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Haier Smart Home is one of the largest household appliance manufacturers globally, with key products spanning refrigerators, washing machines, kitchen appliances, air conditioners, and water solutions. It has been consistently among the top three in China by retail sales in most home appliance categories. The company has also established a footprint in distribution channel services and commercial refrigeration business. Haier generates around 50% of sales outside China. As of December 2024, Haier Group and its subsidiaries are the largest shareholders of Haier Smart Home with around 29% equity interest in aggregate.
1984
122.7K+
LTM Revenue $41.3B
LTM EBITDA $4.3B
$31.2B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Haier has a last 12-month revenue (LTM) of $41.3B and a last 12-month EBITDA of $4.3B.
In the most recent fiscal year, Haier achieved revenue of $39.9B and an EBITDA of $4.6B.
Haier expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Haier valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $41.3B | XXX | $39.9B | XXX | XXX | XXX |
| Gross Profit | $11.6B | XXX | $11.1B | XXX | XXX | XXX |
| Gross Margin | 28% | XXX | 28% | XXX | XXX | XXX |
| EBITDA | $4.3B | XXX | $4.6B | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | 12% | XXX | XXX | XXX |
| EBIT | $3.3B | XXX | $3.3B | XXX | XXX | XXX |
| EBIT Margin | 8% | XXX | 8% | XXX | XXX | XXX |
| Net Profit | $2.8B | XXX | $2.6B | XXX | XXX | XXX |
| Net Margin | 7% | XXX | 7% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | n/a | XXX | XXX | XXX |
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As of July 4, 2025, Haier's stock price is CNY 26 (or $4).
Haier has current market cap of CNY 235B (or $32.7B), and EV of CNY 223B (or $31.2B).
See Haier trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $31.2B | $32.7B | XXX | XXX | XXX | XXX | $0.30 |
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Start Free TrialAs of July 4, 2025, Haier has market cap of $32.7B and EV of $31.2B.
Haier's trades at 0.8x EV/Revenue multiple, and 6.8x EV/EBITDA.
Equity research analysts estimate Haier's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Haier has a P/E ratio of 11.8x.
See valuation multiples for Haier and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $32.7B | XXX | $32.7B | XXX | XXX | XXX |
| EV (current) | $31.2B | XXX | $31.2B | XXX | XXX | XXX |
| EV/Revenue | 0.8x | XXX | 0.8x | XXX | XXX | XXX |
| EV/EBITDA | 7.3x | XXX | 6.8x | XXX | XXX | XXX |
| EV/EBIT | 9.4x | XXX | 9.5x | XXX | XXX | XXX |
| EV/Gross Profit | 2.7x | XXX | n/a | XXX | XXX | XXX |
| P/E | 11.8x | XXX | 12.5x | XXX | XXX | XXX |
| EV/FCF | 10.3x | XXX | 13.6x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialHaier's last 12 month revenue growth is 6%
Haier's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.1M for the same period.
Haier's rule of 40 is 17% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Haier's rule of X is 26% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Haier and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 6% | XXX | 6% | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | 12% | XXX | XXX | XXX |
| EBITDA Growth | 8% | XXX | 6% | XXX | XXX | XXX |
| Rule of 40 | 17% | XXX | 18% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 26% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.3M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 12% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | 4% | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 20% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Breville Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Whirlpool India | XXX | XXX | XXX | XXX | XXX | XXX |
| TTK Prestige | XXX | XXX | XXX | XXX | XXX | XXX |
| Eureka Forbes | XXX | XXX | XXX | XXX | XXX | XXX |
| Aeta | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Haier acquired XXX companies to date.
Last acquisition by Haier was XXXXXXXX, XXXXX XXXXX XXXXXX . Haier acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.
Start Free Trial| When was Haier founded? | Haier was founded in 1984. |
| Where is Haier headquartered? | Haier is headquartered in China. |
| How many employees does Haier have? | As of today, Haier has 122.7K+ employees. |
| Who is the CEO of Haier? | Haier's CEO is Mr. Huagang LI. |
| Is Haier publicy listed? | Yes, Haier is a public company listed on SHG. |
| What is the stock symbol of Haier? | Haier trades under 600690 ticker. |
| When did Haier go public? | Haier went public in 1993. |
| Who are competitors of Haier? | Similar companies to Haier include e.g. Breville Group, Whirlpool India, TTK Prestige, Eureka Forbes. |
| What is the current market cap of Haier? | Haier's current market cap is $32.7B |
| What is the current revenue of Haier? | Haier's last 12 months revenue is $41.3B. |
| What is the current revenue growth of Haier? | Haier revenue growth (NTM/LTM) is 6%. |
| What is the current EV/Revenue multiple of Haier? | Current revenue multiple of Haier is 0.8x. |
| Is Haier profitable? | Yes, Haier is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Haier? | Haier's last 12 months EBITDA is $4.3B. |
| What is Haier's EBITDA margin? | Haier's last 12 months EBITDA margin is 10%. |
| What is the current EV/EBITDA multiple of Haier? | Current EBITDA multiple of Haier is 7.3x. |
| What is the current FCF of Haier? | Haier's last 12 months FCF is $3.0B. |
| What is Haier's FCF margin? | Haier's last 12 months FCF margin is 7%. |
| What is the current EV/FCF multiple of Haier? | Current FCF multiple of Haier is 10.3x. |
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