SMG Swiss Marketplace Group - Public Comps and Valuation Multiples

SMG Swiss Marketplace Group Overview

About SMG Swiss Marketplace Group

SMG Swiss Marketplace Group Holding AG is an online marketplace under three primary business segments: real estate, automotive, and general marketplaces, complemented by additional price comparison offerings in finance and insurance. Its tools include: ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI, AutoScout24, MotoScout24, anibis.ch, tutti.ch, Ricardo, FinanceScout24, and moneyland.ch.

Founded

2021

HQ

Employees

863

Website

swissmarketplace.group

Sectors

Horizontal Marketplaces

Financials

LTM Revenue $433M

LTM EBITDA $229M

EV

$3.7B

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SMG Swiss Marketplace Group Financials

As of January 2026, SMG Swiss Marketplace Group reported last 12-month revenue of $433M and EBITDA of $229M.

In the same period, SMG Swiss Marketplace Group generated $159M in LTM gross profit and $106M in net income.

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SMG Swiss Marketplace Group P&L

In the most recent fiscal year, SMG Swiss Marketplace Group reported revenue of $379M and EBITDA of $169M.

SMG Swiss Marketplace Group expects next 12-month revenue of XXX and NTM EBITDA of XXX

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	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Revenue	$433M	XXX	$379M	XXX	XXX	XXX
Gross Profit	$159M	XXX	$412M	XXX	XXX	XXX
Gross Margin	37%	XXX	109%	XXX	XXX	XXX
EBITDA	$229M	XXX	$169M	XXX	XXX	XXX
EBITDA Margin	53%	XXX	44%	XXX	XXX	XXX
EBIT	$173M	XXX	$92.4M	XXX	XXX	XXX
EBIT Margin	40%	XXX	24%	XXX	XXX	XXX
Net Profit	$106M	XXX	$80.3M	XXX	XXX	XXX
Net Margin	24%	XXX	21%	XXX	XXX	XXX
Net Debt	XXX	XXX	n/a	XXX	XXX	XXX

Financial data powered by Morningstar, Inc.

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Financial performance metrics for SMG Swiss Marketplace Group including revenue, profitability, and margin analysis across different time periods. The company reported last twelve months revenue of $433M. EBITDA for the last twelve months was $229M. In the most recent fiscal year, SMG Swiss Marketplace Group achieved $379M in revenue and $169M in EBITDA.
Financial Metric	Last Twelve Months (LTM)	Next Twelve Months (NTM)	Most Recent Fiscal Year	Current Fiscal Year (2026)	Next Fiscal Year (2027)	Two Years Forward (2028)
Total Revenue	$433M	Analyst estimates available to subscribers	$379M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit	$159M	Analyst estimates available to subscribers	$412M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit Margin	36.6% gross margin	Analyst estimates available to subscribers	108.7% gross profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization)	$229M	Analyst estimates available to subscribers	$169M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA Margin	53.0% EBITDA margin	Analyst estimates available to subscribers	44.5% EBITDA margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT (Earnings Before Interest and Taxes)	$173M	Analyst estimates available to subscribers	$92.4M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT Margin	39.9% EBIT margin	Analyst estimates available to subscribers	24.4% EBIT margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Income (Net Profit)	$106M	Analyst estimates available to subscribers	$80.3M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Profit Margin	24.4% net profit margin	Analyst estimates available to subscribers	21.2% net profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Debt Position	Detailed debt information available to subscribers	Detailed debt information available to subscribers	n/a	Detailed debt information available to subscribers	Detailed debt information available to subscribers	Detailed debt information available to subscribers

Financial Performance Summary for SMG Swiss Marketplace Group

This financial data table provides comprehensive performance metrics for SMG Swiss Marketplace Group, a company based in Switzerland. The metrics include revenue, profitability measures, and operational efficiency indicators across multiple time periods.

Recent Performance Highlights

SMG Swiss Marketplace Group generated $433M in revenue over the last twelve months.
The company achieved $229M in EBITDA over the last twelve months.
Gross profit for the last twelve months was $159M.
Net income over the last twelve months reached $106M.

Fiscal Year Performance

In the most recent fiscal year, SMG Swiss Marketplace Group reported $379M in total revenue.
Fiscal year EBITDA was $169M.
The company maintained a gross profit margin of 108.7% in the most recent fiscal year.
EBITDA margin for the fiscal year was 44.5%.
Net profit margin reached 21.2% in the most recent fiscal year.

This financial data is sourced from Morningstar, Inc. and represents the most recent available information for SMG Swiss Marketplace Group. Forward-looking estimates and detailed financial projections are available through our premium subscription service.

SMG Swiss Marketplace Group Stock Performance

SMG Swiss Marketplace Group has current market cap of CHF 2.9B (or $3.7B), and EV of CHF 2.8B (or $3.7B).

Market Cap Evolution

SMG Swiss Marketplace Group Stock Data

As of February 25, 2026, SMG Swiss Marketplace Group's stock price is CHF 29 (or $38).

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EV	Market Cap	Price 1D	Price 1M	Price 3M	Price 12M	EPS
$3.7B	$3.7B	XXX	XXX	XXX	XXX	$1.34

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SMG Swiss Marketplace Group Valuation Multiples

SMG Swiss Marketplace Group's trades at 8.4x EV/Revenue multiple, and 15.9x EV/EBITDA.

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SMG Swiss Marketplace Group Financial Valuation Multiples

As of February 25, 2026, SMG Swiss Marketplace Group has market cap of $3.7B and EV of $3.7B.

Equity research analysts estimate SMG Swiss Marketplace Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

SMG Swiss Marketplace Group has a P/E ratio of 35.3x.

	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Market cap (current)	$3.7B	XXX	$3.7B	XXX	XXX	XXX
EV (current)	$3.7B	XXX	$3.7B	XXX	XXX	XXX
EV/Revenue	8.4x	XXX	8.4x	XXX	XXX	XXX
EV/EBITDA	15.9x	XXX	15.9x	XXX	XXX	XXX
EV/EBIT	21.2x	XXX	21.2x	XXX	XXX	XXX
EV/Gross Profit	23.0x	XXX	n/a	XXX	XXX	XXX
P/E	35.3x	XXX	35.3x	XXX	XXX	XXX
EV/FCF	26.8x	XXX	26.8x	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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SMG Swiss Marketplace Group Margins & Growth Rates

SMG Swiss Marketplace Group's last 12 month revenue growth is 12%

SMG Swiss Marketplace Group's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.4M for the same period.

SMG Swiss Marketplace Group's rule of 40 is 52% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

SMG Swiss Marketplace Group's rule of X is 83% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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SMG Swiss Marketplace Group Operational Valuation Multiples

	LTM	NTM	Last FY	FY 2026	FY 2027	FY 2028
Revenue Growth	12%	XXX	12%	XXX	XXX	XXX
EBITDA Margin	53%	XXX	53%	XXX	XXX	XXX
EBITDA Growth	18%	XXX	30%	XXX	XXX	XXX
Rule of 40	52%	XXX	65%	XXX	XXX	XXX
Bessemer Rule of X	XXX	XXX	83%	XXX	XXX	XXX
Revenue per Employee	XXX	XXX	$0.4M	XXX	XXX	XXX
Opex per Employee	XXX	XXX	$0.4M	XXX	XXX	XXX
S&M Expenses to Revenue	XXX	XXX	9%	XXX	XXX	XXX
G&A Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
R&D Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
Opex to Revenue	XXX	XXX	84%	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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