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Sun Life Valuation Multiples

Discover revenue and EBITDA valuation multiples for Sun Life and similar public comparables like Prudential plc, MS&AD Insurance Group, EQT, AIG and more.

Sun Life Overview

About Sun Life

Sun Life Financial is one of the Big Three Canadian life insurers. The Canadian business contributed around 38% of adjusted earnings. In that segment, the firm provides health, life insurance, and annuity products to individual and group customers. Its US business is mostly group health and contributed about 20% of the firm's adjusted earnings in 2024. Sun Life also offers life insurance and wealth products in several Asian markets with a strong presence in Hong Kong and the Philippines. The Asia segment contributed around 18% of adjusted 2024 earnings. Its asset management business had around CAD 1.1 trillion total assets under management or administration at the end of 2024 and represents around 34% of the firm's earnings.


Founded

1999

HQ

Canada

Employees

32.2K

Financials (LTM)

Revenue: $7B
EBITDA: $4B

EV

$41B

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Sun Life Financials

Sun Life reported last 12-month revenue of $7B and EBITDA of $4B.

In the same LTM period, Sun Life generated $4B in EBITDA and $3B in net income.

Revenue (LTM)


Sun Life P&L

In the most recent fiscal year, Sun Life reported revenue of $28B and EBITDA of $4B.

Sun Life is profitable as of last fiscal year, with EBITDA margin of 14% and net margin of 10%.

See analyst estimates for Sun Life
LTMLast FY202320242025202620272028
Revenue$7B$28B$27B$25B$28B
EBITDA$4B$4B——$4B
EBITDA Margin61%14%——14%
EBIT Margin61%14%——14%
Net Profit$3B$3B$2B$2B$3B
Net Margin38%10%9%9%10%
Net Debt—$6B———

Financial data powered by Morningstar, Inc.

Sun Life Stock Performance

Sun Life has current market cap of $39B, and enterprise value of $41B.

Market Cap Evolution


Sun Life's stock price is $70.73.

Sun Life share price decreased by 1.2% in the last 30 days, and increased by 9.5% in the last year.

Sun Life has an EPS (earnings per share) of $4.94.

See more trading valuation data for Sun Life
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$41B$39B0.4%-1.2%8.6%9.5%$4.94

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Sun Life Valuation Multiples

Sun Life trades at 6.0x EV/Revenue multiple, and 9.8x EV/EBITDA.

See NTM and 2027E valuation multiples for Sun Life

EV / Revenue (LTM)


Sun Life Financial Valuation Multiples

As of May 13, 2026, Sun Life has market cap of $39B and EV of $41B.

Sun Life has a P/E ratio of 15.1x.

LTMLast FY202320242025202620272028
EV/Revenue6.0x1.4x1.5x1.6x1.4x
EV/EBITDA9.8x10.0x——10.0x
EV/EBIT9.8x10.0x——10.0x
P/E15.1x14.3x16.0x16.9x14.3x
EV/FCF—20.9x10.2x23.2x20.9x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Sun Life Valuation Multiples

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Sun Life Margins & Growth Rates

Sun Life decreased revenue by 74% but EBITDA grew by 4% in the last fiscal year.

In the most recent fiscal year, Sun Life reported EBITDA margin of 14% and net margin of 10%.

See estimated margins and future growth rates for Sun Life

Sun Life Margins

Last FY202420252026202720282029
EBITDA Margin14%—14%58%
EBIT Margin14%—14%58%
Net Margin10%9%10%37%
FCF Margin7%7%7%—

Sun Life Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(74%)(5%)11%(74%)
EBITDA Growth4%——4%
EBIT Growth4%——4%
Net Profit Growth(2%)(5%)18%(2%)
FCF Growth—(56%)11%—

Data powered by FactSet, Inc. and Morningstar, Inc.

Sun Life Operational KPIs

Sun Life's revenue per employee in the last FY averaged $0.9M.

Sun Life's Rule of 40 is (16%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Sun Life's Rule of X is (127%) (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Sun Life
LTMLast FY202620272028
Rule of 4070%(16%)
Bessemer Rule of X82%(127%)
Revenue per Employee—$0.9M

Data powered by FactSet, Inc. and Morningstar, Inc.

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Sun Life Competitors

Sun Life competitors include Prudential plc, MS&AD Insurance Group, EQT, AIG, Banco BTG Pactual, Fubon Financial, State Street, Power Corporation of Canada, ORIX and The Hartford.

Most Sun Life public comparables operate across Asset Management and Insurance Carriers.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Prudential plc1.5x8.2x11.8x11.5x
MS&AD Insurance Group0.7x0.8x5.0x5.4x
EQT10.8x10.5x18.5x17.7x
AIG1.8x1.7x11.5x10.0x
Banco BTG Pactual4.8x7.2x——
Fubon Financial4.6x4.8x——
State Street1.3x1.3x——
Power Corporation of Canada1.9x3.8x——

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Sun Life M&A Activity

Sun Life has acquired 9 companies to date.

Last acquisition by Sun Life was on July 26th 2023. Sun Life acquired Dialogue for $381M (EV/Revenue multiple of ).

