SPTuris Valuation Multiples

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Airbnb is the world’s largest online alternative accommodation travel agency; it also offers booking services for boutique hotels, experiences, and hotel-like services. Airbnb’s platform offers over 9 million active accommodation listings. Listings from the company’s 5 million-plus hosts are spread over almost every country in the world. In 2025, 42% of revenue was from North America, 39% from Europe, the Middle East, and Africa, 10% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.

Live Nation is the largest live entertainment company in the world, serving as a concert promoter, venue operator, and ticketing platform. In addition, the firm generates revenue from sponsorships and advertising. With offices in 51 countries, Live Nation promotes concerts globally and it owned, operated, or had exclusive booking rights to more than 400 venues worldwide at the end of 2025, which the firm says makes it the second-largest operator of music venues globally. In 2025, Live Nation promoted nearly 55,000 events, drawing roughly 160 million fans. Ticketmaster is a dominant global ticketing service, selling nearly 650 million tickets in 2025.

Expedia is the world's second-largest online travel agency by bookings, offering services for lodging (80% of total 2024 sales), air tickets (3%), rental cars, cruises, in-destination, and other (10%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, but its three core online travel agency brands are Expedia, Hotels.com, and alternative accommodations brand Vrbo. It also has a metasearch brand, Trivago. Transaction fees for online bookings account for the bulk of sales and profits.

Liberty Media Corp along with its subsidiaries is engaged in the media and entertainment industries in North America and the United Kingdom. The company owns interests in a high-quality portfolio of assets across the media, entertainment and sports industries. The company derives its maximum revenue from United Kingdom.

Informa PLC is an international events, digital services, and academic research group. Through various brands, products, and services, it connects businesses and professionals with the knowledge they need. The group's reportable segments are Informa Markets, Informa Tech, Informa Connect, Informa Festivals, and Taylor & Francis. The Informa Markets segment generates the highest revenue, connecting buyers and sellers across various specialist markets, including boating, pharmaceuticals, food, fashion, and infrastructure. This is achieved by delivering transaction-focused live events, such as exhibitions, specialist digital content, and targeted digital services, including data-driven demand generation products. It generates half its revenue from North America, followed by Asia.

Liberty Live Holdings Inc focuses on live entertainment investments. The company maintains a substantial ownership position in Live Nation Entertainment, the primary international promoter of concerts, events, and ticketing through platforms like Ticketmaster, alongside sponsorship and hospitality services via QuintEvents.

Endeavor Group Holdings Inc is an entertainment and sports company. The company owns and operates sports and entertainment properties, including UFC and WWE through its majority ownership of TKO, produces and distributes sports and entertainment content, owns and manages exclusive live events and experiences, and represents top sports, entertainment, and fashion talent, as well as blue chip corporate clients. Its reportable segments are Owned Sports Properties, Events, Experiences & Rights, and Representation. Maximum revenue is generated from its Owned Sports Properties segment, which is comprised of a portfolio of sports and entertainment properties, including UFC, WWE, PBR, and Euroleague. Geographically, it derives key revenue from the United States.

CTS Eventim AG & Co. KGaA is a diversified media company that focuses on the ticketing market. The business is divided into two segments: ticketing and live entertainment. The ticketing segment produces, sells, and distributes tickets for a variety of leisure-based events. The company sells tickets for concerts, sports, and theater events, and provides travel services as well. The live entertainment business segment plans and organizes tour events, largely for music-based concerts. The company generates the vast majority of its revenue in Germany.

Tongcheng Travel is an online travel agency platform that provides booking services for hotel and ticketing in China. It generated 84% of its revenue from accommodation reservations and transportation ticketing in 2023. The rest came from advertising and in-house software sales. The platform provides both online and offline services in the form of call centers and travel kiosks. Tongcheng Travel was formed from the merger of Tongcheng Network and eLong in 2018. It is currently 21.38% owned by Tencent and 20.86% by Trip.com. Tongcheng targets lower-tier cities and as of 2021, 86.7% of its users are from non-first-tier cities in China and 61.7% of new paying users on Weixin were from Tier 3 or below cities in China. The company competes with Trip.com, Alibaba's Fliggy, and Meituan.

Sphere Entertainment Co is a live entertainment and media company. The firm creates, writes, casts, produces, and tours shows and events. The group has two reportable segments: Sphere and MSG Networks. Sphere is a next-generation entertainment medium, and MSG Networks operates two regional sports and entertainment networks, as well as a direct-to-consumer (DTC) and authenticated streaming product.

