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Maoyan Entertainment Valuation Multiples

Discover revenue and EBITDA valuation multiples for Maoyan Entertainment and similar public comparables like Grupa Pracuj, Nextdoor, Ixigo, CarTrade Tech and more.

Maoyan Entertainment Overview

About Maoyan Entertainment

Maoyan Entertainment is a China-based company that mainly operates an Internet-empowered entertainment service platform. The company operates in three segments. The Online Entertainment Ticketing Services segment offers online ticketing services for comprehensive entertainment formats, such as movies and entertainment events. The Entertainment Content Services segment operates an integrated platform to provide entertainment content services, ranging from distribution, and promotion to production, for various entertainment formats including movies, TV series, variety shows, and entertainment events. The Advertising Services and Others segment serves advertisers in both the entertainment industry and other industries including automobile, electronics, and consumer products.


Founded

2017

HQ

China

Employees

896

Website

maoyan.com

Financials (LTM)

Revenue: $654M
EBITDA: $114M

EV

$479M

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Maoyan Entertainment Financials

Maoyan Entertainment reported last 12-month revenue of $654M and EBITDA of $114M.

In the same LTM period, Maoyan Entertainment generated $278M in gross profit, $114M in EBITDA, and $75M in net income.

Revenue (LTM)


Maoyan Entertainment P&L

In the most recent fiscal year, Maoyan Entertainment reported revenue of $682M and EBITDA of $132M.

Maoyan Entertainment is profitable as of last fiscal year, with gross margin of 43%, EBITDA margin of 19%, and net margin of 12%.

See analyst estimates for Maoyan Entertainment
LTMLast FY202320242025202620272028
Revenue$654M$682M$701M$601M$682M
Gross Profit$278M$295M$351M$239M$295M
Gross Margin43%43%50%40%43%
EBITDA$114M$132M$189M$64M$132M
EBITDA Margin17%19%27%11%19%
EBIT Margin15%17%26%9%17%
Net Profit$75M$83M$134M$27M$83M
Net Margin11%12%19%4%12%

Financial data powered by Morningstar, Inc.

Maoyan Entertainment Stock Performance

Maoyan Entertainment has current market cap of $830M, and enterprise value of $479M.

Market Cap Evolution


Maoyan Entertainment's stock price is $0.74.

Maoyan Entertainment share price decreased by 2.9% in the last 30 days, and by 18.4% in the last year.

Maoyan Entertainment has an EPS (earnings per share) of $0.07.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$479M$830M-1.0%-2.9%-9.4%-18.4%$0.07

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Maoyan Entertainment Valuation Multiples

Maoyan Entertainment trades at 0.7x EV/Revenue multiple, and 4.2x EV/EBITDA.

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EV / Revenue (LTM)


Maoyan Entertainment Financial Valuation Multiples

As of May 15, 2026, Maoyan Entertainment has market cap of $830M and EV of $479M.

Maoyan Entertainment has a P/E ratio of 11.0x.

LTMLast FY202320242025202620272028
EV/Revenue0.7x0.7x0.7x0.8x0.7x
EV/EBITDA4.2x3.6x2.5x7.4x3.6x
EV/EBIT4.8x4.1x2.7x8.9x4.1x
EV/Gross Profit1.7x1.6x1.4x2.0x1.6x
P/E11.0x10.0x6.2x31.0x10.0x
EV/FCF4.4x2.7x2.2x(3.8x)2.7x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Maoyan Entertainment Margins & Growth Rates

Maoyan Entertainment decreased revenue by 8% and EBITDA by 30% in the last fiscal year.

In the most recent fiscal year, Maoyan Entertainment reported gross margin of 43%, EBITDA margin of 19%, and net margin of 12%.

