October 2026
Largest Vertical Marketplaces Public Companies in Australia
Benchmark revenue and EBITDA valuation multiples for public comps like
REA Group, carsales.com, Seek, Web Travel Group and Frontier Digital Ventures.
 | REA Group is a technology company operating in the real estate sector. REA Group’s primary business is an online listings platform for residential real estate, www.realestate.com.au, which is the largest residential real estate listings platform in Australia, at around four times the size of the number two, www.domain.com.au. REA Group is majority-owned by News Corp. REA Group’s other businesses include adjacent services. | $108 | -22% | $14B | $14B | 10.0x | 18.4x | ||
| carsales.com is the flagship Australian online vehicle marketplace within CAR Group Limited, the corporate name adopted by the listed parent in 2023. The business connects private sellers and dealers with buyers and earns revenue from vehicle listings, dealer subscriptions, advertising, data products and related digital services. CAR Group operates wholly owned marketplace businesses in Australia under carsales, South Korea through Encar, the United States through Trader Interactive and Chile through chileautos. It is also the majority shareholder of Webmotors in Brazil. The group's marketplaces cover automotive, commercial, industrial and leisure vehicles, supported by shared data and technology. CAR Group is an ASX 50 company, while the carsales consumer brand remains active in Australia despite the parent's name change. This record should therefore be read as the carsales.com business and historical investor identity within today's CAR Group, not as a separate company unrelated to the listed parent. | $16 | -32% | $6B | $7B | 8.0x | 15.0x | ||
| Seek is a technology company operating in the employment segment. Seek’s primary business is an online marketplace for employment, www.seek.com.au, which is the largest online marketplace for employment in Australia and New Zealand. Seek also owns and operates employment listings platforms in Southeast Asia and owns a stake in an investment business in employment listings platforms and other employment-related businesses. | $9 | -51% | $3.1B | $3.9B | 4.4x | (64.1x) | ||
| Web Travel Group is an Australian listed travel-distribution company that subsequently changed its name to WebBeds Group. Its WebBeds business operates a global business-to-business marketplace connecting hotels and other travel suppliers with travel agencies, tour operators and online sellers. The platform aggregates room inventory, packages it as bookable content and distributes it through online interfaces and application programming interfaces. WebBeds serves customers across major travel markets and earns revenue from the spread and commission on accommodation transactions. The group is headquartered in Melbourne and trades on the Australian Securities Exchange. Its acquisition of Pruvo added price-optimization, dynamic-pricing and content-mapping technology intended for integration into WebBeds' B2B accommodation operations. | $2 | -12% | $862M | $713M | 2.6x | 8.4x | ||
| Frontier Digital Ventures Ltd owner and operator of online classifieds marketplaces (Operating Companies) in fast-growing emerging regions. Currently, FDV operates across three regional businesses 360 LATAM, MENA Marketplaces Group, and FDV Asia. FDV works alongside local management teams across property, automotive, and general classifieds, providing strategic oversight and operational guidance. Its segments are Autodeal, Avito, CarsDB, Encuentra24, Fincaraiz, Hoppler, iMyanmarhouse, Infocasas, LankaPropertyWeb, Meqasa, Moteur, Propert03-31-2025 ypro, Tayara, Yapo, LATAM corporate cost, and Corporate. | $0 | -30% | $97M | $84M | 2.4x | (16.7x) | ||
| hipages Group Holdings Ltd is an online platform and software as a service provider that aims to connect tradies and consumers to resolve difficulties that come with organizing and coordinating home improvement jobs. The platform provides an efficient, technology-driven model to connect consumers with qualified tradies, and facilitates the management of other elements of the home improvement process, such as communication, payment, and ratings and recommendations. The company has two segments, Australia (Hipages online tradie platform) and New Zealand (Builderscrack online tradie platform). The company generates the majority of its revenue from Australia. | $1 | -33% | $81M | $63M | 1.1x | 4.4x | ||
| Articore Group Ltd is an online marketplace, operating platforms that facilitate the sale and purchase of art and designs on various products between independent creatives and consumers. Its online platforms are: Redbubble.com, TeePublic.com, and Dashery.com. The products are produced and shipped by third-party service providers (i.e. product manufacturers, printers, and shipping companies) referred to as fulfillers. The group has two reportable segments: Redbubble, which generates the maximum revenue, and TeePublic. Geographically, it generates maximum revenue from the United States, followed by the United Kingdom, Australia, and the Rest of the world. | $0 | +25% | $80M | $55M | 0.2x | 5.2x | ||
