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Ultimate Products Valuation Multiples

Discover Ultimate Products' revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Viomi, Rigolleau, Purple Innovation, Vilniaus Baldai and more.

Ultimate Products Overview

About Ultimate Products

Ultimate Products PLC designs, develops and distributes homeware products across its key brands, including the household names Salter and Beldray. Its other brands include Progress, Kleenez, Petra, Maxim, Russell Hobbs, and Intempo among others. The company sells products across different categories, such as small domestic appliances, housewares, laundry, audio, and heating and cooling. Its products are sold to a broad cross-section of both large national and international multi-channel retailers as well as smaller national retail chains, incorporating discount retailers, supermarkets, general retailers, and online retailers. Geographically, the company derives its key revenue from the United Kingdom and the rest from Germany, Rest of Europe and the Rest of the world.


Founded

2005

HQ

United Kingdom

Employees

366

Website

upplc.com

Financials (LTM)

Revenue: $193M
EBITDA: $13M

EV

$69M

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Ultimate Products Financials

Ultimate Products reported last 12-month revenue of $193M and EBITDA of $13M.

In the same LTM period, Ultimate Products generated $46M in gross profit, $13M in EBITDA, and $6M in net income.

Revenue (LTM)


Ultimate Products P&L

In the most recent fiscal year, Ultimate Products reported revenue of $199M and EBITDA of $17M.

Ultimate Products is profitable as of last fiscal year, with gross margin of 23%, EBITDA margin of 8%, and net margin of 4%.

See analyst estimates for Ultimate Products
LTMLast FY202320242025202620272028
Revenue$193M$199M$214M$202M$196M
Gross Profit$46M$46M$55M$50M$46M
Gross Margin24%23%26%25%24%
EBITDA$13M$17M$25M$20M$15M
EBITDA Margin7%8%12%10%7%
EBIT Margin6%7%10%9%6%
Net Profit$6M$8M$15M$11M$7M
Net Margin3%4%7%6%4%
Net Debt-$19M---

Financial data powered by Morningstar, Inc.

Ultimate Products Stock Performance

Ultimate Products has current market cap of $52M, and enterprise value of $69M.

Market Cap Evolution


Ultimate Products' stock price is $0.62.

Ultimate Products share price decreased by 4.3% in the last 30 days.

Ultimate Products has an EPS (earnings per share) of $0.10.

See more trading valuation data for Ultimate Products
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$69M$52M-0.5%-4.3%--$0.10

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Ultimate Products Valuation Multiples

Ultimate Products trades at 0.4x EV/Revenue multiple, and 5.1x EV/EBITDA.

See NTM and 2027E valuation multiples for Ultimate Products

EV / Revenue (LTM)


Ultimate Products Financial Valuation Multiples

As of June 23, 2026, Ultimate Products has market cap of $52M and EV of $69M.

Ultimate Products has a P/E ratio of 8.2x.

LTMLast FY202320242025202620272028
EV/Revenue0.4x0.3x0.3x0.3x0.4x
EV/EBITDA5.1x4.2x2.8x3.4x4.7x
EV/EBIT6.4x5.0x3.2x4.0x5.8x
EV/Gross Profit1.5x1.5x1.2x1.4x1.5x
P/E8.2x6.3x3.4x4.6x7.4x
EV/FCF12.6x7.6x3.0x4.7x9.2x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Ultimate Products Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Ultimate Products Margins & Growth Rates

Ultimate Products decreased revenue by 4% and EBITDA by 21% in the last fiscal year.

In the most recent fiscal year, Ultimate Products reported gross margin of 23%, EBITDA margin of 8%, and net margin of 4%.

See estimated margins and future growth rates for Ultimate Products

Ultimate Products Margins

Last FY202420252026202720282029
Gross Margin23%25%24%24%
EBITDA Margin8%10%7%7%
EBIT Margin7%9%6%6%
Net Margin4%6%4%4%
FCF Margin5%7%4%3%

Ultimate Products Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(4%)(5%)(3%)(1%)
Gross Profit Growth0%(9%)(9%)0%
EBITDA Growth(21%)(18%)(28%)(5%)
EBIT Growth(25%)(20%)(32%)(5%)
Net Profit Growth(27%)(27%)(38%)(3%)
FCF Growth(41%)(36%)(49%)(27%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Ultimate Products Operational KPIs

Ultimate Products' revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.1M for the same period.

