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Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (53% of 2024 sales) is its largest category, followed by apparel (32%) and accessories (14%). Puma also licenses its name for fragrances, eyewear, and watches. Most (73% in 2024) of its sales are through wholesale partners, with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (39% of 2024 sales), the Americas (40%), and Asia-Pacific (21%).
1948
19.6K+
LTM Revenue $9.9B
LTM EBITDA $1.0B
$6.4B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Puma has a last 12-month revenue (LTM) of $9.9B and a last 12-month EBITDA of $1.0B.
In the most recent fiscal year, Puma achieved revenue of $9.9B and an EBITDA of $1.1B.
Puma expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Puma valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $9.9B | XXX | $9.9B | XXX | XXX | XXX |
| Gross Profit | $4.7B | XXX | $4.7B | XXX | XXX | XXX |
| Gross Margin | 47% | XXX | 47% | XXX | XXX | XXX |
| EBITDA | $1.0B | XXX | $1.1B | XXX | XXX | XXX |
| EBITDA Margin | 11% | XXX | 11% | XXX | XXX | XXX |
| EBIT | $641M | XXX | $699M | XXX | XXX | XXX |
| EBIT Margin | 6% | XXX | 7% | XXX | XXX | XXX |
| Net Profit | $268M | XXX | $316M | XXX | XXX | XXX |
| Net Margin | 3% | XXX | 3% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $135M | XXX | XXX | XXX |
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As of May 30, 2025, Puma's stock price is EUR 23 (or $26).
Puma has current market cap of EUR 3.4B (or $3.8B), and EV of EUR 5.7B (or $6.4B).
See Puma trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $6.4B | $3.8B | XXX | XXX | XXX | XXX | $1.85 |
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Start Free TrialAs of May 30, 2025, Puma has market cap of $3.8B and EV of $6.4B.
Puma's trades at 0.6x EV/Revenue multiple, and 5.9x EV/EBITDA.
Equity research analysts estimate Puma's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Puma has a P/E ratio of 14.3x.
See valuation multiples for Puma and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $3.8B | XXX | $3.8B | XXX | XXX | XXX |
| EV (current) | $6.4B | XXX | $6.4B | XXX | XXX | XXX |
| EV/Revenue | 0.6x | XXX | 0.6x | XXX | XXX | XXX |
| EV/EBITDA | 6.1x | XXX | 5.9x | XXX | XXX | XXX |
| EV/EBIT | 10.0x | XXX | 9.2x | XXX | XXX | XXX |
| EV/Gross Profit | 1.4x | XXX | n/a | XXX | XXX | XXX |
| P/E | 14.3x | XXX | 12.1x | XXX | XXX | XXX |
| EV/FCF | 23.3x | XXX | 13.3x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialPuma's last 12 month revenue growth is 2%
Puma's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.
Puma's rule of 40 is 14% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Puma's rule of X is 17% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Puma and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 2% | XXX | 3% | XXX | XXX | XXX |
| EBITDA Margin | 11% | XXX | 11% | XXX | XXX | XXX |
| EBITDA Growth | -3% | XXX | -7% | XXX | XXX | XXX |
| Rule of 40 | 14% | XXX | 14% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 17% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.5M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 34% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | 1% | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 40% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Brillia Inc | XXX | XXX | XXX | XXX | XXX | XXX |
| Cettire | XXX | XXX | XXX | XXX | XXX | XXX |
| Merino | XXX | XXX | XXX | XXX | XXX | XXX |
| Premier Investments | XXX | XXX | XXX | XXX | XXX | XXX |
| Step One Clothing | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Puma acquired XXX companies to date.
Last acquisition by Puma was XXXXXXXX, XXXXX XXXXX XXXXXX . Puma acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.
Start Free Trial| When was Puma founded? | Puma was founded in 1948. |
| Where is Puma headquartered? | Puma is headquartered in Germany. |
| How many employees does Puma have? | As of today, Puma has 19.6K+ employees. |
| Is Puma publicy listed? | Yes, Puma is a public company listed on ETR. |
| What is the stock symbol of Puma? | Puma trades under PUM ticker. |
| When did Puma go public? | Puma went public in 1986. |
| Who are competitors of Puma? | Similar companies to Puma include e.g. Brillia Inc, Cettire, Merino, Premier Investments. |
| What is the current market cap of Puma? | Puma's current market cap is $3.8B |
| What is the current revenue of Puma? | Puma's last 12 months revenue is $9.9B. |
| What is the current revenue growth of Puma? | Puma revenue growth (NTM/LTM) is 2%. |
| What is the current EV/Revenue multiple of Puma? | Current revenue multiple of Puma is 0.6x. |
| Is Puma profitable? | Yes, Puma is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Puma? | Puma's last 12 months EBITDA is $1.0B. |
| What is Puma's EBITDA margin? | Puma's last 12 months EBITDA margin is 11%. |
| What is the current EV/EBITDA multiple of Puma? | Current EBITDA multiple of Puma is 6.1x. |
| What is the current FCF of Puma? | Puma's last 12 months FCF is $277M. |
| What is Puma's FCF margin? | Puma's last 12 months FCF margin is 3%. |
| What is the current EV/FCF multiple of Puma? | Current FCF multiple of Puma is 23.3x. |
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