🚀 VC round data is live in beta, check it out!

Puma Valuation Multiples

Discover revenue and EBITDA valuation multiples for Puma and similar public comparables like Victoria's Secret, Shimamura, PVH, Kontoor Brands and more.

Start Free TrialSee companies similar to Puma

Puma Overview

About Puma

Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (53% of 2024 sales) is its largest category, followed by apparel (32%) and accessories (14%). Puma also licenses its name for fragrances, eyewear, and watches. Most (73% in 2024) of its sales are through wholesale partners, with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (39% of 2024 sales), the Americas (40%), and Asia-Pacific (21%).

Founded

1948

HQ

Germany

Employees

19.6K

Website

puma.com

Financials (LTM)

Revenue: $8B
EBITDA: $174M

EV

$7B

Valuation Multiples

Multiples.vc

Start free trial

Valuation Multiples for 15K+ Public Comps

AdidasAirbnbAmazonCiscoCoca-ColaDellDropboxIBMIntelMcDonaldsNikeNVIDIASamsungSpotifyTeslaToyota
Browse Valuation Multiples

Puma Financials

Puma reported last 12-month revenue of $8B and EBITDA of $174M.

In the same LTM period, Puma generated $4B in gross profit, $174M in EBITDA, and had net loss of ($628M).

Revenue (LTM)

Puma P&L

In the most recent fiscal year, Puma reported revenue of $9B and EBITDA of $95M.

Puma expects next 12-month revenue of XXX and NTM EBITDA of XXX

See Puma forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$8BXXX$9BXXXXXXXXX
Gross Profit$4BXXX$4BXXXXXXXXX
Gross Margin46%XXX45%XXXXXXXXX
EBITDA$174MXXX$95MXXXXXXXXX
EBITDA Margin2%XXX1%XXXXXXXXX
EBIT Margin(2%)XXX(2%)XXXXXXXXX
Net Profit($628M)XXX($760M)XXXXXXXXX
Net Margin(7%)XXX(9%)XXXXXXXXX
Net Debt——$1BXXXXXXXXX

Financial data powered by Morningstar, Inc.

Puma Stock Performance

Puma has current market cap of $4B, and enterprise value of $7B.

Market Cap Evolution

Puma's stock price is $29.67.

See Puma trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$7B$4B0.0%XXXXXXXXX$-5.16

Benchmark Trading Valuation Multiples by Industry

Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.

Start Free Trial

Puma Valuation Multiples

Puma trades at 0.8x EV/Revenue multiple, and 40.3x EV/EBITDA.

See valuation multiples for Puma and 15K+ public comps

EV / Revenue (LTM)

Puma Financial Valuation Multiples

As of April 20, 2026, Puma has market cap of $4B and EV of $7B.

Equity research analysts estimate Puma's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Puma has a P/E ratio of (7.0x).

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$4BXXX$4BXXXXXXXXX
EV (current)$7BXXX$7BXXXXXXXXX
EV/Revenue0.8xXXX0.8xXXXXXXXXX
EV/EBITDA40.3xXXX74.2xXXXXXXXXX
EV/EBIT(43.7x)XXX(36.0x)XXXXXXXXX
EV/Gross Profit1.8xXXX1.8xXXXXXXXXX
P/E(7.0x)XXX(5.7x)XXXXXXXXX
EV/FCF(15.2x)XXX(11.4x)XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Puma Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

FactSetMorningstar
Start Free Trial

Puma Margins & Growth Rates

Puma's revenue in the last 12 month declined by (2%).

Puma's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.

Puma's rule of 40 is (1%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Puma's rule of X is (8%) (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

See operational valuation multiples for Puma and other 15K+ public comps

Puma Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth(2%)XXX(5%)XXXXXXXXX
EBITDA Margin2%XXX1%XXXXXXXXX
EBITDA Growth169%XXX281%XXXXXXXXX
Rule of 40—XXX(1%)XXXXXXXXX
Bessemer Rule of X—XXX(8%)XXXXXXXXX
Revenue per Employee—XXX$0.4MXXXXXXXXX
Opex per Employee—XXX$0.2MXXXXXXXXX
S&M Expenses to Revenue39%XXX41%XXXXXXXXX
G&A Expenses to Revenue9%XXX9%XXXXXXXXX
R&D Expenses to Revenue1%XXX1%XXXXXXXXX
Opex to Revenue—XXX50%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Digital TherapeuticsHorizontal MarketplacesInvestment BankingERP SoftwareDeveloper ToolsConsumer SaaSStreamingVertical SaaSNetworking HardwareFinancial Data & InformationEnergy StorageRoad InfrastructureSemiconductors
Explore Valuation Multiples by Industry

Puma Public Comps

See public comps and valuation multiples for other Clothing & Accessories and Sports & Leisure comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
PumaXXXXXXXXXXXXXXXXXX
Victoria's SecretXXXXXXXXXXXXXXXXXX
ShimamuraXXXXXXXXXXXXXXXXXX
PVHXXXXXXXXXXXXXXXXXX
Kontoor BrandsXXXXXXXXXXXXXXXXXX
Abercrombie & FitchXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

Puma M&A Activity

Puma acquired XXX companies to date.

Last acquisition by Puma was on XXXXXXXX, XXXXX. Puma acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

See M&A valuation multiples

Latest Acquisitions by Puma

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

Get Verified M&A Valuation Multiples

Sign up to see revenue and EBITDA valuation multiples for 150K+ M&A deals.

Start Free Trial

Puma Investment Activity

Puma invested in XXX companies to date.

Puma made its latest investment on XXXXXXXX, XXXXX. Puma invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

See VC round multiples

Latest Investments by Puma

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

About Puma

When was Puma founded?Puma was founded in 1948.
Where is Puma headquartered?Puma is headquartered in Germany.
How many employees does Puma have?As of today, Puma has over 19K employees.
Is Puma publicly listed?Yes, Puma is a public company listed on Frankfurt Stock Exchange.
What is the stock symbol of Puma?Puma trades under PUM ticker.
When did Puma go public?Puma went public in 1986.
Who are competitors of Puma?Puma main competitors are Victoria's Secret, Shimamura, PVH, Kontoor Brands.
What is the current market cap of Puma?Puma's current market cap is $4B.
What is the current revenue of Puma?Puma's last 12 months revenue is $8B.
What is the current revenue growth of Puma?Puma revenue growth (NTM/LTM) is (2%).
What is the current EV/Revenue multiple of Puma?Current revenue multiple of Puma is 0.8x.
Is Puma profitable?Yes, Puma is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Puma?Puma's last 12 months EBITDA is $174M.
What is Puma's EBITDA margin?Puma's last 12 months EBITDA margin is 2%.
What is the current EV/EBITDA multiple of Puma?Current EBITDA multiple of Puma is 40.3x.
What is the current FCF of Puma?Puma's last 12 months FCF is ($464M).
What is Puma's FCF margin?Puma's last 12 months FCF margin is (5%).
What is the current EV/FCF multiple of Puma?Current FCF multiple of Puma is (15.2x).

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial