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Missfresh Valuation Multiples

Discover Missfresh's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Broke Out, Getaround, Worlds, MyHotelMatch and more.

Missfresh Overview

About Missfresh

Missfresh Ltd an online-and-offline integrated on-demand retail business offering fresh produce and fast-moving consumer goods. Through its "Missfresh" mobile application and Mini Program embedded in third-party social platforms, which feature substantially similar user interface and functions, consumers can purchase grocery at their fingertips and receive products delivered by its delivery riders to their doorstep. The Group’s assets are located in the PRC and its revenues are derived from within the PRC.


Founded

2015

HQ

China

Employees

57

Financials (FY)

Revenue: $408M
EBITDA: ($178M)

Market Cap

$1K

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Missfresh Financials

Missfresh reported last fiscal year revenue of $408M and negative EBITDA of ($178M).

In the same fiscal year, Missfresh generated $86M in gross profit, ($178M) in EBITDA losses, and had net loss of ($223M).


Missfresh P&L

In the most recent fiscal year, Missfresh reported revenue of $408M and EBITDA of ($178M).

Missfresh is unprofitable as of last fiscal year, with gross margin of 21%, EBITDA margin of (44%), and net margin of (55%).

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Last FY202620272028
Revenue$408M
Gross Profit$86M
Gross Margin21%
EBITDA($178M)
EBITDA Margin(44%)
EBIT Margin(47%)
Net Profit($223M)
Net Margin(55%)

Financial data powered by Morningstar, Inc.

Missfresh Stock Performance

Missfresh has current market cap of $1K.

Market CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$1K-----

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Missfresh Valuation Multiples

Missfresh trades at (0.0x) EV/Revenue multiple, and 0.0x EV/EBITDA.

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Missfresh Financial Valuation Multiples

As of June 23, 2026, Missfresh has market cap of $1K.

Missfresh has a P/E ratio of 0.0x.

Last FY202620272028
EV/Revenue(0.0x)
EV/EBITDA0.0x
EV/EBIT0.0x
EV/Gross Profit(0.1x)
P/E0.0x
EV/FCF0.1x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Missfresh Valuation Multiples

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Missfresh Margins & Growth Rates

In the most recent fiscal year, Missfresh reported gross margin of 21%, EBITDA margin of (44%), and net margin of (55%).

See estimated margins and future growth rates for Missfresh

Missfresh Margins

Last FY202720282029
Gross Margin21%
EBITDA Margin(44%)
EBIT Margin(47%)
Net Margin(55%)
FCF Margin(26%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Missfresh Operational KPIs

Missfresh's revenue per employee in the last FY averaged $7.2M, while opex per employee averaged $4.9M for the same period.

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Last FY202620272028
Revenue per Employee$7.2M
Opex per Employee$4.9M
S&M Expenses to Revenue5%
G&A Expenses to Revenue30%
Opex to Revenue68%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Missfresh Competitors

Missfresh competitors include Broke Out, Getaround, Worlds, MyHotelMatch, Alfonsino, EPWK Holdings, Ethero and Oriental Culture Holding.

Most Missfresh public comparables operate across Food Delivery, Consumer Apps, Vertical Marketplaces and FoodTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Broke Out----
Getaround1.2x-(1.1x)-
Worlds--(2.0x)-
MyHotelMatch--(1.3x)-
Alfonsino1.2x-3.7x-
EPWK Holdings0.3x-(0.8x)-

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Missfresh VC Funding History

Before going public, Missfresh raised $2B in total equity funding, across 9 rounds.


