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General Mills Valuation Multiples

Discover revenue and EBITDA valuation multiples for General Mills and similar public comparables like Varun Beverages, JDE Peet's, Associated British Foods, JBS and more.

General Mills Overview

About General Mills

General Mills is a global packaged-food company that produces snacks, cereal, convenient meals, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, and Haagen-Dazs. In fiscal 2025, 81% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. Although most of General Mills' products are sold through retail stores to consumers, the company also sells products to the foodservice channel and the commercial baking industry.


Founded

1928

HQ

United States

Employees

33.0K

Financials (LTM)

Revenue: $19B
EBITDA: $3B

EV

$32B

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General Mills Financials

General Mills reported last 12-month revenue of $19B and EBITDA of $3B.

In the same LTM period, General Mills generated $6B in gross profit, $3B in EBITDA, and $2B in net income.

Revenue (LTM)


General Mills P&L

In the most recent fiscal year, General Mills reported revenue of $19B and EBITDA of $4B.

General Mills is profitable as of last fiscal year, with gross margin of 35%, EBITDA margin of 20%, and net margin of 12%.

See analyst estimates for General Mills
LTMLast FY202320242025202620272028
Revenue$19B$19B$20B$20B$19B
Gross Profit$6B$7B$7B$7B$6B
Gross Margin33%35%34%35%34%
EBITDA$3B$4B$4B$4B$4B
EBITDA Margin18%20%20%20%19%
EBIT Margin15%17%17%18%16%
Net Profit$2B$2B$3B$2B$2B
Net Margin10%12%13%12%11%
Net Debt—$15B———

Financial data powered by Morningstar, Inc.

General Mills Stock Performance

General Mills has current market cap of $19B, and enterprise value of $32B.

Market Cap Evolution


General Mills' stock price is $34.72.

General Mills share price decreased by 1.7% in the last 30 days, and by 36.0% in the last year.

General Mills has an EPS (earnings per share) of $4.39.

See more trading valuation data for General Mills
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$32B$19B0.0%-1.7%-23.2%-36.0%$4.39

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General Mills Valuation Multiples

General Mills trades at 1.7x EV/Revenue multiple, and 9.4x EV/EBITDA.

See NTM and 2027E valuation multiples for General Mills

EV / Revenue (LTM)


General Mills Financial Valuation Multiples

As of May 3, 2026, General Mills has market cap of $19B and EV of $32B.

General Mills has a P/E ratio of 9.9x.

LTMLast FY202320242025202620272028
EV/Revenue1.7x1.6x1.6x1.6x1.7x
EV/EBITDA9.4x8.1x7.8x8.0x8.9x
EV/EBIT11.4x9.5x9.3x9.2x10.7x
EV/Gross Profit5.1x4.7x4.7x4.7x5.0x
P/E9.9x7.9x7.3x7.8x9.2x
EV/FCF16.4x13.3x13.5x13.3x15.4x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified General Mills Valuation Multiples

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General Mills Margins & Growth Rates

General Mills decreased revenue by 5% and EBITDA by 16% in the last fiscal year.

In the most recent fiscal year, General Mills reported gross margin of 35%, EBITDA margin of 20%, and net margin of 12%.

See estimated margins and future growth rates for General Mills

General Mills Margins

Last FY202420252026202720282029
Gross Margin35%35%34%34%
EBITDA Margin20%20%19%18%
EBIT Margin17%18%16%15%
Net Margin12%12%11%10%
FCF Margin12%12%11%10%

General Mills Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(5%)(2%)(4%)(4%)
Gross Profit Growth(9%)1%(6%)(5%)
EBITDA Growth(16%)(2%)(11%)(9%)
EBIT Growth(18%)1%(14%)(10%)
Net Profit Growth(22%)(6%)(15%)(12%)
FCF Growth(20%)2%(14%)(12%)

Data powered by FactSet, Inc. and Morningstar, Inc.

