Freelancer Valuation Multiples

Founded in Germany in 1972 by former IBM employees, SAP is the world’s largest provider of enterprise application software. Known as the leader in enterprise resource planning software, SAP’s portfolio also includes software for supply chain management, procurement, travel and expense management, and customer relationship management, among others. The company operates in more than 180 countries and has more than 400,000 customers, approximately 80% of which are small to medium-size enterprises.

Recruit is a holding company for various technology and employment-related businesses. Recruit’s primary business is its HR technology segment, in which it owns two out of three globally scaled employment-related platforms: www.indeed.com, an online marketplace for employment; and www.glassdoor.com, an online review site for employers. Recruit also owns various marketing businesses operating in Japan for life events and lifestyle, a software solutions business for small and medium-size enterprises, or SMEs, in Japan, and various staffing businesses operating throughout the developed world.

Uber Technologies is a technology provider that matches riders with drivers, hungry people with restaurants and food couriers, and shippers with carriers. The firm's on-demand technology platform is currently utilized by traditional cars as well as autonomous vehicles, but could eventually be used for additional products and services, such as delivery via drones or electronic vehicle take-off and landing (eVTOL) technology. Uber operates in over 70 countries, with over 202 million users who order rides or food at least once a month.

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Airbnb is a global online marketplace connecting hosts offering homes or experiences with guests seeking short-term accommodation and travel activities. It earns service fees on bookings while providing discovery, payments, trust, customer support, and marketplace infrastructure. The company serves customers and counterparties through the operating assets, products, or financial capabilities described in the cited transaction materials. Its economics are driven by marketplace, while its competitive position depends on sector expertise, asset quality, customer relationships, and disciplined capital allocation. The company is classified in Accommodation and Online Travel and Consumer Marketplaces because those categories best represent its principal activity at the transaction date. This profile is intended to identify the legal or operating business involved in the deal, including a historical name where the company was later renamed, merged, privatized, or reorganized.

Prosus is a consumer internet group with listed and unlisted platforms across 100 countries. Around 80% of Prosus’ net asset value is derived from its Tencent holdings, the world’s largest game publisher and operator of WeChat, China’s super app with 1.3 billion users. Prosus has approximately a 23% stake in Tencent. The rest of the group’s businesses and investments are organized into classifieds, food delivery, payments and fintech, and edtech. This includes ownership of iFood, Brazil’s largest food delivery app, and a 25% stake in Swiggy, the second-largest delivery platform in India.In 2019, Prosus was spun out of South Africa-based parent company Naspers Ltd and listed on the Euronext exchange. Naspers holds approximately 75% of Prosus’ shares.

Carvana Co is an e-commerce platform for buying and selling used cars. The company derives revenue from used vehicle sales, wholesale vehicle sales and other sales and revenues. The other sales and revenues include sales of loans originated and sold in securitization transactions or to financing partners, commissions received on VSCs and sales of GAP waiver coverage. The foundation of the business is retail vehicle unit sales. This drives the majority of the revenue and allows the company to capture additional revenue streams associated with financing, VSCs, auto insurance and GAP waiver coverage, as well as trade-in vehicles.

DoorDash is an online delivery demand aggregator. Consumers can use its app to order food on demand for delivery or in-store pickup from participating merchants. DoorDash creates a marketplace that lets merchants build an online presence, market their offerings, and meet demand through delivery. The firm provides similar services to non-restaurant businesses, such as grocery, retail, and pet supplies. DoorDash is also rolling out emerging technologies, such as drone delivery, to continually innovate and deliver the best possible service to both supply-side and demand-side participants in its marketplace. The acquisition of Instacart, announced in October 2026, will deepen DoorDash's presence in grocery and local commerce delivery.

Despite intense competition, Meituan remains the largest food delivery platform in China as of April 2026, according to our estimates. In 2025, the firm generated 72% of its revenue from the core local commerce segment, which includes on-demand food delivery and retail, in-store services (such as visiting beauty and entertainment stores after purchasing deals on Meituan), and hotel and travel booking. The remaining revenue came from the new initiatives segment, such as the community group purchase business Meituan Select and the overseas food delivery business.

