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Reformation Valuation Multiples
Reformation is valued at $905M as of September 2026, a 2.5x revenue multiple. In the last FY Reformation reported revenue of $507M and EBITDA of $43M.
Reformation Overview
About Reformation
Reformation Inc sells apparel and accessories through its website, company-owned retail stores, wholesale channels, and other distribution channels in the United States and internationally. Its product portfolio includes dresses, bottoms, tops, sweaters, and accessories. The company focuses on womenswear and sources materials and products through its supply chain operations. The majority of the company's revenue was derived from the sale of its apparel and accessories, including clothing, shoes, and bags, through e-commerce and retail. Geographically, the maximum revenue is generated from the United States.
Founded
2009
HQ
Employees
1.3K
Website
Sectors
Financials (FY)
EV
$1.3B
Valuation Multiples
Start free trialReformation Financials
Reformation reported last fiscal year revenue of $507M and EBITDA of $43M.
In the same fiscal year, Reformation generated $305M in gross profit, $43M in EBITDA, and $13M in net income.
Reformation P&L
In the most recent fiscal year, Reformation reported revenue of $507M and EBITDA of $43M.
Reformation is profitable as of last fiscal year, with gross margin of 60%, EBITDA margin of 8%, and net margin of 2%.
Financial data powered by Morningstar, Inc.
Reformation Stock Performance
Reformation has current market cap of $905M, and enterprise value of $1.3B.
Market Cap Evolution
Reformation's stock price is $15.31.
Reformation share price increased by 7.0% in the last 30 days.
Reformation has an EPS (earnings per share) of $0.21.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $1.3B | $905M | -2.7% | 7.0% | - | - | $0.21 |
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Start Free TrialReformation Valuation Multiples
Reformation trades at 2.5x EV/Revenue multiple, and 29.5x EV/EBITDA.
Reformation Financial Valuation Multiples
As of September 18, 2026, Reformation has market cap of $905M and EV of $1.3B.
Reformation has a P/E ratio of 71.6x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Reformation Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Reformation Margins & Growth Rates
Reformation grew revenue by 19% and EBITDA by 100% in the last fiscal year.
In the most recent fiscal year, Reformation reported gross margin of 60%, EBITDA margin of 8%, and net margin of 2%.
Reformation Margins
Reformation Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Reformation Operational KPIs
Reformation's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.
Reformation's Rule of 40 is 34% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Reformation's Rule of X is 63% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Reformation Competitors
Reformation competitors include JINS Holdings, Truworths, Dr. Martens, Bata India, Boozt, Vulcabras, Bxn Holding, Delta Israel Brands, Relaxo Footwears and Vivara.
Most Reformation public comparables operate across Clothing & Accessories.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $625M | $95M | 1.4x | 1.2x | 9.2x | 7.9x | |||
| $1.3B | $265M | 0.9x | 0.9x | 4.5x | 3.5x | |||
| $1B | $167M | 1.1x | 1.1x | 6.9x | 5.9x | |||
| $366M | $71M | 2.6x | 2.5x | 13.3x | 12.2x | |||
| $845M | $71M | 1.1x | 1.0x | 13.0x | 10.3x | |||
| $692M | $207M | 1.4x | 1.3x | 4.7x | 6.1x | |||
| $771M | $100M | 0.8x | 0.8x | 6.4x | 6.0x | |||
| $428M | $77M | 2.3x | - | 12.7x | - | |||
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Start Free TrialAbout Reformation
| When was Reformation founded? | Reformation was founded in 2009. |
| Where is Reformation headquartered? | Reformation is headquartered in United States. |
| How many employees does Reformation have? | As of today, Reformation has over 1K employees. |
| Who is the CEO of Reformation? | Reformation's CEO is Hali Borenstein. |
| Is Reformation publicly listed? | Yes, Reformation is a public company listed on NYSE. |
| What is the stock symbol of Reformation? | Reformation trades under REF ticker. |
| When did Reformation go public? | Reformation went public in 2026. |
| Who are competitors of Reformation? | Reformation main competitors include JINS Holdings, Truworths, Dr. Martens, Bata India, Boozt, Vulcabras, Bxn Holding, Delta Israel Brands, Relaxo Footwears, Vivara. |
| What is the current market cap of Reformation? | Reformation's current market cap is $905M. |
| What is the current revenue of Reformation? | Reformation's last fiscal year revenue is $507M. |
| What is the current revenue growth of Reformation? | Reformation revenue growth (vs. last FY) is 19%. |
| What is the current EV/Revenue multiple of Reformation? | Current revenue multiple of Reformation is 2.5x. |
| Is Reformation profitable? | No, Reformation is not profitable. |
| How many companies Reformation has acquired to date? | Reformation hasn't acquired any companies yet (or none have been disclosed publicly). |
| In how many companies Reformation has invested to date? | Reformation hasn't invested in any companies yet (or none have been disclosed publicly). |
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