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Ethos Insurance Valuation Multiples

Discover revenue and EBITDA valuation multiples for Ethos Insurance and similar public comparables like BaoViet, HCI Group, Kemper, Lancashire Holdings and more.

Ethos Insurance Overview

About Ethos Insurance

Ethos Technologies Inc is an insurtech company. The company operates a digital, vertically integrated platform that supports the insurance value chain, including distribution, underwriting, activation, payments, and administration for consumers, agents, and carriers. Its key offerings include Term Life Insurance, Whole Life Insurance, and Indexed Universal Life Insurance products, as well as Wills & Estate Planning and Supplemental Health Insurance products. The majority of the company's revenue is derived from commissions on term life insurance products.


Founded

2016

HQ

United States

Employees

N/A

Website

ethos.com

Financials (LTM)

Revenue: $445M
EBITDA: $95M

EV

$2B

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Ethos Insurance Financials

Ethos Insurance reported last 12-month revenue of $445M and EBITDA of $95M.

In the same LTM period, Ethos Insurance generated $437M in gross profit, $95M in EBITDA, and had net loss of ($12M).

Revenue (LTM)


Ethos Insurance P&L

In the most recent fiscal year, Ethos Insurance reported revenue of $388M and EBITDA of $89M.

Ethos Insurance is profitable as of last fiscal year, with gross margin of 98%, EBITDA margin of 23%, and net margin of 18%.

See analyst estimates for Ethos Insurance
LTMLast FY202320242025202620272028
Revenue$445M$388M$160M$255M$388M
Gross Profit$437M$381M$154M$248M$381M
Gross Margin98%98%96%97%98%
EBITDA$95M$89M$9M$60M$85M
EBITDA Margin21%23%5%24%22%
EBIT Margin(2%)19%(2%)19%19%
Net Profit($12M)$71M$2M$49M$71M
Net Margin(3%)18%1%19%18%

Financial data powered by Morningstar, Inc.

Ethos Insurance Stock Performance

Ethos Insurance has current market cap of $2B, and enterprise value of $2B.

Market Cap Evolution


Ethos Insurance's stock price is $29.78.

Ethos Insurance share price increased by 69.7% in the last 30 days.

Ethos Insurance has an EPS (earnings per share) of $1.13.

See more trading valuation data for Ethos Insurance
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$2B$2B0.1%69.7%141.1%—$1.13

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Ethos Insurance Valuation Multiples

Ethos Insurance trades at 3.9x EV/Revenue multiple, and 18.3x EV/EBITDA.

See NTM and 2027E valuation multiples for Ethos Insurance

EV / Revenue (LTM)


Ethos Insurance Financial Valuation Multiples

As of May 12, 2026, Ethos Insurance has market cap of $2B and EV of $2B.

Ethos Insurance has a P/E ratio of (150.7x).

LTMLast FY202320242025202620272028
EV/Revenue3.9x4.5x10.8x6.8x4.5x
EV/EBITDA18.3x19.4x198.6x28.8x20.3x
EV/EBIT(242.5x)23.4xn/m35.5x23.7x
EV/Gross Profit4.0x4.5x11.2x7.0x4.5x
P/E(150.7x)26.3xn/m38.3x26.3x
EV/FCF96.5x57.8x—(111.7x)57.8x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Ethos Insurance Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Ethos Insurance Margins & Growth Rates

Ethos Insurance grew revenue by 41% and EBITDA by 18% in the last fiscal year.

In the most recent fiscal year, Ethos Insurance reported gross margin of 98%, EBITDA margin of 23%, and net margin of 18%.