Missfresh Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Dec-20Undisclosed stageQingdao Guoxin; Sunshine Venture Capital; Qingdao Fund of Venture Capital Funds$306M-Missfresh is a Chinese e-grocery startup founded in 2014, specializing in rapid delivery of fresh groceries through a network of mini-warehouses located near residential communities, enabling 30-minute deliveries in multiple cities. The company operates in a competitive sector requiring significant cold-chain logistics and has partnerships with platforms like Tencent's WeChat for customer acquisition. In 2020, Missfresh was highly active in fundraising, securing multiple large rounds amid surging demand for online grocery due to COVID-19. A specific funding round matching the query involved Missfresh raising approximately $306 million (ÂĄ2 billion) co-led by Qingdao Gouxin (Qingdao Guoxin), Qingdao Municipality Guidance Fund (likely Qingdao Fund of Venture Capital Funds), and Sunshine Venture Capital, all government-affiliated entities from Qingdao and its districts. This round occurred around mid-2020, following a larger $495 million Series F in July 2020 led by a China International Capital Corporation fund, with participants including Tencent, Tiger Global, ICBC International, and Abu Dhabi Capital Group. That July round valued Missfresh at over $3 billion pre-money. Missfresh had raised over $1 billion in total funding by mid-2020 from investors like Tencent, Goldman Sachs, and various government funds, positioning it as one of China's top-funded agrifood startups. The $306M round supported expansion of its supply chain and mini-warehouse model, which served nearly 25 million monthly active users across over 1,500 locations by late 2019. The online grocery market in China boomed post-COVID, but the sector faces high costs from perishables and logistics. Missfresh differentiated via proximity-based fulfillment to reduce costs and ensure freshness. By 2021, fortunes reversed, with valuation dropping to $88 million amid struggles, including a stake sale to Shanxi Donghui Group for 30% ownership.
Jul-20Series EICBC International; Tencent; CICC; Goldman Sachs; Abu Dhabi Capital Group; Tiger Global; Suzhou Changshu Government Industry Fund$495M-Missfresh is a Chinese online fresh food retailer that went public via ADR on NASDAQ under ticker MF, focusing on rapid delivery of groceries and perishables. For the year 2020, aligning with the round date, Missfresh reported revenue of $0.89 billion USD, marking its annual sales from operations without expenses subtracted. This figure represents total income from goods and services sold. The company exhibited losses, with 2020 net figures around -1.6 billion USD paired with higher revenue estimates in one source. Missfresh faced challenges post-IPO, with delisting and low market cap around $7 million, reflecting sector pressures in on-demand grocery delivery amid competition from players like Meituan and Dingdong.
Sep-18Series DGlade Brook Capital Partners; Davis Advisors; Jeneration Capital; Poly Real Estate; Tencent; China Renaissance; Goldman Sachs; Tiger Global; Sofina$450M-Missfresh is a Chinese online-to-offline fresh produce e-commerce platform founded in 2014, specializing in one-hour delivery of fruits, vegetables, dairy, meat, seafood, and other products through a network of front-end warehouses. It operates in over 20 cities, with plans to expand to 100 cities and 10,000 warehouses to serve 100 million families. The Series D round of $450 million closed around September 6, 2018, led by Goldman Sachs Investment Partners and Tencent, with participation from Tiger Global Management, Jeneration Capital Management, Sofina, Davis Advisors, Poly Capital, Glade Brook Capital, and China Renaissance. Funds were allocated to upstream supply chain development, cold chain logistics, and smart retail technologies. Missfresh dominated the fresh produce online market with over 50% share in the first half of 2018 per TrustData, amid a sector expected to reach 21.7% online penetration by 2020. Prior rounds included $230 million Series C+ in 2017 co-led by Tiger Global and Genesis Capital, and earlier funding from Lenovo and others totaling over $1 billion cumulatively.
Sep-17Series CGenesis Capital Ventures; Tiger Global$230M-Missfresh is a Beijing-based fresh produce e-commerce platform specializing in on-demand delivery of groceries, food, and beverages, operating in the competitive Chinese online retail market with a focus on mobile apps and two-hour delivery services. The company raised $230 million in a Series C+ round on September 20, 2017, co-led by U.S. firm Tiger Global Management and China's Genesis Capital, with participation from returning investor Tencent Holdings, bringing total funding to over $400 million. This late-stage venture round supported Missfresh's expansion in the E-Commerce, Consumer Goods, Mobile, Food and Beverage, Apps, and Grocery sectors, targeting urban consumers in China amid rapid growth in fresh produce delivery. Missfresh previously operated through Beijing Missfresh E-commerce Co., Ltd. until June 2017.
Jan-17Series CLenovo Capital and Incubator Group (LCIG); ZSVC$100M-MissFresh is a China-based online grocery retailer founded in 2014 that sells fresh produce including fruits, vegetables, meat, and fish with a focus on rapid delivery. The company operates a model centered on mini-warehouses adjacent to residential communities to enable deliveries within two hours of order placement, and later achieved one-hour delivery targets. In January 2017, MissFresh closed a Series C funding round of $100 million co-led by Lenovo Capital and Incubator Group and Zhejiang Zheshang Venture Capital (ZSVC), with participation from existing investor Tencent, KTB Investment & Securities, Grand Flight Investment, and China Growth Capital. The company reportedly achieved 500% year-on-year gross revenue growth in 2016, the year preceding this funding round. MissFresh had previously raised capital in multiple rounds starting from 2014, accumulating over $1 billion in total funding by 2020 from investors including Tencent, Tiger Global, and Goldman Sachs, and expanded to operate over 1,500 warehouses serving approximately 25 million monthly active users. The company differentiated itself through social media-based customer acquisition via WeChat mini programs and positioned itself as a competitor to Alibaba-backed Freshippo in the Chinese fresh grocery delivery market.
Apr-16Series BChina Growth Capital$36M-Missfresh is a Chinese online grocery platform founded in 2014, specializing in fresh fruits, vegetables, and other produce delivered within 30-60 minutes via a network of mini-warehouses (DMW model) adjacent to residential communities. The company integrates deeply with Tencent's WeChat for customer acquisition, differentiating from rivals like Alibaba's Freshippo. By 2020, it operated in 16 cities with around 1,500 distribution centers and nearly 25 million monthly active users. In April 2016, Missfresh raised $36 million in a Series B+ round from China Growth Capital and Yuanyi Capital, following a $31 million Series B led by Tencent in 2015. This built on earlier funding, positioning the company for expansion amid growing demand for rapid grocery delivery. Subsequent rounds included a $100 million Series C in 2017 co-led by Lenovo Capital and others, featuring China Growth Capital again, a $230 million Series C+ in 2017 with Tiger Global and Tencent, and a $450 million round in 2018 co-led by Tencent and Goldman Sachs. Missfresh continued raising capital aggressively, securing $495 million in mid-2020 led by a CICC fund (with Tencent, Tiger Global, ICBC, Abu Dhabi Capital Group), achieving a valuation over $3 billion (pre-money in some reports), bringing total funding to about $1.4 billion. In 2019, it received $700 million in debt financing from Changshu government. The COVID-19 pandemic boosted demand, with the company reporting profitability during lockdowns and investing in smart chain technology. Missfresh filed for a U.S. IPO in 2021 via SEC Form F-1, highlighting its DMW model innovation.
Nov-15Series BTencent$31M--
Dec-14Series AGX Capital; Tencent$10M-Missfresh is a Chinese online grocery delivery platform founded in 2014, specializing in fresh produce and groceries delivered within one hour. GX Capital and Tencent were early investors in the company. The specific December 2014 funding round led by GX Capital and Tencent is referenced in investor lists but lacks disclosed financial details such as valuation or amount raised. Missfresh has completed multiple funding rounds since inception, accumulating over $1 billion from investors including Tencent, Tiger Global, and Goldman Sachs. Later rounds included a $230 million raise with Tencent participation, bringing total funding over $400 million by 2017, and a $495 million round in 2020 at a pre-money valuation of $3 billion. The company expanded to over 1,500 warehouses serving nearly 25 million monthly active customers.
Jan-14Angel-$5M-Missfresh, founded in 2014, is a Chinese online grocery e-commerce platform specializing in fresh produce with same-day or one-hour delivery via front-end warehouses and cold chain logistics. The company began operations with its first mini-warehouse in 2015 and expanded to 20 cities by 2018. Early funding included a $5 million angel investment from GX Capital in December 2014 and a $10 million Series A from Tencent and GX Capital in 2014 or early 2015. A $31 million Series B followed in 2015 led by Tencent, with Zheshang Venture Capital. Subsequent rounds included $36 million Series B-plus in 2016 from Yuanyi Capital and China Growth Capital, $100 million Series C in January 2017 co-led by Lenovo Capital and Incubator Group with Tencent and others, and $230 million Series C-plus in September 2017 co-led by Tiger Global Management and Genesis Capital. Later financings comprised a $450 million Series D in 2018 co-led by Tencent and Goldman Sachs, involving Tiger Global and others, and additional rounds totaling over $1.5 billion by 2020, including a 2020 round at over $3 billion pre-money valuation led by CICC Capital. Missfresh raised over $1 billion privately before its 2021 Nasdaq IPO at a $2.8 billion valuation, but faced challenges with cash burn and delisted by 2022.