See estimated margins and future growth rates for Maoyan Entertainment

Maoyan Entertainment Margins

Last FY202420252026202720282029
Gross Margin43%40%43%41%
EBITDA Margin19%11%19%15%
EBIT Margin17%9%17%12%
Net Margin12%4%12%10%
FCF Margin26%(21%)26%16%

Maoyan Entertainment Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(8%)(14%)13%(8%)
Gross Profit Growth(13%)(32%)23%(13%)
EBITDA Growth(30%)(66%)105%(30%)
EBIT Growth(34%)(70%)115%(34%)
Net Profit Growth(22%)(80%)210%(22%)
FCF Growth(42%)(159%)(238%)(42%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Maoyan Entertainment Operational KPIs

Maoyan Entertainment's revenue per employee in the last FY averaged $0.8M, while opex per employee averaged $0.2M for the same period.

Maoyan Entertainment's Rule of 40 is 7% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Maoyan Entertainment's Rule of X is (6%) (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Maoyan Entertainment
LTMLast FY202320242025202620272028
Rule of 4016%7%———
Bessemer Rule of X13%(6%)———
Revenue per Employee—$0.8M———
Opex per Employee—$0.2M———
S&M Expenses to Revenue21%20%18%23%20%
G&A Expenses to Revenue7%7%8%9%7%
R&D Expenses to Revenue0%0%——0%
Opex to Revenue—26%24%31%26%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Maoyan Entertainment Competitors

Maoyan Entertainment competitors include Grupa Pracuj, Nextdoor, Ixigo, CarTrade Tech, Funshine Culture Group, WeBuyCars, Ibotta, Timee, Emerald Holding and Fiera Milano.

Most Maoyan Entertainment public comparables operate across Events, Vertical Marketplaces, Consumer Marketplaces and EventTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Grupa Pracuj3.7x3.6x8.1x8.2x
Nextdoor1.7x1.7x749.0x53.5x
Ixigo6.7x5.4x73.3x72.9x
CarTrade Tech10.0x9.7x23.1x28.6x
Funshine Culture Group8.3x—106.0x—
WeBuyCars0.6x0.7x11.2x11.9x
Ibotta1.6x1.6x8.8x9.8x
Timee3.1x3.0x15.1x14.0x

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Maoyan Entertainment Funding History

Before going public, Maoyan Entertainment raised $671M in total equity funding, across 3 rounds.

Last private valuation of Maoyan Entertainment was $3B, after raising $151M in November 2017 from Tencent.


