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Monster Beverage is a leader in the energy drink category within the nonalcoholic ready-to-drink beverage market, generating two thirds of revenue in the US and Canada. The well-known Monster trademark includes brands such as Monster Energy, Monster Ultra, Java Monster, and Juice Monster. The firm also owns other energy drink brands, such as Reign, NOS, Burn, Bang and Mother, and brews and distributes beers and flavored malt beverages following the acquisition of a craft brewer in 2022. Monster controls branding and innovation but outsources beverage manufacturing and packaging to copackers and finished goods distribution to bottlers in the global Coca-Cola system (pursuant to a 20-year agreement inked in 2015). Coke is the largest shareholder of Monster with a 19.5% stake.
1990
6.6K+
LTM Revenue $7.8B
LTM EBITDA $2.3B
$58.2B
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Monster Beverage has a last 12-month revenue (LTM) of $7.8B and a last 12-month EBITDA of $2.3B.
In the most recent fiscal year, Monster Beverage achieved revenue of $7.5B and an EBITDA of $2.0B.
Monster Beverage expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Monster Beverage valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $7.8B | XXX | $7.5B | XXX | XXX | XXX |
| Gross Profit | $4.2B | XXX | $4.0B | XXX | XXX | XXX |
| Gross Margin | 55% | XXX | 54% | XXX | XXX | XXX |
| EBITDA | $2.3B | XXX | $2.0B | XXX | XXX | XXX |
| EBITDA Margin | 30% | XXX | 27% | XXX | XXX | XXX |
| EBIT | $2.2B | XXX | $1.9B | XXX | XXX | XXX |
| EBIT Margin | 29% | XXX | 26% | XXX | XXX | XXX |
| Net Profit | $1.7B | XXX | $1.5B | XXX | XXX | XXX |
| Net Margin | 22% | XXX | 20% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | n/a | XXX | XXX | XXX |
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As of July 30, 2025, Monster Beverage's stock price is $61.
Monster Beverage has current market cap of $59.9B, and EV of $58.2B.
See Monster Beverage trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $58.2B | $59.9B | XXX | XXX | XXX | XXX | $1.76 |
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Start Free TrialAs of July 30, 2025, Monster Beverage has market cap of $59.9B and EV of $58.2B.
Monster Beverage's trades at 7.8x EV/Revenue multiple, and 28.9x EV/EBITDA.
Equity research analysts estimate Monster Beverage's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Monster Beverage has a P/E ratio of 34.4x.
See valuation multiples for Monster Beverage and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $59.9B | XXX | $59.9B | XXX | XXX | XXX |
| EV (current) | $58.2B | XXX | $58.2B | XXX | XXX | XXX |
| EV/Revenue | 7.5x | XXX | 7.8x | XXX | XXX | XXX |
| EV/EBITDA | 25.2x | XXX | 28.9x | XXX | XXX | XXX |
| EV/EBIT | 26.2x | XXX | 30.1x | XXX | XXX | XXX |
| EV/Gross Profit | 13.7x | XXX | n/a | XXX | XXX | XXX |
| P/E | 34.4x | XXX | 39.7x | XXX | XXX | XXX |
| EV/FCF | 34.0x | XXX | 35.9x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialMonster Beverage's last 12 month revenue growth is 7%
Monster Beverage's revenue per employee in the last FY averaged $1.1M, while opex per employee averaged $0.3M for the same period.
Monster Beverage's rule of 40 is 35% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Monster Beverage's rule of X is 48% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Monster Beverage and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 7% | XXX | 7% | XXX | XXX | XXX |
| EBITDA Margin | 30% | XXX | 27% | XXX | XXX | XXX |
| EBITDA Growth | 10% | XXX | 9% | XXX | XXX | XXX |
| Rule of 40 | 35% | XXX | 34% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 48% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $1.1M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.3M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 28% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Agthia Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Acomo | XXX | XXX | XXX | XXX | XXX | XXX |
| ForFarmers | XXX | XXX | XXX | XXX | XXX | XXX |
| JDE Peets | XXX | XXX | XXX | XXX | XXX | XXX |
| Sligro Food Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Monster Beverage acquired XXX companies to date.
Last acquisition by Monster Beverage was XXXXXXXX, XXXXX XXXXX XXXXXX . Monster Beverage acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Monster Beverage founded? | Monster Beverage was founded in 1990. |
| Where is Monster Beverage headquartered? | Monster Beverage is headquartered in United States of America. |
| How many employees does Monster Beverage have? | As of today, Monster Beverage has 6.6K+ employees. |
| Who is the CEO of Monster Beverage? | Monster Beverage's CEO is Mr. Hilton H. Schlosberg. |
| Is Monster Beverage publicy listed? | Yes, Monster Beverage is a public company listed on NAS. |
| What is the stock symbol of Monster Beverage? | Monster Beverage trades under MNST ticker. |
| When did Monster Beverage go public? | Monster Beverage went public in 1985. |
| Who are competitors of Monster Beverage? | Similar companies to Monster Beverage include e.g. Agthia Group, Acomo, ForFarmers, JDE Peets. |
| What is the current market cap of Monster Beverage? | Monster Beverage's current market cap is $59.9B |
| What is the current revenue of Monster Beverage? | Monster Beverage's last 12 months revenue is $7.8B. |
| What is the current revenue growth of Monster Beverage? | Monster Beverage revenue growth (NTM/LTM) is 7%. |
| What is the current EV/Revenue multiple of Monster Beverage? | Current revenue multiple of Monster Beverage is 7.5x. |
| Is Monster Beverage profitable? | Yes, Monster Beverage is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Monster Beverage? | Monster Beverage's last 12 months EBITDA is $2.3B. |
| What is Monster Beverage's EBITDA margin? | Monster Beverage's last 12 months EBITDA margin is 30%. |
| What is the current EV/EBITDA multiple of Monster Beverage? | Current EBITDA multiple of Monster Beverage is 25.2x. |
| What is the current FCF of Monster Beverage? | Monster Beverage's last 12 months FCF is $1.7B. |
| What is Monster Beverage's FCF margin? | Monster Beverage's last 12 months FCF margin is 22%. |
| What is the current EV/FCF multiple of Monster Beverage? | Current FCF multiple of Monster Beverage is 34.0x. |
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