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On Valuation Multiples

Discover revenue and EBITDA valuation multiples for On and similar public comparables like Trent, Deckers Brands, Prada, Moncler and more.

On Overview

About On

Founded in Switzerland in 2010, sportswear firm On Holding AG generates about 93% of its sales from athletic shoes. The brand is best known for its running shoes and its distinctive CloudTec soles. On also produces athletic apparel (6% of sales) and accessories (1%). The firm’s merchandise is available in more than 80 countries and is sold through both wholesale (58% of sales) and company-owned channels (42%). In 2025, On generated about 57% of its sales in North America, 26% in Europe, the Middle East, and Africa, and 17% in the Asia-Pacific region.


Founded

2010

HQ

United States

Employees

3.3K

Website

on.com

Financials (LTM)

Revenue: $4B
EBITDA: $750M

EV

$15B

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On Financials

On reported last 12-month revenue of $4B and EBITDA of $750M.

In the same LTM period, On generated $3B in gross profit, $750M in EBITDA, and $280M in net income.

Revenue (LTM)


On P&L

In the most recent fiscal year, On reported revenue of $4B and EBITDA of $722M.

On expects next 12-month revenue of XXX and NTM EBITDA of XXX

See On forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$4BXXX$4BXXXXXXXXX
Gross Profit$3BXXX$2BXXXXXXXXX
Gross Margin63%XXX63%XXXXXXXXX
EBITDA$750MXXX$722MXXXXXXXXX
EBITDA Margin19%XXX19%XXXXXXXXX
EBIT Margin14%XXX14%XXXXXXXXX
Net Profit$280MXXX$258MXXXXXXXXX
Net Margin7%XXX7%XXXXXXXXX

Financial data powered by Morningstar, Inc.

On Stock Performance

On has current market cap of $15B, and enterprise value of $15B.

Market Cap Evolution


On's stock price is $46.76.

See On trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$15B$15B0.0%XXXXXXXXX$0.78

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On Valuation Multiples

On trades at 3.7x EV/Revenue multiple, and 19.7x EV/EBITDA.

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EV / Revenue (LTM)


On Financial Valuation Multiples

As of March 18, 2026, On has market cap of $15B and EV of $15B.

Equity research analysts estimate On's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

On has a P/E ratio of 55.2x.

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$15BXXX$15BXXXXXXXXX
EV (current)$15BXXX$15BXXXXXXXXX
EV/Revenue3.7xXXX3.8xXXXXXXXXX
EV/EBITDA19.7xXXX20.4xXXXXXXXXX
EV/EBIT27.3xXXX28.3xXXXXXXXXX
EV/Gross Profit5.9xXXX6.1xXXXXXXXXX
P/E55.2xXXX59.7xXXXXXXXXX
EV/FCF45.5xXXX41.4xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified On Valuation Multiples

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On Margins & Growth Rates

On's revenue in the last 12 month grew by 18%.

On's revenue per employee in the last FY averaged $1.2M.

On's rule of 40 is 37% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

On's rule of X is 63% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

See operational valuation multiples for On and other 15K+ public comps

On Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth18%XXX17%XXXXXXXXX
EBITDA Margin19%XXX19%XXXXXXXXX
EBITDA Growth20%XXX18%XXXXXXXXX
Rule of 40—XXX37%XXXXXXXXX
Bessemer Rule of X—XXX63%XXXXXXXXX
Revenue per Employee—XXX$1.2MXXXXXXXXX
S&M Expenses to Revenue11%XXX32%XXXXXXXXX
G&A Expenses to Revenue16%XXX18%XXXXXXXXX
R&D Expenses to Revenue0%XXX—XXXXXXXXX
Opex to Revenue—XXX50%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

On Public Comps

See public comps and valuation multiples for other Clothing & Accessories and Sports & Leisure comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
TrentXXXXXXXXXXXXXXXXXX
Deckers BrandsXXXXXXXXXXXXXXXXXX
PradaXXXXXXXXXXXXXXXXXX
MonclerXXXXXXXXXXXXXXXXXX
Associated British FoodsXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

On M&A Activity

On acquired XXX companies to date.

Last acquisition by On was on XXXXXXXX, XXXXX. On acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Acquisitions by On

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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On Investment Activity

On invested in XXX companies to date.

On made its latest investment on XXXXXXXX, XXXXX. On invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

See VC round multiples

Latest Investments by On

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About On

When was On founded?On was founded in 2010.
Where is On headquartered?On is headquartered in United States.
How many employees does On have?As of today, On has over 3K employees.
Who is the CEO of On?On's CEO is Martin Hoffmann.
Is On publicly listed?Yes, On is a public company listed on NYSE.
What is the stock symbol of On?On trades under ONON ticker.
When did On go public?On went public in 2021.
Who are competitors of On?On main competitors are Trent, Deckers Brands, Prada, Moncler.
What is the current market cap of On?On's current market cap is $15B.
What is the current revenue of On?On's last 12 months revenue is $4B.
What is the current revenue growth of On?On revenue growth (NTM/LTM) is 18%.
What is the current EV/Revenue multiple of On?Current revenue multiple of On is 3.7x.
Is On profitable?Yes, On is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of On?On's last 12 months EBITDA is $750M.
What is On's EBITDA margin?On's last 12 months EBITDA margin is 19%.
What is the current EV/EBITDA multiple of On?Current EBITDA multiple of On is 19.7x.
What is the current FCF of On?On's last 12 months FCF is $324M.
What is On's FCF margin?On's last 12 months FCF margin is 8%.
What is the current EV/FCF multiple of On?Current FCF multiple of On is 45.5x.

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