See estimated margins and future growth rates for Ethos Insurance

Ethos Insurance Margins

Last FY202420252026202720282029
Gross Margin98%97%98%98%
EBITDA Margin23%24%22%19%
EBIT Margin19%19%19%(28%)
Net Margin18%19%18%(29%)
FCF Margin8%(6%)8%0%

Ethos Insurance Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth41%60%52%41%
Gross Profit Growth41%61%53%41%
EBITDA Growth18%589%42%23%
EBIT Growth(303%)(1775%)50%(306%)
Net Profit Growth(325%)2791%46%(325%)
FCF Growth(99%)—(293%)(99%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Ethos Insurance Operational KPIs

Ethos Insurance's Rule of 40 is 60% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Ethos Insurance's Rule of X is 121% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Ethos Insurance
LTMLast FY202320242025202620272028
Rule of 4053%60%———
Bessemer Rule of X101%121%———
S&M Expenses to Revenue62%59%67%58%59%
G&A Expenses to Revenue17%10%13%9%10%
Opex to Revenue—79%98%78%79%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Ethos Insurance Competitors

Ethos Insurance competitors include BaoViet, HCI Group, Kemper, Lancashire Holdings, Zavarovalnica Triglav, Pacífico Seguros, Horace Mann, Fidelis Insurance, Wafa Assurance SA and Ayalon Insurance.

Most Ethos Insurance public comparables operate across Insurance Carriers, Neoinsurance, FinTech and InsurTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
BaoViet0.9x1.1x——
HCI Group1.1x1.0x——
Kemper0.6x0.6x——
Lancashire Holdings1.0x———
Zavarovalnica Triglav1.0x1.0x——
Pacífico Seguros————
Horace Mann1.5x1.9x——
Fidelis Insurance0.4x0.4x——

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Ethos Insurance Funding History

Before going public, Ethos Insurance raised $414M in total equity funding, across 6 rounds.

Last private valuation of Ethos Insurance was $3B, after raising $100M in July 2021 from SoftBank Group.