MakeMyTrip Ltd is an online travel company, which provides online booking solutions for day-to-day travel needs. The company's operating segment includes Air ticketing; Hotels and packages; Bus ticketing and Others. It generates maximum revenue from the Hotels and packages segment. The Hotels and packages segments include internet-based platforms, call-centers, and branch offices, which provide holiday packages and hotel reservations. Its Air ticketing segment includes internet-based platforms, provides the facility to book domestic and international air tickets. Geographically, it derives a majority of revenue from India and also has a presence in the United States; South East Asia; Europe, and other countries.

Travel+Leisure Co is a membership and leisure travel company. It provides hospitality services and travel products. The company operates in the segments of Vacation Ownership, which is the key revenue-driving segment, develops, markets and sells vacation ownership interests (VOIs) to individual consumers, provides consumer financing in connection with the sale of VOIs, and provides property management services at resorts, and Travel and Membership which operates a variety of travel businesses, including two vacation exchange brands, Vacation Ownership and Travel and Membership The majority of the revenue is earned from the United States.

TUI AG provides integrated leisure travel services, including flights, hotels, cruises, and tour operations. The company offers tourism services, covering the entire customer experience from trip planning and booking to flights, transfers, and accommodations, including stays in hotels or on cruise ships. Its segments include The Hotels & Resorts, The Cruises, The TUI Musement, Markets + Airline, and Holiday Experiences segment, which comprises The Northern Region, The Central Region, and The Western Region. The majority of revenue is derived from the Hotels & Resorts segment, which is a diversified portfolio of the company's hotel brands and hotel companies.

Madison Square Garden Entertainment Corp provides live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The company’s portfolio includes a collection of world-renowned venues - New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre - that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 89 years.

Songcheng Performance Development Co Ltd operates in the performing arts industry. The company is engaged in the operation of Live performances, tourism and leisure, and Internet performance in China.

Jet2 PLC provides licensed packages for leisure flights and stays at a multitude of vacation destinations. The company reports in one operating segment: leisure travel. The leisure travel segment delivers scheduled flights by its airline, Jet2.com, to the Mediterranean, Canary Islands, and other European vacation destinations. It utilizes licensed package holidays by its tour operator, Jet2holidays, to offer hotel accommodations and other useful amenities. The company generates the majority of its revenue from Package holidays sales.

Ldr Turizm Anonim Sirketi provides its customers with long-term specialized car rental services within the framework of financial and technological developments. The services offered by the company include 24/7 professional assistance & roadside assistance, backup vehicles, maintenance & repair, examination, tire management, penalty management, and valet service.

Jungfraubahn Holding AG is a tourism company and the mountain railway company in Switzerland. It engaged in the operation of excursion railways and winter sports facilities. It also operates a railway service from Interlaken to Lauterbrunnen and Grindelwald. The company's segment includes Jungfraujoch-Top of Europe, Winter Sports and Experience Mountains, It generates maximum revenue from the Jungfraujoch-Top of Europe segment.

Corporate Travel Management provides travel services for businesses and governments across the Americas, Australia and New Zealand, Europe, and Asia. The group has built scale and breadth through both organic growth and acquisitions. Corporate Travel is currently a top-five corporate travel management company globally based total transaction volumes, but it is a relative minnow in the highly fragmented USD 1 trillion global market. The group offers expertise and personalized service to corporate clients spanning various industries such as government, healthcare, mining, energy, infrastructure, and construction. Before the pandemic, more than 60% of the group’s client travel was domestic (within country) in nature.

Seera Group Holding is a Saudi Joint Stock company registered in Riyadh, Kingdom of Saudi Arabia. Al Tayyar Travel Group activities encompass scheduled air travel services, tourism, cargo, transportation, Hajj and Umrah, conferences and events, education, chartered flights, furnished suites and hotels, shipping, and other travel-related services and products. The group comprises the following business segments namely Ticketing, Tourism, Transportation, Hospitality, and Property rentals. The company generates the majority of its revenue from the Tourism segment which provides hotel booking services, package holidays and room rentals. Services may be sold separately or in bundled packages (hotel booking and airline ticket).

Flight Centre Travel is one of the largest travel agencies in the world. The group generates around half of its total transaction value, or TTV, from the corporate segment, with the other half from the leisure market and ancillary travel-related businesses. In corporate travel, Flight Centre is a global Top 4 agent operating in over 100 countries, with different brands catering to various customer segments (small and midsize businesses to large enterprises). In leisure, Flight Centre operates an extensive network of shops while also runs online channels and deal with independent agents. Over half of group TTV is generated in Australia and New Zealand, 20% from Americas, just under 20% from Europe, and the rest from Asia.

Changbai Mountain Tourism Co Ltd is a travel agency company. It is mainly engaged in tourism passenger transport, hotel management, travel agencies and hot spring water development and utilization business.

Corporacion Interamericana de Entretenimiento SAB de CV is a Mexico-based company engaged in the business of providing entertainment services in Latin America and worldwide. It offers a wide Range of entertainment options to a variety of audiences and budgets in large- and medium-sized cities. Its services include concerts, theatrical productions, sporting events, family events and cultural events, among others. In addition, it operates an amusement park in Colombia.

