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Prudential Valuation Multiples
Discover Prudential's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Banco BTG Pactual, Intact Financial Corp., Power Corporation of Canada, The Hartford and more.
Prudential Overview
About Prudential
Prudential Financial is one of the largest US life insurers, offering annuities, life insurance, and asset-management products. The United States and Japan are its two largest markets. Its US business contributed about 50% of adjusted 2024 earnings and includes institutional retirement (mostly pension risk transfer), individual retirement (annuities), group insurance, and individual life insurance. Its international business represented about 40% of adjusted earnings, with a strong market position in Japan, and the firm also has a presence in emerging markets like Brazil. The company's investment management business, PGIM, contributed approximately 10% of its 2024 adjusted earnings. PGIM had around $1.4 trillion in assets under management at the end of third-quarter 2025.
Founded
1999
HQ

Employees
36.8K
Website
Financials (LTM)
EV
$64B
Valuation Multiples
Start free trialPrudential Financials
Prudential reported last 12-month revenue of $58B and EBITDA of $8B.
In the same LTM period, Prudential generated $8B in EBITDA and $5B in net income.
Revenue (LTM)
Prudential P&L
In the most recent fiscal year, Prudential reported revenue of $61B and EBITDA of $9B.
Prudential is profitable as of last fiscal year, with EBITDA margin of 14% and net margin of 8%.
Financial data powered by Morningstar, Inc.
Prudential Stock Performance
Prudential has current market cap of $37B, and enterprise value of $64B.
Market Cap Evolution
Prudential's stock price is $106.51.
Prudential share price increased by 5.8% in the last 30 days, and decreased by 0.9% in the last year.
Prudential has an EPS (earnings per share) of $14.86.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $64B | $37B | 1.3% | 5.8% | 9.0% | -0.9% | $14.86 |
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Start Free TrialPrudential Valuation Multiples
Prudential trades at 1.1x EV/Revenue multiple, and 7.6x EV/EBITDA.
EV / Revenue (LTM)
Prudential Financial Valuation Multiples
As of June 12, 2026, Prudential has market cap of $37B and EV of $64B.
Prudential has a P/E ratio of 7.4x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Prudential Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Prudential Margins & Growth Rates
Prudential decreased revenue by 4% and EBITDA by 6% in the last fiscal year.
In the most recent fiscal year, Prudential reported EBITDA margin of 14% and net margin of 8%.
Prudential Margins
Prudential Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Prudential Operational KPIs
Prudential's revenue per employee in the last FY averaged $1.7M.
Prudential's Rule of 40 is 10% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Prudential's Rule of X is 4% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Prudential Competitors
Prudential competitors include Banco BTG Pactual, Intact Financial Corp., Power Corporation of Canada, The Hartford, Daiichi Life Group, The Hartford, EQT, Sompo Holdings, AIG and Fairfax Financial.
Most Prudential public comparables operate across Asset Management and Insurance Carriers.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 5.1x | 7.2x | - | - | |||
| 2.1x | 2.2x | 12.1x | 12.6x | |||
| 1.9x | 3.5x | - | - | |||
| 1.4x | 1.4x | 8.4x | 8.5x | |||
| 0.6x | 0.5x | - | 8.9x | |||
| 1.4x | - | - | - | |||
| 9.6x | 9.5x | 16.4x | 16.0x | |||
| 1.0x | 1.0x | - | 5.6x | |||
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Acquisitions by Prudential
Prudential has acquired 2 companies to date.
Last acquisition by Prudential was on September 5th 2019. Prudential acquired ASSURANCE for $2B (EV/Revenue multiple available to Pro users).
Latest Acquisitions by Prudential
| Description | ASSURANCE is a New York-headquartered InsurTech startup transforming personal lines insurance with data science-driven underwriting for renters, pets, and small businesses. Its platform streamlines quoting and claims via API integrations with property managers and vets, operating in multiple U.S. states. | Gibraltar BSN underwrites life, medical, critical illness, savings, and investment plans for Malaysian customers. Backed by international shareholders, the company blends global expertise with local insights to deliver accessible protection products. |
| HQ Country | ||
| HQ City | Seattle, WA | Kuala Lumpur |
| Deal Date | 5 Sep 2019 | 2 Jan 2014 |
| Valuation | $2B | $226M |
| EV/Revenue | ||
| EV/EBITDA | ||
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Investments by Prudential
Prudential has invested in 18 companies to date.
