Swatch Group Valuation Multiples

Swatch Group is valued at $11B as of October 2026, a 1.3x revenue multiple. In the last 12 months, Swatch Group revenue was $8B and Swatch Group EBITDA was $875M.

Swatch Group Overview

About Swatch Group

Swatch Group’s biggest brands are Omega (number two or three in its category), Breguet, Tissot (the leader in midrange Swiss watches), and Swatch. The company employs over 33,000 people, half of them in Switzerland. We estimate Omega and Longines to be the group’s most profitable brands.


Founded

1983

HQ

Switzerland

Employees

32.5K

Financials (LTM)

Revenue: $8B
EBITDA: $875M

EV

$10B

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Swatch Group Financials

Swatch Group reported last 12-month revenue of $8B and EBITDA of $875M.

In the same LTM period, Swatch Group generated $6.4B in gross profit, $875M in EBITDA, and $223M in net income.

Revenue (LTM)


Swatch Group P&L

In the most recent fiscal year, Swatch Group reported revenue of $7.6B and EBITDA of $678M.

Swatch Group is profitable as of last fiscal year, with gross margin of 77%, EBITDA margin of 9%, and net margin of 0%.

See analyst estimates for Swatch Group
LTMLast FY202320242025202620272028
Revenue$8B$7.6B$9.7B$8.3B$7.6B
Gross Profit$6.4B$5.9B$7.8B$6.5B$5.9B
Gross Margin80%77%80%78%77%
EBITDA$875M$678M$1.9B$939M$678M
EBITDA Margin11%9%20%11%9%
EBIT Margin4%2%15%5%2%
Net Profit$223M$4M$1.1B$237M$4M
Net Margin3%0%11%3%0%
Net Debt-($1.2B)---

Financial data powered by Morningstar, Inc.

Swatch Group Stock Performance

Swatch Group has current market cap of $11B, and enterprise value of $10B.

Market Cap Evolution


Swatch Group's stock price is $222.17.

Swatch Group share price decreased by 1.7% in the last 30 days, and increased by 6.2% in the last year.

Swatch Group has an EPS (earnings per share) of $0.07.

See more trading valuation data for Swatch Group
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$10B$11B0.0%-1.7%-0.7%6.2%$0.07

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Swatch Group Valuation Multiples

Swatch Group trades at 1.3x EV/Revenue multiple, and 11.5x EV/EBITDA.

See NTM and 2027E valuation multiples for Swatch Group

EV / Revenue (LTM)


Swatch Group Financial Valuation Multiples

As of October 18, 2026, Swatch Group has market cap of $11B and EV of $10B.

Swatch Group has a P/E ratio of 50.8x.

LTMLast FY202320242025202620272028
EV/Revenue1.3x1.3x1.0x1.2x1.3x
EV/EBITDA11.5x14.9x5.3x10.7x14.9x
EV/EBIT28.3x61.8x6.9x27.0x61.8x
EV/Gross Profit1.6x1.7x1.3x1.6x1.7x
P/E50.8xn/m10.6x47.7xn/m
EV/FCF28.7x148.9x(48.3x)(38.0x)148.9x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Swatch Group Margins & Growth Rates

Swatch Group grew revenue by 5% and EBITDA by 35% in the last fiscal year.

In the most recent fiscal year, Swatch Group reported gross margin of 77%, EBITDA margin of 9%, and net margin of 0%.

See estimated margins and future growth rates for Swatch Group

Swatch Group Margins

Last FY202420252026202720282029
Gross Margin77%78%77%81%
EBITDA Margin9%11%9%11%
EBIT Margin2%5%2%5%
Net Margin0%3%0%3%
FCF Margin1%(3%)1%5%

Swatch Group Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth5%(15%)(8%)5%
Gross Profit Growth10%(17%)(9%)10%
EBITDA Growth35%(51%)(28%)35%
EBIT Growth147%(74%)(56%)147%
Net Profit Growth7572%(78%)(98%)7572%
FCF Growth502%27%(126%)502%

Data powered by FactSet, Inc. and Morningstar, Inc.

Swatch Group Operational KPIs

Swatch Group's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.2M for the same period.

Swatch Group's Rule of 40 is 17% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Swatch Group's Rule of X is 25% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Swatch Group
LTMLast FY202320242025202620272028
Rule of 4015%17%---
Bessemer Rule of X22%25%---
Revenue per Employee-$0.2M---
Opex per Employee-$0.2M---
S&M Expenses to Revenue-16%15%16%16%
Opex to Revenue-75%65%73%75%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Swatch Group Competitors

Swatch Group competitors include On, Deckers Brands, Lululemon, Aritzia, Five Below, LPP, Prada, Pandora, Moncler and Chow Tai Fook Jewellery.

Most Swatch Group public comparables operate across Clothing & Accessories and Luxury Goods.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
On$3.6B$391M2.9x2.6x27.5x12.9x
Deckers Brands$5.5B$1.3B1.9x1.9x7.9x7.8x
Lululemon$11B$2.7B1.0x1.1x4.2x5.1x
Aritzia$2.6B$546M4.7x3.9x22.6x20.1x
Five Below$4.8B$650M2.8x2.4x20.2x15.3x
LPP$5.9B$1.2B2.4x2.1x12.3x9.1x
Prada$6.4B$2.4B2.7x2.4x7.3x7.1x
Pandora$4.9B$1.5B2.4x2.3x7.7x7.6x

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About Swatch Group

When was Swatch Group founded?Swatch Group was founded in 1983.
Where is Swatch Group headquartered?Swatch Group is headquartered in Switzerland.
How many employees does Swatch Group have?As of today, Swatch Group has over 32K employees.
Is Swatch Group publicly listed?Yes, Swatch Group is a public company listed on SIX Swiss Exchange.
What is the stock symbol of Swatch Group?Swatch Group trades under UHR ticker.
When did Swatch Group go public?Swatch Group went public in 2001.
Who are competitors of Swatch Group?Swatch Group main competitors include On, Deckers Brands, Lululemon, Aritzia, Five Below, LPP, Prada, Pandora, Moncler, Chow Tai Fook Jewellery.
What is the current market cap of Swatch Group?Swatch Group's current market cap is $11B.
What is the current revenue of Swatch Group?Swatch Group's last 12 months revenue is $8B.
What is the current revenue growth of Swatch Group?Swatch Group revenue growth (NTM/LTM) is 4%.
What is the current EV/Revenue multiple of Swatch Group?Current revenue multiple of Swatch Group is 1.3x.
What is the current EBITDA of Swatch Group?Swatch Group's last 12 months EBITDA is $875M.
What is Swatch Group's EBITDA margin?Swatch Group's last 12 months EBITDA margin is 11%.
What is the current EV/EBITDA multiple of Swatch Group?Current EBITDA multiple of Swatch Group is 11.5x.
What is the current FCF of Swatch Group?Swatch Group's last 12 months FCF is $351M.
What is Swatch Group's FCF margin?Swatch Group's last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of Swatch Group?Current FCF multiple of Swatch Group is 28.7x.
How many companies Swatch Group has acquired to date?Swatch Group hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Swatch Group has invested to date?Swatch Group hasn't invested in any companies yet (or none have been disclosed publicly).

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