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Once Upon a Farm Valuation Multiples

Discover revenue and EBITDA valuation multiples for Once Upon a Farm and similar public comparables like Marr, ForFarmers, SunRice, Rogers Sugar and more.

Once Upon a Farm Overview

About Once Upon a Farm

Once Upon a Farm PBC is a provider of baby food products. The company provides childhood nutrition with real, organic, farm-fresh food-made with no added sugar, no preservatives, and nothing artificial. Its products are available at retail customers, including Target, Whole Foods, Kroger, Walmart, Publix, and Wegmans. Its key products include Smoothies, Yogurt, Milk Shakes, Oat Bars, etc.


Founded

2014

HQ

United States

Employees

131

Financials (LTM)

Revenue: $263M
EBITDA: $2M

EV

$688M

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Once Upon a Farm Financials

Once Upon a Farm reported last 12-month revenue of $263M and EBITDA of $2M.

In the same LTM period, Once Upon a Farm generated $110M in gross profit, $2M in EBITDA, and had net loss of ($14M).

Revenue (LTM)


Once Upon a Farm P&L

In the most recent fiscal year, Once Upon a Farm reported revenue of $241M and EBITDA of ($13M).

Once Upon a Farm is unprofitable as of last fiscal year, with gross margin of 42%, EBITDA margin of (5%), and net margin of (7%).

See analyst estimates for Once Upon a Farm
LTMLast FY202320242025202620272028
Revenue$263M$241M$94M$157M$241M
Gross Profit$110M$102M$39M$68M$102M
Gross Margin42%42%41%44%42%
EBITDA$2M($13M)($16M)($21M)($13M)
EBITDA Margin1%(5%)(17%)(14%)(5%)
EBIT Margin(3%)(2%)(16%)(4%)(2%)
Net Profit($14M)($17M)($18M)($24M)($17M)
Net Margin(5%)(7%)(19%)(15%)(7%)
Net Debt—$49M———

Financial data powered by Morningstar, Inc.

Once Upon a Farm Stock Performance

Once Upon a Farm has current market cap of $639M, and enterprise value of $688M.

Market Cap Evolution


Once Upon a Farm's stock price is $15.25.

Once Upon a Farm has an EPS (earnings per share) of $-0.41.

See more trading valuation data for Once Upon a Farm
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$688M$639M0.0%0.0%-31.6%—$-0.41

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Once Upon a Farm Valuation Multiples

Once Upon a Farm trades at 2.6x EV/Revenue multiple, and 388.7x EV/EBITDA.

See NTM and 2027E valuation multiples for Once Upon a Farm

EV / Revenue (LTM)


Once Upon a Farm Financial Valuation Multiples

As of May 2, 2026, Once Upon a Farm has market cap of $639M and EV of $688M.

Once Upon a Farm has a P/E ratio of (45.7x).

LTMLast FY202320242025202620272028
EV/Revenue2.6x2.9x7.3x4.4x2.9x
EV/EBITDAn/m(52.1x)(44.2x)(32.2x)(52.1x)
EV/EBIT(95.9x)(120.7x)(44.9x)(108.9x)(120.7x)
EV/Gross Profit6.2x6.8x17.7x10.1x6.8x
P/E(45.7x)(37.0x)(36.2x)(26.8x)(37.0x)
EV/FCF(28.2x)(19.6x)(72.5x)(49.0x)(19.6x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Once Upon a Farm Valuation Multiples

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Once Upon a Farm Margins & Growth Rates

In the most recent fiscal year, Once Upon a Farm reported gross margin of 42%, EBITDA margin of (5%), and net margin of (7%).

See estimated margins and future growth rates for Once Upon a Farm

Once Upon a Farm Margins

Last FY20242025202720282029
Gross Margin42%44%42%
EBITDA Margin(5%)(14%)(5%)
EBIT Margin(2%)(4%)(2%)
Net Margin(7%)(15%)(7%)
FCF Margin(15%)(9%)(15%)

Once Upon a Farm Growth Rates

23/2424/2526/2727/2828/29
Revenue Growth66%53%
Gross Profit Growth76%49%
EBITDA Growth37%(38%)
EBIT Growth(59%)(10%)
Net Profit Growth35%(28%)
FCF Growth48%150%

Data powered by FactSet, Inc. and Morningstar, Inc.