GL Events is a France-based company engaged in providing facilities for meetings: congresses and conventions, cultural, sporting, institutional, and corporate events, trade shows, and exhibitions for professionals and the general public. It has three business divisions, namely GL events Live: Provides turnkey solutions for all events, whatever the format, from the consulting phase through to production. GL events Exhibitions: Design, Production, and Management of Professional Trade Shows and Consumer Exhibitions to Promote Key Sectors. GL events Venues: Manages a network of over 60 event venues around the world (convention and exhibition centers, arenas, etc).

LuxExperience BV is a luxury digital group offering curated multi-brand womenswear, menswear, kidswear, lifestyle products, and fine jewelry with international shipping. The company operates three segments: Luxury Mytheresa, serving high-end customers mainly in Europe outside Germany; Luxury NAP & MRP, targeting trend-driven shoppers mainly in North America; and Off-Price YOOX & THE OUTNET, offering discounted previous-season luxury collections to an international audience. Its business model combines technology with personalized, localized service through mobile-first platforms. The majority of revenue comes from the Mytheresa segment and Europe (excluding Germany).

Pursuit Attractions and Hospitality Inc is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences at iconic destinations across the United States, Canada, Iceland and Costa Rica. Its elevated hospitality offerings include point-of-interest attractions and distinctive lodges, as well as integrated restaurants, retail options, and transportation that allow visitors to discover and connect with breathtaking national parks and renowned travel locations.

Tripadvisor is the world’s leading travel metasearch company. Its platform offers 1 billion reviews and information on several million accommodations, restaurants, experiences, airlines, and cruises. In 2025, 42% of revenue came from the company's core Hotel and Other segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 46% of revenue in 2025, and TheFork, its dining brand, represented 12% of sales.

Trainline PLC is an independent rail and coach travel platform selling rail and coach tickets to millions of travellers, enabling them to seamlessly search, book, and manage their journeys all in one place via its website and mobile app. The company's segments include UK Consumer, International Consumer, and Trainline Solutions. It generates maximum revenue from the UK Consumer segment.

PVR INOX Ltd is a diversified media company engaged in the film entertainment industry. The company has two primary business segments, which includes Movie exhibition, and Others. The Movie exhibition business segment which derives key revenue, operates a chain of movie theaters, generating revenue through ticket sales, food and beverage sales, and in-cinema advertising. The Other business segment operates complementary ventures such as movie production, distribution and gaming, etc. The company generates the vast majority of its revenue in India.

Lotte Tour Development Co Ltd offers tourism services and chartered transportation business in South Korea. The company provides various types of travel products; special products, such as corporate (commercial) travel and cruise travel services; free and personalized travel, including general package products, as well as domestic and foreign travel agency services.

Emerald Holding Inc is a business-to-business (B2B) event organizer principally in the United States. The company is engaged in three complementary business lines; Connections division consists of a collection of B2B trade show franchises and other live events that provide exhibitors opportunities to engage with buyers and expand their brand’s awareness in their industry; the Content division consists of B2B print publications and digital media products that complement existing trade show properties, and the Commerce division which offers software-as-a-service technology that enables year-round B2B buying and selling through Elastic Suite and Bulletin platforms for use by its customers. The Majority of the revenue for the company is generated from its Connections segment.

UTour Group Co Ltd is a Chinese company operating as a travel agency. It operates a professional travel service e-commerce website, provides tourists with team travel, hotel reservations, and membership services. The company is mainly engaged in outbound travel wholesale, outbound travel retail, integrated marketing services, long-distance outbound travels in various countries.

Emei Shan Tourism Co Ltd operates as a tourism company. The company is principally engaged in the provision of tourism, cableway transportation, accommodation, passenger transportation, catering, entertainment, and other related services.

Maoyan Entertainment is a China-based company that mainly operates an Internet-empowered entertainment service platform. The company operates in three segments. The Online Entertainment Ticketing Services segment offers online ticketing services for comprehensive entertainment formats, such as movies and entertainment events. The Entertainment Content Services segment operates an integrated platform to provide entertainment content services, ranging from distribution, and promotion to production, for various entertainment formats including movies, TV series, variety shows, and entertainment events. The Advertising Services and Others segment serves advertisers in both the entertainment industry and other industries including automobile, electronics, and consumer products.

Movida Participacoes SA through its subsidiaries is engaged in car rental activities in Brazil. The business activities of the group function through Rent a Car (RAC) and light vehicle fleet management and outsourcing segments. The Rent a car segment is responsible for car rental in stores located inside and outside airports, and Fleet Management and Outsourcing segment provides car rental services signed through long-term contracts with corporate clients. In addition, the group is also involved in the sale of used cars. Geographically activities are carried out in Brazil and the company derives revenue from rental activities.

