Shaniv Paper Industry Valuation Multiples

Since its founding in 1837, Procter & Gamble has become one of the world's largest consumer product manufacturers, with annual sales of nearly $85 billion. It operates with a lineup of leading brands, including more than 20 that generate annual global sales of more than $1 billion each, such as Tide laundry detergent, Charmin toilet paper, Pantene shampoo, and Pampers diapers. Sales outside its home turf represent just more than half of the firm's consolidated total.

Unilever is a diversified beauty, wellbeing, and personal care (44% of 2024 sales by value), homecare (20%), and packaged food (36%) company. Its brands include Dove personal-care products, Knorr soups and sauces, Hellmann's mayonnaise, Axe and Rexona deodorants, and TRESemme haircare. The firm has been acquisitive in recent years; notable purchases include Paula's Choice, Liquid I.V., Horlicks, and Wild deodorants. The company derives 58% of its sales from emerging markets and 42% from developed markets. The US is its largest market, accounting for around 20% of sales, followed by India, which accounts for 11% of sales.

Since its founding in 1806, Colgate-Palmolive has grown into a leading player in the household and personal care industry. In addition to its namesake oral care line (which accounts for more than 40% of its total sales), the firm manufactures shampoos, shower gels, deodorants, and home care products sold in over 200 countries. International sales account for about 70% of its total business, including approximately 45% from emerging regions. It also owns specialty pet food maker Hill's (around one-fifth of sales), which sells a majority of its products through veterinarians and specialty pet retailers.

Hindustan Unilever Ltd is an Indian consumer goods company. The firm offers different brands from distinct categories, from cosmetics and hygienic items, including detergents, soaps, shampoos, skincare, toothpaste, and deodorants, to food and beverages (tea, coffee, packaged foods). Its product portfolio contains household brands such as Lux, Lifebuoy, Pepsodent, Closeup, Pureit, Axe, Brooke Bond, Bru, Knorr, Kissan, Pond's, Vaseline, Lakme, Dove, Clinic Plus, Sunsilk, Kwality Wall's, Surf Excel, Rin, Wheel, and Fair and Lovely. The company's segments include Home Care, Beauty & Wellbeing, Personal Care, Foods, and others. Geographically, it generates a majority of its revenue from India.

With more than half of its sales from personal care and another third from consumer tissue products, Kimberly-Clark is a leading manufacturer in the tissue and hygiene realm. Its brand mix includes Huggies, PullUps, Kotex, Depend, Kleenex, and Cottonelle. The firm also operates in the professional segment, partnering with businesses to provide safety and sanitary offerings for the workplace. Kimberly-Clark generates just over half its sales in North America and more than 10% in Europe, with the rest primarily concentrated in Asia and Latin America. It intends to add Kenvue's consumer health portfolio to its mix in the second half of calendar year 2026.

Two distinct customer groups constitute Henkel. The consumer segment (around 47% of consolidated 2025 sales) is laundry and home-care, including the Persil and Purex laundry detergent brands; haircare, including the Schwarzkopf brand; and other brands, including Dial hand soap. The adhesive technologies segment makes up the remaining 53% of sales. Sales in Europe accounted for 38% of the firm's consolidated total in 2025, while Asia-Pacific and North America accounted for 17% and 26%, respectively.

Kao is the largest household and personal care product manufacturer in Japan, with a footprint across Asia, Europe, and the Americas. Japan remains its largest market, contributing about 50% of sales and operating profits with several leading brands, including Attack and Bioré. Initially a soap producer established in the 1890s, Kao has expanded into cosmetics, disposable hygiene products, and chemicals, in addition to its homecare and toiletry products. Asia, the largest overseas market, contributes around 15% of group sales. Kao has also acquired several Western skin- and haircare brands, including Jergens, John Frieda, Curél, Molton Brown, and the latest, Oribe.

