Switch theme
Sign up to access all valuation multiples
General Mills is a global packaged food company that produces snacks, cereal, convenient meals, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, and Haagen-Dazs. In fiscal 2024, 81% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. Although most of General Mills' products are sold through retail stores to consumers, the company also sells products to the foodservice channel and the commercial baking industry.
1928
34K+
LTM Revenue $19.5B
LTM EBITDA $3.9B
$43.4B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
General Mills has a last 12-month revenue (LTM) of $19.5B and a last 12-month EBITDA of $3.9B.
In the most recent fiscal year, General Mills achieved revenue of $19.9B and an EBITDA of $4.1B.
General Mills expects next 12-month revenue of XXX and NTM EBITDA of XXX
See General Mills valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $19.5B | XXX | $19.9B | XXX | XXX | XXX |
| Gross Profit | $6.7B | XXX | $6.9B | XXX | XXX | XXX |
| Gross Margin | 35% | XXX | 35% | XXX | XXX | XXX |
| EBITDA | $3.9B | XXX | $4.1B | XXX | XXX | XXX |
| EBITDA Margin | 20% | XXX | 21% | XXX | XXX | XXX |
| EBIT | $3.4B | XXX | $3.7B | XXX | XXX | XXX |
| EBIT Margin | 17% | XXX | 18% | XXX | XXX | XXX |
| Net Profit | $2.3B | XXX | $2.5B | XXX | XXX | XXX |
| Net Margin | 12% | XXX | 13% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $12.5B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
As of May 30, 2025, General Mills's stock price is $54.
General Mills has current market cap of $29.7B, and EV of $43.4B.
See General Mills trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $43.4B | $29.7B | XXX | XXX | XXX | XXX | $4.19 |
Sign up to access valuation multiples like growth-adjusted P/E, next 12-month EV/Revenue, EBITDA multiples by industry and many more
Start Free TrialAs of May 30, 2025, General Mills has market cap of $29.7B and EV of $43.4B.
General Mills's trades at 2.2x EV/Revenue multiple, and 10.9x EV/EBITDA.
Equity research analysts estimate General Mills's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
General Mills has a P/E ratio of 12.7x.
See valuation multiples for General Mills and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $29.7B | XXX | $29.7B | XXX | XXX | XXX |
| EV (current) | $43.4B | XXX | $43.4B | XXX | XXX | XXX |
| EV/Revenue | 2.2x | XXX | 2.2x | XXX | XXX | XXX |
| EV/EBITDA | 11.1x | XXX | 10.9x | XXX | XXX | XXX |
| EV/EBIT | 12.9x | XXX | 12.4x | XXX | XXX | XXX |
| EV/Gross Profit | 6.4x | XXX | n/a | XXX | XXX | XXX |
| P/E | 12.7x | XXX | 12.3x | XXX | XXX | XXX |
| EV/FCF | 16.3x | XXX | 16.6x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialGeneral Mills's last 12 month revenue growth is -2%
General Mills's revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.1M for the same period.
General Mills's rule of 40 is 19% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
General Mills's rule of X is 15% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for General Mills and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | -2% | XXX | -1% | XXX | XXX | XXX |
| EBITDA Margin | 20% | XXX | 20% | XXX | XXX | XXX |
| EBITDA Growth | -4% | XXX | -3% | XXX | XXX | XXX |
| Rule of 40 | 19% | XXX | 18% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 15% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.6M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 16% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Agthia Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Acomo | XXX | XXX | XXX | XXX | XXX | XXX |
| ForFarmers | XXX | XXX | XXX | XXX | XXX | XXX |
| JDE Peets | XXX | XXX | XXX | XXX | XXX | XXX |
| Sligro Food Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
General Mills acquired XXX companies to date.
Last acquisition by General Mills was XXXXXXXX, XXXXX XXXXX XXXXXX . General Mills acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.
Start Free Trial| When was General Mills founded? | General Mills was founded in 1928. |
| Where is General Mills headquartered? | General Mills is headquartered in United States of America. |
| How many employees does General Mills have? | As of today, General Mills has 34K+ employees. |
| Who is the CEO of General Mills? | General Mills's CEO is Mr. Jeffrey L. Harmening. |
| Is General Mills publicy listed? | Yes, General Mills is a public company listed on NYS. |
| What is the stock symbol of General Mills? | General Mills trades under GIS ticker. |
| When did General Mills go public? | General Mills went public in 1952. |
| Who are competitors of General Mills? | Similar companies to General Mills include e.g. Agthia Group, Acomo, ForFarmers, JDE Peets. |
| What is the current market cap of General Mills? | General Mills's current market cap is $29.7B |
| What is the current revenue of General Mills? | General Mills's last 12 months revenue is $19.5B. |
| What is the current revenue growth of General Mills? | General Mills revenue growth (NTM/LTM) is -2%. |
| What is the current EV/Revenue multiple of General Mills? | Current revenue multiple of General Mills is 2.2x. |
| Is General Mills profitable? | Yes, General Mills is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of General Mills? | General Mills's last 12 months EBITDA is $3.9B. |
| What is General Mills's EBITDA margin? | General Mills's last 12 months EBITDA margin is 20%. |
| What is the current EV/EBITDA multiple of General Mills? | Current EBITDA multiple of General Mills is 11.1x. |
| What is the current FCF of General Mills? | General Mills's last 12 months FCF is $2.7B. |
| What is General Mills's FCF margin? | General Mills's last 12 months FCF margin is 14%. |
| What is the current EV/FCF multiple of General Mills? | Current FCF multiple of General Mills is 16.3x. |
Get access to always up-to-date, precisely categorized 70K+ public and private valuation multiples, across tech and beyond.