China Travel International Investment Hong Kong Ltd is a holding company focused on leisure investments. The company has four primary divisions: travel document and related operations, tourist attractions and related operations, hotel operations, and passenger transportation operations. The company derives revenue from its travel agency, tourist attraction, and hotel operations. Travel agency and related operations include the company's travel agency and travel document businesses. Tourist attraction operations, which comprise the majority portion of the company's revenue, include theme parks, resorts, and scenic destinations. Hotel operations include hotel accommodation, food, and beverage services. The company generates the vast majority of revenue in Hong Kong and mainland China.

Le Travenues Technology Ltd is a technology company focused on empowering Indian travelers to plan, book, and manage their trips across rail, air, buses, and hotels. It assists travelers in making smarter travel decisions by leveraging artificial intelligence, machine learning, and data science-led innovations on the OTA platforms, comprising its websites and mobile applications. The company's reportable segments include Flight, Train, Bus, and Other services. Maximum revenue is generated from its Train ticketing services followed by the Flight and other segments. Geographically, it predominantly provides services to customers in India.

Voyageurs du Monde SA is engaged in providing travel services in France and internationally. It organizes individual personalized trips, honeymoons, family holidays, romantic weekend trips, world, and guided tours, cruise tours, and adventure and diving trips to Japan, Italy, Egypt, Australia, South Africa, Indonesia, the United States, Brazil, and Greece among other destinations.

Funshine Culture Group Co Ltd is engaged in different types of business in various art events and cultural activities both domestically and internationally, including planning, art creation and design, stage arts design, urban landscape construction and the lighting and audio project designing theatre and art venues. The company operates in four segments namely events and stage lighting; landscape lighting and interpretation; multimedia creative production; live performance and cultural tourism synthesis services.

Web Travel Group acts as an intermediary for hotel accommodation inventory across Europe, Asia-Pacific, the Middle East, and Africa, as well as Americas. The group operates in the business to business, or B2B, space. The B2B business, WebBeds, sits between hotels and wholesale/retail travel service providers. WebBeds is presently the world’s second-largest B2B accommodation booking provider despite only a 4% market share of the fragmented AUD 70 billion global B2B accommodation market.

Issta Ltd operates as a retail travel agency. The company organizes charter flights and sells flight tickets and tour packages. It offers services for students, and young people, as well as for the general public. The company provides inbound and outbound tourism services including regular flights, charter flights, vacation packages, organized tours, ski vacations, sports, and music, as well as complementary services such as hotels, car rentals, visas, and student cards.

Luyuan Group Holding (Cayman) Ltd is an electric two-wheeled vehicle provider in mainland China, focusing on the design, research and development, manufacturing, and selling of electric two-wheeled vehicles. It has built an offline sales and distribution network, embraced informatization, and established online retail channels, continuously improving the penetration and coverage of its products. The company generates the majority of its revenue from the sales of electric vehicles in the PRC.

Ollamani SAB is a holding company that operates through its subsidiaries in various businesses, including the Football Business, which is the Company that owns Club America, a professional soccer team with championships in Mexico and considered one of the popular teams. Estadio Azteca is the company that owns and operates the Estadio Azteca. Games and Sweepstakes Business under the PlayCity brand, the company operates eighteen casinos in Mexico with food and beverage service, as well as a website in the one that offers sports betting and casino betting. The Company's operations are classified into three segments: Football Segment, Gaming Segment, and Publishers and Distributors Segment.

Fiera Milano SpA is a trade fair company. Its operating segments include Italian Exhibitions Business, Foreign Exhibitions Business, and Congresses. The Italian Exhibitions and Foreign Exhibitions segment covers all activities for organizing and hosting exhibitions and other events in Italy and abroad through the use, promotion, and offer of furnished exhibition spaces, project support, and ancillary services. It also engages in stand-fitting, technical, and exhibition site services. The Congresses segment covers the management of conferences and events. It generates the majority of the revenue from Italian exhibitions.

Escar Filo Kiralama Hizmetleri Anonim Sirketi provides services that are Vehicle Delivery to your Address, Financing Support, 24/7 Road Assistance, Fleet Vehicle Hire Insurance, Expert Consulting Service, Tire Management Service, Backup Vehicle, Door-to-door Service, and Online Fleet Reporting.

Risma SA is a tourist operator in Morocco. The company engages in acquisition. construction and running of hotels and tourist facilities in Morocco.

Rainbow Tours SA is a Poland-based tour operator which provides a range of tour options, including city tours, long-distance airplane trips, package holidays, last minute and last second trips, to various destinations worldwide. The company also offers online flight ticket reservation services.