Reformation Valuation Multiples

Reformation is valued at $905M as of September 2026, a 2.5x revenue multiple. In the last FY Reformation reported revenue of $507M and EBITDA of $43M.

Reformation Overview

About Reformation

Reformation Inc sells apparel and accessories through its website, company-owned retail stores, wholesale channels, and other distribution channels in the United States and internationally. Its product portfolio includes dresses, bottoms, tops, sweaters, and accessories. The company focuses on womenswear and sources materials and products through its supply chain operations. The majority of the company's revenue was derived from the sale of its apparel and accessories, including clothing, shoes, and bags, through e-commerce and retail. Geographically, the maximum revenue is generated from the United States.


Founded

2009

HQ

United States

Employees

1.3K

Financials (FY)

Revenue: $507M
EBITDA: $43M

EV

$1.3B

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Reformation Financials

Reformation reported last fiscal year revenue of $507M and EBITDA of $43M.

In the same fiscal year, Reformation generated $305M in gross profit, $43M in EBITDA, and $13M in net income.


Reformation P&L

In the most recent fiscal year, Reformation reported revenue of $507M and EBITDA of $43M.

Reformation is profitable as of last fiscal year, with gross margin of 60%, EBITDA margin of 8%, and net margin of 2%.

See analyst estimates for Reformation
Last FY202320242025202620272028
Revenue$507M$360M$438M$507M
Gross Profit$305M$230M$283M$305M
Gross Margin60%64%64%60%
EBITDA$43M$47M$66M$43M
EBITDA Margin8%13%15%8%
EBIT Margin6%10%12%6%
Net Profit$13M$24M$33M$13M
Net Margin2%7%8%2%
Net Debt$107M---

Financial data powered by Morningstar, Inc.

Reformation Stock Performance

Reformation has current market cap of $905M, and enterprise value of $1.3B.

Market Cap Evolution


Reformation's stock price is $15.31.

Reformation share price increased by 7.0% in the last 30 days.

Reformation has an EPS (earnings per share) of $0.21.

See more trading valuation data for Reformation
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$1.3B$905M-2.7%7.0%--$0.21

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Reformation Valuation Multiples

Reformation trades at 2.5x EV/Revenue multiple, and 29.5x EV/EBITDA.

See NTM and 2027E valuation multiples for Reformation

Reformation Financial Valuation Multiples

As of September 18, 2026, Reformation has market cap of $905M and EV of $1.3B.

Reformation has a P/E ratio of 71.6x.

Last FY202320242025202620272028
EV/Revenue2.5x3.5x2.9x2.5x
EV/EBITDA29.5x26.7x19.0x29.5x
EV/EBIT43.8x33.6x24.0x43.8x
EV/Gross Profit4.1x5.5x4.5x4.1x
P/E71.6x37.9x27.5x71.6x
EV/FCF(70.7x)52.4x69.7x(70.7x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Reformation Valuation Multiples

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Reformation Margins & Growth Rates

Reformation grew revenue by 19% and EBITDA by 100% in the last fiscal year.

In the most recent fiscal year, Reformation reported gross margin of 60%, EBITDA margin of 8%, and net margin of 2%.

See estimated margins and future growth rates for Reformation

Reformation Margins

Last FY202420252026202720282029
Gross Margin60%64%60%64%
EBITDA Margin8%15%8%14%
EBIT Margin6%12%6%6%
Net Margin2%8%2%2%
FCF Margin(4%)4%(4%)1%

Reformation Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth19%22%16%19%
Gross Profit Growth26%23%8%26%
EBITDA Growth100%41%(36%)100%
EBIT Growth23%40%(45%)23%
Net Profit Growth(24%)38%(62%)(24%)
FCF Growth(151%)(25%)(199%)(151%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Reformation Operational KPIs

Reformation's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.

Reformation's Rule of 40 is 34% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Reformation's Rule of X is 63% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Reformation
Last FY202320242025202620272028
Rule of 4034%---
Bessemer Rule of X63%---
Revenue per Employee$0.4M---
Opex per Employee$0.2M---
S&M Expenses to Revenue55%54%52%55%
Opex to Revenue55%54%52%55%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Reformation Competitors

Reformation competitors include JINS Holdings, Truworths, Dr. Martens, Bata India, Boozt, Vulcabras, Bxn Holding, Delta Israel Brands, Relaxo Footwears and Vivara.

Most Reformation public comparables operate across Clothing & Accessories.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
JINS Holdings$625M$95M1.4x1.2x9.2x7.9x
Truworths$1.3B$265M0.9x0.9x4.5x3.5x
Dr. Martens$1B$167M1.1x1.1x6.9x5.9x
Bata India$366M$71M2.6x2.5x13.3x12.2x
Boozt$845M$71M1.1x1.0x13.0x10.3x
Vulcabras$692M$207M1.4x1.3x4.7x6.1x
Bxn Holding$771M$100M0.8x0.8x6.4x6.0x
Delta Israel Brands$428M$77M2.3x-12.7x-

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About Reformation

When was Reformation founded?Reformation was founded in 2009.
Where is Reformation headquartered?Reformation is headquartered in United States.
How many employees does Reformation have?As of today, Reformation has over 1K employees.
Who is the CEO of Reformation?Reformation's CEO is Hali Borenstein.
Is Reformation publicly listed?Yes, Reformation is a public company listed on NYSE.
What is the stock symbol of Reformation?Reformation trades under REF ticker.
When did Reformation go public?Reformation went public in 2026.
Who are competitors of Reformation?Reformation main competitors include JINS Holdings, Truworths, Dr. Martens, Bata India, Boozt, Vulcabras, Bxn Holding, Delta Israel Brands, Relaxo Footwears, Vivara.
What is the current market cap of Reformation?Reformation's current market cap is $905M.
What is the current revenue of Reformation?Reformation's last fiscal year revenue is $507M.
What is the current revenue growth of Reformation?Reformation revenue growth (vs. last FY) is 19%.
What is the current EV/Revenue multiple of Reformation?Current revenue multiple of Reformation is 2.5x.
Is Reformation profitable?No, Reformation is not profitable.
How many companies Reformation has acquired to date?Reformation hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Reformation has invested to date?Reformation hasn't invested in any companies yet (or none have been disclosed publicly).

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