Apple Valuation Multiples

Apple Overview

About Apple

Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple’s iPhone makes up a majority of the firm sales, and Apple’s other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple’s sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.

Founded

1977

HQ

Employees

166.0K

Website

apple.com

Sectors

Consumer ElectronicsWearablesComputer HardwareGenerative AI

Financials (LTM)

Revenue: $438B

EBITDA: $152B

EV

$3.8T

Valuation Multiples

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Apple Financials

Apple reported last 12-month revenue of $438B and EBITDA of $152B.

In the same LTM period, Apple generated $208B in gross profit, $152B in EBITDA, and $118B in net income.

Apple P&L

In the most recent fiscal year, Apple reported revenue of $416B and EBITDA of $145B.

Apple expects next 12-month revenue of XXX and NTM EBITDA of XXX

Apple Stock Performance

Apple has current market cap of $3.8T, and enterprise value of $3.8T.

Apple's stock price is $260.29.

Apple Valuation Multiples

Apple trades at 8.8x EV/Revenue multiple, and 25.3x EV/EBITDA.

Apple Financial Valuation Multiples

As of March 15, 2026, Apple has market cap of $3.8T and EV of $3.8T.

Equity research analysts estimate Apple's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Apple has a P/E ratio of 32.5x.

Apple Margins & Growth Rates

Apple's revenue in the last 12 month grew by 9%.

Apple's revenue per employee in the last FY averaged $2.6M, while opex per employee averaged $0.4M for the same period.

Apple's rule of 40 is 44% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Apple's rule of X is 58% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Apple Public Comps

See public comps and valuation multiples for other Consumer Electronics and Wearables comps.

Apple M&A Activity

Apple acquired XXX companies to date.

Last acquisition by Apple was on XXXXXXXX, XXXXX. Apple acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

Apple Investment Activity

Apple invested in XXX companies to date.

Apple made its latest investment on XXXXXXXX, XXXXX. Apple invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).