Maoyan Entertainment Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Nov-17Undisclosed stageTencent$151M$3BMaoyan Entertainment is China's leading online cinema ticketing platform, formed in September 2017 from the merger of Maoyan (spun out from Meituan Dianping) and Tencent-backed Weiying, capturing over 60% market share by gross merchandise volume in cinema tickets during the first half of 2018. The company competes fiercely with Alibaba's Taopiaopiao in the rapidly growing Chinese box office market, which reached 27.3 billion RMB ($4 billion) annually with 11% growth as of 2017. Tencent invested approximately $150 million (CNY1 billion) in the merged entity around September-November 2017 at a $3 billion valuation, solidifying its position as a key shareholder with around 16.3-16.72% stake alongside Enlight Media (20-48.8%) and Meituan Dianping (8.6%). This funding was part of Tencent's broader investment strategy amid rivalry with Alibaba in entertainment verticals. Maoyan expanded beyond ticketing into content investment, distribution, marketing, data analytics, and services for movies, live performances, music, and short videos, later forming alliances with Tencent entities like Tencent Pictures, Music, and Video. The company went public in Hong Kong in early 2019, raising HK$1.82 billion ($232 million) at HK$14.80 per share, with plans to invest in platform enhancement, R&D, marketing, acquisitions, and working capital; shares debuted slightly down but emphasized long-term value creation.
Sep-17Strategic investmentEnlight Media$152M$3BMaoyan Entertainment is a China-based online movie ticketing platform that became a dominant player in the market following a strategic merger. The company was originally founded in 2012 by Meituan and was spun out in April 2016. In May 2016, film and television producer Enlight Media invested approximately $730 million in cash and shares to acquire a 57.4% stake in Maoyan, valuing the company at roughly $1.3 billion at that time. In September 2017, Maoyan merged with its rival Weiying Technology, which was backed by Tencent and other investors. Following the merger, Tencent invested RMB1 billion ($150 million) in the combined entity, establishing a $3 billion post-money valuation in November 2017. Post-merger, Enlight Media retained a 50.8% combined stake, Weiying held 27.6%, Tencent owned 5.6%, and Meituan Dianping controlled approximately 8.5%. The company operated the exclusive film ticket distribution platform for Meituan Dianping and achieved a reported 65% market share in Chinese online movie ticketing. For the fiscal year 2017, Maoyan reported revenue of RMB2,548 million (approximately $382 million USD at 2017 exchange rates) and adjusted EBITDA of RMB169.3 million. The company subsequently went public in Hong Kong in January 2019, raising $250 million at the lower end of its offering range due to reduced investor appetite.
May-16Strategic investmentEnlight Media$368M$1BMaoyan Entertainment, China's largest online ticketing platform covering around 5,200 cinemas and 120 million users, received investment from Enlight Media in a deal announced around May 2016. Enlight Media paid $245 million for a 19% stake in Maoyan, while Enlight Holding acquired a 38.4% stake in Tianjin Maoyan Culture Media for $122.5 million in cash plus a 6% stake in Enlight Media. The transaction valued Maoyan at approximately $1.3 billion (RMB8.3 billion), reducing founder Wang Xing's stake from 85.5% to 31%, subject to shareholder approval. The investment aimed to spin off Maoyan from Meituan-Dianping to foster growth amid competition, with Enlight providing industry resources to expand into upstream businesses and build an integrated internet entertainment platform. In 2015, Maoyan handled transaction volume of $2.4 billion (RMB15.6bn), accounting for over 70% of China's online movie ticket sales, though it had not yet achieved profitability. This deal positioned Maoyan with strong backing from Enlight, known for TV and movie production expertise. Comparable investments included Alibaba's $260 million raise for Taobao Piao Piao at a $2 billion valuation. Subsequent developments saw Maoyan merge platforms and receive further funding, such as CNY1 billion from Tencent in late 2017 at CNY20 billion valuation, supported by shareholders including Enlight, Tencent, and Meituan.

Maoyan Entertainment M&A Activity

Maoyan Entertainment has acquired 2 companies to date.

Last acquisition by Maoyan Entertainment was on September 22nd 2017. Maoyan Entertainment acquired Beijing Weiying Technology for undisclosed valuation.

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Latest Acquisitions by Maoyan Entertainment

Beijing Weiying Technology
Wangpiao
Description
Beijing Weiying Technology is a Beijing-based developer of WePiao, an online movie ticket booking platform integrated with WeChat. The service partners with over 2000 cinemas in China, including Wanda cinema chains. Launched in 2014, WePiao processes bookings for films and plans extensions to performances and sports events nationwide.
Wangpiao is a provider of e-ticketing and electronic certification services in China. Operating www.wangpiao.com, it enables mobile video verification, self-service seat selection, online payments, and ticket inspection for events and venues nationwide.
HQ CountryChinaChina
HQ City
Beijing
Beijing
Deal Date22 Sep 20172 Jun 2017
Valuationundisclosed$19M
EV/Revenue
EV/EBITDA

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Maoyan Entertainment Investment Activity

Maoyan Entertainment has invested in 2 companies to date.

Latest investment by Maoyan Entertainment was on September 18th 2020. Maoyan Entertainment invested in AMTD Digital in their $285M Undisclosed stage round (EV/Revenue multiple of ).