Once Upon a Farm Operational KPIs

Once Upon a Farm's revenue per employee in the last FY averaged $1.8M, while opex per employee averaged $0.8M for the same period.

Access forward-looking KPIs for Once Upon a Farm
LTMLast FY202320242025202620272028
Rule of 4030%————
Bessemer Rule of X75%————
Revenue per Employee—$1.8M———
Opex per Employee—$0.8M———
Opex to Revenue—45%57%48%45%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Once Upon a Farm Competitors

Once Upon a Farm competitors include Marr, ForFarmers, SunRice, Rogers Sugar, Hilton Food Group, Modern Mills, Vital Farms, Sligro Food Group, Cem Zeytin and Utz Brands.

Most Once Upon a Farm public comparables operate across Food & Beverages and Consumer Products.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Marr0.4x0.4x7.8x7.5x
ForFarmers0.2x0.2x4.1x4.2x
SunRice0.6x0.6x7.0x7.0x
Rogers Sugar1.0x1.0x8.6x8.3x
Hilton Food Group0.2x0.2x4.8x5.4x
Modern Mills2.9x2.8x9.4x9.4x
Vital Farms0.7x0.7x4.8x5.2x
Sligro Food Group0.4x0.4x6.4x6.4x

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Once Upon a Farm Funding History

Before going public, Once Upon a Farm raised $117M in total equity funding, across 5 rounds.


Once Upon a Farm Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Mar-22Series DBeechwood Capital; Cambridge Companies; CAVU Consumer Partners; S2G Investments$52M—Once Upon a Farm is a Berkeley, California-based organic children's food company co-founded in 2015 by Cassandra Curtis and Ari Raz, later joined by actress Jennifer Garner and John Foraker, former CEO of Annie's. The company offers cold-pressed pouches, frozen meals, and oat bars targeted at children, sourcing significant fruit and vegetable ingredients from Mexico and South America. Investment firms CAVU Consumer Partners (also listed as CAVU Venture Partners), S2G Ventures (S2G Investments), and Cambridge Companies are among its top shareholders. The company raised $52 million in a 2022 funding round led by CAVU Consumer Partners, with total funding nearing $100 million across rounds. Recent developments include a planned U.S. IPO targeting up to $764.4 million valuation by offering 11 million shares priced $17-$19, aiming to raise nearly $209 million, postponed from 2025 due to a U.S. government shutdown and rescheduled for early 2026 on NYSE under 'OFRM' with Goldman Sachs and J.P. Morgan as leads. The IPO reflects optimism for consumer goods listings amid potential market rebound post-tariffs. The company faces risks from tariffs or trade barriers on imports, potentially causing shortages and higher costs. It ultimately raised $197.9 million in its NYSE IPO, with shares rising 17% on debut despite supply chain concerns.
Jun-21Series CS2G Investments$32M—Once Upon a Farm is a company providing organic, crave-worthy, fresh food and snacks for children, using whole fruits and veggies that are cold-pressed to retain nutrients. Founded in 2017, it is headquartered in Berkeley, CA, with leaders including Co-Founder and CEO John Foraker, Co-Founder and Chief Innovation Officer Cassandra Curtis, and Co-Founder and Chief Brand Officer Jennifer Garner. S2G Investments first invested in 2016 and has been involved through various stages, including board participation. The company has raised a total of $107.63M over 6 or 8 funding rounds from 6 investors, including S2G Ventures. The company went public via IPO, raising approximately $198M with market cap between $845M and $1B, showing strong growth with 64%+ CAGR but ongoing losses. S2G supported Once Upon a Farm's growth in D2C sales, distribution expansion, and mission-driven execution in the better-for-you kids' food market. Post-IPO, it continues innovating and expanding to over 20,000 retail doors.
Mar-20Series AS2G Investments$10M——
Oct-18Series BBeechwood Capital; CAVU Consumer Partners; S2G Investments$20M—Once Upon a Farm is a premium children's food brand offering organic baby food pouches, snacks, and yogurt alternatives, focused on nutritious products that appeal to kids and parents. Co-founded by actress Jennifer Garner, the company emphasizes cold-pressure processing for freshness and has expanded from baby food into options for older children and adults. It positions itself as a growth leader in better-for-you CPG categories, driving over 60% incremental category growth and high e-commerce penetration, with products in about 4.8% of U.S. households as of late 2025. In September 2018, around the time of the specified VC round led by CAVU Consumer Partners with participation from Beechwood Capital and S2G Investments, Once Upon a Farm reported $8 million in net sales for the 12 months ending December 31, 2018. This marked the start of its rapid trajectory, achieving a 64.6% CAGR in net sales through subsequent years, reaching $225.9 million for the twelve months ended September 30, 2025, and $318 million in estimated in-store retail sales by mid-2025. The company has become the #1 brand by dollar growth in baby food, bars, and yogurt categories for recent 52-week periods. Recent SEC filings highlight strengths in product innovation, such as new blends and snacks launched in 2025, and e-commerce outperformance, with online sales comprising a higher share than competitors and digital baskets three times more valuable. Household penetration has grown from low single digits, indicating significant runway. As of early 2026, Once Upon a Farm filed for an IPO targeting up to $764 million valuation, aiming to raise $208.9 million at $17-$19 per share on NYSE under ticker OFRM, with proceeds for debt repayment, equipment, and general purposes. Net sales reached $201.6 million in the first half of 2025, diversified across pouches (68%), snacks (30%), and other.
Feb-17Series ACambridge Companies; Haus Capital$3M——