Latest investment by Prudential was on May 19th 2026. Prudential invested in Prismic Life Reinsurance in their $600M Undisclosed stage round (EV/Revenue multiple available to Pro users).
Latest Investments by Prudential
| Description | Prismic Life Reinsurance is a Bermuda-based life and annuity reinsurance company offering investment, insurance, and retirement security products. It provides reinsurance solutions to primary insurers focusing on fixed annuities and life policies. The firm operates from Hamilton, Bermuda, supporting carriers in managing longevity and mortality risks. | - | Micruity is a fintech platform that integrates annuities into 401(k) plans via APIs for retirement providers. Chicago-based, it enables financial institutions to offer lifetime income options directly within existing dashboards, partnering with carriers like Athene and Corebridge Financial. Launched in 2022, Micruity streamlines annuity purchases for participants seeking pension-like security without leaving their retirement accounts. | Prismic Life Reinsurance is a Bermuda-based life and annuity reinsurance company offering investment, insurance, and retirement security products. It provides reinsurance solutions to primary insurers focusing on fixed annuities and life policies. The firm operates from Hamilton, Bermuda, supporting carriers in managing longevity and mortality risks. | |
| HQ Country | |||||
| HQ City | - | - | Toronto | - | |
| Deal Date | 19 May 2026 | 21 Jan 2026 | 3 Dec 2025 | 18 Nov 2025 | |
| Round | Undisclosed stage | Secondary - private | Series A | Undisclosed stage | |
| Raised | $600M | $377M | $20M | $1B | |
| Investors | Prudential; Warburg Pincus | Prudential | Allianz Life Insurance; Collab Capital; Guardian Life; JPMorgan Asset Management; Nationwide Ventures; Pacific Life; Prudential; Rebalance Capital; SixThirty; SSGA Active Trust; TIAA; Western & Southern Financial Group | Prudential; Warburg Pincus | |
| Valuation | undisclosed | $2B | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Prudential investments and their VC round multiples. Start Free Trial | |||||
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Start Free TrialAbout Prudential
| When was Prudential founded? | Prudential was founded in 1999. |
| Where is Prudential headquartered? | Prudential is headquartered in United States. |
| How many employees does Prudential have? | As of today, Prudential has over 36K employees. |
| Who is the CEO of Prudential? | Prudential's CEO is Jacques P. Chappuis. |
| Is Prudential publicly listed? | Yes, Prudential is a public company listed on NYSE. |
| What is the stock symbol of Prudential? | Prudential trades under PRU ticker. |
| When did Prudential go public? | Prudential went public in 2001. |
| Who are competitors of Prudential? | Prudential main competitors include Banco BTG Pactual, Intact Financial Corp., Power Corporation of Canada, The Hartford, Daiichi Life Group, The Hartford, EQT, Sompo Holdings, AIG, Fairfax Financial. |
| What is the current market cap of Prudential? | Prudential's current market cap is $37B. |
| What is the current revenue of Prudential? | Prudential's last 12 months revenue is $58B. |
| What is the current revenue growth of Prudential? | Prudential revenue growth (NTM/LTM) is 2%. |
| What is the current EV/Revenue multiple of Prudential? | Current revenue multiple of Prudential is 1.1x. |
| What is the current EBITDA of Prudential? | Prudential's last 12 months EBITDA is $8B. |
| What is Prudential's EBITDA margin? | Prudential's last 12 months EBITDA margin is 15%. |
| What is the current EV/EBITDA multiple of Prudential? | Current EBITDA multiple of Prudential is 7.6x. |
| How many companies Prudential has acquired to date? | As of June 2026, Prudential has acquired 2 companies. |
| What was the largest acquisition by Prudential? | $2B acquisition of ASSURANCE on 5th September 2019 was the largest M&A Prudential has done to date. |
| What companies Prudential acquired? | Prudential acquired ASSURANCE and Gibraltar BSN. |
| In how many companies Prudential has invested to date? | As of June 2026, Prudential has invested in 18 companies. |
| What was the last Prudential investment? | On 19th May 2026 Prudential invested in Prismic Life Reinsurance, participating in a $600M Undisclosed stage round, alongside Warburg Pincus. |
| In what companies Prudential invested in? | Prudential invested in Prismic Life Reinsurance, Carroll County Energy, Sri Han Suria, Remitly Global, Northeast Natural Energy, Trilogy Education Services, Fully Ecosystem, FIDx, Point, Micruity, Southern Bancorp, Aura Financial, Lend Street Financial, Vault, InforcePRO, Liveoak Technologies, EARN, and SaverLife. |
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