Monster Beverage Valuation Multiples

Monster Beverage Overview

About Monster Beverage

Monster Beverage is a leader in the energy drink category within the nonalcoholic ready-to-drink beverage market, generating two thirds of revenue in the US and Canada. The well-known Monster trademark includes brands such as Monster Energy, Monster Ultra, Java Monster, and Juice Monster. The firm also owns other energy drink brands, such as Reign, NOS, Burn, Bang and Mother, and brews and distributes beers and flavored malt beverages following the acquisition of a craft brewer in 2022. Monster controls branding and innovation but outsources beverage manufacturing and packaging to copackers and finished goods distribution to bottlers in the global Coca-Cola system (pursuant to a 20-year agreement inked in 2015). Coke is the largest shareholder of Monster with a 19.5% stake.

Founded

1990

HQ

Employees

6.6K

Website

monsterbevcorp.com

Sectors

Food & Beverages

Financials (LTM)

Revenue: $8B

EBITDA: $3B

EV

$77B

Valuation Multiples

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Monster Beverage Financials

Monster Beverage reported last 12-month revenue of $8B and EBITDA of $3B.

In the same LTM period, Monster Beverage generated $5B in gross profit, $3B in EBITDA, and $2B in net income.

Monster Beverage P&L

In the most recent fiscal year, Monster Beverage reported revenue of $8B and EBITDA of $3B.

Monster Beverage expects next 12-month revenue of XXX and NTM EBITDA of XXX

Monster Beverage Stock Performance

Monster Beverage has current market cap of $79B, and enterprise value of $77B.

Monster Beverage's stock price is $81.06.

Monster Beverage Valuation Multiples

Monster Beverage trades at 9.1x EV/Revenue multiple, and 28.9x EV/EBITDA.

Monster Beverage Financial Valuation Multiples

As of March 19, 2026, Monster Beverage has market cap of $79B and EV of $77B.

Equity research analysts estimate Monster Beverage's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Monster Beverage has a P/E ratio of 40.1x.

Monster Beverage Margins & Growth Rates

Monster Beverage's revenue in the last 12 month grew by 11%.

Monster Beverage's revenue per employee in the last FY averaged $1.3M.

Monster Beverage's rule of 40 is 42% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Monster Beverage's rule of X is 58% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Monster Beverage Public Comps

See public comps and valuation multiples for other Food & Beverages comps.

Monster Beverage M&A Activity

Monster Beverage acquired XXX companies to date.

Last acquisition by Monster Beverage was on XXXXXXXX, XXXXX. Monster Beverage acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

Monster Beverage Investment Activity

Monster Beverage invested in XXX companies to date.

Monster Beverage made its latest investment on XXXXXXXX, XXXXX. Monster Beverage invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).