Acquisitions by Missfresh

Missfresh has acquired 1 company to date.

Last acquisition by Missfresh was on January 7th 2022. Missfresh acquired Zailouxia for undisclosed valuation.

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Latest Acquisitions by Missfresh

Zailouxia
Description
Zailouxia is a Beijing-headquartered operator of unmanned convenience stores. Beijing Zailouxia Technology Co., Ltd. stocks snacks, fresh produce, and groceries in its automated retail locations. Customers access products via mobile payments and facial recognition in urban areas across China.
HQ CountryChina
HQ City
Beijing
Deal Date7 Jan 2022
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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About Missfresh

When was Missfresh founded?Missfresh was founded in 2015.
Where is Missfresh headquartered?Missfresh is headquartered in China.
How many employees does Missfresh have?As of today, Missfresh has over 57 employees.
Is Missfresh publicly listed?Yes, Missfresh is a public company listed on OTCM.
What is the stock symbol of Missfresh?Missfresh trades under MFLTY ticker.
When did Missfresh go public?Missfresh went public in 2021.
Who are competitors of Missfresh?Missfresh main competitors include Broke Out, Getaround, Worlds, MyHotelMatch, Alfonsino, EPWK Holdings, Ethero, Oriental Culture Holding.
What is the current market cap of Missfresh?Missfresh's current market cap is $1K.
What is the current revenue of Missfresh?Missfresh's last fiscal year revenue is $408M.
What is the current EV/Revenue multiple of Missfresh?Current revenue multiple of Missfresh is (0.0x).
Is Missfresh profitable?No, Missfresh is not profitable.
How many companies Missfresh has acquired to date?As of June 2026, Missfresh has acquired 1 company.
What was the largest acquisition by Missfresh?None of the M&A deals Missfresh has completed have disclosed valuations.
What companies Missfresh acquired?Missfresh acquired Zailouxia.
In how many companies Missfresh has invested to date?Missfresh hasn't invested in any companies yet (or none have been disclosed publicly).

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