Essity is a health and hygiene company spun out of Svenska Cellulosa in June 2017. Essity's products span the feminine care, baby care, toilet paper, facial tissue, and wet wipes categories, as well as hand soap, hand sanitizers, and tissue dispensers for institutional customers. Essity also offers medical solutions in the form of wound care, orthopedics, and compression therapy, accounting for around 8% of net sales. Essity operates in 150 markets and generates 61% of its revenue in Europe.

International Paper manufactures packaging products and cellulose fibers. It accounts for roughly one-third of the North American corrugated packaging market. The company also has a substantial presence in Europe following its acquisition of DS Smith. International Paper serves a variety of end markets, including industrial, consumer products, and manufacturing.

Ryohin Keikaku Co Ltd operates as a retailer of household and consumer products under the MUJI and IDEE brands. The company conducts its business through four segments: Domestic Business, East Asia Business, Southeast Asia and Oceania Business, and Europe and America Business. The Domestic Business covers product sales in stores and online in Japan, along with procurement and logistics, while the overseas segments engage in product and food-related operations across their respective regions.

UPM-Kymmene Oyj is a Finnish paper and biomaterials company. The company produces products related to the forestry industry including paper, pulp, and plywood. UPM is also a major electricity generator in Finland and is one of the global producers of self-adhesive labeling materials. It delivers responsible solutions and innovation for a future beyond fossils across six business areas: UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers, and UPM Plywood. Geographically, the company has operational footprints in Sweden, Finland, the Netherlands, and other regions.

Weyerhaeuser Co ranks among the world's key forest product companies. Following the 2016 sale of its pulp business to International Paper, Weyerhaeuser operates three business segments: timberlands, wood products, and real estate. Weyerhaeuser is structured as a real estate investment trust and is not required to pay federal income taxes on earnings generated by timber harvest activities. Earnings from its wood products segment are subject to federal income tax. Weyerhaeuser acquired fellow timber REIT Plum Creek in 2016.

Since its inception more than 100 years ago, Clorox has expanded to operate in an array of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal-care products. Beyond its namesake brand, the firm’s portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt’s Bees. Nearly 85% of Clorox’s sales come from its home turf.

Suzano SA produces and sells pulp and a variety of paper products. The company organizes itself into two segments based on product type: Pulp and Paper. The Pulp segment generates the majority of revenue. The firm's product portfolio includes printing and writing paper, paperboard, diapers, and sanitary napkins. The company owns forest land and plants in Brazil, where it harvests timber and turns the timber into pulp and paper in its plants.

Godrej Consumer Products Ltd is a company that produces household and personal care items. The company has three main product categories: home care, hair care, and personal care. Godrej Consumer Products serves different geographic regions: Asia (India, Indonesia, the Middle East, Myanmar, Nepal, Pakistan, Sri Lanka); Africa (South Africa, Nigeria, Mozambique, Kenya); Latin America (Argentina, Bolivia, Chile, Paraguay, and Uruguay); and Europe (the United Kingdom). The brand portfolio includes Roby, Renew, Darling, and Inecto in hair care; Hit, Ezee, Good Knight in-home care; and Mitu. The company has identified four reportable geographical segments: Segment-1 in India, Segment-2 in Indonesia, Segment-3 in Africa (including Strength of Nature), and Segment-4 encompassing other regions.

Stora Enso Oyj is a renewable materials company. It provides renewable products in packaging, biomaterials, and wooden construction, and private forest owners. Its operating segments are Packaging Materials, Packaging Solutions, Biomaterials, Wood Products, Forest, and others. The Packaging Solutions division develops and sells premium fiber-based packaging products and services. Its high-end eco-friendly packaging products are used by brands across multiple market sectors, including the retail, e-commerce, and industrial sectors. Key revenue is generated from the Packaging Solutions segment.

Svenska Cellulosa AB is Europe's private forest owner, engaged in different business segments such as the Forest segment, which generates key revenue, and supplies its industries with timber. The Wood segment includes five sawmills in northern Sweden and wood processing and distribution to the building materials trade in Sweden and France, The Pulp segment encompasses the production and sale of bleached softwood kraft pulp (NBSK) and chemi-thermomechanical pulp (CTMP), which are produced at the Ostrand pulp mill, The Containerboard segment includes packaging paper with kraft liner manufacturing at the Obbola and Munksund paper mills, and The Renewable Energy segment which encompasses production and sales of processed and unprocessed biofuels as well as liquid biofuels.

