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Goodfood Market Valuation Multiples

Discover revenue and EBITDA valuation multiples for Goodfood Market and similar public comparables like BIKE24, ABOUT YOU, and Adore Beauty.

Goodfood Market Overview

About Goodfood Market

Goodfood Market Corp is an online grocery company in Canada that delivers fresh meal solutions and groceries that make it easy for members to enjoy delicious meals at home every day. The principal business activity is focused on developing and servicing the online meal kit and grocery add-on market. Goodfood members have access to products and exclusive pricing made possible by its direct-to-consumer fulfillment ecosystem that eliminates waste and retail overhead. It has a production facility and administrative offices in Montreal, with five additional facilities located in Quebec, Ontario, Alberta, and British Columbia. The company is passionate about connecting its partner farms and suppliers to its customers’ kitchens while eliminating food waste and costly retail overhead.


Founded

2015

HQ

Canada
Employees

570

Website

makegoodfood.ca

Financials

LTM Revenue $93.8M

LTM EBITDA $4.0M

EV

$36.3M

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Goodfood Market Financials

Goodfood Market has a last 12-month revenue (LTM) of $93.8M and a last 12-month EBITDA of $4.0M.

In the most recent fiscal year, Goodfood Market achieved revenue of $110M and an EBITDA of $7.8M.

Goodfood Market expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Goodfood Market P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $93.8M XXX $110M XXX XXX XXX
Gross Profit $93.8M XXX $45.5M XXX XXX XXX
Gross Margin 100% XXX 41% XXX XXX XXX
EBITDA $4.0M XXX $7.8M XXX XXX XXX
EBITDA Margin 4% XXX 7% XXX XXX XXX
EBIT n/a XXX $0.5M XXX XXX XXX
EBIT Margin n/a XXX 0% XXX XXX XXX
Net Profit -$2.5M XXX -$2.5M XXX XXX XXX
Net Margin -3% XXX -2% XXX XXX XXX
Net Debt XXX XXX $16.3M XXX XXX XXX

Financial data powered by Morningstar, Inc.

Goodfood Market Stock Performance

As of May 30, 2025, Goodfood Market's stock price is CAD 0 (or $0).

Goodfood Market has current market cap of CAD 11.2M (or $8.1M), and EV of CAD 50.3M (or $36.3M).

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Goodfood Market Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$36.3M $8.1M XXX XXX XXX XXX $-0.07

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Goodfood Market Valuation Multiples

As of May 30, 2025, Goodfood Market has market cap of $8.1M and EV of $36.3M.

Goodfood Market's trades at 0.4x EV/Revenue multiple, and 5.8x EV/EBITDA.

Equity research analysts estimate Goodfood Market's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Goodfood Market has a P/E ratio of -3.3x.

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Goodfood Market Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $8.1M XXX $8.1M XXX XXX XXX
EV (current) $36.3M XXX $36.3M XXX XXX XXX
EV/Revenue 0.4x XXX 0.4x XXX XXX XXX
EV/EBITDA 9.0x XXX 5.8x XXX XXX XXX
EV/EBIT n/a XXX -6.9x XXX XXX XXX
EV/Gross Profit 0.4x XXX n/a XXX XXX XXX
P/E -3.3x XXX -0.9x XXX XXX XXX
EV/FCF n/a XXX -9.9x XXX XXX XXX

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Goodfood Market Margins & Growth Rates

Goodfood Market's last 12 month revenue growth is -5%

Goodfood Market's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Goodfood Market's rule of 40 is -3% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Goodfood Market's rule of X is -9% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Goodfood Market Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth -5% XXX n/a XXX XXX XXX
EBITDA Margin 4% XXX 6% XXX XXX XXX
EBITDA Growth -9% XXX 6% XXX XXX XXX
Rule of 40 -3% XXX 1% XXX XXX XXX
Bessemer Rule of X XXX XXX -9% XXX XXX XXX
Revenue per Employee XXX XXX $0.2M XXX XXX XXX
Opex per Employee XXX XXX $0.1M XXX XXX XXX
S&M Expenses to Revenue XXX XXX n/a XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 41% XXX XXX XXX

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Goodfood Market Public Comps

See public comps and valuation multiples for Vertical E-commerce and Consumer E-commerce comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Brillia Inc XXX XXX XXX XXX XXX XXX
Adore Beauty XXX XXX XXX XXX XXX XXX
Temple & Webster XXX XXX XXX XXX XXX XXX
BIKE24 XXX XXX XXX XXX XXX XXX
ABOUT YOU XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Goodfood Market M&A and Investment Activity

Goodfood Market acquired  XXX companies to date.

Last acquisition by Goodfood Market was  XXXXXXXX, XXXXX XXXXX XXXXXX . Goodfood Market acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Goodfood Market

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Goodfood Market

When was Goodfood Market founded? Goodfood Market was founded in 2015.
Where is Goodfood Market headquartered? Goodfood Market is headquartered in Canada.
How many employees does Goodfood Market have? As of today, Goodfood Market has 570 employees.
Who is the CEO of Goodfood Market? Goodfood Market's CEO is Mr. Jonathan Ferrari.
Is Goodfood Market publicy listed? Yes, Goodfood Market is a public company listed on TSE.
What is the stock symbol of Goodfood Market? Goodfood Market trades under FOOD ticker.
When did Goodfood Market go public? Goodfood Market went public in 2015.
Who are competitors of Goodfood Market? Similar companies to Goodfood Market include e.g. Brillia Inc, Adore Beauty, Temple & Webster, BIKE24.
What is the current market cap of Goodfood Market? Goodfood Market's current market cap is $8.1M
What is the current revenue of Goodfood Market? Goodfood Market's last 12 months revenue is $93.8M.
What is the current revenue growth of Goodfood Market? Goodfood Market revenue growth (NTM/LTM) is -5%.
What is the current EV/Revenue multiple of Goodfood Market? Current revenue multiple of Goodfood Market is 0.4x.
Is Goodfood Market profitable? Yes, Goodfood Market is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Goodfood Market? Goodfood Market's last 12 months EBITDA is $4.0M.
What is Goodfood Market's EBITDA margin? Goodfood Market's last 12 months EBITDA margin is 4%.
What is the current EV/EBITDA multiple of Goodfood Market? Current EBITDA multiple of Goodfood Market is 9.0x.

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