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Clorox Valuation Multiples

Discover revenue and EBITDA valuation multiples for Clorox and similar public comparables like Godrej Consumer Products, Ryohin Keikaku, Kao, Kimberly-Clark de México and more.

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Clorox Overview

About Clorox

Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm’s portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt’s Bees. More than 80% of Clorox’s sales come from its home turf.

Founded

1986

HQ

United States

Employees

7.6K

Sectors

Home Care

Financials (LTM)

Revenue: $7B
EBITDA: $1B

EV

$16B

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Clorox Financials

Clorox reported last 12-month revenue of $7B and EBITDA of $1B.

In the same LTM period, Clorox generated $3B in gross profit, $1B in EBITDA, and $765M in net income.

Revenue (LTM)

Clorox P&L

In the most recent fiscal year, Clorox reported revenue of $7B and EBITDA of $2B.

Clorox expects next 12-month revenue of XXX and NTM EBITDA of XXX

See Clorox forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$7BXXX$7BXXXXXXXXX
Gross Profit$3BXXX$3BXXXXXXXXX
Gross Margin44%XXX45%XXXXXXXXX
EBITDA$1BXXX$2BXXXXXXXXX
EBITDA Margin20%XXX22%XXXXXXXXX
EBIT Margin16%XXX18%XXXXXXXXX
Net Profit$765MXXX$959MXXXXXXXXX
Net Margin12%XXX14%XXXXXXXXX
Net Debt——$2BXXXXXXXXX

Financial data powered by Morningstar, Inc.

Clorox Stock Performance

Clorox has current market cap of $13B, and enterprise value of $16B.

Market Cap Evolution

Clorox's stock price is $104.58.

See Clorox trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$16B$13B0.0%XXXXXXXXX$7.94

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Clorox Valuation Multiples

Clorox trades at 2.4x EV/Revenue multiple, and 11.9x EV/EBITDA.

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EV / Revenue (LTM)

Clorox Financial Valuation Multiples

As of April 20, 2026, Clorox has market cap of $13B and EV of $16B.

Equity research analysts estimate Clorox's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Clorox has a P/E ratio of 16.5x.

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$13BXXX$13BXXXXXXXXX
EV (current)$16BXXX$16BXXXXXXXXX
EV/Revenue2.4xXXX2.2xXXXXXXXXX
EV/EBITDA11.9xXXX10.2xXXXXXXXXX
EV/EBIT14.3xXXX12.2xXXXXXXXXX
EV/Gross Profit5.3xXXX4.9xXXXXXXXXX
P/E16.5xXXX13.2xXXXXXXXXX
EV/FCF23.6xXXX19.4xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Clorox Valuation Multiples

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Clorox Margins & Growth Rates

Clorox's revenue in the last 12 month grew by 6%.

Clorox's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.3M for the same period.

Clorox's rule of 40 is 20% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Clorox's rule of X is 21% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Clorox Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth6%XXX(8%)XXXXXXXXX
EBITDA Margin20%XXX22%XXXXXXXXX
EBITDA Growth7%XXX(17%)XXXXXXXXX
Rule of 40—XXX20%XXXXXXXXX
Bessemer Rule of X—XXX21%XXXXXXXXX
Revenue per Employee—XXX$0.9MXXXXXXXXX
Opex per Employee—XXX$0.3MXXXXXXXXX
S&M Expenses to Revenue11%XXX11%XXXXXXXXX
G&A Expenses to Revenue—XXX16%XXXXXXXXX
R&D Expenses to Revenue2%XXX2%XXXXXXXXX
Opex to Revenue—XXX29%XXXXXXXXX

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Clorox Public Comps

See public comps and valuation multiples for other Home Care comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
CloroxXXXXXXXXXXXXXXXXXX
Godrej Consumer ProductsXXXXXXXXXXXXXXXXXX
Ryohin KeikakuXXXXXXXXXXXXXXXXXX
KaoXXXXXXXXXXXXXXXXXX
Kimberly-Clark de MéxicoXXXXXXXXXXXXXXXXXX
EssityXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

Clorox M&A Activity

Clorox acquired XXX companies to date.

Last acquisition by Clorox was on XXXXXXXX, XXXXX. Clorox acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Acquisitions by Clorox

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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Clorox Investment Activity

Clorox invested in XXX companies to date.

Clorox made its latest investment on XXXXXXXX, XXXXX. Clorox invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Investments by Clorox

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About Clorox

When was Clorox founded?Clorox was founded in 1986.
Where is Clorox headquartered?Clorox is headquartered in United States.
How many employees does Clorox have?As of today, Clorox has over 7K employees.
Who is the CEO of Clorox?Clorox's CEO is Linda J. Rendle.
Is Clorox publicly listed?Yes, Clorox is a public company listed on NYSE.
What is the stock symbol of Clorox?Clorox trades under CLX ticker.
When did Clorox go public?Clorox went public in 1972.
Who are competitors of Clorox?Clorox main competitors are Godrej Consumer Products, Ryohin Keikaku, Kao, Kimberly-Clark de México.
What is the current market cap of Clorox?Clorox's current market cap is $13B.
What is the current revenue of Clorox?Clorox's last 12 months revenue is $7B.
What is the current revenue growth of Clorox?Clorox revenue growth (NTM/LTM) is 6%.
What is the current EV/Revenue multiple of Clorox?Current revenue multiple of Clorox is 2.4x.
Is Clorox profitable?Yes, Clorox is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Clorox?Clorox's last 12 months EBITDA is $1B.
What is Clorox's EBITDA margin?Clorox's last 12 months EBITDA margin is 20%.
What is the current EV/EBITDA multiple of Clorox?Current EBITDA multiple of Clorox is 11.9x.
What is the current FCF of Clorox?Clorox's last 12 months FCF is $664M.
What is Clorox's FCF margin?Clorox's last 12 months FCF margin is 10%.
What is the current EV/FCF multiple of Clorox?Current FCF multiple of Clorox is 23.6x.

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