Simpson Manufacturing Co Inc is a manufacturer of wood construction products. The company offers connectors, truss plates, fastening systems, fasteners, prefabricated lateral systems, concrete construction products, adhesives, mechanical anchors, carbide drill bits, powder-actuated tools, and fiber-reinforced materials. Simpson Manufacturing markets its products to the residential, light industrial, and commercial construction markets as well as the remodeling and do-it-yourself markets. The Company is organized into three reporting segments defined by the regions namely North America, Europe, and Asia Pacific. The company generates the majority of its revenue from wood products.

Kimberly - Clark de Mexico SAB de CV manufactures and sells s a wide selection of paper-based products: napkins, kitchen towels, disposable diapers, feminine-care pads, bathroom tissue, facial tissue, and hand towels, among others. The company's business lines comprise: babies and infants, household products, feminine-care products, personal care, and healthcare. Its brand portfolio includes Kleenex, Sanitas, Kimlark, Petalo, Cottonelle, Depend, and Kotex. The company serves the local market, Mexico, but also the United States, Asia, and Central and South America.

Shandong Sunpaper Co Ltd is a China-based paper-making company. It manufactures and distributes paper products. The company operates through five segments. The Thermoelectric segment focuses on generating and supplying electricity as well as steam. The Pulp segment covers the manufacturing and marketing of chemical mechanical pulp and dissolving pulp. The Paper-Making segment is responsible for producing and distributing various paper products. The Chemical segment manufactures and sells papermaking-related chemical products. The Trade segment offers commercial trading services. The company's main products include cultural paper, packaging paper, FMCG paper products, specialty grades, food-grade paper, various pulp products, and other related items.

Valmet Oyj is a Finland-based company that supplies technologies, automation solutions, and other services to customers in the pulp, paper, packaging, tissue, and energy industries. The company operates in two segments; Biomaterial Solutions and Services, covering pulp, energy, circularity, packaging, paper, and tissue; and Process Performance Solutions, focusing on flow control and automation technologies. The company generates maximum revenue from the Biomaterial Solutions and Services segment. At the transaction date, the organisation operated in Packaging & Containers, Paper & Forest Products and participated through the products, services, assets or investment capabilities described in the cited materials. It served B2B customers, users or counterparties through those activities. Its commercial model generated revenue through product sales and services and subscription, supported by sector expertise, operating execution and customer relationships. The business depended on its people, technology, physical assets, regulatory position or investment capital as appropriate to the sector. This profile identifies the legal or operating participant in the historical transaction and preserves that identity where a later merger, disposal, delisting or reorganisation changed the company’s name or ownership.

Rayonier Inc is a timberland real estate investment trust engaged in the ownership, management, and investment of timberlands. The company operates through Southern Timber, Pacific Northwest Timber, and Real Estate segments. The Southern Timber and Pacific Northwest Timber segments are involved in harvesting timber and related activities, as well as value-added services such as licensing properties for hunting, leasing land for mineral extraction and communication infrastructure, land-based solutions including carbon capture and solar energy, and log trading. The Real Estate segment is engaged in land sales across various categories, as well as residential and commercial leasing activities. It generates the majority of its revenue from the Southern Timber segment.

West Fraser Timber is a softwood lumber company that also produces wood panels and pulp products. The company produces its wood products globally, with lumber mills in British Columbia, Alberta, Europe, and the Southeastern United States. Following its acquisition of Norbord in 2021, West Fraser is one of the largest oriented strand board producers in the world.

Louisiana-Pacific Corp is an oriented strand board producer and also offers engineered wood siding used in home construction and repair and remodel projects. The Siding business of the company serves different markets with a broad product portfolio of engineered wood siding, trim, soffit, and fascia. The Company operates through three operating segments: Siding, OSB, and LP South America (LPSA). The company generates majority of its revenue from siding segment.