Ultimate Products' Rule of 40 is 6% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Ultimate Products' Rule of X is 4% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Ultimate Products
LTMLast FY202320242025202620272028
Rule of 408%6%---
Bessemer Rule of X9%4%---
Revenue per Employee-$0.5M---
Opex per Employee-$0.1M---
G&A Expenses to Revenue16%17%16%16%16%
Opex to Revenue-17%16%16%17%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Ultimate Products Competitors

Ultimate Products competitors include Viomi, Rigolleau, Purple Innovation, Vilniaus Baldai, Metalac Grupa, Companias CIC, Victoria plc, Alfa Plam, U10 and Atlantic Hardware & Plumbing.

Most Ultimate Products public comparables operate across Home & Decor and Home Appliances.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Viomi(0.3x)(0.3x)(3.8x)-
Rigolleau0.8x-7.5x-
Purple Innovation0.5x0.5x119.1x22.3x
Vilniaus Baldai0.7x-6.3x-
Metalac Grupa0.2x-2.8x-
Companias CIC0.5x-8.8x-
Victoria plc0.1x0.1x1.3x1.4x
Alfa Plam0.3x-1.7x-

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Acquisitions by Ultimate Products

Ultimate Products has acquired 1 company to date.

Last acquisition by Ultimate Products was on February 15th 2021. Ultimate Products acquired Petra Electric for undisclosed valuation.

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Latest Acquisitions by Ultimate Products

Petra Electric
Description
Petra Electric is a German manufacturer of small electric household appliances distributed through retail channels in Europe. Its product range includes coffee makers, grinders, and descalers for cafés; baby bottle disinfectors and food warmers; kitchen appliances like kettles, blenders, toasters, egg boilers, and yogurt makers; hair care tools such as dryers and straighteners; wellness devices for manicure and pedicure; plus grills, party gadgets, and infrared medical lamps.
HQ CountryGermany
HQ City
Jettingen-Scheppach
Deal Date15 Feb 2021
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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About Ultimate Products

When was Ultimate Products founded?Ultimate Products was founded in 2005.
Where is Ultimate Products headquartered?Ultimate Products is headquartered in United Kingdom.
How many employees does Ultimate Products have?As of today, Ultimate Products has over 366 employees.
Is Ultimate Products publicly listed?Yes, Ultimate Products is a public company listed on London Stock Exchange.
What is the stock symbol of Ultimate Products?Ultimate Products trades under ULTP ticker.
When did Ultimate Products go public?Ultimate Products went public in 2017.
Who are competitors of Ultimate Products?Ultimate Products main competitors include Viomi, Rigolleau, Purple Innovation, Vilniaus Baldai, Metalac Grupa, Companias CIC, Victoria plc, Alfa Plam, U10, Atlantic Hardware & Plumbing.
What is the current market cap of Ultimate Products?Ultimate Products' current market cap is $52M.
What is the current revenue of Ultimate Products?Ultimate Products' last 12 months revenue is $193M.
What is the current revenue growth of Ultimate Products?Ultimate Products revenue growth (NTM/LTM) is 1%.
What is the current EV/Revenue multiple of Ultimate Products?Current revenue multiple of Ultimate Products is 0.4x.
What is the current EBITDA of Ultimate Products?Ultimate Products' last 12 months EBITDA is $13M.
What is Ultimate Products' EBITDA margin?Ultimate Products' last 12 months EBITDA margin is 7%.
What is the current EV/EBITDA multiple of Ultimate Products?Current EBITDA multiple of Ultimate Products is 5.1x.
What is the current FCF of Ultimate Products?Ultimate Products' last 12 months FCF is $5M.
What is Ultimate Products' FCF margin?Ultimate Products' last 12 months FCF margin is 3%.
What is the current EV/FCF multiple of Ultimate Products?Current FCF multiple of Ultimate Products is 12.6x.
How many companies Ultimate Products has acquired to date?As of June 2026, Ultimate Products has acquired 1 company.
What was the largest acquisition by Ultimate Products?None of the M&A deals Ultimate Products has completed have disclosed valuations.
What companies Ultimate Products acquired?Ultimate Products acquired Petra Electric.
In how many companies Ultimate Products has invested to date?Ultimate Products hasn't invested in any companies yet (or none have been disclosed publicly).

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