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Sun Life Valuation Multiples
Discover revenue and EBITDA valuation multiples for Sun Life and similar public comparables like Prudential plc, MS&AD Insurance Group, EQT, AIG and more.
Sun Life Overview
About Sun Life
Sun Life Financial is one of the Big Three Canadian life insurers. The Canadian business contributed around 38% of adjusted earnings. In that segment, the firm provides health, life insurance, and annuity products to individual and group customers. Its US business is mostly group health and contributed about 20% of the firm's adjusted earnings in 2024. Sun Life also offers life insurance and wealth products in several Asian markets with a strong presence in Hong Kong and the Philippines. The Asia segment contributed around 18% of adjusted 2024 earnings. Its asset management business had around CAD 1.1 trillion total assets under management or administration at the end of 2024 and represents around 34% of the firm's earnings.
Founded
1999
HQ

Employees
32.2K
Website
Financials (LTM)
EV
$41B
Valuation Multiples
Start free trialSun Life Financials
Sun Life reported last 12-month revenue of $7B and EBITDA of $4B.
In the same LTM period, Sun Life generated $4B in EBITDA and $3B in net income.
Revenue (LTM)
Sun Life P&L
In the most recent fiscal year, Sun Life reported revenue of $28B and EBITDA of $4B.
Sun Life is profitable as of last fiscal year, with EBITDA margin of 14% and net margin of 10%.
Financial data powered by Morningstar, Inc.
Sun Life Stock Performance
Sun Life has current market cap of $39B, and enterprise value of $41B.
Market Cap Evolution
Sun Life's stock price is $70.73.
Sun Life share price decreased by 1.2% in the last 30 days, and increased by 9.5% in the last year.
Sun Life has an EPS (earnings per share) of $4.94.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $41B | $39B | 0.4% | -1.2% | 8.6% | 9.5% | $4.94 |
Benchmark Trading Valuation Multiples by Industry
Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.
Start Free TrialSun Life Valuation Multiples
Sun Life trades at 6.0x EV/Revenue multiple, and 9.8x EV/EBITDA.
EV / Revenue (LTM)
Sun Life Financial Valuation Multiples
As of May 13, 2026, Sun Life has market cap of $39B and EV of $41B.
Sun Life has a P/E ratio of 15.1x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Sun Life Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Sun Life Margins & Growth Rates
Sun Life decreased revenue by 74% but EBITDA grew by 4% in the last fiscal year.
In the most recent fiscal year, Sun Life reported EBITDA margin of 14% and net margin of 10%.
Sun Life Margins
Sun Life Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Sun Life Operational KPIs
Sun Life's revenue per employee in the last FY averaged $0.9M.
Sun Life's Rule of 40 is (16%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Sun Life's Rule of X is (127%) (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Sun Life Competitors
Sun Life competitors include Prudential plc, MS&AD Insurance Group, EQT, AIG, Banco BTG Pactual, Fubon Financial, State Street, Power Corporation of Canada, ORIX and The Hartford.
Most Sun Life public comparables operate across Asset Management and Insurance Carriers.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 1.5x | 8.2x | 11.8x | 11.5x | |||
| 0.7x | 0.8x | 5.0x | 5.4x | |||
| 10.8x | 10.5x | 18.5x | 17.7x | |||
| 1.8x | 1.7x | 11.5x | 10.0x | |||
| 4.8x | 7.2x | — | — | |||
| 4.6x | 4.8x | — | — | |||
| 1.3x | 1.3x | — | — | |||
| 1.9x | 3.8x | — | — | |||
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Sun Life M&A Activity
Sun Life has acquired 9 companies to date.
Last acquisition by Sun Life was on July 26th 2023. Sun Life acquired Dialogue for $381M (EV/Revenue multiple of ).
Latest Acquisitions by Sun Life
| Description | Dialogue is a Montreal-headquartered virtual healthcare platform connecting employees to physicians, therapists, and coaches via app for mental and physical health support. Available 24/7 in Canada and the US, it partners with employers like TELUS and Desjardins to deliver consultations, prescriptions, and wellness programs, reducing absenteeism through proactive care access. | Advisors Asset Management is a wealth management firm offering separately managed accounts and unified managed accounts. It provides model portfolios in equities, fixed income, and alternatives through platforms accessible to independent advisors. Based in Leawood, Kansas, the company manages strategies focused on municipal bonds, dividend growth stocks, and ESG investments. Advisors Asset Management partners with broker-dealers and RIAs to deliver customizable asset allocation solutions. | — | PinnacleCare is a New York-headquartered healthcare advocacy organization offering tiered memberships for individuals, families, and corporations accessing elite physicians, specialists, and institutions globally. Members utilize a dedicated advisor for second opinions, treatment plans, medical record digitization, and travel logistics to centers like Mayo Clinic and MD Anderson Cancer Center. Services include 24/7 emergency coordination and research database queries. | |
| HQ Country | |||||
| HQ City | Montreal | Colorado Springs, CO | — | Baltimore, MD | |
| Deal Date | 26 Jul 2023 | 1 Sep 2022 | 3 Oct 2021 | 23 Apr 2021 | |
| Valuation | $381M | $420M | $2B | $85M | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Sun Life acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Sun Life Investment Activity
Sun Life has invested in 5 companies to date.
