Eastern Company XXX XXX XXX XXX XXX XXX
Ceylon Tobacco Company XXX XXX XXX XXX XXX XXX
Scandinavian Tobacco XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Haypp Group M&A and Investment Activity

Haypp Group acquired  XXX companies to date.

Last acquisition by Haypp Group was  XXXXXXXX, XXXXX XXXXX XXXXXX . Haypp Group acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Haypp Group

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Haypp Group

When was Haypp Group founded? Haypp Group was founded in 2009.
Where is Haypp Group headquartered? Haypp Group is headquartered in Sweden.
How many employees does Haypp Group have? As of today, Haypp Group has 199 employees.
Is Haypp Group publicy listed? Yes, Haypp Group is a public company listed on STO.
What is the stock symbol of Haypp Group? Haypp Group trades under HAYPP ticker.
When did Haypp Group go public? Haypp Group went public in 2021.
Who are competitors of Haypp Group? Similar companies to Haypp Group include e.g. Karelia Tobacco, Godfrey Phillips India, Eastern Company, Ceylon Tobacco Company.
What is the current market cap of Haypp Group? Haypp Group's current market cap is $347M
What is the current revenue of Haypp Group? Haypp Group's last 12 months revenue is $391M.
What is the current revenue growth of Haypp Group? Haypp Group revenue growth (NTM/LTM) is 13%.
What is the current EV/Revenue multiple of Haypp Group? Current revenue multiple of Haypp Group is 0.9x.
Is Haypp Group profitable? Yes, Haypp Group is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Haypp Group? Haypp Group's last 12 months EBITDA is $22.6M.
What is Haypp Group's EBITDA margin? Haypp Group's last 12 months EBITDA margin is 6%.
What is the current EV/EBITDA multiple of Haypp Group? Current EBITDA multiple of Haypp Group is 15.8x.
What is the current FCF of Haypp Group? Haypp Group's last 12 months FCF is $9.8M.
What is Haypp Group's FCF margin? Haypp Group's last 12 months FCF margin is 3%.
What is the current EV/FCF multiple of Haypp Group? Current FCF multiple of Haypp Group is 36.3x.

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