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Latest Acquisitions by Sun Life

Dialogue
Advisors Asset Management
DentaQuest
PinnacleCare
Description
Dialogue is a Montreal-headquartered virtual healthcare platform connecting employees to physicians, therapists, and coaches via app for mental and physical health support. Available 24/7 in Canada and the US, it partners with employers like TELUS and Desjardins to deliver consultations, prescriptions, and wellness programs, reducing absenteeism through proactive care access.
Advisors Asset Management is a wealth management firm offering separately managed accounts and unified managed accounts. It provides model portfolios in equities, fixed income, and alternatives through platforms accessible to independent advisors. Based in Leawood, Kansas, the company manages strategies focused on municipal bonds, dividend growth stocks, and ESG investments. Advisors Asset Management partners with broker-dealers and RIAs to deliver customizable asset allocation solutions.
—
PinnacleCare is a New York-headquartered healthcare advocacy organization offering tiered memberships for individuals, families, and corporations accessing elite physicians, specialists, and institutions globally. Members utilize a dedicated advisor for second opinions, treatment plans, medical record digitization, and travel logistics to centers like Mayo Clinic and MD Anderson Cancer Center. Services include 24/7 emergency coordination and research database queries.
HQ CountryCanadaUnited StatesUnited StatesUnited States
HQ City
Montreal
Colorado Springs, CO
—
Baltimore, MD
Deal Date26 Jul 20231 Sep 20223 Oct 202123 Apr 2021
Valuation$381M$420M$2B$85M
EV/Revenue
EV/EBITDA

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Sun Life Investment Activity

Sun Life has invested in 5 companies to date.

Latest investment by Sun Life was on November 28th 2023. Sun Life invested in Pillway in their $7M Series A round (EV/Revenue multiple of ).

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Latest Investments by Sun Life

Pillway
Bowtie Life Insurance Company
Collective Health
Dialogue
Description
Pillway is an AI-powered pharmacy platform based in Israel that personalizes regimens for polypharmacy patients managing multiple daily doses. The system analyzes profiles to optimize adherence through reminders, interactions checks, and customized dispensing advice.
Bowtie Life Insurance Company is a Hong Kong-licensed virtual insurer offering term life insurance and critical illness coverage. Headquartered in Hong Kong, the company digitizes policy issuance and claims processing through an online platform accessible to individuals and families. Bowtie provides straightforward plans without medical exams for eligible applicants, focusing on transparent pricing and rapid payouts. Regulated by the Insurance Authority, it serves the Greater Bay Area market with products tailored to local needs.
Collective Health is a San Francisco-headquartered health benefits platform integrating medical, dental, vision, pharmacy, and wellness services. It serves employers with employee-facing apps for navigation and payments, alongside analytics for cost control. The company operates offices in Chicago and Lehi, supporting thousands of members nationwide.
Dialogue is a Montreal-headquartered virtual healthcare platform connecting employees to physicians, therapists, and coaches via app for mental and physical health support. Available 24/7 in Canada and the US, it partners with employers like TELUS and Desjardins to deliver consultations, prescriptions, and wellness programs, reducing absenteeism through proactive care access.
HQ CountryCanadaHong KongUnited StatesCanada
HQ City
Toronto
Hong Kong
San Francisco, CA
Montreal
Deal Date28 Nov 202319 Oct 20214 May 202129 Jul 2020
RoundSeries ASeries BSeries FSeries B
Raised$7M$23M$280M$32M
InvestorsSun LifeMitsui & Co; Sun LifeAnchor Capital GP; DFJ Growth; Founders Fund; G Squared; Health Care Service Corporation; Maverick Ventures; New Enterprise Associates; PFM Health Sciences; Sand Hill Angels; SoftBank Group; Sun Life; The Capital PartnershipDiagram Ventures; First Ascent Ventures; HV Capital; La Caisse; Portage Ventures; Sun Life; Walter Capital Partners; Walter Ventures; White Star Capital
Valuationundisclosedundisclosed$2Bundisclosed
EV/Revenue
EV/EBITDA

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About Sun Life

When was Sun Life founded?Sun Life was founded in 1999.
Where is Sun Life headquartered?Sun Life is headquartered in Canada.
How many employees does Sun Life have?As of today, Sun Life has over 32K employees.
Who is the CEO of Sun Life?Sun Life's CEO is Kevin D. Strain.
Is Sun Life publicly listed?Yes, Sun Life is a public company listed on Tokyo Stock Exchange.
What is the stock symbol of Sun Life?Sun Life trades under SLF ticker.
When did Sun Life go public?Sun Life went public in 2000.
Who are competitors of Sun Life?Sun Life main competitors include Prudential plc, MS&AD Insurance Group, EQT, AIG, Banco BTG Pactual, Fubon Financial, State Street, Power Corporation of Canada, ORIX, The Hartford.
What is the current market cap of Sun Life?Sun Life's current market cap is $39B.
What is the current revenue of Sun Life?Sun Life's last 12 months revenue is $7B.
What is the current revenue growth of Sun Life?Sun Life revenue growth (NTM/LTM) is 9%.
What is the current EV/Revenue multiple of Sun Life?Current revenue multiple of Sun Life is 6.0x.
Is Sun Life profitable?Yes, Sun Life is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Sun Life?Sun Life's last 12 months EBITDA is $4B.
What is Sun Life's EBITDA margin?Sun Life's last 12 months EBITDA margin is 61%.
What is the current EV/EBITDA multiple of Sun Life?Current EBITDA multiple of Sun Life is 9.8x.
How many companies Sun Life has acquired to date?As of May 2026, Sun Life has acquired 9 companies.
What was the largest acquisition by Sun Life?$2B acquisition of DentaQuest on 3rd October 2021 was the largest M&A Sun Life has done to date.
What companies Sun Life acquired?Sun Life acquired DentaQuest, Assurant Employee Benefits, Crescent Capital Group, InfraRed Capital Partners, Advisors Asset Management, Dialogue, PinnacleCare, Maxwell Health, and Ryan Labs Asset Management.
In how many companies Sun Life has invested to date?As of May 2026, Sun Life has invested in 5 companies.
What was the last Sun Life investment?On 28th November 2023 Sun Life invested in Pillway, participating in a $7M Series A round.
In what companies Sun Life invested in?Sun Life invested in Collective Health, Dialogue, Bowtie Life Insurance Company, Maxwell Health, and Pillway.

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