Holmen AB produces and sells timber, wood products, a variety of paper products, and electricity generated through renewable energy sources. The company organizes itself into four segments based on product type: Forest, Board and Paper, Wood Products, and Renewable Energy. The company's product portfolio includes logs, biofuel, paperboard for consumer packaging, paper for books, construction timber, and renewable energy from hydro and wind power. The company's customer segment is composed of printing firms, sawmills, pulp mills, paper mills, the construction industry, and the packaging industry, among others. The vast majority of revenue comes from the company's Board and Paper segment.

Trex Co Inc is a manufacturer of wooden alternative decking products. The company offers outdoor products in the decking, railing, porch, fencing, trim, steel deck framing, and outdoor lighting categories. Its products are sold under the Trex brand and manufactured in the United States. Further, the company licenses its Trex brand to third parties to manufacture and sell products under the Trex trademark. The distribution is focused on wholesale distributors and retail lumber dealers, which in turn sell Trex products to homeowners and contractors, with an emphasis on professional contractors, remodelers, and homebuilders. The company operates in one reportable segment i.e. Trex Residential.

Oji Holdings Corp through its group companies, is engaged in the production and distribution of pulp, paper products, and converted paper products. The company operates through five segments. The Functional Materials segment covers specialty paper, thermal paper, adhesives, and films. The Living and Industrial Materials segment includes corrugated base paper, paperboard, packaging paper, household paper, and disposable diapers. The Print Information Media segment engages in newsprint, printing, publishing, and information paper. The Resource and Environmental Business segment spans pulp, energy, afforestation, and wood processing. The Others segment comprises trading, eco-friendly packaging, logistics, engineering, real estate, and liquid cartons.

Mondi is a multinational packaging and paper group headquartered in Weybridge, England, with shares listed on the London Stock Exchange (a FTSE 250 constituent) and the Johannesburg Stock Exchange. It produces pulp, containerboard, kraft paper, paper bags, corrugated packaging, consumer flexible packaging, functional papers and films, and uncoated fine paper, and sells them to consumer goods, food, e-commerce, industrial and office paper customers, mainly in Europe. Revenue comes from product sales out of an integrated network of mills and converting plants. The company's roots lie in South Africa, where its former owner Anglo American built the Merebank Mill in Durban in 1967; it expanded in Central Europe through Neusiedler, Frantschach and the Swiecie mill in Poland before demerging from Anglo American in July 2007 as a dual-listed company, simplified into a single Mondi plc in 2019. It bought Nordenia in 2012, sold its Russian assets including the Syktyvkar mill in 2023, dropped a £5.1 billion offer for DS Smith in 2024, and agreed in 2024 to buy western European packaging assets from Schumacher Packaging. In 2025 Mondi reported revenue of €7,663 million and operating income of €497 million, and it employs about 24,000 people. Andrew King is chief executive.

Klabin SA operates in various segments of the pulp and paper industry, supplying domestic and foreign markets with wood, bleached pulp, packaging paper, paper sacks, and corrugated cardboard boxes. The firm organizes itself into four segments based on product type: Forestry, Paper, Packaging, and Pulp. The Forestry segment involves operations related to planting and growing pine and eucalyptus trees and selling timber to third parties. The Paper segment mainly involves the production of cardboard, Kraftliner, and recycled paper rolls, and their sale. The Packaging segment, which derives maximum revenue, involves the production and sale of corrugated cardboard boxes, cardboard, and industrial bags. The Pulp segment includes the production and sale of short, long, and fluff fiber pulp.

UFP Industries Inc is a supplier of lumber to the manufactured housing industry. Today UFP Industries is a multibillion-dollar holding company with subsidiaries around the globe that serve three markets: retail, packaging and construction. Its business segments consist of UFP Retail Solutions, UFP Packaging, UFP Construction, All other and Corporate. It describes itself as an innovation company, a logistics company, a design company, an engineering and value-added product and solutions company.