| Webjet Group Ltd is a digitally-led travel business. It has four segments Webjet OTA is a online travel agency in Australia and New Zealand with brand recognition; Cars & Motorhomes operates a e-commerce platform specialising in motorhome and car rentals, servicing customers across multiple international markets; Webjet Business Travel combines technology, a growing customer base, and an experienced team with Webjet's brand strength, partnerships and reach; and Trip Ninja is a technology business focused on platform enhancement and the application of machine learning and artificial intelligence. It generates majority of revenue from Webjet OTA. It has presence in Australia, Canada, and New Zealand of which majority of revenue comes from Australia. | $0 | -64% | $78M | $2M | 0.0x | 0.2x | ||
| Airtasker Ltd is a community platform that connects people who need to outsource tasks and find local services with those looking to earn money and ready to work. It helps complete home cleaning, handyman jobs, admin work, photography, graphic design, or even website building. The Group operates within two business segments: the ‘Established Marketplaces Segment’ and the ‘New Marketplaces Segment.’ The operations of both segments involve online marketplace platforms enabling users to outsource everyday tasks. The company generates the majority of its revenue from the Established Marketplaces Segment and operates in Australia and international markets, with majority of its revenue coming from Australia. | $0 | -45% | $66M | $48M | 1.3x | (2.0x) | ||
| Rent.com.au Ltd is a rental property website providing a single marketplace for renters, property agents, and non-agent landlords. It accepts enquiries from all listers of rental properties, including real estate agents, private landlords, property managers, builders, developers, retirement services, and universities. The firm is organized into two operating segments being Rent.com.au and RentPay. It drives maximum revenue from the Rent.com.au segment. | $0 | +43% | $54M | $56M | 24.9x | (14.3x) | ||
| Freelancer Ltd is engaged in freelancing, outsourcing services, and crowdsourcing marketplace. It offers software development, writing, data entry, and design services. The company is organized into two operating segments: Online marketplace which also generates key revenue, and Online payment services. The company operates predominantly in Australia, where majority of the online revenues and expenses are incurred. | $0 | -47% | $36M | $31M | 0.8x | 5.3x | ||
| Camplify Holdings Ltd operates peer-to-peer digital marketplace platforms that connect recreational vehicle (RV) owners with people looking to hire RVs. Its main platforms include Camplify, PaulCamper, MyWay, and Rent a Tent. Camplify and PaulCamper offer a range of caravans, motorhomes, camper trailers, and campervans for hire across several countries, including Australia, New Zealand, the United Kingdom, Spain, Germany, Austria, and the Netherlands. MyWay provides insurance products tailored to RV owners and renters. Rent a Tent provides accommodation services to festivals and events. The company has three operating segments: Hire, Membership, and Other. The company generates revenue mainly through hire revenue, membership fees, platform fees charged, and insurance services. | $0 | +5% | $21M | $14M | 0.5x | 80.4x | ||
| RMA Global Ltd provides an online marketing platform for real estate agents. It offers RateMyAgent which is an online real estate review, ratings, and statistics platform, and Property Tycoon which is a real estate auction tipping app. The company operates across sales, leasing, and mortgage broking across the United States of America, Australia, and New Zealand. Geographically, it derives key revenue from its business in Australia. | $0 | -40% | $10M | $9M | 0.6x | (10.2x) | ||
| Dataworks Group Ltd is a technology company offering a world-class software product suite designed for the secure management and analysis of sensitive data using security technology. The company specializes in providing top-tier technology solutions in the Responsible Gaming, Sports Marketing, and Data Analytics industry. | $0 | +93% | $10M | $10M | 2.0x | (1.7x) | ||
| Felix Group Holdings Ltd is an online construction marketplace for people to list, find, and hire equipment and subcontractors. The solutions offered by the company include Vendor Management, Sourcing, Contracts, c, and APIs and integrations. The company generates maximum revenue from Enterprise Saas (Contractors) Revenue. The Company has developed and operates a cloud-based enterprise SaaS and marketplace platform called Felix that automates and streamlines a range of critical procurement-focused business processes for organisations from the commercial construction. | $0 | -85% | $8M | $7M | 1.2x | (2.5x) | ||
| Median | $0 | -32% | $78M | $55M | 1.3x | 0.2x |
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