General Mills Operational KPIs

General Mills' revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.1M for the same period.

General Mills' Rule of 40 is 14% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

General Mills' Rule of X is 8% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for General Mills
LTMLast FY202320242025202620272028
Rule of 4015%14%———
Bessemer Rule of X11%8%———
Revenue per Employee—$0.6M———
Opex per Employee—$0.1M———
Opex to Revenue—18%17%17%18%

Data powered by FactSet, Inc. and Morningstar, Inc.

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General Mills Competitors

General Mills competitors include Varun Beverages, JDE Peet's, Associated British Foods, JBS, Arca Continental, Coca-Cola HBC, WH Group HK, Grupo Bimbo, Tyson Foods and Britannia Industries.

Most General Mills public comparables operate across Food & Beverages.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Varun Beverages7.7x7.4x32.3x31.6x
JDE Peet's—1.9x—12.3x
Associated British Foods0.8x0.8x6.0x6.2x
JBS0.4x0.4x5.2x5.4x
Arca Continental1.5x1.5x7.7x7.6x
Coca-Cola HBC1.6x1.6x10.4x10.3x
WH Group HK0.6x0.6x4.8x4.9x
Grupo Bimbo1.0x1.0x7.2x7.2x

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General Mills M&A Activity

General Mills has acquired 10 companies to date.

Last acquisition by General Mills was on March 15th 2026. General Mills acquired La Tiara Taco Shells for $10M (EV/Revenue multiple of ).

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Latest Acquisitions by General Mills

La Tiara Taco Shells
Whitebridge Pet Brands (North American cat and pet treating business)
Edgard & Cooper
Fera Pet Organics
Description
La Tiara Taco Shells manufactures Mexican-style shells from stone-ground yellow corn using natural ingredients.
—
Edgard & Cooper is a Kortrijk-headquartered producer of natural pet foods formulated for dogs and cats with fresh meat, organs, vegetables, and botanicals. Established in 2014, the company manufactures gently air-dried kibble, wet pouches, and treat ranges emphasizing high protein content and hypoallergenic recipes. Distributed across multiple European countries, its products incorporate sustainable packaging and sourcing practices to promote pet health and environmental responsibility.
Fera Pet Organics is a US manufacturer of natural supplements for dogs and cats. Products feature holistic ingredients like organic herbs, superfoods, and probiotics in gluten-free, grain-free formulas without artificial preservatives. Produced at an FDA-registered, NASC-compliant facility in Colorado, the line addresses joint health, digestion, and immunity through chews, powders, and oils.
HQ CountryUnited StatesUnited StatesBelgiumUnited States
HQ City
—
—
Kortrijk
Los Angeles, CA
Deal Date15 Mar 202614 Nov 202430 Apr 20249 Nov 2023
Valuation$10M$1B$436Mundisclosed
EV/Revenue
EV/EBITDA

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General Mills Investment Activity

General Mills has invested in 7 companies to date.

Latest investment by General Mills was on November 19th 2024. General Mills invested in Keychain in their $15M Series A round (EV/Revenue multiple of ).

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Latest Investments by General Mills