Workday is a software company that offers human capital management, financial management, and business planning solutions for enterprises. Known for being a cloud-only software provider, Workday was founded in 2005 and is headquartered in Pleasanton, California.

Paychex is a technology company providing human capital management solutions, enabling clients to better implement payroll, talent, time, tax, and benefits administration. It has a diverse set of product offerings addressing client needs. Aside from its traditional cloud-based payroll and HCM software offering, which accounts for close to half of total revenue, the company provides outsourcing options. Paychex's administrative service organization and professional employer organization accounts generate over 40% of sales. The balance of revenue is generated through retirement services, insurance solutions, and other products. In fiscal 2025, the company had 800,000 clients and almost 2.5 million worksite employees across its ASO and PEO.

Rocket Companies is a financial services company that was originally founded as Rock Financial in 1985 and is currently based in Detroit. Rocket Companies offers a wide array of services and products but is best known for its Rocket Mortgage business. The company’s mortgage lending operations are split between its direct-to-consumer lending, which sees borrowers accessing the company’s lending arm directly through either its mobile app or website, and its partner network where mortgage brokers and other firms use Rocket’s origination process to offer loans to their customers. The company has rapidly gained market share in recent years and will also be the largest mortgage servicer in the US following its acquisition of the Mr. Cooper Group.

Zomato (legal name Eternal Ltd) is an online food service platform. The customers use the platform to search and discover restaurants, read and write customer-generated reviews and view and upload photos, order food delivery, book a table, and make payments while dining out at restaurants. It also provides a platform for Restaurant partners and Brands to advertise themselves to the target audience in India and abroad and supplies high-quality ingredients to Restaurant partners. Its reportable segments include India food ordering and delivery; Hyperpure supplies, Quick commerce business, Going Out, and All other segments. The company generates maximum revenue from the India food ordering and delivery segment.

Naspers Ltd is a consumer internet investment group engaged in investing in and operating businesses across the online classifieds, payments and fintech, food delivery, and education technology sectors. Its portfolio companies operate in markets including Europe, India, and Brazil. The company's operating segments are: LatAm, Europe, India, Other, Corporate, and Media. The majority of revenue is derived from the Europe segment, which operates in online marketplaces with various brands in the region like OLX (Classifieds), eMAG (Etail), iyzico (Payments and Fintech), and JET (Food Delivery).

Expedia Group is an American travel technology company headquartered in Seattle, Washington, that runs online travel booking sites and supplies travel inventory and technology to other businesses. It was founded in October 1996 as a division of Microsoft, spun off as a public company in 1999, came under the control of IAC in 2001 and was spun off by IAC in August 2005. Its three core consumer brands are Expedia, Hotels.com and Vrbo, alongside Orbitz, Travelocity, Hotwire, ebookers, Wotif and the Trivago hotel metasearch site, while its B2B segment powers travel sales for airlines, travel agents, retailers, corporate travel managers and financial institutions. At the end of 2025 it offered about 3.6 million lodging properties, including 2.4 million Vrbo alternative accommodations, plus more than 500 airlines, rental cars, cruises and activities. It earns mainly commissions and margins on bookings, plus advertising revenue; in 2025 gross bookings were $119.6 billion and revenue $14.7 billion, of which lodging contributed $11.8 billion. The company had about 16,000 employees in nearly 50 countries at the end of 2025. Its shares trade on Nasdaq; Barry Diller is chairman and Ariane Gorin chief executive.

Based in Dallas, Copart operates an online salvage vehicle auction with operations in 11 countries across North America, Europe, and the Middle East, facilitating over 4 million transactions annually. The company utilizes its virtual bidding platform, VB3, to connect vehicle sellers with over 750,000 registered buyers around the world. Buyers primarily consist of vehicle dismantlers, rebuilders, individuals and used vehicle retailers. About 80% of Copart’s vehicle volume is supplied by auto insurance companies holding vehicles deemed a total loss. Copart also offers services such as vehicle transportation, storage, title transfer, and salvage value estimation. The company primarily operates on a consignment basis and collects fees based on the vehicle’s final selling price.

