General Mills Valuation Multiples

General Mills Overview

About General Mills

General Mills is a global packaged-food company that produces snacks, cereal, convenient meals, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, and Haagen-Dazs. In fiscal 2025, 81% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. Although most of General Mills' products are sold through retail stores to consumers, the company also sells products to the foodservice channel and the commercial baking industry.

Founded

1928

HQ

Employees

33.0K

Website

generalmills.com

Sectors

Food & Beverages

Financials (LTM)

Revenue: $19B

EBITDA: $3B

EV

$37B

Valuation Multiples

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General Mills Financials

General Mills reported last 12-month revenue of $19B and EBITDA of $3B.

In the same LTM period, General Mills generated $6B in gross profit, $3B in EBITDA, and $2B in net income.

General Mills P&L

In the most recent fiscal year, General Mills reported revenue of $19B and EBITDA of $4B.

General Mills expects next 12-month revenue of XXX and NTM EBITDA of XXX

General Mills Stock Performance

General Mills has current market cap of $24B, and enterprise value of $37B.

General Mills' stock price is $45.12.

General Mills Valuation Multiples

General Mills trades at 2.0x EV/Revenue multiple, and 10.8x EV/EBITDA.

General Mills Financial Valuation Multiples

As of March 19, 2026, General Mills has market cap of $24B and EV of $37B.

Equity research analysts estimate General Mills' 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

General Mills has a P/E ratio of 12.3x.

General Mills Margins & Growth Rates

General Mills' revenue in the last 12 month declined by (3%).

General Mills' revenue per employee in the last FY averaged $0.6M.

General Mills' rule of 40 is 16% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

General Mills' rule of X is 12% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

General Mills Public Comps

See public comps and valuation multiples for other Food & Beverages comps.

General Mills M&A Activity

General Mills acquired XXX companies to date.

Last acquisition by General Mills was on XXXXXXXX, XXXXX. General Mills acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

General Mills Investment Activity

General Mills invested in XXX companies to date.

General Mills made its latest investment on XXXXXXXX, XXXXX. General Mills invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).