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Ultimate Products Valuation Multiples

Discover revenue and EBITDA valuation multiples for Ultimate Products and similar public comparables like Headlam Group, Victoria plc, Purple Innovation, Rigolleau and more.

Ultimate Products Overview

About Ultimate Products

Ultimate Products PLC designs, develops and distributes homeware products across its key brands, including the household names Salter and Beldray. Its other brands include Progress, Kleenez, Petra, Maxim, Russell Hobbs, and Intempo among others. The company sells products across different categories, such as small domestic appliances, housewares, laundry, audio, and heating and cooling. Its products are sold to a broad cross-section of both large national and international multi-channel retailers as well as smaller national retail chains, incorporating discount retailers, supermarkets, general retailers, and online retailers. Geographically, the company derives its key revenue from the United Kingdom and the rest from Germany, Rest of Europe and the Rest of the world.


Founded

2005

HQ

United Kingdom

Employees

366

Website

upplc.com

Financials (LTM)

Revenue: $194M
EBITDA: $14M

EV

$69M

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Ultimate Products Financials

Ultimate Products reported last 12-month revenue of $194M and EBITDA of $14M.

In the same LTM period, Ultimate Products generated $45M in gross profit, $14M in EBITDA, and $7M in net income.


Ultimate Products P&L

In the most recent fiscal year, Ultimate Products reported revenue of $205M and EBITDA of $17M.

Ultimate Products is profitable as of last fiscal year, with gross margin of 23%, EBITDA margin of 8%, and net margin of 4%.

See analyst estimates for Ultimate Products
LTMLast FY202320242025202620272028
Revenue$194M$205M$221M$209M$199M
Gross Profit$45M$48M$57M$52M$46M
Gross Margin23%23%26%25%23%
EBITDA$14M$17M$26M$21M$15M
EBITDA Margin7%8%12%10%8%
EBIT Margin6%7%10%9%6%
Net Profit$7M$8M$16M$12M$7M
Net Margin4%4%7%6%4%
Net Debt—$19M———

Financial data powered by Morningstar, Inc.

Ultimate Products Stock Performance

Ultimate Products has current market cap of $52M, and enterprise value of $69M.


Ultimate Products' stock price is $0.62.

Ultimate Products has an EPS (earnings per share) of $0.10.

See more trading valuation data for Ultimate Products
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$69M$52M-0.7%———$0.10

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Ultimate Products Valuation Multiples

Ultimate Products trades at 0.4x EV/Revenue multiple, and 4.9x EV/EBITDA.

See NTM and 2027E valuation multiples for Ultimate Products

Ultimate Products Financial Valuation Multiples

As of May 10, 2026, Ultimate Products has market cap of $52M and EV of $69M.

Ultimate Products has a P/E ratio of 7.4x.

LTMLast FY202320242025202620272028
EV/Revenue0.4x0.3x0.3x0.3x0.3x
EV/EBITDA4.9x4.2x2.7x3.3x4.6x
EV/EBIT6.1x5.0x3.1x3.8x5.7x
EV/Gross Profit1.5x1.5x1.2x1.3x1.5x
P/E7.4x6.2x3.2x4.4x7.0x
EV/FCF11.2x7.4x2.9x4.6x8.7x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Ultimate Products Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Ultimate Products Margins & Growth Rates

Ultimate Products decreased revenue by 6% and EBITDA by 19% in the last fiscal year.

In the most recent fiscal year, Ultimate Products reported gross margin of 23%, EBITDA margin of 8%, and net margin of 4%.

See estimated margins and future growth rates for Ultimate Products

Ultimate Products Margins

Last FY202420252026202720282029
Gross Margin23%25%23%23%
EBITDA Margin8%10%8%7%
EBIT Margin7%9%6%6%
Net Margin4%6%4%4%
FCF Margin5%7%4%3%

Ultimate Products Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(6%)(5%)(5%)(3%)
Gross Profit Growth(7%)(9%)(11%)(3%)
EBITDA Growth(19%)(18%)(28%)(5%)
EBIT Growth(23%)(20%)(32%)(5%)
Net Profit Growth(21%)(27%)(37%)2%
FCF Growth(35%)(36%)(47%)(24%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Ultimate Products Operational KPIs

Ultimate Products' revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.1M for the same period.

Ultimate Products' Rule of 40 is 5% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Ultimate Products' Rule of X is 1% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Ultimate Products
LTMLast FY202320242025202620272028
Rule of 409%5%———
Bessemer Rule of X11%1%———
Revenue per Employee—$0.6M———
Opex per Employee—$0.1M———
G&A Expenses to Revenue16%17%16%16%16%
Opex to Revenue—17%16%16%17%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Ultimate Products Competitors

Ultimate Products competitors include Headlam Group, Victoria plc, Purple Innovation, Rigolleau, Vilniaus Baldai, Metalac Grupa, Companias CIC, Sleep Number, Viomi and Natuzzi.

Most Ultimate Products public comparables operate across Home & Decor and Home Appliances.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Headlam Group0.3x0.3x(4.0x)—
Victoria plc0.1x0.1x1.1x1.3x
Purple Innovation0.5x0.5x123.7x29.2x
Rigolleau0.8x—7.5x—
Vilniaus Baldai0.7x—6.6x—
Metalac Grupa0.3x—2.9x—
Companias CIC0.6x—9.3x—
Sleep Number0.7x0.7x11.3x12.3x

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About Ultimate Products

When was Ultimate Products founded?Ultimate Products was founded in 2005.
Where is Ultimate Products headquartered?Ultimate Products is headquartered in United Kingdom.
How many employees does Ultimate Products have?As of today, Ultimate Products has over 366 employees.
Is Ultimate Products publicly listed?Yes, Ultimate Products is a public company listed on London Stock Exchange.
What is the stock symbol of Ultimate Products?Ultimate Products trades under ULTP ticker.
When did Ultimate Products go public?Ultimate Products went public in 2017.
Who are competitors of Ultimate Products?Ultimate Products main competitors include Headlam Group, Victoria plc, Purple Innovation, Rigolleau, Vilniaus Baldai, Metalac Grupa, Companias CIC, Sleep Number, Viomi, Natuzzi.
What is the current market cap of Ultimate Products?Ultimate Products' current market cap is $52M.
What is the current revenue of Ultimate Products?Ultimate Products' last 12 months revenue is $194M.
What is the current revenue growth of Ultimate Products?Ultimate Products revenue growth (NTM/LTM) is 1%.
What is the current EV/Revenue multiple of Ultimate Products?Current revenue multiple of Ultimate Products is 0.4x.
Is Ultimate Products profitable?Yes, Ultimate Products is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Ultimate Products?Ultimate Products' last 12 months EBITDA is $14M.
What is Ultimate Products' EBITDA margin?Ultimate Products' last 12 months EBITDA margin is 7%.
What is the current EV/EBITDA multiple of Ultimate Products?Current EBITDA multiple of Ultimate Products is 4.9x.
What is the current FCF of Ultimate Products?Ultimate Products' last 12 months FCF is $6M.
What is Ultimate Products' FCF margin?Ultimate Products' last 12 months FCF margin is 3%.
What is the current EV/FCF multiple of Ultimate Products?Current FCF multiple of Ultimate Products is 11.2x.
How many companies Ultimate Products has acquired to date?Ultimate Products hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Ultimate Products has invested to date?Ultimate Products hasn't invested in any companies yet (or none have been disclosed publicly).

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