Trip.com is the largest online travel agent in China and is positioned to benefit from the country's rising demand for higher-margin outbound travel, as passport penetration is only 12% in China. The company generated about 79% of sales from accommodation reservations and transportation ticketing in 2024. The rest of the revenue comes from package tours and corporate travel. Before the pandemic in 2019, the firm generated 25% of revenue from international travel, which is important to its margin expansion.Most of its sales come from its domestic platform, but the company is expanding its overseas business. It competes in a crowded OTA industry in China, including Meituan, Alibaba-backed Fliggy, Tongcheng, and Qunar. The company was founded in 1999 and listed on the Nasdaq in December 2003.

KE Holdings, or Beike, is a large residential real estate sales and rental brokerage company in China. Founded in 2001, the company operates through self-owned Lianjia stores in Beijing and Shanghai and connected third-party agencies, including franchise brand Deyou in other cities, with commissions charged on existing-home and new-home transactions. Leveraging an online-offline hybrid model, Beike also attract clients through its namesake online marketplace. The company tapped into home renovation services by acquiring Shengdu Home Decoration in 2022. As of the end of 2025, Beike’s co-founders collectively control the company, while Tencent and its affiliates share 8% of voting power.

RB Global has evolved into a leading global marketplace that connects buyers and sellers of commercial assets and vehicles. It is the result of the 2023 combination of Ritchie Bros. and IAA. Ritchie Bros.' roots were as an auctioneer facilitating transactions of commercial, construction, and transportation equipment (excavators, bulldozers, forklifts, and commercial trucks and trailers). However, it has evolved into an omnichannel marketplace. IAA has similar roots, though primarily focused on the salvage auction segment for consumer automobiles. The group provides ancillary services including title processing, transportation/towing, financing, data and appraisal, and so on. Its activities are international, though skewing approximately two-thirds to North America.

REA Group is a technology company operating in the real estate sector. REA Group’s primary business is an online listings platform for residential real estate, www.realestate.com.au, which is the largest residential real estate listings platform in Australia, at around four times the size of the number two, www.domain.com.au. REA Group is majority-owned by News Corp. REA Group’s other businesses include adjacent services.

News Corporation is a diversified media and information services conglomerate with major presence in the US, the UK, and Australia. Key mastheads include The Wall Street Journal, Barron's, New York Post, The Times, The Sun, The Australian, Herald Sun, and The Daily Telegraph. Its 61%-owned REA Group is the dominant property listings platform in Australia. In addition, it owns Harper Collins, one of the largest book publishers in the world, and has a sizable US digital property advertising business, Move. The 65% interest in Foxtel, the Australian pay-TV and streaming provider, was sold in April 2025. The sale to global sports streaming platform, DAZN, was struck at more than 7 times Foxtel's EBITDA.

DiDi Global Inc is a mobility technology platform that provides a range of mobility services as well as other services. It is building four key components of its platform that work together to improve the consumer experience: shared mobility; energy and vehicle services; electric mobility; and autonomous driving. It is a go-to brand in China for shared mobility, providing consumers with a range of safe, affordable, and convenient mobility services, including ride-hailing, taxi-hailing, chauffeur, hitch, and other forms of shared mobility. The company operates in three segments: China Mobility, which mainly includes ride-hailing services to riders, and also acts as an agent by connecting end-users to service providers who provide taxi hailing; International; and Other Initiatives.

Maplebear (Instacart) is a grocery-focused delivery marketplace that connects national and regional grocers with consumers and couriers, and consumers with their favorite stores. Its app provides on-demand convenience for consumers, allows couriers to earn income, and helps grocers to scale their business through digital channels. The marketplace gathers valuable consumer behavior data, attracting consumer-packaged-goods advertisers that seek to reach consumers at the point of purchase. With approximately 600,000 shoppers and 1,800 retail partners, Instacart delivers to about 98% of households in the United States and Canada.

