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Pandora Valuation Multiples

Discover revenue and EBITDA valuation multiples for Pandora and similar public comparables like Burberry, Li Ning, Bosideng, Youngor Fashion and more.

Pandora Overview

About Pandora

Pandora is a premium jewelry brand and the market leader in the charm bracelet category. The company was established in the 1980s in Denmark and since then has expanded globally. Pandora has over 2,700 concept stores globally (2,000 owned and operated, and the remainder run by its franchise partners) as well as multibrand locations and stores-in-stores. Pandora owned retail accounts for over 80% and wholesale for the remainder. Charms and bracelets account for almost three-fourths of its sales. The firm produces mostly internally in two jewelry-crafting facilities in Thailand.


Founded

1982

HQ

Denmark

Employees

42.3K

Financials (LTM)

Revenue: $5B
EBITDA: $2B

EV

$8B

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Pandora Financials

Pandora reported last 12-month revenue of $5B and EBITDA of $2B.

In the same LTM period, Pandora generated $4B in gross profit, $2B in EBITDA, and $781M in net income.

Revenue (LTM)


Pandora P&L

In the most recent fiscal year, Pandora reported revenue of $5B and EBITDA of $2B.

Pandora is profitable as of last fiscal year, with gross margin of 78%, EBITDA margin of 32%, and net margin of 16%.

See analyst estimates for Pandora
LTMLast FY202320242025202620272028
Revenue$5B$5B$4B$5B$5B
Gross Profit$4B$4B$3B$4B$4B
Gross Margin78%78%79%80%79%
EBITDA$2B$2B$1B$2B$2B
EBITDA Margin31%32%32%32%32%
EBIT Margin23%24%25%25%24%
Net Profit$781M$828M$742M$818M$820M
Net Margin15%16%17%16%16%
Net Debt—$1B———

Financial data powered by Morningstar, Inc.

Pandora Stock Performance

Pandora has current market cap of $6B, and enterprise value of $8B.

Market Cap Evolution


Pandora's stock price is $77.86.

Pandora share price increased by 2.9% in the last 30 days, and decreased by 57.9% in the last year.

Pandora has an EPS (earnings per share) of $11.10.

See more trading valuation data for Pandora
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$8B$6B-0.9%2.9%-1.4%-57.9%$11.10

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Pandora Valuation Multiples

Pandora trades at 1.6x EV/Revenue multiple, and 5.1x EV/EBITDA.

See NTM and 2027E valuation multiples for Pandora

EV / Revenue (LTM)


Pandora Financial Valuation Multiples

As of May 6, 2026, Pandora has market cap of $6B and EV of $8B.

Pandora has a P/E ratio of 7.4x.

LTMLast FY202320242025202620272028
EV/Revenue1.6x1.5x1.8x1.6x1.6x
EV/EBITDA5.1x4.9x5.7x5.0x4.9x
EV/EBIT6.8x6.5x7.2x6.4x6.5x
EV/Gross Profit2.0x2.0x2.3x2.0x2.0x
P/E7.4x7.0x7.8x7.1x7.1x
EV/FCF11.4x9.3x8.6x7.2x9.3x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Pandora Valuation Multiples

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Pandora Margins & Growth Rates

Pandora decreased revenue by 1% and EBITDA by 8% in the last fiscal year.

In the most recent fiscal year, Pandora reported gross margin of 78%, EBITDA margin of 32%, and net margin of 16%.

See estimated margins and future growth rates for Pandora

Pandora Margins

Last FY202420252026202720282029
Gross Margin78%80%79%77%
EBITDA Margin32%32%32%29%
EBIT Margin24%25%24%21%
Net Margin16%16%16%14%
FCF Margin17%22%17%12%

Pandora Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(1%)13%3%(0%)
Gross Profit Growth(3%)14%2%(3%)
EBITDA Growth(8%)13%3%(8%)
EBIT Growth(12%)13%(2%)(11%)
Net Profit Growth(16%)10%0%(15%)
FCF Growth(30%)19%(23%)(30%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Pandora Operational KPIs

Pandora's revenue per employee in the last FY averaged $0.1M, while opex per employee averaged $0.1M for the same period.

