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Haier Valuation Multiples
Discover revenue and EBITDA valuation multiples for Haier and similar public comparables like Gree Global, Geberit, Deye, SharkNinja and more.
Haier Overview
About Haier
Haier Smart Home is one of the largest household appliance manufacturers globally, with key products spanning refrigerators, washing machines, kitchen appliances, air conditioners, and water solutions. It has been consistently among the top three in China by retail sales in most home appliance categories. The company has also established a footprint in distribution channel services and commercial refrigeration business. Haier generates around 50% of sales outside China. As of December 2024, Haier Group and its subsidiaries are the largest shareholders of Haier Smart Home with around 29% equity interest in aggregate.
Founded
1984
HQ

Employees
122.7K
Website
Sectors
Financials (LTM)
EV
$27B
Haier Financials
Haier reported last 12-month revenue of $44B and EBITDA of $4B.
In the same LTM period, Haier generated $12B in gross profit, $4B in EBITDA, and $3B in net income.
Revenue (LTM)
Haier P&L
In the most recent fiscal year, Haier reported revenue of $44B and EBITDA of $5B.
Haier expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $44B | XXX | $44B | XXX | XXX | XXX |
| Gross Profit | $12B | XXX | $12B | XXX | XXX | XXX |
| Gross Margin | 27% | XXX | 27% | XXX | XXX | XXX |
| EBITDA | $4B | XXX | $5B | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | 11% | XXX | XXX | XXX |
| EBIT Margin | 7% | XXX | 8% | XXX | XXX | XXX |
| Net Profit | $3B | XXX | $3B | XXX | XXX | XXX |
| Net Margin | 6% | XXX | 6% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Haier Stock Performance
Haier has current market cap of $27B, and enterprise value of $27B.
Market Cap Evolution
Haier's stock price is $2.98.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $27B | $27B | -1.4% | XXX | XXX | XXX | $0.31 |
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Start Free TrialHaier Valuation Multiples
Haier trades at 0.6x EV/Revenue multiple, and 6.1x EV/EBITDA.
EV / Revenue (LTM)
Haier Financial Valuation Multiples
As of April 11, 2026, Haier has market cap of $27B and EV of $27B.
Equity research analysts estimate Haier's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Haier has a P/E ratio of 9.4x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $27B | XXX | $27B | XXX | XXX | XXX |
| EV (current) | $27B | XXX | $27B | XXX | XXX | XXX |
| EV/Revenue | 0.6x | XXX | 0.6x | XXX | XXX | XXX |
| EV/EBITDA | 6.1x | XXX | 5.2x | XXX | XXX | XXX |
| EV/EBIT | 8.0x | XXX | 7.7x | XXX | XXX | XXX |
| EV/Gross Profit | 2.2x | XXX | 2.2x | XXX | XXX | XXX |
| P/E | 9.4x | XXX | 9.5x | XXX | XXX | XXX |
| EV/FCF | 10.5x | XXX | 10.6x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Haier Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Haier Margins & Growth Rates
Haier's revenue in the last 12 month grew by 5%.
Haier's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.1M for the same period.
Haier's rule of 40 is 14% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Haier's rule of X is 20% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Haier Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 5% | XXX | 4% | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | 11% | XXX | XXX | XXX |
| EBITDA Growth | 6% | XXX | (11%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 14% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 20% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.4M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 11% | XXX | 11% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 4% | XXX | 5% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 3% | XXX | 3% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 19% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Haier Public Comps
See public comps and valuation multiples for other Home Appliances comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Gree Global | XXX | XXX | XXX | XXX | XXX | XXX |
| Geberit | XXX | XXX | XXX | XXX | XXX | XXX |
| Deye | XXX | XXX | XXX | XXX | XXX | XXX |
| SharkNinja | XXX | XXX | XXX | XXX | XXX | XXX |
| LG Electronics India | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Haier M&A Activity
Haier acquired XXX companies to date.
Last acquisition by Haier was on XXXXXXXX, XXXXX. Haier acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Haier
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialHaier Investment Activity
Haier invested in XXX companies to date.
Haier made its latest investment on XXXXXXXX, XXXXX. Haier invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Haier
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Haier
| When was Haier founded? | Haier was founded in 1984. |
| Where is Haier headquartered? | Haier is headquartered in China. |
| How many employees does Haier have? | As of today, Haier has over 122K employees. |
| Who is the CEO of Haier? | Haier's CEO is Huagang LI. |
| Is Haier publicly listed? | Yes, Haier is a public company listed on Shanghai Stock Exchange. |
| What is the stock symbol of Haier? | Haier trades under 600690 ticker. |
| When did Haier go public? | Haier went public in 1993. |
| Who are competitors of Haier? | Haier main competitors are Gree Global, Geberit, Deye, SharkNinja. |
| What is the current market cap of Haier? | Haier's current market cap is $27B. |
| What is the current revenue of Haier? | Haier's last 12 months revenue is $44B. |
| What is the current revenue growth of Haier? | Haier revenue growth (NTM/LTM) is 5%. |
| What is the current EV/Revenue multiple of Haier? | Current revenue multiple of Haier is 0.6x. |
| Is Haier profitable? | Yes, Haier is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Haier? | Haier's last 12 months EBITDA is $4B. |
| What is Haier's EBITDA margin? | Haier's last 12 months EBITDA margin is 10%. |
| What is the current EV/EBITDA multiple of Haier? | Current EBITDA multiple of Haier is 6.1x. |
| What is the current FCF of Haier? | Haier's last 12 months FCF is $3B. |
| What is Haier's FCF margin? | Haier's last 12 months FCF margin is 6%. |
| What is the current EV/FCF multiple of Haier? | Current FCF multiple of Haier is 10.5x. |
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