Founded in 2012, Grab provides ride-sharing services, food and grocery delivery, and financial services (payments, consumer loans, and enterprise offerings) in eight Southeast-Asian countries through its mobile platform. The company partners with merchants and riders, connecting them with consumers while charging commission to both sides. Grab has a leading market share in and derives 89% of its revenue from its core businesses, ride-sharing and food delivery. Singapore, Indonesia, and Malaysia contributed more than 70% of revenue in 2024. Grab’s main competitors in Southeast Asia are Line Man and Goto. Its financial services business is still in its nascent stage and provides minimal revenue currently. The company now also generates advertising revenue.

Founded in 2011, Delivery Hero is an online delivery demand aggregator. The company is headquartered in Germany and operates in over 70 countries across Latin America, Asia, Europe, the Middle East, and Africa. Delivery Hero creates a marketplace for merchants to establish an online presence, market their offerings, and meet demand through delivery. Nearly half of Delivery Hero’s revenue is commission fees from merchants. Through its applications, which vary by region, customers can order meals, grocery items, pharmacy products, and retail goods. In addition, Delivery Hero operates Dmarts.

CoStar Group is a global provider of proprietary information, analytics, and online marketplaces serving both commercial and residential real estate. The firm operates through a diverse portfolio of brands, including CoStar Suite for commercial real estate research, LoopNet for commercial listings, Apartments.com for multifamily rentals, and Homes.com for residential brokerage. It primarily sells high-margin software-as-a-service subscriptions that provide institutional clients with forensic property data and premium advertising visibility. With operations across North America, Europe, and Asia-Pacific, CoStar maintains the industry’s most comprehensive centralized real estate database, functioning as a critical information utility for brokers, lenders, and owners worldwide.

Founded in 1998, Paycom is a human capital management software-as-a-service provider addressing customer requirements surrounding payroll, talent acquisition, talent management, human resources management, and time and labor. The company primarily generates revenue through the sale of subscriptions providing access to its HCM platform. To a lesser extent, the company also generates revenue from implementation services provided to customers as well as interest income generated from customer funds.

Match Group Inc is a provider of online dating products. The company's portfolio of brands includes Tinder, Hinge, Match, Meetic, OkCupid, Pairs, Plenty Of Fish, Azar, BLK, and more, each built to increase its user's likelihood of connecting with others. The company has four operating segments: Tinder, Hinge, Evergreen and Emerging, and Match Group Asia. The company generates the majority of its revenue from the Tinder segment.

Founded in 1997, Paylocity is a cloud-based human capital management and payroll platform servicing midmarket customers. The company’s average client size is around 150 employees. Its products help with recruiting and onboarding, payroll, time and labor, human resources, benefits, learning, and performance and compensation workflows. In fiscal 2025, the company generated over $1.5 billion in revenue across more than 41,000 customers.

Established in 1960 and domiciled in the Netherlands, Randstad is one of only three global recruitment providers, placing over 200,000 permanent candidates and 2 million temporary candidates annually. In addition, the company provides recruitment process outsourcing services, managed services programs, payroll services, outplacement services, and job postings.

Info Edge (India) Ltd is engaged in offering services in the areas of recruitment, matrimony, real estate, and education through online portals. The business segments of the company are Recruitment solutions, which generate maximum revenue, 99acres for Real Estate, and Others. The Recruitment Solutions business comprises the www.naukri.com, www.quadrangle.com, www.naukrigulf.com, www.firstnaukri.com, and fast forward candidate services. 99acres.com derives its revenues from property listings, builders, and brokers, branding and visibility through microsites, home page links, and banners, and servicing real estate developers, builders, and brokers. The Others segment comprises Jeevansathi and Shiksha verticals. The group caters to customers located in India and internationally.

Talabat Holding PLC is engaged in the on-demand online food ordering, delivery, takeaway and groceries and convenience retail marketplace in the MENA region, with operations in the UAE, Kuwait, Qatar, Bahrain, Egypt, Oman, Jordan, and Iraq.