Lion Corp is a Japanese household and personal products manufacturer. It is engaged in the manufacture, sale, and trade of daily necessities, over-the-counter medicines, and chemical products. The company operates through three main segments: Consumer Goods, Industrial Products, and Overseas Business. Its consumer goods segment includes products such as toothpaste, toothbrushes, hand soap, detergents, and pet supplies; the industrial products segment handles chemical raw materials and commercial products; while its overseas segment focuses on the manufacture and sale of daily necessities in international markets. It generates the majority of its revenue from the Consumer Goods segment.

LG H&H is a producer of household and personal-care products. The company operates through three segments: the Beauty segment, which includes basic skincare and color cosmetics; the Refreshment segment, which produces beverages such as cola and bottled water; and the Home Care & Daily Beauty (HDB) segment, which offers everyday essentials including toothpaste, detergents, and shampoos. It generates the majority of its revenue from the Beauty segment.

Nine Dragons Paper (Holdings) Ltd operates as a paper products manufacturer. The company is a pulp and paper manufacturing group specializing in the integrated production of pulp and paper, with main products including various kinds of environmentally friendly packaging paper, printing and writing paper, high-end virgin paper, and products from the entire upstream and downstream production chain. Covering the full industry spectrum, it offers kraftlinerboard, testlinerboard, white top linerboard, coated linerboard, bleached folding boxboard, high-performance corrugating medium, coated duplex board, gypsum board cover paper, and more.

Boise Cascade Co is a producer of engineered wood products (EWP) and plywood. The firm operates in two reportable segments, namely Wood Products and Building Materials Distribution. The Wood Products segment manufactures laminated veneer lumber (LVL), I-joists, and laminated beams. In addition, it manufactures structural, appearance, and industrial-grade plywood panels, and ponderosa pine lumber. The Building Materials Distribution segment is engaged in the distribution of various building materials, including oriented strand board (OSB), plywood, and lumber; general line items such as siding, composite decking, doors and millwork, metal products, roofing, and insulation; and EWP, among others. The company generates a majority of its revenue from the Building Material Distribution segment.

The Navigator Co SA produces and sells pulp, paper, and energy. The company segments is based on product type. The market pulp segment, which sells pulp paper to international paper producers. The UWF segment, which sells paper through retail stores (B2C) and commercial distribution (B2B). Tissue segment, which sells tissue paper for private label to national and international retail chains. The Biomass renewable energy segment includes the cogeneration units and the two independent thermoelectric power plants and Support. The majority of revenue comes from Rest of Europe.

Empresas CMPC SA produces and sells pulp, paper, packaging, tissue paper, and other paper products. The firm organizes itself into three segments based on product type. The pulp forestry segment, which generates the majority of revenue, harvests timber and sells pulp, which is used to make paper products. The paper segment sells a variety of paper products. The tissue segment sells tissue papers. The majority of revenue comes from Latin America. The majority of the company's shares outstanding are owned by Matte Group.

Tiger Brands Ltd is an African producer and distributor of branded food, beverage, home, and personal care products. Its operations are predominantly in Southern Africa, with additional market presence in other parts of the African continent through exports. The company's reportable product segments are Milling and Baking, Grains, Culinary, Snacks, Treats and Beverages, Home, Personal and Baby Care. The company derives the majority of revenue from the product sales of the Culinary segment, which includes canned fruit and vegetables, condiments and ingredients, spreads, baby nutrition and Davita exports.

Alicorp SA is engaged in the manufacturing and distribution of edible oils and fats, fideos, harinas, chickens, soap for washing, detergents, salsas, panettone, cereals, instant soft drinks, personal care products, home care products and balanced foods for animal consumption; like that distribution of products manufactured by third parties.

PT Indah Kiat Pulp & Paper Tbk manufactures paper, pulp, and packaging paper. The company's operating segment includes cultural paper and pulp and industrial paper and tissue products. Its cultural paper and pulp products segment consists of cultural paper and other related cultural paper products and pulp. The industrial paper products segment consists of linerboard, corrugating medium, corrugated shipping containers, and boxboard. Geographically, it derives a majority of its revenue from Asia and also has a presence in Europe, the Middle East, America, Africa, and Australia. The company generates maximum revenue from the cultural paper and pulp segment.

