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- Zebra
Zebra Valuation Multiples
Zebra is valued at $17B as of October 2026, a 3.3x revenue multiple. In the last 12 months, Zebra revenue was $6.1B and Zebra EBITDA was $1.4B.
Zebra Overview
About Zebra
Zebra Technologies is a leading provider of automatic identification and data capture technology to enterprises. Its solutions include barcode printers and scanners, mobile computers, and workflow optimization software. The firm primarily serves the retail, transportation logistics, manufacturing, and healthcare markets, designing custom solutions to improve efficiency at its customers.
Founded
1991
HQ
Employees
10.7K
Website
Financials (LTM)
EV
$20B
Valuation Multiples
Start free trialZebra Financials
Zebra reported last 12-month revenue of $6.1B and EBITDA of $1.4B.
In the same LTM period, Zebra generated $3B in gross profit, $1.4B in EBITDA, and $661M in net income.
Revenue (LTM)
Zebra P&L
In the most recent fiscal year, Zebra reported revenue of $5.4B and EBITDA of $853M.
Zebra is profitable as of last fiscal year, with gross margin of 48%, EBITDA margin of 16%, and net margin of 8%.
Financial data powered by Morningstar, Inc.
Zebra Stock Performance
Zebra has current market cap of $17B, and enterprise value of $20B.
Market Cap Evolution
Zebra's stock price is $369.01.
Zebra share price decreased by 1.2% in the last 30 days, and increased by 37.1% in the last year.
Zebra has an EPS (earnings per share) of $8.86.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $20B | $17B | 0.0% | -1.2% | 24.7% | 37.1% | $8.86 |
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Start Free TrialZebra Valuation Multiples
Zebra trades at 3.3x EV/Revenue multiple, and 14.3x EV/EBITDA.
EV / Revenue (LTM)
Zebra Financial Valuation Multiples
As of October 19, 2026, Zebra has market cap of $17B and EV of $20B.
Zebra has a P/E ratio of 26.4x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Zebra Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Zebra Margins & Growth Rates
Zebra grew revenue by 15% and EBITDA by 74% in the last fiscal year.
In the most recent fiscal year, Zebra reported gross margin of 48%, EBITDA margin of 16%, and net margin of 8%.
Zebra Margins
Zebra Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Zebra Operational KPIs
Zebra's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.
Zebra's Rule of 40 is 39% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Zebra's Rule of X is 62% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Zebra Competitors
Zebra competitors include DapuStor, HENGTONG Group, ZTE, SECOM, SCREEN Holdings Co., Advantech, ACM Research (Shanghai), MPI, Wistron and TD Synnex.
Most Zebra public comparables operate across Computer Hardware, Networking Hardware, Autonomous AI & Robotics and DeepTech.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $342M | ($66M) | 52.1x | - | (268.5x) | - | |||
| $10B | $728M | 1.8x | 1.5x | 25.0x | 12.5x | |||
| $20B | $1.6B | 1.1x | 1.0x | 13.4x | 14.4x | |||
| $8B | $1.6B | 1.8x | 1.8x | 8.9x | 9.4x | |||
| $3.8B | $887M | 3.9x | 3.5x | 17.1x | 15.1x | |||
| $2.2B | $422M | 8.2x | 5.9x | 42.4x | 29.6x | |||
| $1B | $234M | 18.4x | 15.3x | 79.8x | 62.7x | |||
| $414M | $143M | 38.0x | 25.5x | 109.8x | 67.1x | |||
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Acquisitions by Zebra
Zebra has acquired 13 companies to date.
Last acquisition by Zebra was on August 5th 2025. Zebra acquired Elo Touch Solutions for $1.3B (EV/Revenue multiple available to Pro users).