Scout24 SE is a German digital company that operates a digital marketplace, ImmoScout24, for residential and business real estate. In addition, it offers software solutions for real estate valuations to banks and the real estate sector. Through ImmoScout24, the company is engaged in developing new products and building a digital ecosystem for rentals, purchases, and commercial real estate in Germany and Austria. It has different brands offering digital services in the real estate industry, such as FlowFact, Vermietet.de, Immoverkauf24, Propstack, BauFi, and others. Its operating segments are Professional, which generates maximum revenue by offering digital real estate products to its professional clients, and Private. Geographically, the group derives its key revenue from Germany.

Zillow Group Inc is a real estate technology company offering a digital platform that connects real estate customers with sellers, agents, loan officers, and other real estate-related professionals. With its tools and resources, Zillow helps real estate professionals grow their businesses, and for renters and housing providers, it offers a marketplace along with a set of end-to-end products and services to streamline applications, leases, payments, and more. The group operates various brands such as Zillow, Zillow Home Loans, Zillow Rentals, Zillow New Construction, Trulia, StreetEasy, Out East, HotPads, Follow Up Boss, ShowingTime, dotloop, and Zillow Closing. Its ecosystem spans the entire home journey from shopping to renting, buying, selling, and financing real estate.

Car Group is a globally diversified group of online marketplaces for auto and nonauto vehicles. The group’s primary business is its Australian online marketplace for automotive, www.carsales.com.au., which is the dominant online automotive marketplace in Australia, at around nine times total time spent compared with its nearest competitor. Car Group also owns and operates businesses in various geographic, category and product adjacencies, including online marketplaces for automotive in South Korea and Latin America, nonautomotive online marketplaces in Australia and the United States, and data businesses.

Lyft is the second-largest ride-sharing service provider in North America, connecting riders and drivers over the Lyft app. Incorporated in 2013 and public since 2019, Lyft offers a variety of rides via private vehicles, including traditional private rides, shared rides, and luxury rides. Beyond ride-hailing, Lyft has entered the bike- and scooter-share market to offer multimodal transportation options.

CTS Eventim AG & Co. KGaA is a diversified media company that focuses on ticketing and live entertainment. The business is divided into two segments: ticketing and live entertainment. The ticketing segment produces, sells, and distributes tickets for a variety of leisure-based events. The company sells tickets for concerts, sports, and theater events, and provides travel services as well. The live entertainment business segment plans and organizes tour events, largely for music-based concerts. The company generates the vast majority of its revenue in Germany.

Autotrader Group PLC is a digital automotive marketplace based in the UK, which provides trading channels for a range of vehicles such as cars, trucks, vans, bikes, and farm machinery, as well as relevant services such as car insurance, loans, valuations, and vehicle check services. The company generates revenue from two streams; Auto Trader: includes the results of Auto Trader and AutoConvert in respect of online classified advertising of motor vehicles and other related products and services in the digital automotive marketplace including share of profit from the Dealer Auction joint venture and Autorama: the results of Autorama in respect of a marketplace for leasing new vehicles and other related products and services.

Rightmove PLC provides online property search platforms. The company's customers include agents, buyers, renters, and new home developers. The company provides users with tools such as the house price index, which tracks house prices and analyzes price trends in the U.K. house market, and a mortgage calculator. The company's segments include agencies, new homes, and others. The agency segments of the company provide resale and lettings property advertising services. The new homes segment provides property advertising services to new home developers. Its other segment includes overseas, commercial property, and non-property advertising services. The company generates maximum revenue from the agency segment.

Adecco Group provides human capital solutions. The majority of its revenue comes from flexible placement, but the company also offers permanent placement, career transition, outsourcing, and consulting services in engineering, digital, and IT. The company is organized into three business units—Adecco, Akkodis, and LHH—and operates in over 60 countries.