Keychain
Smalls
BeeHero
good culture
Description
Keychain streamlines supply chain for consumer packaged goods brands with an AI platform for product development and supplier matching. New York-based, users input descriptions to auto-generate specs and connect with verified manufacturers in packaging, ingredients, and logistics. Launched in 2022, it serves Unilever and smaller DTC brands by filtering suppliers via certifications like FDA approval and allergen-free capabilities. The free-for-brands model consolidates RFPs, contracts, and tracking into one dashboard across 10,000 global partners.
Smalls is a New York-headquartered direct-to-consumer brand delivering fresh, human-grade cat food subscriptions. The company offers nutritionally complete recipes in chicken, beef, turkey, and duck varieties, customized by cat age, weight, and health needs with freeze-dried toppers. Launched in 2017, Smalls ships nationwide from USDA-certified kitchens emphasizing high-protein, grain-free formulas.
—
good culture is a Los Angeles-headquartered dairy company producing low-sugar, high-protein cottage cheese and related products. The brand offers plain, flavored varieties like blueberry and strawberry with live active cultures and simple ingredients, available in major U.S. supermarkets. good culture also sells Greek yogurt and sour cream under its real-food portfolio.
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
New York City, NY
New York City, NY
Fresno, CA
California City, CA
Deal Date19 Nov 202428 Mar 20231 Dec 202226 Feb 2019
RoundSeries ASeries BSeries BSeries A
Raised$15M$19M$42M$8M
InvestorsBoxGroup; General Mills; Lightspeed Venture Partners; Schreiber Foods; SV Angel301; Companion Fund; Founder Collective; General Mills; Left Lane Capital; The Ohio State University; Valor Capital GroupCibus Fund; Convent Capital; Firstime Venture Capital; Gaingels; General Mills; iAngels; J-Ventures; MS&AD Ventures; Plug and Play; Rabobank; UpWest301; Almanac Insights; CAVU Consumer Partners; General Mills
Valuation$260Mundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About General Mills

When was General Mills founded?General Mills was founded in 1928.
Where is General Mills headquartered?General Mills is headquartered in United States.
How many employees does General Mills have?As of today, General Mills has over 33K employees.
Who is the CEO of General Mills?General Mills' CEO is Jeffrey L. Harmening.
Is General Mills publicly listed?Yes, General Mills is a public company listed on NYSE.
What is the stock symbol of General Mills?General Mills trades under GIS ticker.
When did General Mills go public?General Mills went public in 1952.
Who are competitors of General Mills?General Mills main competitors include Varun Beverages, JDE Peet's, Associated British Foods, JBS, Arca Continental, Coca-Cola HBC, WH Group HK, Grupo Bimbo, Tyson Foods, Britannia Industries.
What is the current market cap of General Mills?General Mills' current market cap is $19B.
What is the current revenue of General Mills?General Mills' last 12 months revenue is $19B.
What is the current revenue growth of General Mills?General Mills revenue growth (NTM/LTM) is (3%).
What is the current EV/Revenue multiple of General Mills?Current revenue multiple of General Mills is 1.7x.
Is General Mills profitable?Yes, General Mills is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of General Mills?General Mills' last 12 months EBITDA is $3B.
What is General Mills' EBITDA margin?General Mills' last 12 months EBITDA margin is 18%.
What is the current EV/EBITDA multiple of General Mills?Current EBITDA multiple of General Mills is 9.4x.
What is the current FCF of General Mills?General Mills' last 12 months FCF is $2B.
What is General Mills' FCF margin?General Mills' last 12 months FCF margin is 10%.
What is the current EV/FCF multiple of General Mills?Current FCF multiple of General Mills is 16.4x.
How many companies General Mills has acquired to date?As of May 2026, General Mills has acquired 10 companies.
What was the largest acquisition by General Mills?$8B acquisition of Blue Buffalo on 23rd February 2018 was the largest M&A General Mills has done to date.
What companies General Mills acquired?General Mills acquired Blue Buffalo, Whitebridge Pet Brands (North American cat and pet treating business), Tyson Pet Products, Annie’s, Edgard & Cooper, TNT Crust, Epic Provisions, La Tiara Taco Shells, Carolina Laticínios, and Fera Pet Organics.
In how many companies General Mills has invested to date?As of May 2026, General Mills has invested in 7 companies.
What was the last General Mills investment?On 19th November 2024 General Mills invested in Keychain, participating in a $15M Series A round at $260M valuation, alongside BoxGroup, Lightspeed Venture Partners, Schreiber Foods, and SV Angel.
In what companies General Mills invested in?General Mills invested in BeeHero, Beyond Meat, Smalls, Kite Hill, Keychain, good culture, and Purely Elizabeth.

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