Haypp Group Valuation Multiples

Haypp Group is valued at $510M as of October 2026, a 1.1x revenue multiple. In the last 12 months, Haypp Group revenue was $477M and Haypp Group EBITDA was $23M.

Haypp Group Overview

About Haypp Group

Haypp Group AB is engaged in the business of selling nicotine pouches and snus online in eight countries across Europe and in the United states. The company has operating segments namely, Core, Growth, Emerging, and Parent/Other. Core, which derives maximum revenue consists of the main markets, Sweden and Norway. Growth consists of the emerging markets which are USA, UK, Germany, Austria and Switzerland. Emerging consists of sales of oral nicotine products as well as marketing space and marketing research regarding vape category in Sweden and Germany.


Founded

2009

HQ

Sweden

Employees

282

Financials (LTM)

Revenue: $477M
EBITDA: $23M

EV

$532M

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Haypp Group Financials

Haypp Group reported last 12-month revenue of $477M and EBITDA of $23M.

In the same LTM period, Haypp Group generated $127M in gross profit, $23M in EBITDA, and $3M in net income.

Revenue (LTM)


Haypp Group P&L

In the most recent fiscal year, Haypp Group reported revenue of $387M and EBITDA of $19M.

Haypp Group is profitable as of last fiscal year, with gross margin of 20%, EBITDA margin of 5%, and net margin of 1%.

See analyst estimates for Haypp Group
LTMLast FY202320242025202620272028
Revenue$477M$387M$332M$386M$387M
Gross Profit$127M$76M$45M$61M$76M
Gross Margin27%20%13%16%20%
EBITDA$23M$19M$12M$20M$19M
EBITDA Margin5%5%4%5%5%
EBIT Margin2%2%1%2%2%
Net Profit$3M$4M$529K$5M$4M
Net Margin1%1%0%1%1%
Net Debt-$13M---

Financial data powered by Morningstar, Inc.

Haypp Group Stock Performance

Haypp Group has current market cap of $510M, and enterprise value of $532M.

Market Cap Evolution


Haypp Group's stock price is $16.39.

Haypp Group share price increased by 12.4% in the last 30 days, and by 0.4% in the last year.

Haypp Group has an EPS (earnings per share) of $0.14.

See more trading valuation data for Haypp Group
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$532M$510M0.1%12.4%17.8%0.4%$0.14

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Haypp Group Valuation Multiples

Haypp Group trades at 1.1x EV/Revenue multiple, and 23.3x EV/EBITDA.

See NTM and 2027E valuation multiples for Haypp Group

EV / Revenue (LTM)


Haypp Group Financial Valuation Multiples

As of October 19, 2026, Haypp Group has market cap of $510M and EV of $532M.

Haypp Group has a P/E ratio of 198.0x.

LTMLast FY202320242025202620272028
EV/Revenue1.1x1.4x1.6x1.4x1.4x
EV/EBITDA23.3x28.5x43.6x26.7x28.5x
EV/EBIT53.8x88.8x215.6x78.1x88.8x
EV/Gross Profit4.2x7.0x11.9x8.7x7.0x
P/E198.0x119.3xn/m108.0x119.3x
EV/FCF18.5x104.7xn/m57.1x104.7x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Haypp Group Margins & Growth Rates

Haypp Group grew revenue by 26% and EBITDA by 20% in the last fiscal year.

In the most recent fiscal year, Haypp Group reported gross margin of 20%, EBITDA margin of 5%, and net margin of 1%.

See estimated margins and future growth rates for Haypp Group

Haypp Group Margins

Last FY202420252026202720282029
Gross Margin20%16%20%-
EBITDA Margin5%5%5%5%
EBIT Margin2%2%2%2%
Net Margin1%1%1%0%
FCF Margin1%2%1%-

Haypp Group Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth26%16%0%26%
Gross Profit Growth-37%23%-
EBITDA Growth20%63%(6%)20%
EBIT Growth48%176%(12%)48%
Net Profit Growth(52%)793%(9%)(52%)
FCF Growth-343%(46%)-

Data powered by FactSet, Inc. and Morningstar, Inc.

Haypp Group Operational KPIs

Haypp Group's revenue per employee in the last FY averaged $1.4M, while opex per employee averaged $0.2M for the same period.

Haypp Group's Rule of 40 is 31% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Haypp Group's Rule of X is 69% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Haypp Group
LTMLast FY202320242025202620272028
Rule of 4024%31%---
Bessemer Rule of X54%69%---
Revenue per Employee-$1.4M---
Opex per Employee-$0.2M---
Opex to Revenue-18%13%14%18%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Haypp Group Competitors

Haypp Group competitors include Bukalapak.com, Debenhams Group, HelloFresh, Lily & Beauty, Cars.com, QVC Group, Dingdong (Cayman), BAT Kenya, Betterware de Mexico and Fanli Digital Technology.

Most Haypp Group public comparables operate across Consumer E-commerce, Tobacco and Vertical E-commerce.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Bukalapak.com$362M$137M----
Debenhams Group$1.2B($45M)0.6x0.6x(16.7x)9.7x
HelloFresh$7.6B$240M0.1x0.1x1.6x0.9x
Lily & Beauty$253M($12M)1.5x-(30.2x)-
Cars.com$723M$157M1.3x1.3x6.1x4.5x
QVC Group$11B$1.9B0.4x-2.6x-
Dingdong (Cayman)$3.6B$34M0.1x0.1x6.6x-
BAT Kenya$179M$63M2.1x2.0x6.1x6.2x

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About Haypp Group

When was Haypp Group founded?Haypp Group was founded in 2009.
Where is Haypp Group headquartered?Haypp Group is headquartered in Sweden.
How many employees does Haypp Group have?As of today, Haypp Group has over 282 employees.
Who is the CEO of Haypp Group?Haypp Group's CEO is Gavin ODowd.
Is Haypp Group publicly listed?Yes, Haypp Group is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Haypp Group?Haypp Group trades under HAYPP ticker.
When did Haypp Group go public?Haypp Group went public in 2021.
Who are competitors of Haypp Group?Haypp Group main competitors include Bukalapak.com, Debenhams Group, HelloFresh, Lily & Beauty, Cars.com, QVC Group, Dingdong (Cayman), BAT Kenya, Betterware de Mexico, Fanli Digital Technology.
What is the current market cap of Haypp Group?Haypp Group's current market cap is $510M.
What is the current revenue of Haypp Group?Haypp Group's last 12 months revenue is $477M.
What is the current revenue growth of Haypp Group?Haypp Group revenue growth (NTM/LTM) is 20%.
What is the current EV/Revenue multiple of Haypp Group?Current revenue multiple of Haypp Group is 1.1x.
What is the current EBITDA of Haypp Group?Haypp Group's last 12 months EBITDA is $23M.
What is Haypp Group's EBITDA margin?Haypp Group's last 12 months EBITDA margin is 5%.
What is the current EV/EBITDA multiple of Haypp Group?Current EBITDA multiple of Haypp Group is 23.3x.
What is the current FCF of Haypp Group?Haypp Group's last 12 months FCF is $29M.
What is Haypp Group's FCF margin?Haypp Group's last 12 months FCF margin is 6%.
What is the current EV/FCF multiple of Haypp Group?Current FCF multiple of Haypp Group is 18.5x.
How many companies Haypp Group has acquired to date?Haypp Group hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Haypp Group has invested to date?Haypp Group hasn't invested in any companies yet (or none have been disclosed publicly).

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