Pandora's Rule of 40 is 29% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Pandora's Rule of X is 29% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Pandora
LTMLast FY202320242025202620272028
Rule of 4032%29%———
Bessemer Rule of X33%29%———
Revenue per Employee—$0.1M———
Opex per Employee—$0.1M———
S&M Expenses to Revenue24%47%45%47%48%
G&A Expenses to Revenue8%8%8%8%8%
Opex to Revenue—55%54%55%55%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Pandora Competitors

Pandora competitors include Burberry, Li Ning, Bosideng, Youngor Fashion, Crocs, Brunello Cucinelli, Birkenstock, Groupe Dynamite, HLA Group and VF Corporation.

Most Pandora public comparables operate across Luxury Goods and Clothing & Accessories.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Burberry2.2x2.2x12.2x9.9x
Li Ning0.9x0.9x4.8x5.3x
Bosideng1.4x1.4x5.7x5.9x
Youngor Fashion4.0x—10.4x—
Crocs1.7x1.7x6.8x6.8x
Brunello Cucinelli4.6x4.5x15.7x15.3x
Birkenstock3.3x3.1x10.6x10.1x
Groupe Dynamite7.5x7.2x20.6x19.3x

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Pandora Investment Activity

Pandora has invested in 1 company to date.

Latest investment by Pandora was on May 31st 2021. Pandora invested in Pipelinepharma in their $2M Seed round (EV/Revenue multiple of ).

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Latest Investments by Pandora

Pipelinepharma
Description
Pipelinepharma is a Barcelona-headquartered B2B marketplace connecting over 1,000 pharmaceutical manufacturers with 10,000 distributors across 150 countries. The platform facilitates licensing deals, supply contracts, and market entries for generics and APIs, featuring verified supplier profiles and RFQ tools. Launched in 2018, it supports transactions in Europe, Latin America, and Asia, with clients including Indian exporters and EU chains.
HQ CountryLithuania
HQ City
Vilnius
Deal Date31 May 2021
RoundSeed
Raised$2M
InvestorsIron Wolf Capital; Pandora; Practica Capital; Rockstart
Valuationundisclosed
EV/Revenue
EV/EBITDA

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About Pandora

When was Pandora founded?Pandora was founded in 1982.
Where is Pandora headquartered?Pandora is headquartered in Denmark.
How many employees does Pandora have?As of today, Pandora has over 42K employees.
Who is the CEO of Pandora?Pandora's CEO is Berta De Pablos-Barbier.
Is Pandora publicly listed?Yes, Pandora is a public company listed on Nasdaq Copenhagen.
What is the stock symbol of Pandora?Pandora trades under PNDORA ticker.
When did Pandora go public?Pandora went public in 2010.
Who are competitors of Pandora?Pandora main competitors include Burberry, Li Ning, Bosideng, Youngor Fashion, Crocs, Brunello Cucinelli, Birkenstock, Groupe Dynamite, HLA Group, VF Corporation.
What is the current market cap of Pandora?Pandora's current market cap is $6B.
What is the current revenue of Pandora?Pandora's last 12 months revenue is $5B.
What is the current revenue growth of Pandora?Pandora revenue growth (NTM/LTM) is 1%.
What is the current EV/Revenue multiple of Pandora?Current revenue multiple of Pandora is 1.6x.
Is Pandora profitable?Yes, Pandora is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Pandora?Pandora's last 12 months EBITDA is $2B.
What is Pandora's EBITDA margin?Pandora's last 12 months EBITDA margin is 31%.
What is the current EV/EBITDA multiple of Pandora?Current EBITDA multiple of Pandora is 5.1x.
What is the current FCF of Pandora?Pandora's last 12 months FCF is $698M.
What is Pandora's FCF margin?Pandora's last 12 months FCF margin is 14%.
What is the current EV/FCF multiple of Pandora?Current FCF multiple of Pandora is 11.4x.
How many companies Pandora has acquired to date?Pandora hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Pandora has invested to date?As of May 2026, Pandora has invested in 1 company.
What was the last Pandora investment?On 31st May 2021 Pandora invested in Pipelinepharma, participating in a $2M Seed round, alongside Iron Wolf Capital, Practica Capital, and Rockstart.
In what companies Pandora invested in?Pandora invested in Pipelinepharma.

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