Latest investment by Sun Life was on November 28th 2023. Sun Life invested in Pillway in their $7M Series A round (EV/Revenue multiple of ).
Latest Investments by Sun Life
| Description | Pillway is an AI-powered pharmacy platform based in Israel that personalizes regimens for polypharmacy patients managing multiple daily doses. The system analyzes profiles to optimize adherence through reminders, interactions checks, and customized dispensing advice. | Bowtie Life Insurance Company is a Hong Kong-licensed virtual insurer offering term life insurance and critical illness coverage. Headquartered in Hong Kong, the company digitizes policy issuance and claims processing through an online platform accessible to individuals and families. Bowtie provides straightforward plans without medical exams for eligible applicants, focusing on transparent pricing and rapid payouts. Regulated by the Insurance Authority, it serves the Greater Bay Area market with products tailored to local needs. | Collective Health is a San Francisco-headquartered health benefits platform integrating medical, dental, vision, pharmacy, and wellness services. It serves employers with employee-facing apps for navigation and payments, alongside analytics for cost control. The company operates offices in Chicago and Lehi, supporting thousands of members nationwide. | Dialogue is a Montreal-headquartered virtual healthcare platform connecting employees to physicians, therapists, and coaches via app for mental and physical health support. Available 24/7 in Canada and the US, it partners with employers like TELUS and Desjardins to deliver consultations, prescriptions, and wellness programs, reducing absenteeism through proactive care access. | |
| HQ Country | |||||
| HQ City | Toronto | Hong Kong | San Francisco, CA | Montreal | |
| Deal Date | 28 Nov 2023 | 19 Oct 2021 | 4 May 2021 | 29 Jul 2020 | |
| Round | Series A | Series B | Series F | Series B | |
| Raised | $7M | $23M | $280M | $32M | |
| Investors | Sun Life | Mitsui & Co; Sun Life | Anchor Capital GP; DFJ Growth; Founders Fund; G Squared; Health Care Service Corporation; Maverick Ventures; New Enterprise Associates; PFM Health Sciences; Sand Hill Angels; SoftBank Group; Sun Life; The Capital Partnership | Diagram Ventures; First Ascent Ventures; HV Capital; La Caisse; Portage Ventures; Sun Life; Walter Capital Partners; Walter Ventures; White Star Capital | |
| Valuation | undisclosed | undisclosed | $2B | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Sun Life investments and their VC round multiples. Start Free Trial | |||||
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Start Free TrialAbout Sun Life
| When was Sun Life founded? | Sun Life was founded in 1999. |
| Where is Sun Life headquartered? | Sun Life is headquartered in Canada. |
| How many employees does Sun Life have? | As of today, Sun Life has over 32K employees. |
| Who is the CEO of Sun Life? | Sun Life's CEO is Kevin D. Strain. |
| Is Sun Life publicly listed? | Yes, Sun Life is a public company listed on Tokyo Stock Exchange. |
| What is the stock symbol of Sun Life? | Sun Life trades under SLF ticker. |
| When did Sun Life go public? | Sun Life went public in 2000. |
| Who are competitors of Sun Life? | Sun Life main competitors include Prudential plc, MS&AD Insurance Group, EQT, AIG, Banco BTG Pactual, Fubon Financial, State Street, Power Corporation of Canada, ORIX, The Hartford. |
| What is the current market cap of Sun Life? | Sun Life's current market cap is $39B. |
| What is the current revenue of Sun Life? | Sun Life's last 12 months revenue is $7B. |
| What is the current revenue growth of Sun Life? | Sun Life revenue growth (NTM/LTM) is 9%. |
| What is the current EV/Revenue multiple of Sun Life? | Current revenue multiple of Sun Life is 6.0x. |
| Is Sun Life profitable? | Yes, Sun Life is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Sun Life? | Sun Life's last 12 months EBITDA is $4B. |
| What is Sun Life's EBITDA margin? | Sun Life's last 12 months EBITDA margin is 61%. |
| What is the current EV/EBITDA multiple of Sun Life? | Current EBITDA multiple of Sun Life is 9.8x. |
| How many companies Sun Life has acquired to date? | As of May 2026, Sun Life has acquired 9 companies. |
| What was the largest acquisition by Sun Life? | $2B acquisition of DentaQuest on 3rd October 2021 was the largest M&A Sun Life has done to date. |
| What companies Sun Life acquired? | Sun Life acquired DentaQuest, Assurant Employee Benefits, Crescent Capital Group, InfraRed Capital Partners, Advisors Asset Management, Dialogue, PinnacleCare, Maxwell Health, and Ryan Labs Asset Management. |
| In how many companies Sun Life has invested to date? | As of May 2026, Sun Life has invested in 5 companies. |
| What was the last Sun Life investment? | On 28th November 2023 Sun Life invested in Pillway, participating in a $7M Series A round. |
| In what companies Sun Life invested in? | Sun Life invested in Collective Health, Dialogue, Bowtie Life Insurance Company, Maxwell Health, and Pillway. |
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