Ethos Insurance Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Jan-22Series D—$8M—Ethos Life raised $7.46M in a Series D-III round on January 24, 2022, with investors including Accel, General Catalyst, IA Capital Group, and Sequoia Capital. The company has raised a total of approximately $414M over multiple rounds, with key backers like SoftBank Vision Fund and General Catalyst. Ethos operates as a technology platform for life insurance, enabling online policy purchases in 10 minutes without medical exams, serving consumers, over 10,000 independent agents, and carriers like Legal & General America and John Hancock for underwriting and administration. A prior round in July 2021 raised $100M at a $2.7B valuation led by SoftBank. Ethos later pursued an IPO in 2026, listing on Nasdaq under 'LIFE' and achieving profitability by mid-2023 with strong revenue growth.
Jul-21Series DSoftBank Group$100M$3BEthos Life is an insurtech company transforming the life insurance industry by using advanced data science, AI, and machine learning to simplify access, eliminating medical exams, blood tests, and paperwork for term and whole life policies starting at $8/month. Available in 49 U.S. states, it targets broader demographics including women and low- to middle-income families, with over 40% of new policyholders in H1 2021 having incomes of $60,000 or less. On July 21, 2021, Ethos raised $100 million from SoftBank Vision Fund 2, bringing its post-money valuation to $2.7 billion and total funding to $400 million. This followed a $200 million Series D in May 2021 at $2 billion valuation, with investors including Sequoia Capital, Accel, GV, General Catalyst, Jay-Z's Roc Nation, Will Smith, and Robert Downey Jr. The capital supports expansion, including new offices in Austin, TX, and Singapore, doubling headcount by year-end, and product extensions into adjacent insurance areas like critical illness coverage. Ethos reported revenue and users growing over 500% year-over-year as of July 2021, nearing $100 million in annualized gross profit, and expecting to issue $20 billion in life insurance coverage that year, surpassing competitors. The investment was unsolicited, driven by rapid traction in underwriting and insuring broad customer segments via a vertically integrated tech stack. SoftBank, a major insurtech investor with over $3 billion deployed globally (e.g., ZhongAn, PolicyBazaar), partnered with Ethos to expand its data platform's safety net for U.S. families. CEO Peter Colis emphasized democratizing insurance experiences.
May-21Series DAccel; Arrive; Dreamers VC; FootPrint Coalition; General Catalyst; Glade Brook Capital Partners; GoldenArc Capital; GV; Roc Nation; Sequoia Capital; Vetamer$200M$2BEthos Life is an InsurTech company founded in 2016 that transforms the life insurance industry by using technology and data science to simplify purchasing term life, whole life, accidental death, and health-related coverage online, eliminating traditional barriers and streamlining claims. On May 11, 2021, Ethos announced a $200 million Series D funding round led by General Catalyst, with participation from Sequoia Capital, Accel, GV (Google Ventures), Roc Nation, Glade Brook Capital Partners, and others including investment vehicles of Will Smith and Robert Downey Jr., bringing total funding to $300 million. The round boosted the company's post-money valuation to $2 billion, achieving unicorn status shortly after launch. Ethos reported more than 500% year-over-year growth in both revenue and users as of the Series D announcement, positioning it ahead of competitors in digital life insurance transformation. The company expected to issue $20 billion in life insurance coverage in 2021, surpassing rivals while pursuing its mission to provide accessible coverage to everyone. Funds from the round were allocated to enhance the technology and data platform, improve customer experience, launch new products, scale operations, expand offerings, and protect more families. General Catalyst partner Kyle Doherty highlighted Ethos' leadership in innovating a stagnant industry. Subsequent reports noted later rounds, such as a July 2021 Series D at ~$2.7 billion valuation and total funding exceeding $400 million by 2022, but the specified November 2021 approximate date aligns closest with the May 2021 Series D details matching the exact investors and lead.
Aug-19Series CAccel; Goldman Sachs; GV; Sequoia Capital$60M$450MEthos is an InsurTech platform that simplifies life insurance by enabling users to apply for and purchase coverage online without traditional barriers such as medical exams or commissioned agents. The company uses predictive analytics and sophisticated data technology to accelerate the application process from weeks to minutes, offering ethically designed, easy-to-understand term life insurance policies tailored to individual needs. In August 2019, Ethos closed a $60 million Series C financing round led by GV (formerly Google Ventures), with participation from Goldman Sachs, Sequoia Capital, and Accel. This round valued the company at approximately $500 million on a post-money basis. The funding brought Ethos' total capital raised to over $100 million and was earmarked for product refinement, technical team expansion, and scaling customer acquisition. At the time of the Series C close, Ethos demonstrated significant traction without disclosing exact revenue figures. The company reported that it had quadrupled revenue since October 2018, was insuring thousands of new families monthly, and maintained tens of thousands of customers. The headcount had grown from 35 employees at the Series B close (October 2018) to approximately 90 employees by August 2019, reflecting rapid scaling. Following this round, Ethos announced plans to open new offices in Austin, Texas, and Singapore with a focus on engineering talent. By May 2021, Ethos had achieved a $2 billion valuation after a $200 million Series D, demonstrating continued strong growth. At that point, the company reported revenue and user growth exceeding 500 percent year-over-year and was nearing $100 million in annualized gross profit while increasing EBITDA. The company had become the market leader in InsurTech life insurance by both annualized revenue and gross profit metrics.
Oct-18Series BAccel; Arrive; GV; Heroic Ventures; Sequoia Capital$35M—Ethos Life is a San Francisco-based insurtech startup that simplifies life insurance purchasing through proprietary technology, reducing application times from weeks to minutes and partnering with carriers like Assurity Life Insurance Company and Munich Re to offer term policies of 10-30 years without medical exams for 99% of customers. In its Series B financing announced October 30, 2018, Ethos raised $35 million led by Accel, with participation from GV (Google Ventures), Sequoia Capital, Arrive (Roc Nation subsidiary), and a debt facility from Silicon Valley Bank, bringing total funding to over $46 million following a prior $11.5 million Sequoia-led Series A in June 2018. Accel partner Nate Niparko joined the board, and GV's Tyson Clark became a board advisor. The funds aimed to meet growing customer demand and modernize the $955 billion life insurance market. Previous investors included family offices of Will Smith, Robert Downey Jr., and Kevin Durant. Subsequent rounds included a $60M GV-led Series C in August 2019 (total funding >$100M) with quadrupled revenue since October 2018, and a $200M Series D valuing the company at $2B.
Jun-18Series AArrive; Evolution VC Partners; Heroic Ventures; Peterson Ventures; Robert Downey Jr.; Sequoia Capital; Stanford University; Will Smith$12M—Ethos Life is a San Francisco-based insurtech startup founded in 2016 by Peter Colis and Lingke Wang, focused on modernizing life insurance through technology and predictive analytics to make it accessible, affordable, and simple. The company simplifies the application process to a ten-minute experience for most customers, eliminating fine print, extra doctor appointments, and hidden fees. It partners with carriers like Assurity Life to provide online and mobile sales channels for policies. In June 2018, Ethos launched out of stealth with an $11.5 million financing round led by Sequoia Capital, with participation from Stanford University, Arrive (a Roc Nation subsidiary), Robert Downey Jr.'s Downey Ventures, Kevin Durant's Durant Company, Will Smith’s Smith Family Circle, and a credit facility from Silicon Valley Bank. Sequoia Partner Roelof Botha joined the board. The funding aimed to accelerate growth and enhance product development. This Series A marked Ethos's emergence after a prior seed from Sequoia, following rejections from 39 other investors. The company targeted rebuilding the life insurance industry by prioritizing families and financial empowerment over profits.