Latest Acquisitions by Zebra
| Description | Elo Touch Solutions is a manufacturer of touch-enabled displays, interactive kiosks, and point-of-sale terminals for retail, hospitality, and healthcare sectors. Milpitas, California-headquartered, it produces capacitive touch monitors in sizes from 10 to 65 inches supporting Windows, Android, and Linux operating systems. | Photoneo is a Slovakia-founded industrial-automation company established in 2013 that develops three-dimensional machine-vision technology. Its product portfolio includes high-resolution 3D scanners, cameras and software that allow robots to recognize, locate and manipulate objects. Manufacturers and logistics operators use the systems for applications such as bin picking, depalletizing, inspection and automated material handling. The technology combines optical hardware with machine-learning and application software to extract task-specific information from industrial environments. Photoneo sells equipment, software licenses and related integration support to business customers in automotive, manufacturing, warehousing and e-commerce. Bek Ventures identifies the company as an active enterprise holding and dates its Series A investment to 2018. Zebra Technologies acquired Photoneo's machine-vision operations in 2024, while the related Brightpick warehouse-automation business continued separately. | Matrox Imaging is a Montreal-headquartered supplier of machine vision hardware and software for OEMs and system integrators worldwide. Its lineup features 3D sensors, smart cameras, vision controllers, frame grabbers, and I/O cards compatible with Milletsight and other environments. Products deploy in automotive assembly, food packaging, semiconductor inspection, medical imaging, electronics manufacturing, pharmaceuticals, and logistics automation. | Antuit is an AI-driven demand planning provider for retail, consumer goods, and manufacturing sectors. Founded in 2013 and backed by Goldman Sachs, the Dublin-headquartered firm deploys machine learning models to forecast demand, optimize inventory, and enhance supply chain performance for multinational brands. Its platform integrates with ERP systems to deliver probabilistic forecasts and scenario planning. | |
| HQ Country | |||||
| HQ City | San Jose, CA | Bratislava | Montreal | Dallas, TX | |
| Deal Date | 5 Aug 2025 | 30 Dec 2024 | 15 Mar 2022 | 30 Aug 2021 | |
| Valuation | $1.3B | $62M | $878M | $145M | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Zebra acquisitions and their M&A valuation multiples. Start Free Trial | |||||
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Start Free TrialAbout Zebra
| When was Zebra founded? | Zebra was founded in 1991. |
| Where is Zebra headquartered? | Zebra is headquartered in United States. |
| How many employees does Zebra have? | As of today, Zebra has over 10K employees. |
| Who is the CEO of Zebra? | Zebra's CEO is William J. Burns. |
| Is Zebra publicly listed? | Yes, Zebra is a public company listed on Nasdaq. |
| What is the stock symbol of Zebra? | Zebra trades under ZBRA ticker. |
| When did Zebra go public? | Zebra went public in 1991. |
| Who are competitors of Zebra? | Zebra main competitors include DapuStor, HENGTONG Group, ZTE, SECOM, SCREEN Holdings Co., Advantech, ACM Research (Shanghai), MPI, Wistron, TD Synnex. |
| What is the current market cap of Zebra? | Zebra's current market cap is $17B. |
| What is the current revenue of Zebra? | Zebra's last 12 months revenue is $6.1B. |
| What is the current revenue growth of Zebra? | Zebra revenue growth (NTM/LTM) is 8%. |
| What is the current EV/Revenue multiple of Zebra? | Current revenue multiple of Zebra is 3.3x. |
| What is the current EBITDA of Zebra? | Zebra's last 12 months EBITDA is $1.4B. |
| What is Zebra's EBITDA margin? | Zebra's last 12 months EBITDA margin is 23%. |
| What is the current EV/EBITDA multiple of Zebra? | Current EBITDA multiple of Zebra is 14.3x. |
| What is the current FCF of Zebra? | Zebra's last 12 months FCF is $985M. |
| What is Zebra's FCF margin? | Zebra's last 12 months FCF margin is 16%. |
| What is the current EV/FCF multiple of Zebra? | Current FCF multiple of Zebra is 20.6x. |
| How many companies Zebra has acquired to date? | As of October 2026, Zebra has acquired 13 companies. |
| What was the largest acquisition by Zebra? | $3.5B acquisition of Motorola Solutions (enterprise unit) on 15th April 2014 was the largest M&A Zebra has done to date. |
| What companies Zebra acquired? | Zebra acquired Motorola Solutions (enterprise unit), Elo Touch Solutions, Matrox Imaging, Reflexis Systems, Fetch Robotics, Temptime Corporation, Antuit, Profitect, Xplore Technologies, Photoneo, and 3 other companies. |
| In how many companies Zebra has invested to date? | Zebra hasn't invested in any companies yet (or none have been disclosed publicly). |
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