Kanzhun's Boss Zhipin job platform connects job seekers and employers. Boss Zhipin is China’s largest online recruitment platform based on monthly active users, or MAU, and was established in 2014. Kanzhun earns revenue by providing services to enterprise customers primarily through its mobile app, which promotes engagement between recruiters and workers and operates on a recommendation basis powered by artificial intelligence. The platform specializes in transportation, logistics, construction, and service-based industries. About 85% of the companies looking to hire are small and medium-size enterprises. Its main competitors are 58.com, 51job, and Zhilian Zhaopin. Tencent has a 9.2% stake in Kanzhun.

Swiggy Ltd is a consumer-first technology company offering users an easy to use convenience platform, accessible through a unified app to browse, select, order and pay for food (Food Delivery), grocery and household items (Instamart), and have their orders delivered to their doorstep through on-demand delivery partner network. Its platform can be used to make restaurant reservations (Dineout) and for events bookings (SteppinOut). It has five business segments: Food Delivery, Out of home consumption, Quick commerce. Supply chain and distribution and Platform Innovations. Key revenue is generated from Food delivery business that offer on demand Food Delivery services through a network of restaurant partners and delivery partners, which is available through mobile application and or website.

MakeMyTrip Ltd is an online travel company that provides online booking solutions for day-to-day travel needs. The company's operating segments include Air ticketing; Hotels and packages; Bus ticketing; and Others. It generates maximum revenue from the Hotels and packages segment. The Hotels and packages segment includes internet-based platforms, call centers, and branch offices, which provide holiday packages and hotel reservations. Its Air ticketing segment includes internet-based platforms and provides the facility to book domestic and international air tickets. Geographically, it derives a majority of revenue from India and also has a presence in the United States, Singapore, United Arab Emirates, Saudi Arabia, and many others.

Travel+Leisure Co is a membership and leisure travel company. It provides hospitality services and travel products. The company operates in the segments of Vacation Ownership, which is the key revenue-driving segment, develops, markets and sells vacation ownership interests (VOIs) to individual consumers, provides consumer financing in connection with the sale of VOIs, and provides property management services at resorts, and Travel and Membership which operates a variety of travel businesses, including two vacation exchange brands, Vacation Ownership and Travel and Membership The majority of the revenue is earned from the United States.

Vend Marketplaces ASA is a family of digital consumer brands with growing positions within online marketplaces in the Nordics. The companies operating segments includes Mobility, Real Estate, Jobs and Recommerce. It derives maximum revenue from Mobility Segment. Geographically, it operates in Norway, Sweden, Denmark, Finland and Others. Its brands include Blocket, Finn, Tori, DBA, and others.

Robert Half Inc was founded in 1948, Robert Half provides temporary, permanent, and outcome-based staffing for both in-person and remote positions in the finance and accounting, technology, legal, marketing, and administrative fields. Its subsidiary consulting arm, Protiviti, specializes in technology, risk, auditing, and compliance matters. The firm generates its sales inside the U.S. and is one of the specialized firms in the fragmented U.S. staffing industry.

Openlane Inc provides a digital marketplace for used vehicles, connecting sellers and buyers in North America and Europe for fast and transparent transactions. Its services include financing, repossessions, repairs, transportation, warranty, and inventory management. The company operates used-vehicle auctions and has two main segments: Marketplace and Finance, with majority revenue coming from the Marketplace segment, which to used vehicle remarketing, including marketplace services, remarketing, or make ready services and all are interrelated, synergistic elements along the auto remarketing chain. The Finance segment, through AFC engaged in business of providing short-term, inventory-secured financing to independent vehicle dealers.

Persol Holdings Co Ltd is a Japan-based company engaged in the provision of staffing and HR-related services. Its services include temporary staffing, recruitment, media, outsourcing, and job creation in a range of industries. The company's segments include Asia Pacific; Business Process Outsourcing (BPO); Career; Staffing; Technology; and Others. It generates the majority of its revenue from the Staffing segment, which is engaged in the temporary staffing business for a wide range of industries, mainly in the administrative field, mainly in Japan.