Ethos Insurance M&A Activity

Ethos Insurance has acquired 1 company to date.

Last acquisition by Ethos Insurance was on January 13th 2022. Ethos Insurance acquired Tomorrow Ideas for undisclosed valuation.

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Latest Acquisitions by Ethos Insurance

Tomorrow Ideas
Description
Tomorrow Ideas is a Seattle-headquartered provider of estate planning applications available on iOS and Android. The platform offers state-specific last wills, revocable living trusts, guardianship designations for children and pets, net worth calculators, and life insurance comparisons.
HQ CountryUnited States
HQ City
Seattle, WA
Deal Date13 Jan 2022
Valuationundisclosed
EV/Revenue
EV/EBITDA

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About Ethos Insurance

When was Ethos Insurance founded?Ethos Insurance was founded in 2016.
Where is Ethos Insurance headquartered?Ethos Insurance is headquartered in United States.
Is Ethos Insurance publicly listed?Yes, Ethos Insurance is a public company listed on Nasdaq.
What is the stock symbol of Ethos Insurance?Ethos Insurance trades under LIFE ticker.
When did Ethos Insurance go public?Ethos Insurance went public in 2026.
Who are competitors of Ethos Insurance?Ethos Insurance main competitors include BaoViet, HCI Group, Kemper, Lancashire Holdings, Zavarovalnica Triglav, Pacífico Seguros, Horace Mann, Fidelis Insurance, Wafa Assurance SA, Ayalon Insurance.
What is the current market cap of Ethos Insurance?Ethos Insurance's current market cap is $2B.
What is the current revenue of Ethos Insurance?Ethos Insurance's last 12 months revenue is $445M.
What is the current revenue growth of Ethos Insurance?Ethos Insurance revenue growth (NTM/LTM) is 32%.
What is the current EV/Revenue multiple of Ethos Insurance?Current revenue multiple of Ethos Insurance is 3.9x.
Is Ethos Insurance profitable?Yes, Ethos Insurance is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Ethos Insurance?Ethos Insurance's last 12 months EBITDA is $95M.
What is Ethos Insurance's EBITDA margin?Ethos Insurance's last 12 months EBITDA margin is 21%.
What is the current EV/EBITDA multiple of Ethos Insurance?Current EBITDA multiple of Ethos Insurance is 18.3x.
What is the current FCF of Ethos Insurance?Ethos Insurance's last 12 months FCF is $18M.
What is Ethos Insurance's FCF margin?Ethos Insurance's last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of Ethos Insurance?Current FCF multiple of Ethos Insurance is 96.5x.
How many companies Ethos Insurance has acquired to date?As of May 2026, Ethos Insurance has acquired 1 company.
What was the largest acquisition by Ethos Insurance?None of the M&A deals Ethos Insurance has completed have disclosed valuations.
What companies Ethos Insurance acquired?Ethos Insurance acquired Tomorrow Ideas.
In how many companies Ethos Insurance has invested to date?Ethos Insurance hasn't invested in any companies yet (or none have been disclosed publicly).

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