Once Upon a Farm M&A Activity

Once Upon a Farm has acquired 1 company to date.

Last acquisition by Once Upon a Farm was on June 22nd 2021. Once Upon a Farm acquired Raised Real for undisclosed valuation.

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Latest Acquisitions by Once Upon a Farm

Raised Real
Description
Raised Real is a provider of organic, ready-to-prepare meals for babies and toddlers via subscription service. It delivers single-serve raw ingredient pouches accompanied by an SMS hotline for cooking instructions. The company disrupts pouched baby food with fresh, homemade alternatives using farm-sourced produce.
HQ CountryUnited States
HQ City
San Francisco, CA
Deal Date22 Jun 2021
Valuationundisclosed
EV/Revenue
EV/EBITDA

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About Once Upon a Farm

When was Once Upon a Farm founded?Once Upon a Farm was founded in 2014.
Where is Once Upon a Farm headquartered?Once Upon a Farm is headquartered in United States.
How many employees does Once Upon a Farm have?As of today, Once Upon a Farm has over 131 employees.
Is Once Upon a Farm publicly listed?Yes, Once Upon a Farm is a public company listed on NYSE.
What is the stock symbol of Once Upon a Farm?Once Upon a Farm trades under OFRM ticker.
When did Once Upon a Farm go public?Once Upon a Farm went public in 2026.
Who are competitors of Once Upon a Farm?Once Upon a Farm main competitors include Marr, ForFarmers, SunRice, Rogers Sugar, Hilton Food Group, Modern Mills, Vital Farms, Sligro Food Group, Cem Zeytin, Utz Brands.
What is the current market cap of Once Upon a Farm?Once Upon a Farm's current market cap is $639M.
What is the current revenue of Once Upon a Farm?Once Upon a Farm's last 12 months revenue is $263M.
What is the current revenue growth of Once Upon a Farm?Once Upon a Farm revenue growth (NTM/LTM) is 30%.
What is the current EV/Revenue multiple of Once Upon a Farm?Current revenue multiple of Once Upon a Farm is 2.6x.
Is Once Upon a Farm profitable?Yes, Once Upon a Farm is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Once Upon a Farm?Once Upon a Farm's last 12 months EBITDA is $2M.
What is Once Upon a Farm's EBITDA margin?Once Upon a Farm's last 12 months EBITDA margin is 1%.
What is the current EV/EBITDA multiple of Once Upon a Farm?Current EBITDA multiple of Once Upon a Farm is 388.7x.
What is the current FCF of Once Upon a Farm?Once Upon a Farm's last 12 months FCF is ($24M).
What is Once Upon a Farm's FCF margin?Once Upon a Farm's last 12 months FCF margin is (9%).
What is the current EV/FCF multiple of Once Upon a Farm?Current FCF multiple of Once Upon a Farm is (28.2x).
How many companies Once Upon a Farm has acquired to date?As of May 2026, Once Upon a Farm has acquired 1 company.
What was the largest acquisition by Once Upon a Farm?None of the M&A deals Once Upon a Farm has completed have disclosed valuations.
What companies Once Upon a Farm acquired?Once Upon a Farm acquired Raised Real.
In how many companies Once Upon a Farm has invested to date?Once Upon a Farm hasn't invested in any companies yet (or none have been disclosed publicly).

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