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Latest Investments by Maoyan Entertainment

AMTD Digital
Erdong Pictures Group
Description
AMTD Digital Inc along with its subsidiaries, is mainly involved in the provision of digital solutions services. Its reportable segments are digital solutions services segment, hotel operations, hospitality and VIP services segment and media and entertainment services. The company generates maximum revenue by providing financial digital solutions through its insurance brokerage services and other digital solutions services. Geographically, the company generates maximum revenue from Hong Kong and Singapore.
Erdong Pictures Group is a Beijing-based studio producing feature films, TV dramas, and web series for China's entertainment industry. The company has released titles distributed on platforms like iQiyi and Tencent Video, focusing on genres from historical epics to urban romances with partnerships alongside state broadcasters CCTV.
HQ CountryHong KongChina
HQ City
Hong Kong
Beijing
Deal Date18 Sep 20204 Jun 2019
RoundUndisclosed stageSeries A
Raised$285M$1M
InvestorsAriana Capital Investment; Greater Bay Area Homeland Development Fund; Infinity Power Investments; Maoyan Entertainment; Value Partners Group; Vision Knight CapitalEmperor Intl Hldgs; Maoyan Entertainment
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About Maoyan Entertainment

When was Maoyan Entertainment founded?Maoyan Entertainment was founded in 2017.
Where is Maoyan Entertainment headquartered?Maoyan Entertainment is headquartered in China.
How many employees does Maoyan Entertainment have?As of today, Maoyan Entertainment has over 896 employees.
Who is the CEO of Maoyan Entertainment?Maoyan Entertainment's CEO is Zhihao Zheng.
Is Maoyan Entertainment publicly listed?Yes, Maoyan Entertainment is a public company listed on HKEX.
What is the stock symbol of Maoyan Entertainment?Maoyan Entertainment trades under 01896 ticker.
When did Maoyan Entertainment go public?Maoyan Entertainment went public in 2019.
Who are competitors of Maoyan Entertainment?Maoyan Entertainment main competitors include Grupa Pracuj, Nextdoor, Ixigo, CarTrade Tech, Funshine Culture Group, WeBuyCars, Ibotta, Timee, Emerald Holding, Fiera Milano.
What is the current market cap of Maoyan Entertainment?Maoyan Entertainment's current market cap is $830M.
What is the current revenue of Maoyan Entertainment?Maoyan Entertainment's last 12 months revenue is $654M.
What is the current revenue growth of Maoyan Entertainment?Maoyan Entertainment revenue growth (NTM/LTM) is (2%).
What is the current EV/Revenue multiple of Maoyan Entertainment?Current revenue multiple of Maoyan Entertainment is 0.7x.
Is Maoyan Entertainment profitable?Yes, Maoyan Entertainment is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Maoyan Entertainment?Maoyan Entertainment's last 12 months EBITDA is $114M.
What is Maoyan Entertainment's EBITDA margin?Maoyan Entertainment's last 12 months EBITDA margin is 17%.
What is the current EV/EBITDA multiple of Maoyan Entertainment?Current EBITDA multiple of Maoyan Entertainment is 4.2x.
What is the current FCF of Maoyan Entertainment?Maoyan Entertainment's last 12 months FCF is $108M.
What is Maoyan Entertainment's FCF margin?Maoyan Entertainment's last 12 months FCF margin is 17%.
What is the current EV/FCF multiple of Maoyan Entertainment?Current FCF multiple of Maoyan Entertainment is 4.4x.
How many companies Maoyan Entertainment has acquired to date?As of May 2026, Maoyan Entertainment has acquired 2 companies.
What was the largest acquisition by Maoyan Entertainment?$19M acquisition of Wangpiao on 2nd June 2017 was the largest M&A Maoyan Entertainment has done to date.
What companies Maoyan Entertainment acquired?Maoyan Entertainment acquired Wangpiao and Beijing Weiying Technology.
In how many companies Maoyan Entertainment has invested to date?As of May 2026, Maoyan Entertainment has invested in 2 companies.
What was the last Maoyan Entertainment investment?On 18th September 2020 Maoyan Entertainment invested in AMTD Digital, participating in a $285M Undisclosed stage round, alongside Ariana Capital Investment, Greater Bay Area Homeland Development Fund, Infinity Power Investments, Value Partners Group, and Vision Knight Capital.
In what companies Maoyan Entertainment invested in?Maoyan Entertainment invested in AMTD Digital and Erdong Pictures Group.

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