Billerud AB produces a variety of packaging, paper, and board products. Its product offerings include Cartonboard, Sack Paper, Coated Web, Hardwood Pulp, and Containerboard among others. Billerud organizes itself into three segments: Region Europe which also generates key revenue, Region North America, and Solutions and Other.

Softcare Ltd is a hygiene product corporation principally engaged in the development, manufacturing and sales of baby and feminine hygiene products, including baby diapers, baby pants, sanitary pads and wet wipes. Geographically it operates in Africa, Latin America and Central Asia. It offers a variety of baby and feminine hygiene products under brands like Softcare, as well as Veesper, Maya, Cuettie and Clincleer. The company generates the majority of its revenue from the sales of hygiene products in Africa.

Spectrum Brands Holdings Inc is consumer products and home essentials company. The company is a supplier of consumer batteries, residential locksets, residential builders' hardware, grooming products and personal care products. The company manages the businesses in product-focused segments; Home and Personal Care, global Pet Care, and Home and Garden. The Company manufactures, markets and distributes its products globally in the North America, Europe, Middle East & Africa, Latin America, and Asia-Pacific.

Lee & Man Paper Manufacturing Ltd is an investment holding company engaged in the manufacturing and trading of paper and pulp. Its segments are Packaging Paper, Pulp, and Tissue paper. The majority of the revenue is generated from the packaging paper segment that covers the production of kraft liner board, test liner board, coated duplex board, white top liner board, and strength corrugating medium. Its products include Wood pulp products, Boxboard paper products, Pink Gray Card Products, and Toilet Paper Products.

Semapa SA Group operates in distinct business areas, namely, pulp and paper and other businesses developed. The company has four reportable segments Pulp and paper includes production and sale of writing and printing thin paper and domestic consumption paper (Tissue), and it is present in the entire value-added chain, from research and development of forestry and agricultural production to the purchase and sale of wood and the production; Cement includes sale of ready-mixed concrete, aggregates, mortars and precast concrete; Other businesses includes the group's smaller activities; Holdings refers to the management activities of the Semapa group. The majority of revenue comes from Pulp and paper. The company has presence in Portugal, Rest of Europe, America, Africa, Asia, and Oceania.

YFY Inc is a Taiwan-based investment holding business that operates in Taiwan and China. Its business activities are investments in other companies. The main business segments of YFY's subsidiaries are engaged in the manufacture and sale of paper and paper-related products and the design, manufacture, and sale of equipment.

Metsa Board Oyj is the European producer of premium lightweight paperboards. Its product portfolio includes pulp, boxboard, and linerboard, which are used in foodservice and consumer goods packaging. The company's customers are typically boxboard printers, carton board manufacturers in the food, cosmetics, and pharmaceutical industries, and manufacturers of branded goods and wholesalers. It operates fiber mills that produce its fiber-based products from timber. The Company operates in European Nations like Germany, Sweden, Spain, etc., and also in other countries like the UK, Norway, Canada, Asia, and Turkey. The majority of the revenue is generated in Europe.

Aditya Birla Real Estate Ltd formerly Century Textiles & Industries Ltd is a manufacturer with two business segments: Pulp and Paper, and Real Estate. The Real Estates segment includes leased properties. The pulp and paper segment sells products including writing and printing paper, tissue paper, and paper board. The majority of the company's revenue is generated in India.

Sylvamo Corp is an uncoated papers company with a broad portfolio of top-tier brands and low-cost, large-scale paper mills. It produces uncoated freesheet (UFS) for paper products such as cut size and offset paper, as well as market pulp. The company offers Copy and Printer papers, Commercial Printing papers, Converting papers, and Specialty papers. It operates in three geographical segments: Europe, Latin America, and North America. Key revenue is generated from North America.